Corelight is selected to provide industry leading network detection and response technology for Mandiant and Google Cloud Security solutions and services

Corelight, the leader in open network detection and response (NDR), today announced a critical update to their mission-focused, strategic partnership with Mandiant (now part of Google Cloud), the recognized leader in dynamic cyber defense, threat intelligence and incident response services.

Under the amplified partnership, Corelight will provide its industry leading Open NDR technology to support a range of Google Cloud and Mandiant platforms and solutions, including Mandiant Managed Defense, further integrated efforts with Chronicle Security Operations, and additionally, Mandiant Consulting will have the ability to deploy Corelight technology within its Incident Response and Professional Service engagements to enhance visibility and accelerate investigations.

"I'm excited to support our strengthened partnership with Corelight," said Marshall Heilman, CTO of Mandiant. "Corelight's products are based on battle-tested open source technology deployed in some of the world's most critical environments. Their detection and network analytics capabilities will enable our Managed Defense and Incident Response businesses to identify and resolve incidents faster and more accurately. In addition, Corelight's integration across our Chronicle SecOps suite helps our customers maximize the value from our mission-focused organizations, with the incorporation of streamlined detections and solutions that are budget friendly for organizations of all sizes." 

Corelight continues to deliver superior, next-generation NDR capabilities through co-delivered solutions and technologies with both Mandiant and the Chronicle SecOps suite. By harnessing the power of the triangulated products and services, with the power of historical Mandiant telemetry, mutual customers across private and public sectors will have a cyber defense unlike other NDR providers that have been enabled to execute and bring to the industry.

Brian Dye, CEO of Corelight, added: "It's a great honor to be selected as a strategic NDR partner by Mandiant and Google Cloud, organizations that command the highest respect within the security community. We look forward to helping joint customers find and disrupt attacks more quickly and accurately, and to extending the partnership in new ways as Google's security offerings continue to evolve." 

Great Place To Work® and Fortune have selected Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List. This is Clinch's second consecutive time being named to this prestigious list, this year coming in 33rd place. Earning a spot means that Clinch is one of the best companies to work for in the country.

The Best Workplaces in Advertising & Marketing list is based on an analysis of survey responses from over 10,000 employees from Great Place To Work Certified™ companies in the advertising and marketing industry.

Clinch specializes in helping agencies and Fortune 500 companies deliver hyper-personalized creative experiences across all channels (programmatic, CTV, social media, in-app, native, digital out-of-home, and audio). Its SaaS platform, Flight Control, automates workflows and eliminates complexity in campaign setup and management, allowing advertisers to be more efficient and profitable.

"Being named a great place to work is a testament to the incredible culture we've established here at Clinch – one where every voice is an equal source of inspiration," said Oz Etzioni, CEO of Clinch. "Our diverse global talent consists of the best in the industry, driving innovations for our clients including Albertsons Media Collective, Hyundai, and Nespresso, and leading the industry to a brighter, more efficient future."

The Best Workplaces in Advertising & Marketing list is highly competitive. Great Place To Work, the global authority on workplace culture, determines its lists using its proprietary For All™ Methodology to evaluate and certify thousands of organizations in America's largest ongoing annual workforce study, based on over 1.3 million survey responses and data from companies representing more than 7.5 million employees this year alone.

Survey responses reflect a comprehensive picture of the workplace experience. Honorees were selected based on their ability to offer positive outcomes for employees regardless of job role, race, gender, sexual orientation, work status, or other demographic identifier.

"Congratulations to the Best Workplaces in Advertising & Marketing," says Michael C. Bush, CEO of Great Place To Work. "These companies know that it isn't the industry — but the company — that determines the employee experience. By putting people first, they are reaping the rewards: higher levels of performance, innovation, and customer experience."

"Fortune congratulates the Best Workplaces in Advertising & Marketing," says Fortune Editor-in-Chief Alyson Shontell. "Creating a vibrant workplace culture that draws the best talent in advertising and marketing is vital for the success of the leaders in this highly competitive industry. It is also what's needed to ignite innovation and deliver best-in-class performance."

In 2022, Clinch was named one of the Best Workplaces in Advertising & Marketing™ Best Workplaces in New York™ by Great Place to Work® and Fortune Magazine. Clinch was also awarded a Bronze Stevie® Award in the Employer of the Year in the Advertising, Marketing, & Public Relations category.

