Botify’s latest offering pairs tailored consulting and execution services with its proven platform to propel brands’ organic search revenue.

Botify, a leading performance marketing platform for organic search, today announced the launch of Botify Advantage – scalable consulting and managed services designed to help customers achieve organic impact faster. The new strategic offering promises to boost customer and agency capacity with industry-leading organic search expertise. Botify’s team of organic search experts identify significant revenue opportunities, provide tailored strategies, and implement them using AI-powered technology.

Organic search adoption is rising among marketers looking for profitable and sustainable growth, with CMOs expected to expand their organic search investment by 46%. Increasing spend alone won’t guarantee success, especially in the rapidly-changing organic search space, currently being transformed by generative-AI disruption. To successfully scale organic search strategies, brands need to combine the right data with the right technology and expertise. Botify Advantage provides this.

Botify’s organic search experts leverage customers’ own first-party data to identify immediate optimization opportunities, allowing marketers to see rapid results while building out their long-term strategies. By keeping their technology, data, and services under the same roof, Botify Advantage delivers faster time to value for enterprises that want to scale organic growth.

Botify Advantage offers two consulting options:

• Strategic Services: Using Botify’s AI-powered technology, Botify Advantage experts help customers define their roadmap and provide consulting services to ensure the customer is able to successfully execute the strategy.
• Managed Services: Using Botify's Analytics, Intelligence, and Activation suites, the Botify Advantage team defines and executes the strategy on behalf of the customer.

“The Botify consulting team has the expertise to provide actionable organic search insights while also possessing the agility to effectively immerse themselves within a company and help execute. They’ve allowed us to accelerate our audience growth, realizing measurable results, all while helping us develop a long-term roadmap,” said Jamie Silverstein, Senior Director, Strategy and Business Operations, TuneIn. “Botify Advantage has proven time and again to be a trusted partner and we are grateful for their collaboration.”

Finding and retaining the diverse expertise organic search demands can be challenging. Proving the value of organic search to the rest of the business has traditionally been difficult. Botify Advantage empowers teams to overcome these challenges, helping to demonstrate the impact of organic investment by acting as an expert extension of the customer team.

“In today’s rapidly evolving consumer climate, where agility is key, accelerating the translation of insights into tangible outcomes has become essential,” said Botify SVP of Global Services, Brian Marin. “With Botify Advantage, our team of experts assumes the driver's seat, leveraging the full potential of our powerful technology to ensure we fulfill this imperative.”

SAS enables joint customers to unlock the power of data across the AI and analytics life cycle within their Snowflake account

SAS, the leader in analytics, today revealed at Snowflake's annual user conference, Snowflake Summit 2023, that SAS can now provision SAS^® Viya^® AI and decisioning capabilities securely in the Snowflake Data Cloud with Snowpark Container Services (private preview). Snowpark Container Services will enable SAS to provision SAS Viya to hundreds of existing joint customers and to prospective customers looking to make the most out of their data. SAS, recently named a leader in AI decisioning platforms by Forrester for its comprehensive strengths and strategy, is expanding upon its partnership with Snowflake to deliver automated, scalable and portable decisioning solutions that reduce costs and complexity at every point in the process. The SAS and Snowflake partnership helps users save time, reduce risk and maximize their data without transferring between platforms.

Snowflake, the Data Cloud company, announced the launch of Snowpark Container Services to expand the scope of Snowpark to help organizations run third-party software and full-stack applications – all within their account. By being able to access and run commercial software and apps directly in their Snowflake account, customers can seamlessly enhance the value of their data using cutting-edge tools without moving or compromising its security.

"Snowflake continues to invest in Snowpark and our expansive partner ecosystem, accelerating how users build in the Data Cloud by reimagining what they can run within Snowflake without tradeoffs," said Torsten Grabs, Senior Director of Product Management, Snowflake. "With SAS Viya's capabilities in Snowflake, we are bringing generative AI and decisioning capabilities closer to the data to improve security, data governance and time to insight for customers."

SAS is one of multiple organizations that are already using Snowpark Container Services to deliver sophisticated applications. SAS expands the use of Snowflake to unite SAS' leading analytics and AI platform with Snowflake's cutting-edge cloud technology. The integration supports the complete AI and analytics life cycle, from data discovery and modeling development to decisioning. The SAS and Snowflake partnership empowers organizations with interactive, real-time insights across industries – including banking, government, health care and financial services – in a single, secure environment.

