KPM Analytics  is pleased to announce the rollout of KPMLink, an intuitive cloud-based software designed specifically for the remote management of its SpectraStar^™ XT series Near-Infrared (NIR) analyzers. The software allows for streamlined configuration of product settings, efficient management of calibrations, and synchronization of these factors across instruments globally.

KPMLink offers users and managers access to a complete diagnostic history for each instrument, thereby providing detailed health information. KPMLink ties critical instrument health data directly to measurement data, stored both at the local instrument and in the cloud. This feature ensures a high level of data integrity and instills the confidence needed for making informed decisions based on the collected measurement data.

The goal of KPMLink is to provide a comprehensive overview of all SpectraStar^™ XT NIR analyzers on the network, enhancing their management by bringing together convenience and efficiency. Its ability to provide real-time instrument health information and synchronize settings and calibrations across various sites enhances control and visibility like never before.

"At KPM Analytics, our dedication to delivering solutions that amplify productivity, minimize downtime, and uphold the highest data integrity remains steadfast," says Chief Commercial Officer, Yuegang Zhao. "The launch of KPMLink for our NIR analyzers is an important step in our ongoing commitment to provide high-quality testing and inspection solutions to our global customers in the agriculture and food industries."

The launch of KPMLink reiterates KPM Analytics' continuous dedication to the SpectraStar^™ XT NIR analyzer series and our commitment to bringing dependable analytical and data solutions to our valued customers.

Price and Availability
KPMLink software is available now. Subscriptions are priced per analyzer and per user seat. For pricing and to request a demonstration, contact sales@kpmanalytics.com.

SpectraStar NIR Analyzers
Utilizing near-infrared reflectance (NIR) technology, SpectraStar^™ XT analyzers deliver fast, reliable, and cost-effective compositional analysis for a wide range of sample types, mainly in the food, ingredients, feed, forage, and agriculture industries. SpectraStar^™ XT analyzers are equipped for both laboratory use and at-line process control.

Cordial leverages ID Graph add-on to identify customers through anonymous user data and drive ROI

Cordial, the only true marketing platform that empowers brands to fully automate their marketing strategies, has launched an identity resolution solution, Identity+, to equip marketers with the ability to identify anonymous browsers across devices by matching them with a known customer profile. Once connected to a profile, marketers can leverage enriched data for more effective targeting, increased personalization and improved ROI.

Upwards of 98% of visitors to websites are anonymous, leaving a significant portion of potential customers on the table for marketers. ID graphs enable marketers to process connecting identifiers from multiple platforms, channels and devices and match them to a single customer profile. This insight offers marketers the opportunity to deliver highly personalized messages while improving customer experiences. Now, with Identity+, users can leverage Cordial's ID Graph to take that a step further and identify anonymous users visiting the company's site. With Identity+, Cordial customers seamlessly experience identity resolution, reporting, attribution and automated messaging with the power of data management and marketing execution across channels — all on one platform.

When an unidentified user visits a website, Identity+ will search for the user's browserID on Cordial's ID Graph network. If that user is known to Cordial, that contact will be marked by the ID Graph, and a brand will gain information about that potential customer to create a more personalized, effective buying journey. If a customer is not identified by zero-party data or the ID Graph, the session information will be stored for 30 days connected to that specific anonymous user. If, within the 30-day window, Identity+ does identify the user, all previously anonymous activity will be retroactively applied to the newly known profile. On average, clients using Cordial's Identity+ solution have seen a 20-30% lift in identified contacts turning what would've just been traffic numbers for a website into a customizable sales opportunity.

"Customers use more channels than ever before when interacting with a brand to make a purchase," said Matt Howland, chief product and engineering officer at Cordial. "A user may utilize an app one day but shop on their laptop without logging in the next. These behaviors mean marketers miss key opportunities to personalize contact. Identity+ is a powerful tool to create more complete customer profiles at scale, enhancing customers' shopping experiences while deepening connections."

With common identifiers used by ID Graphs including email addresses, cookies, PII, customer IDs, and other data points, rights to privacy remain paramount to Cordial. Identity+ adheres to the company's high compliance standards regarding email (GDPR, CPRA) and SMS policies (TCPA), ensuring the platform will never forcibly opt-in users to any channel without explicit consent. The tool focuses on authentic, desired communication through highly personalized interactions that lead customers to the products they want and need more effectively.