The Web3 ID platform provides a privacy-first method of age verification, offering users unmatched data control on a functional blockchain-based ID tool for individuals and businesses

 Concordium, the Layer 1, science-backed blockchain creating a safer digital world, proudly unveils Web3 ID: a cutting-edge identification platform offering age-verification capacities designed to prioritize user privacy for both individuals and businesses. Concordium's age verification tooling works to protect minors online amidst growing global privacy concerns and explicit data-harvesting from technology organisations.

Web3 ID harnesses Concordium's Zero-Knowledge Proof technology to offer a novel approach to age verification - without ever compromising user data or privacy. By uploading a government-issued form of identification to their wallet, Web3 ID users can drastically reduce the amount of data they disclose during online identity verification, regaining control over any sensitive information.

Mikael Breinholst, Head of Product at Concordium, spoke to the widespread concern surrounding existing online age-verification tools, stating: "Current age verification tools online are a grave area of concern for many. Age-restricted sites have little to no barrier to entry, exposing underage consumers to a universe of adult themed content. Blockchain technology, and Web3 ID specifically, enable businesses to request proof of an individual's age, without storing their data or selling it to advertisers. With Web3 ID, users maintain autonomy and safety over their personal information while benefiting from blockchain technology's inherent security."

Concordium´s built-in ID layer and Zero-Knowledge-Proof technology ensures a user's online identity is verified in a secure and decentralized manner, all while maintaining privacy. Only strictly relevant information is requested of users when transacting on the Web3 ID platform, while unrelated details are held on a decentralized wallet. Web3 ID users are also granted an increase in transactional security through Concordium's compliance-friendly technology. In result, individuals and businesses are empowered with complete control over their information, effectively countering the data ownership issues associated with centralized legacy systems.

Kåre Kjelstrøm, CTO & CPO at Concordium, commented: "Concordium's Web3 ID is intuitive and easy to build upon, offering seamless usability while being cost-effective, shrinking online identification processes. Further to preventing children from accessing age-restricted sites, Web3 ID is capable of sharing specific medical information without the recipient having access to the entirety of an individual's medical history, proving a user's driving credentials, or simply ensuring user data is genuine and not the result of bots. This model addresses many of the shortcomings surrounding ID safety caused by big tech's data monopoly."

Mux Data made available in the New Relic platform will provide engineering and operations teams a unified view across the entire customer video experience

Mux, the leading provider of online video infrastructure, announced an integration with New Relic, the all-in-one observability platform for every engineer, that delivers end-to-end visibility into streaming video products across platforms. Engineering and operations teams can now correlate Mux Data with application and infrastructure performance in the New Relic platform to quickly detect and troubleshoot issues, ensuring a consistently high Quality of Experience (QoE). This allows organizations to gain access to a comprehensive monitoring solution that covers the entire streaming workflow, leading to viewer engagement and customer retention.

With complex streaming workflows, it can be difficult to identify the root cause behind online streaming outages, like problems with rebuffering or video startup time—which can result from an issue with streaming or within the tech ecosystem, such as the app itself or its underlying infrastructure. The troubleshooting workflow is also made more difficult and time-consuming by the need to review across multiple data sets and tools. Integrating Mux with the New Relic unified data platform gives users a "single pane of glass” view of all the possible issues that might impact the viewer experience.

The Mux and New Relic integration allow users to:

• Proactively improve service quality with alerts on signals, like viewer count changes and playback failures, correlated with client-side signals, like crashes and error rates.
• Analyze user sessions in full detail, with a pre-built dashboard to see the complex interactions between the video player, content delivery network (CDN), client app, and backend services.
• Monitor performance across devices with a rich, combined dataset of video analytics and data from web-based environments, mobile, Smart TVs, and Roku to unlock new insights about app and customer behavior.

“In today's fast-paced digital landscape, errors and downtime can mean significant loss in revenue—so maintaining optimal viewer experiences and ensuring seamless backend operations are crucial for media and entertainment businesses,” said Manav Khurana, Chief Product Officer at New Relic. “Offering enhanced observability across the entire customer video experience, Mux and New Relic are together providing engineers the data needed to detect and resolve issues at lightning speed, ensuring a consistently high quality of experience without wasting time switching between tools.”