"Snowpark Container Services enables our joint customers to use SAS Viya AI and decisioning capabilities in Snowflake to answer critical questions, discover insights and make better decisions," said Bryan Harris, Executive Vice President and Chief Technology Officer at SAS. "We are proud to partner with Snowflake, as customers in today's world need technology companies to collaborate on their behalf to drive greater productivity gains and innovation in their businesses. Together, we're democratizing the creation and deployment of AI, and empowering our customers to build more efficiently in the Snowflake Data Cloud."

The AI-powered platform is solving fundamental data security and privacy challenges, helping enterprises prevent breaches and harness the power of data

Cyera, the data security company, today announced a $100 million Series B investment led by Accel with participation from existing investors Sequoia and Cyberstarts. Redpoint Ventures also joined as an investor. This brings the company's total funding to $160 million since emerging from stealth in March of 2022. In the past year, Cyera has gained significant traction among S&P 500 enterprises, growing revenue by 800%, as security teams prioritize data security across their hybrid cloud environments.

Data is the most important asset that a business has. The rush to adopt generative AI, like ChatGPT, is forcing enterprises to grapple with opposing forces of innovation, and security and privacy risks. As the news cycle highlights, those risks are real. Breaches, ransomware, and regulatory fines are a part of our daily lives. This has led governments, business leaders, and regulators to impose bans and stricter regulations in an effort to protect user privacy and intellectual property. Cyera provides the foundational capability to enable enterprises to harness the power of their data.

McKinsey highlights that rapidly accelerating technology advances, the recognized value of data, and increasing data literacy are changing what it means to be "data driven." The ability to leverage data for day-to-day activities improves decision making, and fosters better innovation, collaboration, and communication. With deep insight into the data they have, and the confidence that their data is secure, Cyera is enabling enterprises to leverage data to create truly differentiated customer and employee experiences.

Michael Kiethley, Chief Information Officer at United Talent Agency uses Cyera to foster innovation with data. He said, "Cyera's AI-powered data security platform is enabling us to infuse data literacy into our cloud development and security strategy." Arjun Thusu, Chief Information Officer at Mercury Financial said, "Cyera is accelerating our efforts to improve cyber resilience, and the deep context and unprecedented insight it provides into our data allows us to better align with business stakeholders and partners."

Enabling the business to leverage data while preventing breaches are top priorities for CxOs and boards across industries. However, data security has long relied on legacy architectures and outdated approaches that were developed to protect data on premises. Cyera has built an AI-powered data security platform that is revolutionizing data security for the cloud era. This new approach moves from a highly manual process of matching patterns and blocking access, to harnessing artificial intelligence and machine learning to automatically learn and holistically protect a company's unique data.

"Cyera's vision is to enable every business to realize the full potential of their data using AI — collaboration, connection with customers, insights that fuel innovation — to power a new era of development, growth, and productivity. This investment confirms that Cyera is on the right path to help CISOs meet their most pressing challenge — securing their data in the cloud era," said Yotam Segev, Cyera Co-Founder and CEO.

Cyera's AI-powered data security platform instantly learns an enterprise's unique data and its business purpose, empowering security teams to understand the data they have, how it is used, and apply the correct controls to secure it. Cyera provides holistic data security across SaaS, PaaS, and IaaS environments. With Cyera, security teams always understand where their data is, who can access it, how it is secured and managed, and the exposures that increase their risk across domains and platforms. Cyera then automates remediation workflows to reduce the attack surface and ensure operational resilience at the speed and scale of the cloud.

Cyera's platform uses large language models to automatically discover, classify, and secure sensitive data, everywhere. The platform's unified policy engine identifies misconfigurations, recommends specific access controls, and generates new policies for data security, to assure compliance, and to govern sensitive data access. With the additional capital from this raise, Cyera will accelerate the development of its cloud-native operational platform, empowering security teams to manage all of their data security incidents, policies, controls and workflows across the data landscape.

