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Quasar Partners with PTC to Empower IoT Customers with High-Performance Data Solutions

Quasar Partners with PTC to Empower IoT Customers with High-Performance Data Solutions

cloud technology 11 Sep 2023

Quasar, a leading high-performance time-series database solutions provider, today announced that it is partnering with PTC, a global leader in industrial automation software and the Internet of Things (IoT) domain, on advanced data solutions for industrial companies. The partner activities will focus on Quasar's exceptional data management capabilities and the industry-leading industrial connectivity capabilities of PTC's Kepware® platform.  

Quasar will pursue cutting-edge data solutions, revolutionizing how businesses manage and leverage their IoT data. By integrating the robust Quasar time-series database technology with Kepware, customers can unlock the full potential of their IoT data, leading to more informed decision-making, improved operational efficiency, and transformative business outcomes. 

Edouard Alligand, Founder and CEO of Quasar, stated, "We are delighted to partner with PTC, a leader in the IoT space. This collaboration represents a significant step toward providing our customers with seamless connections to industrial automation data from various manufacturing IoT applications. Our goal is to empower businesses to harness the full potential of their IoT data and drive transformative outcomes." 

Key benefits of Quasar's relationship with PTC include: 

High-Performance Data Ingestion and Query: Quasar's unique architecture allows for lightning-fast ingestion and query of time-series data, ensuring real-time access to critical information and accelerating data-driven insights.

Seamless Data Integration: The integration of PTC's Kepware platform with Quasar will enable seamless data connectivity, allowing customers to consolidate data from diverse IoT devices and industrial sources effortlessly.

Scalable and Reliable Solutions: Quasar prioritizes scalability and reliability, ensuring customers can efficiently manage their growing IoT data infrastructure.

Nylas Partners With Connected Product to Help Companies Launch Email and Scheduling Capabilities Within Their Applications Faster

Nylas Partners With Connected Product to Help Companies Launch Email and Scheduling Capabilities Within Their Applications Faster

communications 8 Sep 2023

The strategic partnership aims to help integrate, innovate, and deliver customer value in rapid time

Nylas, the state-of-the-art communications platform giving developers universal access to email, calendar, and contacts providers through a single API integration, today announced its partnership with Connected Product, a specialist in helping organizations develop and deliver software solutions with connectivity use-cases. Under the terms of the partnership, Nylas customers will have increased access to expert development resources as well as product strategy and go-to-market guidance in order to launch email and scheduling features three times faster than they would on their own.

Some instances and use cases where Nylas and Connected Product have helped organizations deliver immediate value include:

In just three months, data orchestration platform RingLead was able to build and launch a scheduling solution with a customized scheduling page.
Relevize, a marketing automation platform, built the first version of an email drip solution that included dynamic scheduling capabilities in just two months.
Coaching platform CoachHub was able to develop a fully customized solution to manage their coaches calendars in their platform for more efficient scheduling in only five months with Nylas and Connected Product.

“Prioritizing the use of APIs to increase development speed not only can go a long way in curating great developer experiences, it empowers your organization to bring new products and features to market faster, resulting in competitive advantages, ROI opportunities, and more satisfied customers,” said Jesse Ervin, Chief Revenue Officer at Nylas. “We’re excited to partner with Connected Product to help companies seamlessly integrate email and scheduling functionality into their applications so they can launch products and deliver value to their customers faster and easier.”

Harnessing innovative software such as APIs as a way to achieve faster development has become increasingly important in recent years. In their 2023 State of Developer Experience report, Nylas found that developers ranked speed as their top benefit of working with APIs.

“Development resources are typically scarce within companies and even though the Nylas APIs significantly reduce the required work to integrate with email and calendar, it is still another topic for the team to get familiar with and work on. In addition, making the right infrastructure choices can be make or break once a solution like this starts scaling, which is where our past experiences provide a lot of value,” said Vincent Jong, CEO of Connected Product. “Having worked with the Nylas APIs for years allows us to quickly understand what needs to be done and help customers and their development teams to get their envisioned product to market faster.”

