reports
Published on : Sep 19, 2023
Apple TV's estimated CTV device market share drops to 4%, down from 9% one year ago, while Roku (45%), Samsung (20%), and Amazon (9%) all lead.
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, introduces the Apple TV CTV Trends Report Q2 2023, analyzing Apple TV's position in the CTV device landscape and the open programmatic advertising marketplace.
Pixalate's Media Ratings Terminal now includes Apple TV App Store intelligence in addition to Roku, Fire TV and Samsung CTV App Stores. Clients can now access ad fraud intelligence and online privacy compliance data for over 22K Apple CTV apps in MRT.
The report provides a deep dive into CTV trends related to Apple TV, including estimated device market share by global region (using ad sales as a proxy), top grossing apps in Apple TV's tvOS app store, and a look at invalid traffic (IVT, inclusive of ad fraud) in the open programmatic CTV ad marketplace on Apple TV devices.
Key Findings