"Cyera far exceeds the capabilities of other vendors in this space, already capitalizing on technologies like generative AI and natural language processing," said Philippe Botteri, Accel. "This team is an innovation powerhouse adept at building impactful technology that protects critical data assets and is well aligned with its customers to address the data security issues that keep CISOs up at night."

Cyera has been recognized for its innovative approach to data security winning a number of industry awards including the 2022 CISO Choice Award for Data Security, Best Enterprise Data Loss Prevention (DLP) Solution, and 2023 Data Security Platform of the Year. This new investment will enable Cyera to accelerate the development of its data security platform and global go-to-market initiatives.

Kubit, a product analytics company, today announced at Snowflake's annual user conference, Snowflake Summit 2023, the launch of its Product Analytics Platform, Powered by Snowflake. The new platform will enable customers to take their product analytics to a new level, fully leveraging all the advantages of the Snowflake Data Cloud architecture and speed.

With Kubit, customers are able to utilize the data models they've built with the product data that's already stored in the Snowflake Data Cloud. There's no data movement or replication, which helps maintain a Single Source of Truth and the high security and governance standards inherent in the Data Cloud. Most importantly, Kubit places no restrictions on the volume and scale of product data that's ingested and modeled–a key differentiator in a world where enterprises are often ingesting millions, billions, or even trillions of events each day.

Kubit allows you to say goodbye to traditional "blackbox" product analytics workflows, which are often plagued by incomplete events and inaccurate data, and can't scale with user growth. By building its platform on Snowflake, Kubit enables its customers' product and data teams to get easy, self-service access to a full customer-360 view–leading to richer exploratory analyses, better-informed insights, and more powerful data-driven decisions.

"Kubit has been instrumental in addressing our unique use cases with an impressive level of flexibility," according to Firework's Head of Product for Commerce, Jin Chen. "Kubit's commitment to adapt their tool to our specific needs has been elevating our productivity and decision-making," Chen said.

Founded in 2018 by CEO Alex Li, last year Kubit announced that it had raised an $18-million Series A round led by Insight Partners. Kubit is also a Select tier partner in the Snowflake Partner Network program.

Li built Kubit out of his own frustrations with existing product analytics platforms, when he was the CTO at Smule. He was determined to create a solution that offered more control and transparency to end users and that took advantage of the latest developments in cloud technology. Li says he's particularly proud of how Kubit is helping build bridges between product and data teams, with an extensible platform that makes it easy to extend on initial product insights with SQL, Jupyter, or machine learning.

Birdeye, the leading SaaS company in the digital customer experience space, today announced it surpassed $100M in annual recurring revenue (ARR).

"We are delighted to have reached this momentous milestone," said Naveen Gupta, Co-founder and CEO of Birdeye. "This accomplishment validates our team's hard work and dedication to revolutionizing the customer experience landscape. We are grateful for the trust and confidence from our 100,000+ customers. We remain committed to delivering exceptional solutions that drive their success."

Birdeye has been accelerating growth for the last many quarters and has recently announced industry-leading products like Birdeye Social and Birdeye Appointments that have been passionately received by businesses of all sizes. As the world pivoted to AI, Birdeye leveraged its decades-long expertise in the field to offer AI-driven experiences to its customers starting with an automated review response management offering. The company recently expanded its premier partnership with Google by launching integrations with Google Bard AI and Vertex AI. In addition, Birdeye made headlines by acquiring Cube Online (Cube), Australia's leading customer experience company. This strategic move enables Birdeye to enhance its offerings further and expand its presence in the Asia-Pacific market and Europe. These pivotal milestones propelled Birdeye's growth to $100M & beyond, even in a tough macro-economic environment.

"Birdeye has built a very capital-efficient business following 'profitable growth' as our guiding principle," said Yang Chao, CFO of Birdeye. "With a metric-focused approach and onshore/offshore cost structure, Birdeye exceeded $100M ARR with less than $10M of cash burn since inception. The market is massive, with over 30M local businesses in the US alone, we have barely scratched the surface on who we can serve. There is huge growth potential ahead of us."

Birdeye has consistently been recognized as the top reputation management software and one of the leading providers of AI, customer service, and marketing software by G2, a reputable software review platform. Customers like Extra Space Storage, Aspen Dental and Crumbl Cookies leverage Birdeye's platform to offer world-class experience to their clients.

