Nintex, the global standard for process intelligence and automation, today announced the appointment of Mini Peiris as its new chief marketing officer. Mini is an experienced B2B SaaS CMO who has led global marketing teams through periods of high growth and transformation, including executive roles with NetSuite (now part of Oracle), Ambra Health (now part of Intelerad), Elementum, and most recently as CMO of Doma. 

As CMO, Mini will be responsible for shaping and executing Nintex's global go-to-market strategy, driving awareness, demand generation, partner and customer engagement, and furthering the company's position as an industry leader in process intelligence and automation solutions powered by AI.

"We are thrilled to welcome top-tier talent like Mini to our executive leadership team," said Amit Mathradas, Nintex CEO. "She joins us at a transformational moment for Nintex. We are all focused on building the best product and processes for our customers around the world, and we know that our global marketing team will be critical to raise awareness and demand for Nintex solutions. Mini's experience perfectly aligns with this stage of growth for Nintex."

"Nintex has an opportunity to really shape the future of intelligent automation for mid-market businesses," said Mini Peiris, Nintex CMO. "Nintex solutions are trusted worldwide, and with the power that AI adds to the platform, we have a unique opportunity to enable customers and partners of all sizes to orchestrate critical processes that can be deployed anywhere quickly. This moment for Nintex is so important and exciting, and I look forward to the journey ahead of us."

Privacy Analytics Suite Adds Layer of Protection to Rapid Control and Review of Sensitive Data

Integral, an innovator in safeguarding privacy and maximizing data quality, today announced the launch of its privacy analytics suite, Privacy Workbench. The privacy analytics suite adds to defense-in-depth security strategies while allowing fast and carefully controlled review processes for companies de-identifying highly sensitive information.

Combining personal healthcare data like medical records, health histories, and genetic information with non-healthcare data such as social media activity, demographics, purchasing history, social determinants of health, and geographic data provides researchers with a comprehensive view of an individual’s health and lifestyle. While this combined dataset advances healthcare research and outcomes, it also poses a significant regulatory compliance and privacy risk by exposing people’s sensitive information. Integral’s Privacy Workbench streamlines dataset creation by automating de-identification and compliance determination reports, ensuring the protection of sensitive private information.

“Anytime you’re putting two data sets together, such as healthcare data and consumer data, you’re creating new data that hasn’t existed. This is great. However, it introduces requirements to meet all privacy and regulatory requirements to avoid penalties and to safeguard sensitive data. In a human-led compliance process, it is common for usable data to be excluded during the combining process, negatively impacting the value of your data investment,” said Timothy Nobles, Integral’s general manager. “Integral’s Privacy Workbench preserves more usable data and simplifies the ultra-complex and time-consuming process of preparing sensitive data to merge with other data sets. The workbench’s cloud-based platform provides visibility into risk tolerance variables and introduces statistically acceptable ranges for understanding what makes the data compliant and ready for certification in near-real time.”

Integral’s Privacy Workbench simplifies the layers of workflow management, data documentation, data privacy and analytics assessments, merging datasets, and safely storing the original data after the process is complete. The final step includes an expert determination report with the newly combined and remediated data.

With Integral’s Privacy Workbench, healthcare companies can access and analyze data as quickly as retail marketers while protecting personal information and respecting people’s privacy rights. Researchers can unlock more value from data and enhance patient care through stronger clinical trials, products, medication and health technologies.

Organizations Can Now Make Better Business Decisions to Secure their Data by Understanding Data’s Entire Journey and How it is Sourced, Processed, Modified, Entitled and Consumed

Concentric AI, a leading vendor of intelligent AI-based solutions for autonomous data security posture management (DSPM), today announced that its Semantic Intelligence™ DSPM solution now offers data lineage functionality for organizations to better protect their data, making it the first DSPM solution to deliver this differentiated capability.

As a result of today’s update to Concentric AI’s Semantic Intelligence, organizations can now make better business decisions around securing their data by understanding data’s entire journey with a clear and comprehensive view of how it is sourced, processed, modified, entitled, and consumed.

“Concentric AI’s new data lineage functionality allows organizations to trace the lineage of a particular file or data record and discover how it has travelled through the enterprise with all the appropriate modifications, ensuring that organizations have a clear understanding of their data’s possible risk,” said Karthik Krishnan, Founder and CEO, Concentric AI. “Organizations came to us to develop this functionality – the first of its kind in a DSPM solution – and we are pleased to rapidly respond and deliver on these industry requirements. Our partners are also now better equipped to meet their customers’ demands for this robust functionality.”