Braze Introduces New Data Integration Innovations to Help Brands Create Personalized, Cross-Channel Campaigns Faster

Braze Introduces New Data Integration Innovations to Help Brands Create Personalized, Cross-Channel Campaigns Faster

customer experience management 8 Sep 2023

New features and partnerships help streamline data integration and reduce data complexities to break down silos between marketing and technical teams

Braze the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, unveiled today new and enhanced data features, partnerships, and functionality to help brands streamline data integration and reduce time-to-value. Leveraging these advancements, brands will be able to easily access and activate valuable first-party data quickly to power personalized customer engagement strategies that can drive loyalty, retention, and revenue. In addition, Braze announced the expansion of its Cloud Data Ingestion offering integrations with Amazon Redshift from Amazon Web Services (AWS), Databricks’ Lakehouse Platform, and Google BigQuery, making it easier for marketers to directly access data in Braze.

Today’s brands are shifting their stance on amassing vast data quantities and instead are prioritizing how to more effectively collect and activate high-quality, valuable first-party data to engage and retain consumers. Despite collecting valuable customer data, internal data silos pose challenges for technical teams, making it difficult to provide relevant data to empower marketing teams. At the same time, 71% of consumers anticipate personalized interactions, and businesses need more streamlined processes to collect, integrate, and activate customer and product data across diverse systems to meet these expectations. With Braze, brands have a more cohesive solution that streamlines data integration, enhances flexibility, and bolsters the ability to deliver tailored customer experiences.

New data products and features announced include:

  • Drive Efficiency with Data Transformation for Custom Data Integration(s): The Data Transformation feature empowers brands to increase efficiencies by integrating with other marketing, operations, and technology investments, allowing technical teams more time to innovate on their products and solutions. This distinct capability enables brands to customize webhook integrations from within the Braze platform and map user data from external software tools into Braze. Enabled by an intuitive user interface, this feature is designed to enhance data flexibility and accessibility. Brands will also have the ability to use AI to generate data transformation code, powered by Sage AI by Braze, helping marketers create custom transformations faster while reducing complexity and reliance on technical skills. Additionally, enhanced Braze identity management tools facilitate the identification and merging of user profiles based on key identifiers such as email addresses and phone numbers.
  • Streamline Data Access for Personalized Cross-Channel Engagement with Cloud Data Ingestion Integrations: With the expansion of Cloud Data Ingestion, marketers can accelerate time to value and eliminate complexities when quickly accessing valuable first-party data to create highly personalized cross-channel customer engagement strategies. Braze integrations with Databricks’ Lakehouse Platform, the Snowflake Data Cloud and cloud data warehouses, including Amazon Redshift and Google BigQuery, offer direct connectivity, synchronization, and data deletion capabilities. These integrations cover user data, encompassing user attributes, events, purchases, and catalog data. This comprehensive feature enhances data management by leveraging the capabilities of the industry's leading cloud data warehouses.
  • Create Precise Targeting with SQL Segment Extensions: Now using Braze, marketers are more equipped with tools to increase revenue by actioning on deep customer insights. With Segment Extensions, brands gain the power to construct and target a wide array of segments through a fast and adaptable SQL editor. This tool provides the flexibility to define intricate data relationships that might be unachievable through other segmentation features. This capability provides a comprehensive and precise approach to targeting specific audiences.
  • Enhance Revenue Generation with Query Builder In-Depth Insights: With Query Builder, marketers can increase revenue by uncovering deeper insights about the customer engagement strategies that are most effective. In addition to the Braze platform’s no-code segmentation tools, Query Builder allows marketers to create tailored data queries, generate custom reports, and extract pivotal insights with fast and flexible no-code and SQL tools. This capability is particularly useful for acquiring in-depth knowledge from your data, enabling more informed decision-making.
  • Improve Personalization with Increased Shopify Support: With enhanced Shopify capabilities, marketers can more easily create personalized campaigns, while also reducing integration complexities. Shopify Multiple Store Support, currently available as a Beta feature, makes it easier for marketers to create highly personalized campaigns that improve the shopping experience, while also reducing integration complexities for marketers. Shopify Multiple Store Support enables the connection of more than one Shopify store to a single Braze workspace, helping brands with sub-business units or regional storefronts to streamline user and customer engagement management. Also, with the expansion of Shopify Catalogs, marketers can directly connect and sync a Shopify store’s inventory of products into a Braze Catalog, allowing for greater automation when leveraging product data to create deeper personalization across messaging channels.

“Leveraging Braze, technical teams can deliver more value faster, spend less time building extra data pipelines, and empower marketers to quickly take action on accurate, accessible data,” said Kevin Wang, Chief Product Officer of Braze. “Notably, with the expansion of our Cloud Data Ingestion partnerships to include leading data warehouses like Databricks, marketers can seamlessly connect and sync data to create more personalized, creative customer engagement strategies at scale.”

“We're excited about the enhanced collaboration with Braze and the lakehouse integration with Databricks. This partnership empowers brands to seamlessly leverage their data for personalized customer engagement, transforming data complexities into actionable insights," said Chris Hecht, SVP of Product Partnerships at Databricks.

Learn more about how Braze is transforming customer engagement through data integration innovations here.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding anticipated product performance and the potential benefits to customers therefrom. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2023, filed with the U.S. Securities and Exchange Commission on June 9, 2023, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.

Operata Adds ‘People Experience’ Insights to its CX Observability Platform

Operata Adds ‘People Experience’ Insights to its CX Observability Platform

advertising 8 Sep 2023

For the first time, cloud contact centers can correlate unified technical, operations, and experience data.

Operata, provider of the world’s first and only CX Observability platform built exclusively for cloud contact centers, today announced availability of the Grandioso release of its Operata Platform. The Grandioso release includes unprecedented capabilities for agent and customer experience (CX) insights correlated across technical, operations, and experience data domains.

“For Operata customers, delivering the best possible customer experience is their top priority,” said Romilly Blackburn, CEO and Co-founder, Operata. “Our correlated CX Observability data is driving unprecedented improvements in CCaaS time to value, service performance, and customer outcomes.”

Operata is leading a wave of innovation in consolidated technical and operational analytics for cloud contact centers. Historically, contact centers have struggled to unify data across diverse sources and tools, leading to CX “blind spots”, limited customer satisfaction, and increased operational costs. With unified data in Operata Platform that is correlated across technical, operations, and experience data domains, contact centers can now improve compliance and gain accurate and comprehensive insights into contact center service performance.

The Grandioso release of the Operata Platform delivers powerful new capabilities for cloud contact centers:

  • Operata for Amazon Connect Contact Lens - New dashboards (“playbooks”) provided out of the box for Contact Lens data derived from quality management, sentiment analysis, and conversational analytics.
  • Connectors Architecture - Foundational support for an expanding list of business data integrations with Contact Center as a Service (CCaaS), Workforce Experience Management (WEM), Quality Management (QM), Voice of the Customer (VoC), and Customer Experience (CX) solutions.
  • Expanded Event Streams for 3rd-Party Tooling - Expanded Operata data sets are now available with rich eventing via Amazon EventBridge to 3rd-party analytical and operational tools, and systems of record.

Operata Platform is the only CX Observability solution that supports Amazon ConnectGenesys Cloud CX, and NICE CXone. Read more about the Grandioso release at: https://operata.com/grandioso.

“We’re thrilled to bring these innovations in consolidated reporting and analytics to cloud contact centers around the world,” said John Mitchem, Operata Co-Founder and CTO. “The combination of technical, operations, and experience data yields unprecedented insight into the true ‘people experience’ in the contact center.”

Through its multi-cloud CX Observability platform, Operata is on a mission to put ‘people experience’ at the heart of cloud communications. CX Observability helps contact centers resolve issues faster, perform end-to-end tests, justify investments in customer experience, improve KPIs, and accelerate CCaaS time-to-value. With experience insights from Operata, enterprises create better connections with customers and accelerate revenue growth.

Airbyte Integrates with Datadog to Ensure Reliability of Data Pipelines Enterprises gain visibility helping to optimize performance of business-critical data integrations

Airbyte Integrates with Datadog to Ensure Reliability of Data Pipelines Enterprises gain visibility helping to optimize performance of business-critical data integrations

technology 8 Sep 2023

Enterprises gain visibility helping to optimize performance of business-critical data integrations

Airbyte, creators of the fastest-growing open-source data movement platform, today announced an integration with Datadog, Inc. (NASDAQ: DDOG), the monitoring and security platform for cloud applications. This integration gives customers the ability to monitor and analyze data pipelines with extensive reporting of nearly 50 metrics – at no additional cost.

