Respected executive with years of experience in connected television, retail media, and data and targeting will lead new sales development for brands, agencies and DSP partnerships

TripleLift, the ad tech platform elevating digital advertising across every screen, today announced that it has appointed Bob Coon to the newly-created role of SVP of U.S. Sales. In his new role, Coon will be responsible for new sales development related to brands, agencies and DSP partnerships. He is based out of the company's New York office and will report directly to Ed Dinichert, Chief Revenue Officer.

TripleLift is the leader in programmatic Native and is well regarded for its innovative solutions, premium formats and smart targeting across display, online video and connected television. The company has proliferated its supply of quality CTV inventory, offering onsite and offsite solutions for retail media, and recently announced a targeting solution effective in cookie-constrained environments - TripleLift Audiences.

"At its heart, sales is about understanding the needs of the customer. When you've done that, success follows," said Dinichert. "Having worked with Bob at Amazon, I know he first and foremost always prioritizes his customers. That's important to us at TripleLift because we have maintained 96% service satisfaction across our customer roster from brands and agencies to publishers and platforms."

Coon has been focused on CTV, Retail Media and data and targeting for well over a decade. He joins TripleLift most recently from Samba TV, where he served as Chief Revenue Officer, helping large brand and agency clients use streaming and linear television data to drive incremental reach and efficiencies. During his time there, he pivoted the company's entire revenue organization strategy towards its data and measurement products, focusing efforts on Samba's Data as a Service (DaaS) product in the process.

Prior to his role at Samba TV, Coon spent 13 years serving as a sales executive at Amazon Advertising, helping to grow it into an industry juggernaut. He led grocery category ad sales, driving initiatives for Whole Foods and Fresh Stores across search, display, video, in-store and out-of-home. He also launched and led go-to-market sales for video products, bringing Amazon's CTV ambitions to market including FireTV, Freevee and Thursday Night Football.

"I get so much energy from partnering with clients," said Coon. "With my experience launching platforms like Freevee, I know that partnering with senior clients can be crucial to building a successful product. One of the things that attracted me to TripleLift is the lineup of current and future offerings we can take to market in precisely this way."

Coon's experience at Samba TV and Amazon, as well as previous roles at InterActiveCorp, Bankrate, and Disney have allowed him to manage large global teams over the course of his career.

"TripleLift launched our first-party data targeting product, TripleLift Audiences, earlier this year and we are continuing to develop new tools for retail media networks," said Dave Clark, CEO, TripleLift. "Bob's background at Amazon and SambaTV are perfectly aligned with where we are and where we're going. In speaking with him, it's clear we're adding a knowledgeable expert and passionate leader."

Equinix, Inc., the world's digital infrastructure company^®, today announced the appointment of Adam Berlew as Chief Marketing Officer (CMO), effective immediately. With more than 25 years' experience in strategic marketing and global leadership roles, Berlew returns to Equinix after previously serving as a Vice President of Global Marketing from 2012 to 2015. He joins Equinix's Customer and Revenue (CRO) leadership team and will be accountable for driving customer acquisition and revenue growth through effective marketing strategies that align with the company's vision for Platform Equinix^®.

"We couldn't be more excited to welcome Adam back to Equinix and have him join our leadership team as CMO," said Peter Van Camp, Executive Chairman and interim Chief Revenue Officer, Equinix. "As a passionate leader with a proven track record and a deep understanding of technology, cloud and market dynamics, Adam is sure to steer our brand and world-class marketing organization to new heights as digital transformation remains an unprecedent force for economic growth."

Berlew previously served as Head of Global Digital, Enterprise, Economy and Platform Marketing for Atlassian. Prior to that, he was Executive Director of Cloud AI Strategy, Operations and Global Enterprise Demand Marketing at Google, where he also served as an advisory member for Capital G, Alphabet's independent growth fund. Berlew has spent the majority of his career working for leading enterprise technology companies, including Broadcom and Dell, and began his career with Boston Consulting Group, where he focused on market and operations strategy for the technology and telecommunications industries.

"Equinix places a strong emphasis on understanding and meeting customer needs," said Berlew. "This customer-centric approach—combined with the company's brand, industry leadership and global footprint—provides immense opportunity to create and execute marketing strategies that drive value. I am thrilled to return to a company that has an unwavering commitment to continuous innovation and rapid expansion, and I look forward to the opportunity to lead high-impact initiatives and contribute to its growth trajectory."

Berlew earned his MBA from the Wharton School of Business, University of Pennsylvania, and a B.A. degree from Brown University, and is an Independent Board Member of the U.S. Olympic Luge Committee and a Life Member of the Council on Foreign Relations.

