Medallia, Inc., a global leader in customer and employee experience, has introduced new Frontline-Ready AI™ capabilities in its Fall 2025 Release, bringing intelligent, real-time insights directly to frontline teams across industries.

With more than 6.8 million weekly active users, Medallia’s latest update equips customer-facing employees with the context and confidence to act instantly on data-driven recommendations — eliminating delays caused by traditional reporting and dashboards.

Key enhancements include Intelligent Summaries for Text Analytics, powered by GenAI, which surface emerging trends and issues in seconds by analyzing customer feedback. Mobile Scorecard Notifications now deliver real-time alerts to managers, while Root Cause Assist on Mobile Scorecards allows performance diagnostics and corrective actions from any device.

The release also expands AI language support to Spanish, enabling global organizations to deploy consistent, inclusive intelligence across teams.

“Customer experience is won or lost on the front line — and that’s exactly where AI has to work,” said Fabrice Martin, Chief Product Officer at Medallia. “When employees can make faster, smarter decisions based on real-time customer data, the impact on experience quality is transformational.”

Get in touch with our MarTech Experts.

Jumio, a leader in AI-powered identity intelligence anchored in biometric authentication and automation, has launched selfie.DONE, a new solution that delivers on its vision for reusable digital identity. The solution enables trusted users to be instantly recognized and reverified with just a selfie—eliminating the need to repeatedly rescan physical IDs during onboarding or authentication.

Initially launching in Brazil before a global rollout, selfie.DONE leverages the Jumio Identity Graph, which draws from tens of millions of verified and fraudulent identity records across industries. This global intelligence allows Jumio to assess reuse decisions with real-time risk analysis, combining biometric matching, liveness detection, and fraud pattern recognition.

By skipping redundant ID scans for verified users, organizations can significantly improve conversion rates, reduce onboarding time, and cut operational costs, all while maintaining Jumio’s high privacy and compliance standards under ISO, SOC 2, GDPR, and LGPD frameworks.

“selfie.DONE changes how identity is reused,” said Bala Kumar, Chief Product and Technology Officer at Jumio. “By drawing on the growing intelligence of the Jumio Identity Graph, we can instantly reverify legitimate users globally—reducing friction without compromising security.”

Jumio will first deploy selfie.DONE in Brazil, integrating local verification through the CPF (Cadastro de Pessoas Físicas) number—a familiar and trusted national ID reference.

“Brazil’s fintech and gaming sectors are ideal for this launch,” added Samer Atassi, VP of Latin America at Jumio. “Consumers are already accustomed to using CPF for verification, allowing rapid adoption and scale.”

With selfie.DONE, Jumio advances toward a global framework for secure, instant, and privacy-responsible identity reuse across industries.

Get in touch with our MarTech Experts.

Boomi™, a leader in AI-driven automation, has been recognized as an Exemplary Vendor in both the ISG Buyers Guide™ for Data Integration and ISG Buyers Guide™ for Master Data Management (MDM) 2025.

The reports, published by ISG Software Research, highlight Boomi’s leadership in Product Experience, Capability, Customer Experience, and Validation, positioning it as a top-tier solution for enterprises navigating data-driven transformation.

“Boomi’s recognition as an Exemplary Vendor across both data integration and MDM reflects the trust our platform enables,” said Mani Gill, VP of Product for AI & Data at Boomi. “With the rise of Agentic AI, enterprises can no longer afford disjointed data or slow integration processes. Boomi helps organizations build a foundation of real-time, trusted data, turning AI strategy into AI execution.”

Key Highlights from ISG Buyers Guides™ 2025:

• Dual Recognition: Boomi was rated as a top performer in both Data Integration and MDM categories.

• Product Leadership: Recognized for enterprise-grade scalability, real-time data pipelines, and customer satisfaction.

• AI-Powered Integration: Noted for enabling real-time, AI-driven data flows beyond traditional batch ETL systems.

• Comprehensive MDM: Supports multi-domain data unification — including customer, product, and supplier data.

• ROI Transparency: Praised for clear lifecycle management and measurable business impact.

With more than 25,000 customers globally, Boomi continues to lead in helping enterprises connect everything and automate anything — from applications and data to APIs and AI agents.

Get in touch with our MarTech Experts.

Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a new performance measurement solution for connected TV (CTV) advertisers. The platform enables marketers to track real business outcomes—like site visits, leads, and sales—directly tied to ad exposure on streaming platforms.

This launch marks a major step in bringing performance accountability to CTV campaigns outside the US, positioning Teads as a pioneer in connecting brand awareness with tangible results across global markets.

Turning the Big Screen Into a Performance Channel

Traditional CTV advertising has long been measured through surface-level metrics such as impressions and completion rates. Teads’ CTV Performance changes that narrative by introducing data-driven insights that connect exposure to action.

“At Teads, we believe every screen can be an outcome-driving screen—CTV included,” said Hugues Templier, CTV Business Lead at Teads. “With this launch, we’re bridging the gap between brand and performance while making advanced measurement and optimization accessible to more advertisers.”

The innovation supports Teads’ broader omnichannel vision, empowering brands to leverage premium streaming environments not just for awareness but also for mid-funnel conversions with measurable impact.

Proving CTV’s Performance Power

The effectiveness of CTV Performance has already been demonstrated. In a campaign for Men’s Wearhouse, Teads’ new solution connected brand awareness to measurable outcomes across premium streaming and video environments. The campaign recorded over 41,000 site visits and 50,000 incremental store visits, proving that CTV can now play a quantifiable role in driving conversions.

How Teads’ CTV Performance Works

Advertisers using the platform gain access to a powerful set of tools designed to deliver measurable and optimized campaign outcomes:

• Precise Attribution: Confidently connect CTV exposure to site visits and conversions using Teads’ Universal Pixel.

• Smart Delivery: Serve impressions only when cross-device measurement is possible, leveraging Teads’ household graph.

• Outcome Optimization: Target viewers most likely to take action, identified through Teads’ proprietary algorithm.

• Engaging Creatives: Use high-impact ad formats tailored for the CTV experience, featuring interactive overlays developed with Teads Studio.

Expanding CTV Accountability Worldwide

Currently in beta, CTV Performance is available across key markets, including the US, EU5, and APAC regions. Teads plans a broader rollout soon, with additional creative formats and advanced measurement features on the horizon.

By making CTV measurable, Teads is reshaping how advertisers perceive connected TV—not just as a branding tool but as a performance-driven medium capable of influencing every stage of the marketing funnel.

Get in touch with our MarTech Experts.

Cordial, a leader in enterprise messaging and customer engagement, has joined the Shopper Context Protocol (SCP) — an emerging open standard designed to preserve shopper intent and context across AI-powered ecosystems. The move positions Cordial at the forefront of a marketing shift where AI agents, not humans, increasingly drive purchase decisions.

The announcement coincides with Cordial’s new report, The Intent Divide, which highlights a troubling gap between what brands measure and what consumers actually mean. The report reveals that 40% of marketers lose revenue due to misread intent, while nearly half of consumers lose trust when brands get personalization wrong.

Fixing the Missing Layer Between Attention and Transaction

Earlier this month, OpenAI, Stripe, and Shopify launched the Agentic Commerce Protocol (ACP), enabling AI assistants to autonomously complete transactions. But ACP left one major gap — context.

While ACP defines how an agent executes a purchase, it doesn’t carry over who the shopper is, what their past interactions were, or what motivates their buying decisions. Enter SCP.

The Shopper Context Protocol acts as the connective tissue between attention and transaction. It allows preferences, loyalty data, and behavioral intent to travel safely between AI agents, channels, and retailers — ensuring personalization remains intact in the era of agentic commerce.

“Marketers don’t just need to reach people. They need to recognize them,” said Matt Howland, President of Cordial. “SCP gives AI the context to do that safely, so brands can show up inside agent environments with the same empathy and relevance they’ve earned elsewhere.”

AI Has Collapsed Curiosity Into Conversion

According to The Intent Divide report, the marketing funnel as we know it is disappearing. AI-driven agents are compressing the path from curiosity to conversion, often leaving brands struggling to keep up.

Some key findings from Cordial’s study include:

• 1 in 3 consumers already use AI-powered agents for product research or shopping.

• 64% of marketers admit their data is used only for planning, not real-time decision-making.

• 47% have no strategy for how their brand will appear in personal AI agents like ChatGPT or Perplexity.

• 43% say misreading intent destroys trust long before it hits revenue.