The integration of Airbyte Self-Managed with Datadog’s data observability and security monitoring capabilities helps organizations observe the health of their business-critical data pipelines by providing:

  • An overview of the overall performance of Airbyte data pipelines from a centralized location;
  • Detection and instant alerts on failing syncs or connections;
  • Notifications on long-running jobs, which could indicate latency issues.

"The new Datadog integration provides transparency and actionable insights to help users better understand their usage and gain comprehensive insights to optimize performance,” said Michel Tricot, CEO, Airbyte. “This helps ensure reliable data pipelines by heading off any surprises and preventing data issues in the sync process.”

“Airbyte extracts information and loads it into data warehouses, data lakes, and databases using pre-built connectors. It’s a complicated process with a lot of moving pieces,” said Yrieix Garnier, vice president of product, Datadog. “The integration of Airbyte and Datadog gives users peace of mind that they can track the status of data pipelines across their organization, and troubleshoot faulty data integration workflows to ensure data quality.”

The integration is available immediately. To begin using it, existing Datadog customers can configure their Airbyte deployments to send metrics to Datadog. Users not already on Datadog can sign up and get started with a free trial. Users not already on Airbyte can sign up for free.

Airbyte continues to innovate and support cutting-edge technologies to empower organizations with data integrations. The Datadog integration marks another significant milestone in Airbyte's commitment to providing powerful and efficient solutions for data integration and analysis.

Airbyte makes moving data easy and affordable across almost any source and destination, helping enterprises provide their users with access to the right data for analysis and decision-making. Airbyte has the largest data engineering contributor community – with more than 800 contributors – and the best tooling to build and maintain connectors.

AppLovin Appoints Todd Morgenfeld to its Board of Directors

AppLovin Appoints Todd Morgenfeld to its Board of Directors

marketing 8 Sep 2023

AppLovin Corporation, a leading marketing platform, today announced the appointment of former Pinterest and Twitter executive Todd Morgenfeld to its Board of Directors.

“Todd will be an advisor and strong addition to the AppLovin board,” said Adam Foroughi, Co-founder, CEO and Chairperson of AppLovin. “As we continue to execute on our mission of enabling companies around the world to bring their ideas, products, and content to more people at massive scale, I look forward to leveraging the insights Todd brings with his experience navigating and scaling businesses such as Pinterest, Twitter, and HP.”

Mr. Morgenfeld most recently served as Chief Financial Officer (CFO) and Head of Business Operations at Pinterest, Inc. from 2019 to July 2023, preceded by his successful tenure as CFO from 2016 to 2019. Prior to Pinterest, he was Vice President of Finance at Twitter from 2015-2016 and was Treasurer and Senior Vice President of Financial Analytics and Corporate Development at Hewlett-Packard Company from 2013 to 2015. During his tenure as an investment partner at Silver Lake Partners from 2004 to 2013, Mr. Morgenfeld navigated complex financial landscapes and now sits on the board of directors of Urban Outfitters, Inc. Mr. Morgenfeld graduated first in his class from the United States Military Academy at West Point and holds an M.B.A. from Stanford University Graduate School of Business.

“AppLovin is a clear market leader as a global marketing platform and its technology and team are the cornerstones of the company’s impressive growth. I’m honored to be joining Adam, Herald, and the entire board as AppLovin pursues the tremendous opportunity to further expand its leadership across new markets,” said Morgenfeld.

AppLovin’s board also announced that Asha Sharma, COO of Maplebear Inc. (d/b/a Instacart), resigned from her role as director.

“Asha’s insights to our board over the past 2 years have been highly beneficial. On behalf of the board, I thank Asha for her contributions over the years and wish her the best,” said Foroughi.

AppLovin’s current board now consists of: Adam Foroughi, Co-founder and CEO of AppLovin; Herald Chen, President and CFO at AppLovin; Craig Billings, CEO of Wynn Resorts; Margaret Georgiadis, Co-founder and CEO of Montai Health and CEO-Partner, Flagship Pioneering; Alyssa Harvey Dawson, Chief Legal Officer and Corporate Secretary of HubSpot; Ted Oberwager, Managing Director at KKR; Eduardo Vivas, CEO and Co-founder of Curated.com; and Todd Morgenfeld, former CFO and Head of Business Operations at Pinterest.

Census Becomes HubSpot App Partner With a Certified Integration

Census Becomes HubSpot App Partner With a Certified Integration

data management 8 Sep 2023

Census Brings the Highest Level of Performance, Speed, and Data Quality For Data Activation in the HubSpot Marketplace

Census, the leading data activation and reverse ETL platform, today announced that it has joined HubSpot’s App Partner Program as an app partner with a certified integration. HubSpot, a leading customer relationship management (CRM) platform for scaling companies, works hand-in-hand with App Partners to help grow their business through extending the product value of their apps, and distributing quality apps through the HubSpot App Marketplace.

Census enables sales and marketing teams to create a broader, single view of their customers by connecting HubSpot natively to the cloud data warehouse. With an easy to use, point and click visual UI, Census syncs relevant first-party data into any HubSpot account to create hyper-targeted customer lists and unlock new ways to personalize messaging. Census’s certified integration unlocks new use cases for HubSpot customers such as:

  • Unifying product and customer data to supercharge lead scoring models, uncover sales opportunities, and personalize customer journeys.
  • Syncing 360° views of product, marketing, and sales interactions to HubSpot so all Go-To-Market teams have a single central location to view information about their customers.
  • Building omnichannel campaigns by keeping marketing audiences in sync across HubSpot and 200+ other business tools without needing to manually upload CSVs.

“We’re always looking to partner with companies and tools that make it even easier for our customers to achieve their growth goals,” said Scott Brinker, VP of platform ecosystem at HubSpot. “Census’s Data Activation platform does just that by bringing first-party data into the hands of sales and marketing teams, and we’re excited to have them as part of the App Partner Program.”

HubSpot’s App Partner Program is an ecosystem of valuable third-party integrations. Certified integrations demonstrate an investment in product quality and customer experience.

“As a long-standing HubSpot customer, we’ve seen first-hand the power of leveraging their platform for sales and marketing operations to fuel our growth,” said Boris Jabes, CEO of Census. “We’re excited to take our partnership to the next level with this certification, and look forward to building solutions for our joint customers as we grow within the HubSpot ecosystem.”

Arriva Chooses Box for Cloud Content Management

Arriva Chooses Box for Cloud Content Management

cloud technology 8 Sep 2023

Box, Inc., the leading Content Cloud, today announced that Arriva, a British Multinational Public Transport Company, selected Box as its secure, integrated platform for cloud content management across its distributed workforce operations. Part of Deutsche Bahn, Arriva is a leading provider of passenger transport across Europe, employing around 35,000 people and delivering around 1.2 billion passenger journeys across ten European countries. Arriva uses Box to provide a central online location for CCTV footage, making it easier to search and share valuable evidence with public authorities.

“At Arriva, we pride ourselves on connecting people and communities safely, reliably and sustainably through our public transport services. Technology is central to how we work and we are pleased to partner with Box as part of our digital transformation strategy and modernisation of our CCTV systems,” said Dushyant Bhardwaj, Head of Solution Architecture at Arriva. “Working with Box, we are able to respond quickly and work in partnership with public authorities to help support the long-term reduction of incidents.”

“We are delighted to partner with Arriva, whose services are pivotal to public transport networks in the UK and Europe,” said Sebastien Marotte, President of EMEA at Box. “We are thrilled that Box helps Arriva to better partner and securely share sensitive information with public authorities such as The Metropolitan Police. We look forward to our continued partnership as Arriva expands its use of the Box Content Cloud for wider use across its workforce and corporate functions.”

Arriva first became a Box customer in 2020. Since then, the company has expanded its use of Box to the full suite of Content Cloud products and capabilities included in the Enterprise Plus offering, enabling Arriva to:

  • Securely manage sensitive information and CCTV footage on one centralized content management platform;
  • Efficiently share confidential information with public authorities from anywhere in a time-sensitive manner;
  • Meet transportation compliance requirements for document retention policies with Box Governance;
  • Integrate with existing ecosystems, including the technology platforms for CCTV monitoring.

   

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