The partnership will enhance the companies' advanced offerings, providing Wix and  Mailchimp users with industry-leading capabilities in a seamless experience

Today, Intuit Mailchimp, the #1 email marketing and automation brand¹, and Wix.com Ltd., a leading global SaaS platform to create, manage and grow an online presence, announced a multi-year bi-lateral strategic partnership. Through the upcoming collaboration between the platforms, users will benefit from stronger functionality and ease of use of marketing activities by connecting CRM data between the platforms, bolstering their marketing capabilities to drive customer engagement and increase sales growth.

Intuit's substantial solutions tailored for small businesses and marketers and Wix's comprehensive online platform will provide users with the ability to use both platforms with their respective tools to manage and grow businesses. For self-creators using Wix and Mailchimp, the integration will provide greater functionality and ease of use. Agencies and freelancers using Wix Studio will benefit from offering their clients a complete email marketing suite with the industry's leading marketing tools.

"This partnership will allow both of our companies to bring our respective expertise and best-in-class products together to form a seamless experience for users," said Nir Zohar, President and COO of Wix. "Intuit and Wix both strive to provide the best online solutions for our users, this is why I believe that together we will bring greater value and we look forward to the exploration of expanding the offering through this multi-year agreement."

"It's more important than ever for businesses to aggregate their customer data so they can accelerate growth," said Ken Chestnut, Global Head of Ecosystem at Mailchimp. "With Intuit's history of serving small businesses and marketers and Wix's global footprint in the digital space, we're bringing together a wealth of valuable technologies and insights that can unlock limitless possibilities for mutual customers of Wix and Mailchimp."

"We are very excited to embark on this collaboration with Intuit Mailchimp," said Yaniv Vakrat, Chief Business Officer at Wix. "By streamlining the complex nature of running a business, we aim to provide the tools businesses need to thrive in today's digital landscape. Our joint users will benefit from our complementary industry-leading products to help them manage the essential aspects of their business."

Buyer Engagement Platform Listens, Understands and Learns from Buyers to Deliver Personalized Experiences at Every Touchpoint

Drift, the buyer experience and Conversational AI company, today announced an evolution of its buyer engagement platform, introducing three new products – Drift Engage, Site Concierge and Bionic Chatbots. These additions are a result of the company's continued innovation and investment in artificial intelligence (AI) and signals a new future for B2B marketing; a future where brands can deliver curated, personalized experiences to every unique buyer in real-time.

"We believe buyers should have consumer-like control of their experience at every stage of their journey. Brands need to anticipate buyer needs and then deliver easy, personalized experiences to build trust and enduring relationships," said Matt Tippets, SVP of Product at Drift. "AI makes this possible at scale and when done right, can make buyer journeys feel more human. Today's announcements were informed by the voice of our customers and influenced by leading market trends. We are introducing entirely new ways to create engaging customer experiences, one conversation at a time." 

According to the 2023 State of AI in Marketing Report, 64% of marketers say AI is either very or critically important to their success in the next 12 months yet more than half (54%) of marketers report they are still learning AI and how to unlock its potential. As an early innovator in AI for marketing, Drift has a proven track record of helping brands deliver the right experience at every touchpoint of the buyer journey and is uniquely positioned to help lead the market through this next frontier.

"Drift is disrupting the category they created and now, they're helping transform the future of marketing with artificial intelligence," said Matt Mullin, Sr. Director of Global Marketing Operations and Campaign Strategy at Tenable. "Drift has been really efficient in helping us grow pipeline since day one, and is now helping us future-proof our business with the new products and updates they're delivering."

"We've seen positive impact across all stages of the buyer's journey from Drift. A big part of that success is owed to meaningful personalization, especially in today's competitive marketplace," said Steve Measelle, VP of Marketing Global Performance and Strategy at SAP Concur. "We've improved website conversion and sourced incremental leads and opportunities. We've accelerated the sales process, in some cases, to a near B2C pace. Drift has achieved most-loved status across our entire martech stack."

When Drift was founded and created the category of Conversational Marketing in 2015, only a small percentage of the journey could be personalized and chatbots were a best-in-class solution to reduce friction in the B2B buying process. As Drift continues to expand its footprint with proprietary AI, generative AI, deep integrations and enhanced conversational data, the company will continue its progress toward curating the entire customer experience. Today's announcements are a significant milestone in delivering on this product vision.

Site Concierge
Site Concierge is a dedicated space on businesses' websites that creates multi-faceted digital experiences unique to each site visitor to drive engagement, conversions and pipeline. By leveraging AI to garner a holistic understanding of who the site visitor is, what they care about, and where they are in their buying journey, Site Concierge moves beyond the chatbot, allowing site visitors to find the answers and tools they need when they need them. A collection of apps that will include a Meeting Scheduler, Content Recommendations, GPT search and more, Site Concierge customizes its recommendations, calls to action and playbook pathways to best serve each unique site visitor. The apps persist through their entire site experience – remembering who they are and what they care about – as an always-on, always available toolkit for buyers. This gives website visitors the personalized, always-on omnichannel experiences they expect, which in turn, generates quality pipeline for marketing teams.

Bionic Chatbots
Traditional chatbots served us well for many years but they can no longer keep pace with buyer expectations and sophistication. Rigid decision trees, inflexible journeys, time-consuming maintenance and security concerns have prompted new demand and new opportunities to engage buyers in more meaningful ways. Drift's Bionic Chatbots leverage generative AI to understand the business' own content – specifically and securely trained for each customer – to deliver more accurate and efficient conversations with less maintenance and management required from marketers. Bionic Chatbots will automatically sense sales intent and lead qualification to drive business results. This blending of demand generation processes and GPT conversations channels the power of generative AI to benefit buyers and brands.

Drift Engage
The majority of website traffic is labeled as anonymous, leaving companies to fly blind trying to generate pipeline from their website visitors. Drift Engage, powered by Lift AI, is the only solution that can automatically score the real-time intent of every website visitor and deliver a personalized experience based on that data, even if those visitors are 100% anonymous.

The new Boomi AI offering delivers a conversational experience that builds upon 200+ million integrations to drive organization-wide efficiency and scalability

Boomi™, the intelligent connectivity and automation leader, today announced at its Silicon Valley Boomi World Tour, Boomi GPT, the first offering available in the Boomi AI suite, bringing a simple, conversational experience to the Boomi platform. With Boomi GPT, organizations can harness the power of generative AI to integrate and automate faster than ever before, further democratizing innovation and accelerating business outcomes.

In every industry, companies are under intense pressure to innovate faster and achieve their boldest business ambitions. IT organizations have made massive investments in IT modernization and digital transformation, aiming to increase operational efficiencies while winning the hearts of customers. IDC forecasts $3.25 trillion in worldwide IT spending for 2023 alone.¹ Too often though, initiatives are undermined by data fragmentation stemming from siloed systems, lack of data governance, not enough skilled resources, and growing security and compliance mandates. In a world where speed is currency, leapfrogging the competition requires overcoming these complexities.

Learning from 200+ million integrations, Boomi GPT translates words into action to quickly connect applications, data, processes, people, and devices. Customers can use Boomi GPT’s natural language prompt to ask Boomi AI to build integrations, APIs, or master data models. Acting as a knowledgeable assistant or “copilot,” Boomi GPT then designs an outline of the requested integration or other software, which users can accept or modify, greatly accelerating the work of building connections and automations to drive business results.

"For MotionMD® — our award-winning and market-leading orthopedic software solution — interoperability with customers’ existing healthcare systems is imperative for maximizing workflow efficiencies,” said Donald Singelyn, Healthcare Solutions Technology Team Lead at Enovis, an innovation-driven, medical technology growth company. “Our MotionMD Integration Platform, powered by Boomi, enables our low-code analysts to quickly and securely integrate with over 65 unique healthcare solutions in over 3,000 hospitals and clinics. While our competitors struggle to write code and navigate the IT security gauntlet, we are transacting millions of patient agreements per month for our customers. We look forward to seeing how Boomi GPT can even further accelerate our success.”

Earlier this year, Boomi announced Boomi AI, a suite of AI-powered capabilities designed to help organizations apply the power of AI to make unprecedented progress on their strategic initiatives. Building on that vision of AI-powered development, and applying AI learning that resembles users’ thought processes, Boomi GPT brings the power of AI to the important and often time-consuming work of building the connections digital businesses depend on.

“Organizations are working around the clock to deliver innovative products and services that exceed customer expectations while applying extensive connectivity and automation to streamline operations and reduce costs,” said Ed Macosky, Chief Product and Technology Officer at Boomi. “With Boomi AI, organizations can dramatically accelerate and democratize this work, turning natural language requests into integrations and connections that are critical for application modernization and cloud migration. We are thrilled to launch Boomi GPT, the first feature in the Boomi AI suite that will help organizations move with the speed and acumen necessary for success in today’s hypercompetitive markets.”

A single photo converts all analog tire sidewall information into digital data

Anyline, a global leader in mobile data capture and data insights, today introduced a new Tire Sidewall Scanner that captures all the information on a tire sidewall with one single photo. This product will revolutionize online tire retail, which has lagged behind other e-commerce sectors due in part to the lack of knowledge that customers have about their tires. Additionally, it will help businesses quickly identify and track tires for inventory management and warehousing.

With Anyline Tire Sidewall Scanner, users simply open the camera on their smartphone to take a photo of the sidewall of any passenger tire. Anyline instantly captures analog tire information - DOT/TIN, tire size, tire make and model – and converts it into digital data. By harnessing Anyline’s more than 10 years of experience in computer vision and machine learning, the Tire Sidewall Scanner removes the possibility of human error and is five times faster than recording the information manually. Every image is sent and processed using Anyline Cloud API, giving organizations the flexibility to capture data via app, website, chatbot or messaging service.