“The funnel isn’t shrinking — it’s collapsing,” said Jeremy Swift, CEO of Cordial. “Brands that can’t carry context into these new agentic environments will lose visibility at the moment that matters most — the moment of intent.”

SCP: A Protocol, Not a Platform

Unlike proprietary tools, the Shopper Context Protocol is an open, privacy-preserving standard built for interoperability. It works across agentic ecosystems and brand-owned systems using a three-layer structure:

• Discovery Layer (ACP/Product Feed): AI searches for relevant products.

• Context Layer (SCP): Shopper history, preferences, and intent data.

• Transaction Layer (ACP/AP2): Checkout and payment execution.

Retailers can enable SCP support through DNS records, similar to how MX records function in email. This allows AI assistants to securely query shopper context through OAuth-like permissions. Implementation takes 2–4 days, requires no fees, and is compatible with any AI environment.

Redefining Personalization in the Agentic Era

By joining SCP, Cordial signals its commitment to a context-aware marketing future, where personalization doesn’t end when AI takes the wheel. As agentic commerce scales, SCP could become the backbone that keeps consumer trust intact — ensuring intent, not just interaction, drives the next generation of digital experiences.

Get in touch with our MarTech Experts.

Snappy Kraken, a leading martech innovator for financial advisors, has unveiled its new real-time, bidirectional CRM integration—a first in the advisor marketing space. This update positions Snappy Kraken as the only platform that fully unifies CRM, marketing automation, and analytics into a single connected ecosystem.

The integration allows continuous synchronization between an advisor’s CRM and the Snappy Kraken platform, removing the need for manual imports and ensuring that client and prospect data stays accurate and current. Pre-built integrations with major systems like Redtail, Orion, Salesforce, and Practifi make adoption seamless, while open architecture simplifies future integrations with new CRM vendors and custom setups.

Fixing the Data Disconnect in Wealth Management

For years, fragmented CRM and marketing systems have slowed advisor growth, introduced compliance risks, and led to inconsistent client data. Snappy Kraken’s new CRM integration eliminates that friction by connecting CRM data directly with marketing automation in real time.

The result is a unified, compliant, and AI-ready infrastructure that enhances data accuracy, supports timely follow-ups, and enables deep personalization at scale. “Innovation only matters when it creates better client experiences and truly drives growth,” said Robert Sofia, CEO of Snappy Kraken. “Advisors and firms don’t need more software. They need a modern growth stack that connects CRM, marketing automation, and analytics. This release makes that possible with one simple authentication.”

From Data to Dollars: Connecting Marketing to AUM

The integration builds on Snappy Kraken’s recently launched enterprise-level AUM Pipeline Dashboard, which connects firm-wide marketing activity directly to assets under management (AUM). A new advisor-level dashboard adds even more insight, showing individual advisors how their marketing efforts translate into asset growth.

By pulling data from CRM systems and marketing pipelines, the dashboard tracks lead progression and potential AUM tied to each opportunity. Advisors gain a clear, measurable link between their digital engagement strategies and business outcomes.

A Self-Updating Growth Ecosystem

With real-time synchronization now at its core, Snappy Kraken’s Smart Growth Suite evolves into a self-updating growth ecosystem. The platform enables:

• Automated lead conversion through unified data flows.

• Intelligent segmentation based on real-time behavioral insights.

• Personalized engagement that aligns with compliance standards.

• Centralized analytics connecting marketing activity to revenue and AUM.

Advisors can now rely on live, accurate data for smarter marketing decisions and stronger client relationships—without the overhead of manual updates.

Bridging the Industry’s Integration Gap

The 2025 Kitces AdvisorTech Study found that nearly half of advisory firms use CRMs as their central technology hub, but fewer than one-third have automated data flows between systems. Firms with fully integrated stacks reported 25% higher satisfaction with their technology, highlighting the growing demand for real-time connectivity.

Snappy Kraken’s CRM integration addresses that gap head-on, delivering what the wealth management industry has long needed: a truly synchronized, growth-focused martech ecosystem designed to scale with modern advisory practices.

Get in touch with our MarTech Experts.

Typeform has officially stepped beyond its origins as a form builder with the launch of its new AI engagement platform, marking a major evolution for the company and its millions of users.