Thousands of companies rely on TradeCentric to drive increased revenue by leveraging B2B integration and automation between eCommerce systems and eProcurement or ERP solutions

TradeCentric, the leading provider of B2B integration and automation solutions between eCommerce systems and eProcurement solutions, announced today that it has achieved Spotlight status on the SAP® Store. The recognition, which is granted to only 44 partners on the SAP Store, is a testament to the quality and innovation TradeCentric brings to businesses using SAP Commerce Cloud for their B2B commerce storefronts.

As businesses prioritize efficiency and reevaluate their resources, companies equipped with a more agile, transparent, and digitally connected solution better position themselves as preferred vendors. TradeCentric's B2B integration and automation solution drives business growth by enabling seamless integration between SAP eCommerce solutions and buyer purchasing systems. Solutions include PunchOut, Purchase Order Automation, and Invoice Automation, among others.

"TradeCentric's solutions empower SAP Commerce Cloud users to achieve efficient, scalable and transparent integrations with their B2B buyers," said Troy Lynch, CEO of TradeCentric. "Achieving Spotlight status on the SAP Store is a significant milestone because it not only validates our commitment to providing high-quality solutions, but also strengthens our position as a trusted partner in the SAP ecosystem."

The TradeCentric platform supports more than 3 million transactions monthly for nearly 4,500 B2B suppliers and buyers across 40 countries. Industry-leading companies leverage TradeCentric's platform to meet sophisticated customers' purchasing requirements with an automated, integrated, and customized experience. As a result, TradeCentric customers experience:

• Increased revenue from new and existing customers
• Reduced time and errors from manual data entry
• Accelerated order cycles and faster payment

TradeCentric's solution is available on the SAP Store, the online marketplace for solutions from SAP and its partners. SAP Store provides customers access to more than 2,200 innovative solutions from SAP and partners that complement and extend SAP applications.

ComputerTalk, developer of ice Contact Center with Microsoft Teams, and Tethr, the leading AI-powered conversation intelligence platform, today announced the formation of a strategic partnership to help companies improve contact center performance and overall customer experience.

ComputerTalk's ice Contact Center is a Microsoft Teams native contact center solution that modernizes the call center with business application integrations, AI, and analytics across all communication channels, helping organizations deliver outstanding customer experiences. 

Tethr is a cloud-based conversation intelligence platform that combines powerful AI and machine learning to surface insights from customer conversations from any communications channel and provide organizations with practical and proven steps to improve customer service metrics.

As part of this partnership, the two software platforms will integrate seamlessly to provide ice Contact Center customers the ability to discover AI-driven insights they can use to improve customer service performance by reducing operating costs, lowering churn risk, and improving sales conversion.

"We are excited to work with ComputerTalk to deliver an integrated solution for the Microsoft Teams contact center ecosystem," said Robert Beasley, CEO of Tethr. "Tethr's powerful analytics will enable ice customers to gain insights into their customer interactions and provide them with the tools they need to deliver an exceptional customer experience."

"We are thrilled to partner with Tethr to provide our customers with an even more comprehensive set of tools to manage customer interactions," said Jean-Nicolas, VP Product Experience, "Our joint solution will provide businesses with a deeper understanding of their customers and enable them to improve their processes and strategies to deliver a world-class customer experience."

Acxiom^®, the customer intelligence company, today announces it has achieved a top score on the 2023 Disability Equality Index (DEI)^® and earned the recognition as a Best Place to Work for Disability Inclusion. This distinction reflects Acxiom's ongoing efforts to create an environment that is not only accessible but also inclusively designed so every associate is empowered to make a significant and lasting impact.

The DEI, a joint initiative between the American Association of People with Disabilities (AAPD) and Disability: IN, evaluates companies on a scale of zero to 100 based on their disability inclusion policies and practices. Acxiom stood out for its consistent, visible commitment to disability inclusion, weaving it into the fabric of its organizational culture, recruitment practices, and workplace accessibility.

“Diversity is a core strength of Acxiom and central to our success,” said Mary Ward, Chief People Officer at Acxiom. “We’re proud to be among the leaders in disability inclusion, yet we understand it’s not an endpoint but a milestone that inspires us to continue this important work.”