While data lineage exists in the industry from other classes of products, Concentric AI’s new functionality is differentiated by leveraging large language models (LLMs) and semantic analysis to identify near duplicates of data records (such as 30 different versions of a redlined contract), where they are located, how they have proliferated across the organization from first record to the latest, and who has and had access to them to better protect sensitive data. This is unique and a capability that is unrivaled in the industry today.

Advantages of data lineage delivered in a DSPM solution include being able to identify all versions of similar sensitive data across the organization’s data repositories, as well as remediating risk to that information from inappropriate entitlements, wrong permissioning, and unauthorized access. In addition, data lineage can help enterprises move redundant and obsolete data to secondary storage for effective data management.

Data lineage allows organizations to understand how data flows across their environment and who has access and has accessed it, in order to address risks associated with inappropriate access, inaccurate entitlements and risky sharing, as well as ensure effective data management. Organizations can make better business decisions from data protection to data management by understanding data’s entire journey and identifying redundant processes or changes that might affect risk to sensitive data. In the event of a data breach, understanding data lineage can help organizations quickly identify the source of the breach and the affected data, accelerate response time, and improve damage control.

“Many industries and organizations are subject to strict data regulations such as GDPR (the General Data Protection Regulation) and CCPA (the California Consumer Privacy Act),” added Krishnan. “Data lineage helps organizations demonstrate compliance by showing regulators how data is handled, processed and stored. It also creates an audit trail, making it easier for reporting around regulatory inquiries and audits.”

Concentric AI’s Semantic Intelligence DSPM solution scans organizations’ data, detects sensitive or business critical content, identifies the most appropriate classification category, and automatically tags the data. Concentric AI uses artificial intelligence (AI) to improve discovery and classification accuracy and efficiency to avoid endless regex rules and inaccurate end user labeling. In addition, Concentric AI can monitor and autonomously identify risk to financial and other data from inappropriate permissioning, wrong entitlements, risky sharing, and unauthorized access. It can automatically remediate permissions and sharing issues or leverage other security solutions and cloud APIs to quickly and continuously protect exposed data.

Concentric AI’s Semantic Intelligence automates unstructured and structured data security using deep learning to categorize data, uncover business criticality and reduce risk. Its Risk Distance™ analysis technology uses the baseline security practices observed for each data category to spot security anomalies in individual files. It compares documents of the same type to identify risk from oversharing, third-party access, wrong location, or misclassification. Organizations benefit from the expertise of content owners without intrusive classification mandates, with no rules, regex, or policy maintenance needed.

Service offering from Apprio provides proven business solutions targeting critical operations within revenue cycle management to help midmarket hospitals and healthcare systems improve operational and financial performance

UiPath, a leading enterprise automation software company, today announced an enhanced partnership with Apprio, a leading provider of specialized technology and service solutions for hospitals and health systems, to bring managed automation services to midmarket healthcare organizations. With this partnership, UiPath will leverage Apprio’s capabilities and proven track record in automating critical revenue cycle management functions that bring a significant return on investment to hospitals and health systems.

As Apprio continues to expand its technology-forward approach for the optimization of revenue cycle processes, UiPath advances the company’s capabilities in leading the transformation and modernization of the healthcare industry to improve operational and financial performance.

“We are excited to grow our partnership with UiPath, the leader in AI-powered enterprise automation, and help our healthcare customers create a modern vision of traditional revenue cycle management services,” said Darryl Britt, President & CEO, Apprio. “We are seeing increased demand from customers who want pre-built or full-service solutions from Apprio that make implementing, maintaining, and scaling automation practices much more simplified, convenient, and cost effective. The managed services model provides customers with immediate return on investment while benefiting from our deep automation expertise in license management, implementation, and ongoing development and support.”

Apprio and UiPath have been jointly serving customers across the healthcare industry, helping support automation journeys as more enterprises strategize to become more agile in the face of staff shortages, strained resources, and voluminous patient backlogs. With UiPath and its AI Computer Vision, Apprio has deployed new automations in a very short timeframe within an affordable and predictable fee structure that eliminates any upfront costs by the hospital or health system.