Artefact helps clients maximize value of first-party data with Treasure Data Customer Data Cloud

 Treasure Data™, a leading enterprise customer data platform (CDP) provider, today announced a new formal partnership with global data consulting services company Artefact, designed to support brands throughout their customer journey.

By joining forces with their related offerings, the companies will enable customers to generate more business value from their marketing campaigns, as well as enhance and personalize customer experiences. The collaboration also fosters the creation of an expert community, focused on data marketing and customer knowledge, with shared best practices and feedback that will benefit all clients.

Treasure Data Customer Data Cloud is an award-winning, AI-enabled suite of CDP solutions designed to facilitate an enterprise-wide approach to customer-centricity across a range of industry verticals. Compliant, secure, and scalable, it integrates all customer data from across the organization to enable engagement strategies that are based on unified data and insights, boosting customer knowledge and enabling the personalization of marketing touchpoints at scale.

Artefact's consultancy services provide end-to-end support, from data marketing strategies, to the activation and measurement of marketing campaigns. As a Treasure Data Gold Partner, Artefact has more than 30 certified employees in over 12 locations around the world; they bring their specific expertise to assist customers through the buying, deployment, and execution stages of their Treasure Data project.

"Artefact recognizes the benefits of leveraging Treasure Data's innovative Customer Data Cloud, and we are proud to work closely with them," said Kazuki Ohta, CEO and co-founder at Treasure Data. "Our partnership reinforces both companies' commitment to providing enterprises with a holistic view of their customers, along with unified customer insights that effectively support their marketing strategies to drive engagement and business results. We look forward to helping our joint global customers achieve these goals."

Treasure Data and Artefact joint offer

Artefact enables Treasure Data users to fully leverage their first-party data to deliver business value and maximize return-on-investment (ROI). This enables Artefact to provide clients with a clear vision of their data maturity and readiness to implement a CDP. Based on this assessment, the setup and integration of the CDP is undertaken so that it fits the client's ecosystem, and applications developed in line with business priorities. In addition, Artefact teams lead CDP solutions integration with dedicated applications, and run Booster Programs to measure the ROI of marketing actions. Marketing teams are empowered to enhance customer journeys with personalized and seamless messages to their prospects and clients.

"Customer data platforms are powerful tools that are increasingly being adopted as organizations realize that to build a sustainable and futureproof ecosystem their first-party data must be the focal point of their marketing operations," stated Vincent Luciani, Artefact CEO and co-founder. "Working with Treasure Data's state-of-the-art technology, Artefact's expert teams ensure that customers maximize their investment and demonstrate value by delivering tangible and relevant results, as well as enhanced customer experiences.''

Artefact and Treasure Data collaboration delivers results

Artefact and Treasure Data have already collaborated on more than 20 global accounts, enabling successful digital transformation projects across a variety of industries. CDP ROI can be illustrated by various Key Performance Indicators (KPIs), which usually support larger digital transformation programs within organizations. Among the most impactful are:

• Optimization of client acquisition strategies as a result of the reconciliation of online and offline profiles in a single customer view. The enriched insights enable the personalization of marketing communications from the initial prospecting phase.
• Media budget savings through audience suppression applications, such as excluding existing clients and hot prospects from branding media and paid search campaigns, as well as managing the frequency of cross-channel marketing messages.
• Conversion rate uplift through the automated setup of targeted customer journeys (basket abandonment retargeting, inactive prospects revival, and website personalization, for example).

Artefact and Treasure Data at Nestlé

Multinational food and beverage brand Nestlé has benefited from the collaboration, which helped it streamline customer data across its businesses and use it to generate insights for its operations.

The disruption of consumption habits, as a result of the pandemic, drove the requirement for a CDP at Nestlé. The company needed to expand and improve its customer database in Brazil and manage its data to handle the sudden increase in e-commerce sales.

Working with Artefact and Treasure Data, Nestlé Brazil began to see the desired results. The company implemented the Treasure Data Customer Data Cloud with Artefact in under three months, delivering seven applications focused on advanced customer segmentation, marketing orchestration and data-driven measurement and optimization.