New integration builds on Instacart's work to help accelerate growth for emerging brands – unlocking key sales insights and self-serve ad products for Shopify merchants

Instacart for Shopify app is a powerful discovery tool for Shopify merchants looking to understand their impact on Instacart

Instacart, the leading grocery technology company in North America, today launched a new Instacart for Shopify app, enabling emerging consumer packaged goods (CPG) brands on Shopify to access Instacart Ads. For the first time, Shopify merchants can easily connect to Instacart Ads products, tools, insights, and automation.

Instacart partners with more than 1,400 retail banners across North America, which means that without taking any action, many CPG brands on Shopify are likely already driving sales through the Instacart Marketplace. Now, for the first time ever, these Shopify merchants can use the Instacart for Shopify app to advertise their products via Instacart Ads. The new Instacart for Shopify app helps merchants better understand their businesses by providing visibility into their Instacart sales data directly in Shopify, where they're already managing the rest of their business. This visibility enables merchants to take action to grow their reach and results with Instacart consumers.

The Instacart for Shopify app allows merchants to track their overall sales on Instacart, easily create an Instacart Ads Manager account, and see high-level ads performance metrics. This integration underscores Instacart's goal to help give emerging brands the tools and insights they need to grow and connect with consumers at the point of purchase.

"With our extensive catalog across more than 80,000 retail partner stores in North America, we believe Instacart has one of the best platforms to help emerging brands grow," said Ali Miller, Vice President of Product Management at Instacart. "Combining our scale with Shopify's merchant network creates a really powerful discovery tool for brands looking to understand their impact across different channels. With the Instacart for Shopify app, brands can learn about the sales they're already driving on Instacart, and immediately take action by setting up Instacart Ads to supercharge discovery and sales."

"At Shopify, we are committed to forging partnerships that empower our merchants and keep them on the cutting edge. Wherever there is an opportunity to connect merchants and buyers together, Shopify is there first," said Antonio Silva, Director of Partnerships at Shopify. "By offering access to efficient and effective advertising solutions through Instacart's integration with Shopify, our merchants gain valuable insights about sales data, advertising opportunities and performance across Instacart's marketplace directly within their Shopify dashboard."

Once a merchant installs the Instacart app within Shopify, they can set up a free Instacart Ads Manager account, saving time on standard onboarding with capabilities like automatic product identification. Instacart sales data and advertising campaign metrics are then shown directly in the Instacart for Shopify app, so merchants can measure their brand's performance across multiple channels, all in one place. And within Ads Manager, they can leverage best-in-class digital marketing tools to grow their brand, including proven ad formats like Instacart's sponsored product ads, which give CPG brands premium digital shelf space across the Instacart Marketplace.

Today's announcement builds on Instacart's commitment to help emerging brands drive omnichannel growth. Last year, Instacart streamlined Ads Manager's design so that brands can simply choose an objective to get tailored, optimized recommendations for the ad formats, certain targeting, and bidding options to reach their business goals. The company also recently expanded measurement capabilities, including sales lift testing and A/B testing to help brands understand the true impact of their Instacart Ads campaigns. On average, Instacart's brand partners see more than a 15% incremental sales lift – and in some cases twice that.¹

Latest Platform Release Streamlines Research Process, Expands Asynchronous and Global Recruitment Capabilities

 Discuss, the leading purpose-built platform for turning experiences into insights, is changing the game for qualitative research with the latest release of the Discuss People Experience Platform. New features including generative AI-powered research summaries, enhanced asynchronous research tools and an expanded network for global recruitment are eliminating the long, winding road to insights and instead, offer customers a freeway to faster insights.

After introducing the first generative AI suite, Genie, for qualitative research, Genie Summaries was quickly adopted by dozens of Discuss customers who experienced the value of instantaneous recaps of live sessions and summaries across entire research projects. After thousands of summaries and customer feedback that helped further improve Genie summaries, it is now officially out of Beta and generally available for all new and existing customers. It is a step change in how researchers navigate their unstructured feedback allowing users to take hours of video and turn them into a final report in minutes.

“I used Genie for an online focus group project, and seeing the summary I was provided was one of those ‘wow’ moments for me, as I could see how the AI picked up on sentiment expressed through the longer conversation,” said Susan Sweet, Chief Insight Officer for Sweet Insight Group. “I’m excited most about the time savings, but also about the way it takes my own reliance on ‘emotional recollection’ down a notch, and I think it would be incredibly helpful for exploratory, in-depth interviews as well.”

Discuss has also expanded its asynchronous research tools and services to make it easier and faster to reach a global audience. These enhancements help customers optimize all types of research from in-home usage testing to shop-alongs and unboxing moments. Discuss also facilitates the recruitment of respondents for these asynchronous projects through the expansion of its global network of online panels and agency partners.