Leadership within the AdventHealth Central Florida Division, Revenue Cycle, stated: “Over the past several years, our health system has partnered with Apprio to bring automation across multiple functions within our revenue cycle operations. The financial and operational impact has been game changing and we continue to work with Apprio to identify additional areas where we can deploy automation.”

“AI-powered automation plays a leading role for all industries as they modernize and integrate technologies to become agile and build the organizational structure for digital transformation,” said Kelly Ducourty, Chief Customer Officer at UiPath. “We look forward to our continued partnership with Apprio driving success for healthcare customers at various stages of their automation journeys. Customers can derive enormous value from UiPath and Apprio in the form of increased productivity, lower costs, and new efficiencies in their operations.”

Earlier this year, UiPath announced that UiPath Orchestrator, UiPath Insights, UiPath Automation Hub, and their supporting services in the UiPath Automation Cloud (TM) Platform earned certified status by HITRUST for information security. HITRUST certification comes after the most rigorous security assessment available in the healthcare technology space.

The independent global marketing technology company appoints new CCO to lead commercial operations

RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the appointment of Michael Lamb as Chief Commercial Officer (CCO) to spearhead its international commercial growth, with an emphasis on the US market.

Based in New York, Lamb will be a member of the Executive Board and will be responsible for expanding the company’s client and partner relationships and elevating its position in the marketplace. His key objective will be to establish RTB House as a global leader in open internet marketing as the industry navigates the cookieless future.

Lamb joins the business with more than 20 years of global experience having most recently been General Manager, Consumer and VP of Performance Marketing at PayPal. Prior to this, he was President at MediaMath, a long term Partner in the McKinsey Marketing and Media practices and co-founded X+1.

Michael Lamb, CCO, RTB House, comments: “I’m delighted to be joining a business that delivers real performance with real technology. RTB House were early with Deep Learning, and they are now again ahead of the market in technical preparation for the cookieless transition and broader privacy revolution. This team is building for the new reality while others are still arguing about it; every marketer should take note.”

Robert Dyczkowski, CEO, RTB House, adds: “As the programmatic ecosystem continues to advance, RTB House is leading the charge with its innovative and effective technology that delivers stronger performance for our clients and better online experiences for consumers. With Michael on board, we’ve got an exciting future ahead as we propel the business forward to become the market leader in privacy-preserving open internet advertising.”

Teradata and ActionIQ announced today a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers. This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’ collective expertise in advertising and marketing technology for CX.

Together, the two companies aim to democratize access to customer data across the enterprise while providing technical teams with enhanced control. By combining the harmonized data approach and advanced analytics of Teradata VantageCloud with the full capability of ActionIQ’s modern customer experience apps, businesses can gain a comprehensive 360-degree view of customers, foster more meaningful engagements, and deliver superior experiences.

“The partnership between Teradata and ActionIQ is a win for customers interested in enhancing their customer experience and driving profitable growth,” said Lisa Stewart, Senior Vice President, Worldwide Partners and Alliances at Teradata. “With ActionIQ's expertise in advertising and marketing technology for CX, combined with Teradata's complete cloud analytics and data platform, businesses can unlock the full potential of their customer data, enhance agility, accelerate time-to-value, and deliver exceptional customer experiences.”

“Teradata's unmatched legacy in data analytics and ActionIQ's marketer-friendly CDP (customer data platform) position us to redefine customer experiences," said Tasso Argyros, ActionIQ CEO and Founder. "Our shared vision is to empower businesses, enabling faster innovation, better decisions, and genuine customer connections.”

With Teradata VantageCloud, the complete cloud analytics and data platform, and ActionIQ, businesses can unlock faster innovation, better decision-making, and enhanced customer experiences, particularly for AI and ML. ActionIQ’s unique composable architecture offers easy-to-use, self-service data access to marketers while pushing queries into VantageCloud for the best of both worlds in terms of performance, enterprise scale and security. This allows business teams to gain direct, but controlled, access to data, enabling self-serve use cases through seamless and scalable integrations with owned and paid channels. IT and data teams will benefit from zero data latency, scalable governance, and worry-free integrations, freeing up resources previously spent on managing ever-changing requirements. This partnership is designed to future-proof acquisition marketing strategies, increases loyalty, and improves retention for business teams.