"Thanks to the dedication of the Treasure Data, Artefact, and internal Nestlé teams, we implemented our pilot CDP applications in just 92 days," explained Patricia Kristman, data and analytics manager at Nestlé Brazil. "This achievement allowed us to reach everyone in our database for the first time - a count of more than 9 million people – compared to 64,000 in our previous CRM campaign in the first pilot. We also saw a 140% increase in engagement with our consumers, and as a result of the data democratization enabled by the Treasure Data Customer Data Cloud, the tool's adoption by the team has jumped from five to 50 across the business, and it's growing every day."

New Integration Enables Riskonnect’s ESG Customers to Connect Governance, Risk, and Compliance Data Tools to Net Zero Cloud

Riskonnect, a leader in integrated risk management solutions, today announced a new integration with Salesforce Net Zero Cloud to enhance its Environmental, Social, and Governance (ESG) capabilities. Available on Salesforce AppExchange, customers can now easily integrate ESG, governance, risk, and compliance data collected in Riskonnect directly into Salesforce Net Zero Cloud. Riskonnect customers will also be able to leverage the powerful capabilities of Net Zero Cloud’s carbon emission data collection solution for footprinting and setting science-based targets.

“This integration helps organizations operationalize ESG in a new way,” says Kathryn Carlson, senior vice president, global product management, Riskonnect. “Organizations can now take ESG-related risk and compliance data collected in Riskonnect and feed that directly into Net Zero Cloud’s data model, providing more visibility and actionable insight into net-zero initiatives for organizations.”

"Riskonnect's new integration for Net Zero Cloud customers empowers organizations with greater visibility to identify potential risks and take action to protect their customers, businesses, and stakeholders," says Kevin Vranes, global product lead, Salesforce Net Zero Cloud.

Riskonnect’s integrated risk management solution brings together operational and strategic risk management under one roof. With a solution built on the Salesforce platform, Riskonnect brings real-time, auditable ESG risk and compliance data that can now be integrated with Net Zero Cloud data so organizations can connect, collaborate, and share ESG data on one, secure platform.

“Risk and sustainability professionals understand that data is critical to achieve their ESG risk and reporting obligations, but many are challenged by the volume of data, everchanging standards and regulations, and timely reporting of the data,” says Riskonnect’s Carlson. “We are thrilled that this integration with Net Zero Cloud will help more organizations manage ESG risk and minimize disruption. The integration will combine data collected from Riskonnect’s integrated risk management solutions with the Net Zero Cloud to help our customers operationalize ESG and move towards a sustainable future.”

Epiq announced today it has won the 2023 Microsoft Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.

“Compliance is top of mind for our clients deploying Microsoft solutions,” said Doug Mazlish, Senior Vice President, Strategic Alliances at Epiq Legal Solutions. “Having the collective Epiq team recognized by Microsoft as the global compliance services leader underscores our position as the trusted advisor of choice. Epiq’s longevity of experience in eDiscovery, legal, and compliance services – combined with our technology expertise and relentless focus on client needs – solidifies our role as the go-to Microsoft compliance provider.”

The Microsoft Partner of the Year Awards recognizes Microsoft partners that have developed and delivered outstanding Microsoft-based applications, services, and devices during the past year. Awards were classified in various categories, with honorees chosen from a set of more than 4,200 submitted nominations from more than 100 countries worldwide. Epiq was recognized for providing outstanding solutions and services in compliance.

Epiq provides services aligned to Microsoft Purview and Microsoft Priva product portfolios, enabling clients to address the growing challenges of managing their data estate in the age of digital transformation and hybrid work. Epiq specializes in data migrations, information governance, eDiscovery, and data lifecycle management to provide tangible business outcomes for clients.

“Congratulations to the winners and finalists of the 2023 Microsoft Partner of the Year Awards!” said Nicole Dezen, Chief Partner Officer and Corporate Vice President of Global Partner Solutions at Microsoft. “The innovative new solutions and services that positively impact customers and enable digital transformation from this year's winners demonstrate the best of what’s possible with the Microsoft Cloud.”

The Microsoft Partner of the Year Awards are announced annually prior to the company’s global partner conference, Microsoft Inspire, which will take place on July 18-19 this year. Additional details on the 2023 awards are available on the Microsoft Partner blog: