Apple TV's estimated CTV device market share drops to 4%, down from 9% one year ago, while Roku (45%), Samsung (20%), and Amazon (9%) all lead.

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, introduces the Apple TV CTV Trends Report Q2 2023, analyzing Apple TV's position in the CTV device landscape and the open programmatic advertising marketplace. 

Pixalate's Media Ratings Terminal now includes Apple TV App Store intelligence in addition to Roku, Fire TV and Samsung CTV App Stores. Clients can now access ad fraud intelligence and online privacy compliance data for over 22K Apple CTV apps in MRT.

The report provides a deep dive into CTV trends related to Apple TV, including estimated device market share by global region (using ad sales as a proxy), top grossing apps in Apple TV's tvOS app store, and a look at invalid traffic (IVT, inclusive of ad fraud) in the open programmatic CTV ad marketplace on Apple TV devices.

Key Findings

• Apple TV's estimated global CTV device market share declines to 4% in Q2 2023, down from 9% in Q2 2022.
  • Apple TV trails Roku (45%), Samsung (20%), and Amazon (9%) in global CTV device market share
  • Apple TV's is most popular in North America, where it holds an estimated 9% CTV device market share
• 22% IVT rate, including ad fraud, on apps in the Apple TV app store, significantly higher than Amazon Fire TV apps (18%) and Roku (13%)

SanerNow Risk Prioritization, based on CISA's SSVC framework, builds upon SecPod's well-known vulnerability intelligence to effectively prioritize vulnerabilities, misconfigurations, and other security risks and improve cybersecurity posture.

SecPod Technologies, a global vulnerability management pioneer, has launched SanerNow Risk Prioritization, AKA SanerNow RP, to assess and prioritize the exponentially rising number of vulnerabilities in organizations. As the world's first SSVC-based risk prioritization solution, it will allow CISOs and IT Security teams to combine business impact, exploitability, vulnerability intelligence, and data analysis to rapidly and effectively prioritize security risks. 

With millions of security risks lurking in modern networks, IT Security teams are often overwhelmed in managing them and effectively mitigating them gets increasingly difficult. Further, remediating every risk is time-consuming and inefficient in effectively combating cyberattacks. With the focus being diverted to low-risk vulnerabilities and ever-increasing backlog, high-risk vulnerabilities that need immediate attention might be missed. Classification and prioritization are the only way to wade through the mountain of vulnerabilities.

Chandrashekhar Basavanna, the CEO of SecPod, said, "We are excited to launch this innovation from SecPod's lab. With every new product we introduce, we are setting a new standard for ourselves. SanerNow RP is a crucial bridge between vulnerability detection and mitigation that helps our Customers streamline their remediation efforts efficiently. SanerNow RP applies machine learning, prediction, kill-chain validation, and in-house vulnerability intelligence to prioritize the vulnerabilities into different priority buckets accurately."

Unlike other solutions that prioritize, SanerNow Risk Prioritization, natively integrated into the SanerNow Advanced Vulnerability Management solution, prioritizes AND mitigates risks that matter the most, providing an unparalleled improvement in vulnerability reduction and security posture. Furthermore, it also eliminates the need for multiple tools to effectively reduce the attack surface.

SanerNow Risk Prioritization is now available to the public as an add-on to SanerNow Advanced Vulnerability Management (AVM) platform to seamlessly simplify and integrate vulnerability management into a simple workflow. SanerNow AVM is a comprehensive vulnerability management platform providing visibility and control over IT infrastructure, detection and prioritization of vulnerabilities, and remediation of the vulnerability within the same platform. 

lockr enables joint customers to build leading solutions on Snowflake's Data Cloud that authenticate their first-party data

lockr today announced that it has been recognized as a Privacy Enhancing Technologies 'one to watch' in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Snowflake's data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that organizations consider when building their marketing data stacks. The extensive research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign ROI. The ten categories include:

• Analytics & Data Capture
• Enrichment
• Identity & Activation
• Identity & Onboarders
• Customer Data Activation
• Advertising Platforms
• Measurement & Attribution
• Integration & Modeling
• Business Intelligence
• AI & Machine Learning
• Privacy Enhancing Technologies

Focusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as "leaders" or "ones to watch" within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake's report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.