ActionIQ will offer a range of solutions to Teradata VantageCloud customers:

• ActionIQ Audience Center is an audience segmentation tool enabling effective management of audience data for targeted marketing campaigns and personalized customer interactions.
• Real-Time CX allows for real-time access to customer profiles and behavior for personalized customer experiences.
• IdentityPlus provides comprehensive identity resolution capabilities that deliver deeper insights into customer identities and behaviors, resulting in personalized experiences and improved targeting.
• Journey Orchestration offers a drag-and-drop canvas for building multi-step, multi-channel customer journeys. As a result of this new partnership, all of these applications can now map directly to Teradata VantageCloud.

Streamline data operations and boost time-to-value with UiPath automation and Teradata analytics and AI, directly at the source

UiPath, a leading enterprise automation software company, and Teradata today announced a partnership that will allow enterprises to seamlessly and securely automate complex data applications directly at the source—from dashboards to generative AI to large language models (LLMs).

Data-driven insights are valuable for environmental, social and governance (ESG) initiatives, with Teradata and UiPath uniquely positioned to drive positive impact by helping customers advance their ESG ambitions through the power of data harmonization across the enterprise. UiPath will hold a demonstration during Teradata’s Possible Orlando conference titled, “Automation-powered Environmental, Social, and Governance (ESG) analysis.” UiPath will illustrate how customers can unlock their data by seamlessly connecting multiple disparate data sources to create a streamlined and actionable analysis of ESG initiatives such as carbon footprint.

The wave of innovation spurred by generative AI and LLMs requires businesses to improve their data harmonization and analytics capabilities. UiPath customers are expected to benefit from Teradata’s expertise in enabling organizations to activate data and analytics, including for AI, at scale. The partnership will accelerate AI time to value by managing uncontrolled data growth and modernizing the IT environment, delivering flexibility with an open and connected ecosystem, and scaling AI innovation across the enterprise.

Teradata brings robust analytic capabilities for end-to-end analytic pipelines, including data preparation, model training, and operationalizing at scale with massive parallel processing architecture. With its open, flexible, and responsible approach, UiPath provides organizations with a comprehensive platform for implementing and harnessing AI-powered automation. Together, the platforms can reduce customer costs and time to market by:

• Utilizing Teradata data in automation workflows: incorporating enterprise data from Teradata seamlessly into an automated workflow is easy using UiPath Database Activities and making Teradata data available to use in multi-system, complex, and end-to-end processes.
• Collecting data from hard-to-access sources: collect data from virtually anywhere. Process structured and unstructured data from sources like legacy systems and local system files, then store it in Teradata.
• Automating data quality and enrichment activities: enrich Teradata data and ensure data quality with AI-driven data validation and human-in-the-loop capabilities to manage exceptions.
• Simplifying data ingestion and maintenance: activities function as a drag-and-drop experience that do not require writing complex code, meaning any user can now implement automation as part of data maintenance, continuous testing, and administration activities.

“With various AI technologies being implemented in enterprises at a fast-growing rate, businesses must manage and process significant volumes to get the maximum value from AI-powered automation,” said Dhruv Asher, Senior Vice President of Alliances and Business Development at UiPath. “We believe the partnership with Teradata can help our customers achieve this and drive new AI use cases in their industries and significantly improve data-driven insights.”

“As ChatGPT and other LLMs continue to drive AI-generated automation, this partnership will enable increased improvement and usage of these models. One of the biggest hurdles enterprises face in deriving value from their AI initiatives is when moving analytics from proof-of-concept to production takes too long or doesn’t happen at all. Teradata and UiPath can help customers scale beyond proof-of-concept to deliver automation — and innovation — across the enterprise,” said Lisa Stewart, Senior Vice President, Worldwide Partners and Alliances at Teradata.

Recognized for Completeness of Vision and Ability to Execute

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced that it has been positioned by Gartner® as a Leader in the 2023 Magic Quadrant for Multichannel Marketing Hubs. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.

“We feel this recognition demonstrates both our leadership in defining the future of customer engagement, and consistent execution against our long-term vision for the space,” said Bill Magnuson, Co-founder and CEO of Braze. “Aided by our partners and customer community, the Braze platform continues to deliver tremendous return on investment to global companies of all sizes. We're excited to continue working with this incredible community of marketers and customer engagement professionals as they utilize Braze to evolve their customer engagement practices, delivering better experiences to their customers and driving better outcomes for their business along the way.”

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.