Acxiom has many initiatives across its organization to champion and support associates with disabilities, such as:

• Launching a business resource group, Acxiom Dis-Ability Champions, to provide support, education, and advocacy for employees with disabilities and their allies
• Adopting accessibility standards and best practices for its digital platforms, products, and services
• Providing comprehensive benefits, accommodations, and flexible work arrangements, ensuring associates with differing needs have the resources to succeed in their roles
• Growing its supplier diversity program to include more businesses owned by people with disabilities

“Reaching the top of the Disability Equality Index is a testament to Acxiom's collective dedication to building a culture that not only accepts but truly celebrates the unique abilities of all associates,” said Jordan Abbott, Acxiom Chief Privacy Officer and an Acxiom Dis-Ability Champions Business Resource Group executive sponsor. “Our journey is ongoing, but every step taken strengthens our resolve and reinforces our belief that true innovation thrives in an environment of inclusivity and diversity.”

“Businesses have the power to drive the global advancement of disability inclusion, and we're thrilled to see more companies than ever leverage the Disability Equality Index to measure their progress. We recognize these top-scoring companies as a 'Best Place to Work for Disability and Inclusion' for their passion and efforts to lead the way in creating greater equity for people with disabilities in the workplace, marketplace, and supply chain,” said Jill Houghton, President and CEO of Disability:IN.

Sloan brings more than 25 years of experience delivering transformative growth in B2B SaaS companies

Drata, a continuous security and compliance automation platform, today announced the appointment of Sydney Sloan as the company's first ever Chief Marketing Officer (CMO). Sloan will oversee global marketing at Drata to help market and brand leadership, fuel customer engagement, and accelerate the company's commitment to delivering value to its over 3,000 customers.

Sloan is an expert in spearheading and executing successful global marketing strategies while building world class teams for high growth SaaS companies. She most recently served as CMO of Salesloft where she helped scale the company over 10x in three and a half years. Sloan also held senior leadership and advisory roles at Adobe, Alfresco, Marketo and Demandbase. At Drata, Sloan will lead efforts to continue integrating and elevating go to market strategies that drive revenue and customer growth.

"It's no surprise Drata has solidified itself as an outstanding market leader in compliance automation; our tangible customer-centric values have been a striking differentiator," said Sydney Sloan, CMO of Drata. "I'm looking forward to amplifying that success as we continue our global expansion and reach even more companies looking to automate their security and compliance program."

"Sydney's wealth of executive-level experience, paired with a deep sense of commitment to company culture and the customer experience is the perfect fit for Drata's values and aspirations," said Adam Markowitz, Drata Co-Founder and CEO. "I'm confident that her leadership will play a significant role in propelling Drata to the next level."

In an industry first, the Company says it will invite customer-architects/designers/engineers to participate in a new investment round.

TwinUp^™, a new real-world, AI-driven metaverse application created by architects for architects, announced today its plans to launch a regulation D capital raise. With TwinUp, a single architect can do the work of an entire firm and build a global brand. Accredited investors interested to learn more may contact the company directly at investors@twinup.co.

TwinUp founder and CEO, Michael Jansen, commented that, "TwinUp is the first ever digital Metaverse platform of its kind created by Architects for Architects. We have a goal to scale the business to accommodate over 1 million design professionals in the coming years.

"We recently announced we had raised $3 million from private investors, and a new regulation D round, if successful, will help fuel growth in 2024 and bring a career-changing product to the AEC/Digital Twin software market for the first time in years."

The company plans to incentivize professional architects, designers, and engineers to invest by offering them free licenses (note: minimums apply). Mr. Jansen continued, "Companies funded by their customers grow faster, grow smarter, and grow bigger. Architects, designers, and engineers interested in potentially investing may contact us to learn more about our plans investors@twinup.co.

"Architects are already starting to invest directly in TwinUp. It's safe to say that the market is looking for change from the melange of existing tools and the investors who fund them. It's time for something new."

TwinUp, currently in beta, comprises three complementary products: TwinUp Community^™, TwinUp Building^™, and TwinUp World^™.

TwinUp Community is a FREE design portfolio management and sharing platform for architects, interior designers, and engineers. With Twin Up Community, users can

• create your digital design portfolio,
• share your best work, and
• build your own brand and following.

With TwinUp World and TwinUp Building, architects collaborate in a 3D Metaverse powered by AI and made for design professionals to do the work of an entire project team. TwinUp World + TwinUp Building allows users to

• collaborate with colleagues and peers in a shared visual 3D model environment in real-time,
• convert your 3D design models into Digital Twins to iterate design options quickly using data, and
• increase your efficiency by offloading tasks to an AI-powered personal assistant.

The company plans to launch TwinUp initially to architects and designers by invitation only beginning October 1, 2023. Architects and interior designers are encouraged to contact the company contact@twinup.co to learn how to become a TwinUp Community Founding Member.