"Consumer data privacy is foundational to Snowflake and lockr's solution allows our joint customers to analyze their audiences from the perspective of true authentication, incorporating an additional layer of consumer consent into their first-party data collection practices. We look forward to watching lockr grow as publishers and advertisers adopt this unique solution to ensure their data policies are grounded in consumers' best interests," said Denise Persson, Chief Marketing Officer at Snowflake.

lockr was identified in Snowflake's report as 'one to watch' in the Privacy Enhancing Technologies category for its set of tools that let publishers verify and match consumer email addresses for targeted advertising while protecting users' privacy and incorporating consumer consent.

"We are incredibly honored to be recognized in Snowflake's 2023 Modern Marketing Data Stack report. lockr is a consumer-first company that strives to maintain the economics of the internet by enabling publishers and marketers to incorporate smart, consumer-driven controls into their data collection and management. We look forward to continuing our partnership with Snowflake to serve our joint customers," said Keith Petri, CEO of lockr.

A holistic approach guiding organizations through the complexities of security risk and compliance.

Aqueduct Technologies, New England's leading IT solutions provider, is simplifying the complexities of cyber resilience and regulatory compliance. IT professionals are invited to learn more at Aqueduct's complimentary Cybersecurity Summit on October 5th in Canton, MA. 

As cybersecurity threats continue to grow in sophistication, businesses are under mounting pressure to secure their data, critical systems, and intellectual property. Simultaneously, they are being pushed to develop and maintain robust internal programs and policies to comply with the ever-expanding web of regulatory and compliance requirements, such as the SEC's newly adopted rules on Cybersecurity risk management, the National Cybersecurity Awareness Act, and Massachusetts regulation 201 CMR 17.00.

Aqueduct has responded with a comprehensive security program that not only addresses immediate security concerns but also establishes a proactive approach to maintain resilience.

Shane O'Brien, CTO of Aqueduct, stated, "Our security program reflects our commitment to empowering customers with the knowledge, tools, and strategies they need to safeguard their organizations and remain compliant."

Key features of Aqueduct's Security Program:

1. Bespoke Cybersecurity Playbook: Aligned to NIST framework, ensuring that IT professionals have a clear roadmap to follow.
2. Governance Risk and Compliance Expertise: Consulting services regarding clients' Written Information Security Programs (WISPs), Risk Management, Policy Creation/Control Mapping, Incident Response Plans, Awareness Training, BC/DR Planning and Compliance and Regulatory adherence.
3. Threat Intelligence: The backing of a global Security Operations Center (SOC) comprised of 2,000+ analysts.
4. Continuous Monitoring and Improvement: A dedicated Network Operations Center (NOC) provides 24x7 support, to augment your team.   
5. Customizable Solutions: Catered to business requirements, use cases, risk profiles, and desired outcomes.
6. Lifecycle Approach: An eight-step methodology to ensure continuous engagement and customer satisfaction.

Aqueduct's Cyber Risk Self-Evaluation helps you identify where your organization's security posture stands today, with actionable insights you can take back to your organization.

Verkada, a leader in cloud-managed enterprise building security and management, today announced a partnership with Convergint, a global leader in service-based systems integration. Driven by a shared commitment to safety and customer service, paired with Convergint's vast global footprint and Verkada's best-in-class technology, the partnership will empower both organizations to serve a broader global customer base.

"Convergint is focused on being our customers' best service provider," said Joe Young, Vice President of Partnerships and Alliances, Convergint. "By enabling security incident reduction, improving response time, and optimizing threat management, Verkada's cloud platform supports making the world safer for our customers and communities. We're excited to work closely with Verkada to deliver these solutions to our global customers." 

Verkada's mission is to protect people and property in a privacy-sensitive way. Their cloud-based building security and management platform has rapidly grown and evolved since the company was founded in 2016. Today, more than 19,000 customers across 70 countries leverage Verkada's six product lines — video security cameras, door-based access control, environmental sensors, alarms, intercoms, and workplace management — to operate safer, smarter buildings.

"We have long admired Convergint and are delighted that today we can partner with their team to enhance safety in the communities we serve together. They have created a strong, service-focused culture and consistently live up to their mission to be customers' best service providers," said Filip Kaliszan, CEO of Verkada.

Convergint leads the industry with over 9,000 colleagues and more than 200 locations globally. And with their continued commitment to innovation and delivering top-tier technical expertise, they have helped solidify their reputation as a leader within the physical security industry for over two decades.