“Mux is deeply focused on empowering our customers to deliver the absolute best streaming experience to their viewers,” commented Mux CEO and Co founder, Jon Dahl. “By supercharging Mux Data with New Relic, we are creating a microscope-like experience for streaming app developers and operations teams. They get a full, detailed picture of the end-to-end streaming experience, including video playback and app performance.”

The Mux team will be talking to exhibitors at IBC2023 about its integration with New Relic on the Mux exhibiting stand (5.H48), between 15-18 September at the RAI in Amsterdam. For more information go to https://www.mux.com/ibc-2023.

The Mux integration with New Relic is available at no additional cost to all New Relic full platform users. To get started, check out the Mux Video Analytics quickstart for New Relic. For more information about the integration,

Incode Technologies Inc., the global leader in next-generation identity solutions, today announced a game-changing partnership with MaxBet, a premier gambling operator with a strong presence in Eastern Europe.

This strategic alliance integrates Incode's AI-powered onboarding technology into MaxBet's multi-platform offerings, including both physical and online gambling services accessible via web browsers or MaxBet's native app. Incode's state-of-the-art, AI-powered Passive Liveness Detection technology offers a frictionless user experience by verifying in mere seconds that a real person is interacting with the platform, all without requiring any additional actions or movements from the user. This industry first innovation helps eliminate identity fraud and age verification concerns, while boosting customer satisfaction.

Further enhancing user trust, the system swiftly and accurately verifies over 4,600 different types of documents, a feat achieved in just a few more seconds. This extensive coverage and speed not only facilitates user base growth but also significantly improves security around age verification, KYC, and fraud prevention.

By utilising cutting-edge machine learning, the system can identify even subtle indicators of document forgery, surpassing the capabilities of human scrutiny.

These advancements further MaxBet's ongoing efforts to streamline operational efficiency and customer onboarding, while meeting Anti-Money Laundering (AML) and Know Your Customer (KYC) compliance standards. The integration will expedite the customer onboarding process, widen document coverage, and improve the overall user experience, which is expected to positively impact conversion rates.

In a move that sets new industry standards, MaxBet becomes the first gambling operator in Eastern Europe to leverage Incode's state-of-the-art onboarding solutions, which are designed to streamline the often laborious manual review process for IDs. This will allow MaxBet to optimise operational efficiency and reallocate valuable resources.

"Working with one of Eastern Europe's leading operators is a proud moment for the business. Incode's biometric, Integrated Identity platform allows MaxBet to manage user identity journeys from onboarding and verification to orchestration and analytics all within a single platform", stated Ricardo Amper, CEO and Founder of Incode Technologies. "MaxBet will revolutionise its customer experience, document coverage, and conversion rates with industry-first passive liveness detection."

Ninoslav Lazarević, Online Director at MaxBet, echoed the sentiment: "The integration of Incode's transformative technology significantly raises the bar for identity verification processes within the gambling industry, not just in Serbia but throughout the Balkans."

By coupling Incode's unparalleled identity verification technology with MaxBet's extensive market reach, this partnership creates a significant impact, setting a new precedent for identity verification in the region's gaming sector.

Advanced Playout on Software-Based XOS Processor Enables Cost-Effective Video Streaming, Distribution and Broadcast Workflows

Harmonic, today announced that its industry-leading XOS Advanced Media Processor now offers a complete playout-to-delivery feature set, simplifying video streaming, distribution and broadcast workflows. The expanded XOS solution lowers costs and reduces energy consumption while streamlining operations for headend and edge applications by combining broadcast-grade playout and extensive media processing features on a single software-based appliance.

"No other media processing solution on the market brings together such a comprehensive set of capabilities, including premium encoding, statmux and packaging, as well as innovative edge distribution enabled through an extensive set of RF front-ends and output interfaces," said Gil Rudge, senior vice president, video products and solutions at Harmonic. "And now, by expanding our XOS solution feature set with advanced playout and branding, we're enabling on-premises customers to unlock new levels of efficiency. These new capabilities for the XOS processor, derived from our industry-leading software foundation powering our cloud and appliance solutions, reinforce Harmonic's mission to lower costs and improve profitability for video streaming and broadcast customers."