Built on insights from over one billion anonymized responses, the platform integrates forms, automation, and data analytics into one unified, enterprise-grade system designed to help small and medium-sized businesses (SMBs) capture richer data, drive engagement, and convert responses into measurable results.

“This launch represents a defining moment not only for Typeform but for the millions of small businesses ready to harness AI,” said Aleks Bass, Chief Product Officer at Typeform. “With this evolution, we’re democratizing automation and intelligence, giving every team superpowers once reserved for enterprises.”

One Platform to Replace the Multi-Tool Chaos

Until now, SMBs have juggled multiple disconnected tools to build forms, track responses, nurture leads, and convert customers. Typeform’s new platform brings all of these functions under one roof, transforming complex workflows into simple, conversational experiences.

Early adopters report launching campaigns in minutes instead of days and boosting completion rates by up to 20%, showing that streamlined automation can deliver real-world impact without sacrificing user experience.

Unveiled during Typeforum 2025, the company’s virtual product launch event, this release signals Typeform’s next chapter—one focused on turning every interaction into a growth opportunity.

AI That Builds, Learns, and Responds

At the core of Typeform’s new platform lies Typeform AI, now available in beta. This intelligent system crafts high-performing forms and workflows from a simple chat prompt, optimizing structure, tone, and flow for engagement and data quality.

Supporting tools like FAQ with AI and Clarify with AI introduce real-time, form-embedded intelligence that can answer questions on the spot, reducing drop-offs and improving completion accuracy.

Typeform also adds video and audio blocks, allowing users to create multimodal experiences that feel more natural and personal. Respondents can reply through text, video, or voice—making interactions both human and data-rich.

From Responses to Revenue

Beyond smarter forms, the platform empowers SMBs to act on insights instantly. Key features include:

• Contacts: Unify and segment audience data across forms and sources.

• Automations: Follow up instantly with personalized workflows that convert.

• Enrichment & Follow-ups: Blend first-party data with trusted third-party insights for a fuller customer view.

• Smart Insights: Summarize and interpret responses automatically, surfacing clear next steps.

• Payments Integration: Accept PayPal, Stripe, and other payment options directly within Typeform, closing the loop between interaction and transaction.

Abir Syed, Co-Founder of UpCounting, summed it up: “What used to take our team hours now takes minutes. Typeform’s thoughtful use of AI helps us automate manual work while preserving the personal touch that builds real relationships.”

A Glimpse Into the Future of Engagement

Typeform’s AI engagement platform is more than an upgrade—it’s a reimagining of how digital engagement works for SMBs. The company plans to expand its offering with richer integrations, deeper analytics, and new interaction formats that keep pace with the evolving landscape of AI-driven marketing.

By combining human-centered design with AI intelligence, Typeform is setting a new standard for engagement—where every form, conversation, and click moves businesses forward.

Get in touch with our MarTech Experts.

Jetico, a longtime developer of trusted data wiping software, has introduced a new AI-powered data classification feature within its BCWipe Enterprise Edition. The update integrates directly into Jetico’s central management console, giving organizations a unified solution to classify, identify, and securely erase sensitive data.

The feature leverages AI-driven semantic understanding to automatically categorize files based on their content—enhancing compliance, data governance, and operational efficiency.

“Managing data today isn’t just about volume, but variety too,” said Hannaleena Pojanluoma, CEO of Jetico. “With Jetico’s AI-powered classification, users can automatically organize data based on meaning, making it easier to find what matters, protect sensitive files, and maintain compliance.”

Key Capabilities:

• Local AI Processing: All classification happens on the user’s endpoint, ensuring full confidentiality and eliminating external data transfers.

• Predefined Categories: Built-in templates help quickly sort sensitive information based on compliance requirements.

• Custom, Trainable AI Models: Users can upload sample files to create custom semantic categories, improving accuracy.

• Enhanced Search Functionality: Enables category-based queries to locate or exclude specific data types efficiently.

• Integrated Compliance Workflow: Works seamlessly with Jetico Central Manager and BCWipe for secure, centralized data lifecycle management.

By embedding AI classification directly into its data erasure platform, Jetico aims to help enterprises strengthen governance frameworks and ensure sensitive data is managed and destroyed according to regulatory standards.

Get in touch with our MarTech Experts.

">