Charitable foundation seeks to award grants to nonprofit organizations offering cybersecurity skilling and cyber resilience support

Kyndryl, the world's largest IT infrastructure services provider, today announced the launch of the Kyndryl Foundation, a private, nonprofit foundation that delivers trust-based philanthropic grants to support communities through programs that address critical societal issues. The launch of the Kyndryl Foundation complements the company's global corporate citizenship program and signifies Kyndryl's commitment to make a positive social impact in line with the United Nations' Sustainable Development Goals.

"Kyndryl became independent nearly two years ago with the mission of being at the heart of progress for our customers, our communities and society at large," said Una Pulizzi, Kyndryl Foundation President and Kyndryl Global Head of Corporate Affairs. "We're restless in our pursuit to tackle challenges that society faces, and we look forward to supporting nonprofit organizations that share our commitment to foster education and career development, mitigate the effects of climate change and create an inclusive economy."

Kyndryl Foundation Focuses on Cybersecurity Education In Its Inaugural Year
In today's highly disruptive environment, there is a growing increase of cyberattacks on organizations of all sizes. To address the global need for a more skilled workforce to combat these threats, this year's Foundation grants will be awarded to organizations that advance cybersecurity education to underserved communities. In addition, grants will be given to non-governmental organizations that empower underserved communities with vital resources and services.

The funding will focus on two specific areas of cybersecurity education:

Growing an Inclusive Cybersecurity Workforce – This category aims to address the shortage of trained cybersecurity professionals by funding organizations and programs that provide cybersecurity skills and job placement programs for underrepresented learners and job seekers.
Preparing Nonprofits to Be Cyberattack-Smart – This category supports nonprofits through education and consulting, as they look to strengthen their cybersecurity defenses and remain resilient in a growing threat environment.

The "Global Fraud Detection and Prevention Market Size By Component, By Vertical, By Application, By Geographic Scope And Forecast" report has been published by Verified Market Research®. The report provides an in-depth analysis of the global Fraud Detection and Prevention Market, including its growth prospects, market trends, and market challenges.

The Global Fraud Detection and Prevention Market is projected to grow at a CAGR of 16.98% from 2022 to 2030, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 35.71 Billion in 2021 and is expected to reach USD 146.54 Billion by the end of the forecast period.

Download PDF Brochure: https://www.verifiedmarketresearch.com/download-sample?rid=2624

Browse in-depth TOC on "Fraud Detection and Prevention Market"

Pre-built, vetted threat models are now available to address the unique security challenges facing the automotive industry

ThreatModeler, a leader in threat modeling from design to code to cloud, today announced an expansion of its Threat Model Marketplace with the introduction of 18 cutting-edge threat models created specifically for the automotive industry. These innovative threat models are designed to transform how the automotive sector approaches security in an increasingly interconnected world.

Modern vehicles contain extensive software and connected hardware that is susceptible to threats, though the scope of vulnerability isn't limited to vehicles alone. The integration of electric vehicles and autonomous driving systems adds to the attack surface through potential vulnerabilities in the charging systems and wireless communication links. The new threat models have been purpose-built to address the security challenges presented by this growing realm of threats. Encompassing vehicles, hardware, software, and numerous other assets within the automotive ecosystem, these models provide a comprehensive framework for identifying and mitigating potential cyber threats, from manufacturing and development to deployment and beyond. 

Threat Model Marketplace was launched in January 2023 as a first-of-its-kind cybersecurity asset marketplace offering pre-built, field-tested threat models to be downloaded and incorporated into new and ongoing threat modeling initiatives. It allows enterprises to accelerate efforts to visualize attack surfaces, understand security requirements and prioritize steps to mitigate threats across environments. With the introduction of these 18 new threat models, Threat Model Marketplace is catering to the security challenges that are unique to the automotive industry.

"Security has never been more critical for the automotive industry as a car's software and connected devices become as important as – and a part of – its engine," said Archie Agarwal, ThreatModeler Founder and CEO. "These new threat models provide a secure foundation for automotive manufacturers and suppliers to address potential vulnerabilities and mitigate risks to drivers, pedestrians and critical infrastructure. This is yet another crucial step in our mission to democratize DevSecOps across industries and disciplines."

Threat Model Marketplace was designed to facilitate access to and the development of pre-built and vetted cybersecurity assets. The introduction of these new threat models showcases ThreatModeler's commitment to accelerating proactive cyber risk management across industries and ensuring that security remains a chief consideration throughout the automotive software development lifecycle.