The new playout capabilities on the XOS processor are available through software licenses. Featuring built-in storage options, the XOS processor enables a vast range of applications, including channel origination, advanced branding using HTML-5 graphics and effects, and edge content regionalization, while reducing customers' product footprint. Built-in automation and scheduling on XOS considerably simplify the day-to-day operation of playout-enabled workflows.

Today, the XOS Advanced Media Processor powers more than 200,000 premium-quality live broadcast and streaming channels worldwide.

Harmonic will demonstrate the XOS Advanced Media Processor at IBC2023. 

Enabling cutting-edge targeted advertising technology for new revenue streams beyond subscriptions

Tata Elxsi, a global leader in product engineering and innovation-led design services, announces a global partnership with INVIDI Technologies, the world's leading addressable solutions company.

This partnership brings together INVIDI's Conexus™ platform and Tata Elxsi's extensive experience in the integration, development, and deployment of advanced addressable TV technology, along with professional services for ad operations and data-driven insights, to enable operators to deliver targeted advertising solutions and create new revenue streams. This will allow broadcasters and operators to provide brands and advertisers with enhanced audience-targeting capabilities, driving more impactful campaigns, less wasted reach, and better return on advertising investment.

Nitin Pai, Chief Marketing Officer & Chief Strategy Officer Tata Elxsi, said, "Through this partnership, we will enable broadcasters and operators — including satellite, linear and cable broadcast MVPDs — to drive new revenue possibilities for ad sales, with the assurance of rapid and seamless technology integration into their workflows, cost-efficient management of ad operations, and enhanced ad inventory value."

"Through this strategic partnership with Tata Elxsi, INVIDI will achieve its mission of transforming the advertising industry through advanced technologies like addressable television, CTV monetization, and data-driven insights. Our combined expertise and dedication to innovation will unleash the full potential of addressable advertising. Tata Elxsi's commitment to excellence and their customer-centric approach makes them the ideal partner to ensure we deliver on our promise to transform advertising experiences," said Prasad Sanagavarapu, Managing Director of India & EMEA, INVIDI Technologies.

Comviva, the global leader in customer experience and data monetization solutions, today announced its strategic partnership with Xoxoday, the digital rewards, incentive & payout partner for companies worldwide.

Comviva MobiLytix™ Rewards is a next generation customer engagement solution that empowers organizations to design and run rewards-based loyalty programs and gamify campaigns. The AI-powered loyalty platform equips marketing teams with advanced capabilities, enhancing the experience for both existing and potential customers while boosting customer lifetime value.

Xoxoday, a rewards and incentive platform, helps organizations digitize and gamify their engagement, incentive, reward, commissions, and loyalty programs. The platform offers a range of solutions that help organizations drive engagement, growth, and retention, including employee recognition and rewards, channel partner incentives, sales incentives, and more. 

This partnership brings together two expert teams, allowing both partners to offer a greater variety of loyalty technologies and rewards to their clients. With this partnership, Comviva MobiLytix Rewards is poised to significantly upscale its current solution, delivering an unparalleled spectrum of reward redemption options to its customers across channels.

The customers shall have the flexibility to choose from a diverse selection of over 21,000 rewards within a catalog that spans across over 20 categories in more than 100 countries worldwide. This will allow customers to avail rich rewards, enjoying real-time customer experiences that seamlessly integrate both points accumulation and reward redemption.

Commenting on the partnership, Amit Sanyal, EVP & Chief Operating Officer, Consumer Value Solutions at Comviva said, "This partnership between Comviva and Xoxoday highlights our joint commitment and shared vision to enrich customer engagement and loyalty experiences. Xoxoday solutions complements our Customer Loyalty and Rewards platform by significantly expanding reward options across both traditional and digital touchpoints. With this partnership, we take a major leap towards empowering our customers with unmatched customer loyalty experience."

"Today, an overarching challenge for businesses lies in devising reward programs tailored to individual customer preferences. Striking a balance between maintaining engaging programs and enticing catalogs, while facilitating seamless redemption across a plethora of online and brick-and-mortar vendors, is the need of the hour. We are excited to partner with Comviva to furnish enhanced engagement solutions to customers. Our platform will empower Comviva to distinguish itself within its competitive landscape by offering an unparalleled and immersive experience to its valued customers," said Sumit Khandelwal, CEO, Xoxoday.