“This latest release is reflective of how the Discuss team truly obsesses over solving the biggest customer challenges in qualitative research combined with a world class innovation pace. We’re excited to continue pushing the boundaries and be out in front of the market providing our customers with a qualitative research platform that gets more robust almost weekly,” said Adam Mertz, SVP of Product & Marketing at Discuss. “The feedback from our customers and industry experts has been extraordinary in terms of the value of these new capabilities and their enthusiasm for how quickly Discuss has introduced them.” 

This focus on innovation and customer success, along with a unique unlimited research business model that removes the constraints of the past to scaling qual research has led to recognition across the industry for Discuss this year, including being named as a Strong Performer by Forrester in their Experience Research Platforms Wave and also receiving G2 leader recognition in their Recent Summer Grid reports for User Research and Video Feedback with top scores in ease of use, ease of doing business with, and quality of support. Discuss was also named a winner in the Analytics and Business Intelligence category of the 2022 and 2023 APPEALIE SaaS Awards.

Younite-AI, a frontrunner in AI and XR software solutions, is thrilled to announce the successful completion of a substantial round of private equity financing from Bocap. This collaboration sets the stage for accelerated growth and the development of state-of-the-art AI and XR technologies, solidifying Younite-AI's standing at the AI and XR forefront.

This infusion of capital is a reflection of Younite-AI's track record of successful initiatives and an essential leap towards their ambition: reshaping industries like automotive, among others, by tapping into the transformative power of AI and XR. Their sophisticated software offerings furnish businesses with intelligent experiences that amplify decision-making, boost efficiency, and revolutionize operational methodologies.

Afa Heikkinen, CEO of Younite-AI, expressed appreciation for Bocap's support. "We are thrilled to welcome Bocap as our strategic partner. Their deep expertise and dedication to innovation resonate strongly with our future vision. This investment will significantly help to fuel positive momentum behind a unique offering and boost our growth, particularly in our primary market, the United States."

Julianna Borsos, Founding partner and Chair of Bocap, echoed their enthusiasm, "Younite-AI is at the forefront of the AI and XR revolution, and we are thrilled to be a part of their growth story. We believe in their potential to transform industries through innovative technologies, and we're eager to back their ongoing expansion and drive for market dominance."

Younite-AI is a creative technology company focused on building the next generation of AI & XR-based digital products and systems. Our talented team combines expertise in design, development, AI, 3D technologies and creative thinking to solve business problems, crafting solutions that generate immediate, and ever-increasing ROI. With offices in New York and Helsinki, our track record of success and unwavering commitment to quality make us a trusted global partner for businesses seeking transformative software solutions that save costs, drive growth, and enhance the digital experiences of our clients and their customers.

PallyCon, a leading provider of content security and multi-DRM solutions, is thrilled to announce the release of new feature PallyCon DRM License Cipher that will combat the vulnerabilities in software-level DRM solutions.

In today's digital era, the protection of digital content is more crucial than ever. Digital Rights Management (DRM) systems stand as the first line of defense, ensuring that copyrighted content remains secure and accessible only to authorized users. However, vulnerabilities in software-level DRM solutions have posed significant challenges to content security. PallyCon is excited to unveil a formidable solution that combats these vulnerabilities head-on - PallyCon DRM License Cipher.

Understanding the Challenge

Software-level DRM implementations have historically been susceptible to various attacks. Malicious actors exploit weak points in the software to reverse engineer content decryption methods, tamper with license request responses, and compromise sensitive content keys. This not only threatens the content owners' revenues but also tarnishes their intellectual property rights.

A Multilayered Defense: DRM License Cipher

DRM License Cipher is not just another security product; it's a paradigm shift in content protection. PallyCon's solution serves as an impenetrable shield against software-level DRM vulnerabilities, restoring confidence in the security of your digital assets.

Key Features of DRM License Cipher

1. Advanced Encryption Techniques: PallyCon employs sophisticated encryption algorithms to safeguard license request challenge and response data. By locking down these critical components of DRM communication, PallyCon thwarts attempts to generate forged requests or extract sensitive content keys.
2. Whitebox Cryptography Brilliance: Elevating our solution's security prowess, whitebox cryptography is applied to fortify the custom encryption key. Even if attackers breach the application, they'll face an impenetrable barrier protecting the very heart of content security.
3. AppSealing: Fortifying the Perimeter: Building on this formidable foundation, PallyCon has incorporated AppSealing, a dynamic application security solution that ensures the user's service application is armed against a multitude of threats. Root detection, anti-reverse engineering, tamper detection, memory protection, and screen recording prevention come together to create an impenetrable fortress for the user's content.

Embrace the Future: Empower Your DRM with PallyCon's Countermeasure Solution

As the digital landscape evolves, so do the threats that challenge content protection. PallyCon DRM License Cipher solution represents a quantum leap in securing software-level DRM against vulnerabilities. It's time to safeguard users' content with a multilayered approach that combines cutting-edge encryption, whitebox cryptography, and the unparalleled defenses of AppSealing.

Retool, the leading development platform for business software, today announced Retool AI, a suite of capabilities powered by OpenAI that help businesses build secure generative AI apps and workflows in Retool. By embedding these tools, Retool is addressing some of the most significant time, resource, and security constraints teams experience when building AI-powered software from scratch.

“Most enterprises we speak to are stuck in mockups, prototypes, and other simulations of how AI can be applied to their business. But very few have been able to quickly and securely vet AI-powered use cases with real data and real users,” said Jamie Cuffe, Product Lead at Retool. “Retool is already the trusted platform for millions of apps and workflows for companies ranging from Fortune 10s to fast-growing startups. Our focus with Retool AI is to help developers and businesses bring AI-powered use cases to life today, not in a few quarters.”

From idea to production in minutes, not months

Retool AI enables developers to design, develop, and deploy AI-powered applications and workflows quickly in one platform—instead of having to build with LLMs across several tools and many sprints. This suite of capabilities includes pre-built connectors for LLMs and APIs, pre-built AI building blocks, and hosted vector storage to make functionality like building a knowledge base Q&A bot possible in minutes. The goal is to help developers build production-grade AI-powered use cases faster—without having to become experts in AI technology or governance.

• Retool is an open platform: Customers can get started with Retool’s native OpenAI integration to quickly build AI-powered applications, or connect to any LLM or API based on business needs.
• Retool makes AI actionable: Retool’s AI Actions make common use cases like text summarization, classification, image generation, and dozens more possible in just a few clicks.
• Securely access business data: Retool’s vector store helps make LLMs aware of business information without compromising proprietary info, a growing concern with the ubiquity of AI platforms and challenges around training them. Retool AI simplifies the process of Ingesting text from any website, document, or SaaS tool to build bespoke AI-powered chat experiences that know relevant company data.
• Securely manage access and usage: Retool apps and workflows can run in the cloud or a private VPC. Audit logs, permissions, version control, and more come out-of-the-box so customers can securely deploy LLM use cases inside their company’s network.

Making AI actionable for business use cases

Early customers have built thousands of AI-powered applications and workflows using Retool AI, everything from AI-powered chatbots for CX teams to sentiment analysis workflows and sales automation. These use cases were enabled by GPT-3, GPT-3.5, and GPT-4 models from exclusive beta partner OpenAI. “We’re incredibly excited to partner with Retool to empower more companies to leverage generative AI across their business," said Brad Lightcap, Chief Operating Officer at OpenAI. “From reducing manual work to sharing more knowledge to adding new customer-facing capabilities, we believe tools like Retool help businesses put AI into production much faster without compromising safety.” Some of the most popular use cases include:

• Sales outreach automation: “Retool AI saves our sales team hours of work each week by automating their outreach. We generate personalized messages instantly with AI Actions, with our data from Salesforce, Outreach, and our data warehouse connected to Retool.” - James Evans, CEO, CommandBar
• AI-powered user experiences: “We use Retool AI to automate the backend of our lead generation web app—sending the user’s input along with prompts and other data to GPT-4, and returning an email with a custom travel itinerary to the user in a few seconds. This runs on autopilot, generating more leads than we expected.” - Pang Jo Fan, Head of Product, Oyen® Insurance
• Automating operational tasks: “We’ve automated dozens of tasks for our business like categorizing client tickets and summarizing meeting notes with Retool AI. My team saves time to focus on delivering better solutions for our clients instead of managing processes. - Zach Chaitman, Managing Director at Rappid
• Triaging requests: “Our clients’ emails get triaged, summarized, and turned into tickets automatically with Retool AI, reducing hours of manual work for our team.” - Eric Cogan, Growth Architecture Product Manager, Notable
• Summarizing product feedback: "We use Retool AI to summarize all of our support tickets in one Retool dashboard, giving our engineering and product teams a quick way to understand how customer needs evolve." - Dany Bouchard, Strategic Project Leader at gaiia
• Resolving customer support issues faster: Retool’s support team built an AI bot that resolves a growing percentage of customer tickets automatically. We started with off-the-shelf AI support bots but found they were not able to ingest the range of text sources or support the custom business logic and dynamic prompts needed to deliver high-quality answers. Retool’s support bot now answers a meaningful percentage of support tickets.