“Our Tire Sidewall Scanner is a perfect fit for e-commerce, where 72% of drivers do not know much about their tires, resulting in 29% or more being hesitant to buy tires online,” says Lukas Kinigadner, CEO and co-founder, Anyline. “Every tire e-commerce platform needs tire size or vehicle information to provide accurate product recommendations, but the average person often doesn’t know where to find this information, which can contribute to 20%+ return rates for tire retailers. Everyone, however, knows how to take a photo of a tire with their phone and taking a picture of a tire is much easier and more accurate than finding the tire size and typing it into a text box.”

Anyline Tire Sidewall Scanner is also ideal for tire inventory management and tire hotels as it helps to optimize workflows by easily digitizing analog tire information. The software can be easily integrated into handheld devices or fixed mounted camera systems.

Anyline has already successfully launched a number of mobile data capture solutions for capturing tire and vehicle data which are used by industry leaders like Europcar, Discount Tire, Cox Automotive and TireHub

New FieldRoutes® Operations Suite Integration Enables Targeted Marketing Automation to Field Service Providers

FieldRoutes, a ServiceTitan company and a leading cloud-based and mobile SaaS provider for field service businesses, will be showcasing its integration with ServiceTitan Marketing Pro at PestWorld 2023 in Honolulu, Hawaii later this month. Marketing Pro pulls relevant data directly from the FieldRoutes Operations Suite and allows users to quickly create and schedule direct mail and email campaigns to engage and nurture customers for upsell, cross-sell, and renewal opportunities.

"We've heard the calls from the industry for more marketing automation loud and clear, and we couldn't be more excited to bring the power of Marketing Pro to our pest and lawn customers," said Vahe Kuzoyan, president and co-founder at ServiceTitan. "With Marketing Pro, pest and lawn businesses will be able to leverage their customer's data to supercharge their business with more calls, booked jobs and higher customer spend. Our mission is to provide the tools contractors need to grow fast and scale effectively. That's why we're continuing to invest in technology to help our customers succeed."

Marketing Pro empowers businesses with professionally designed, industry-focused templates that can be used to convert unsold estimates, win back former and inactive customers, drive attention to seasonal trouble areas, encourage renewals, announce seasonal promotions, and more. It includes a simple user interface that requires no design or programming expertise.

"Marketing Pro is going to be a game-changer at Greenix," said FieldRoutes customer Ben Craner, chief marketing officer at Greenix. "As a marketing team, we're already seeing time savings and efficiencies with our communications. So far we couldn't be happier with the success we've had with Marketing Pro."

The integration means all relevant data is imported directly from the FieldRoutes Operations Suite to Marketing Pro, without the need to create segmented customer lists manually. Marketing Pro also includes access to a powerful marketing dashboard where users can quickly view campaign performance in one place.

New Agreement Provides a Data Engineering Platform for Deep Analytics on U.S. Household Purchases with Insights Shared Through Snowflake Marketplace

Yellowbrick Data, the leading Kubernetes-based data warehouse that runs in the cloud and on-premises, today announced that NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has deployed Yellowbrick on Amazon Web Services (AWS). AWS is NCS’s data engineering platform for turnkey consumer insights shared with customers through the Snowflake Marketplace.

In the fast-paced world of consumer packaged goods (CPG), effective advertising performance is paramount. NCS recognized this need and developed its one-of-kind, CPG Insights Stream. This provides a complete and representative projection of CPG shopping behavior for all United States households across all relevant retail outlets. Brands can leverage it to conduct deep customer analysis and improve campaign outcomes through audience targeting, optimization, and measurement.

Data Excellence and Elasticity

NCS harnesses the power of Yellowbrick on AWS to process vast datasets, ensuring robust data consolidation, transformation, and ingestion. Yellowbrick's Direct Data Accelerator technology enables faster and more granular analysis at a lower cost, revolutionizing how NCS handles data.

Ad campaigns are subject to seasonality and periodic fluctuations. NCS seamlessly scales its infrastructure with Yellowbrick nodes during peak periods, ensuring clients benefit from increased data collection and opportunities to reach new buyers. Per-second billing minimizes cloud consumption costs, even during demand spikes.

Secure, Hybrid Cloud Flexibility

Security is paramount in handling proprietary data sets. With Yellowbrick, NCS maintains tight control over sensitive data, storing it securely in their virtual private cloud (VPC). Insights derived from this data are shared through the Snowflake Marketplace, ensuring the highest level of data protection.

Douglas McDowell, VP Technology, NCSolutions: “Yellowbrick has supported our analytics services since 2019. We value our relationship with them for our data platform requirements. Yellowbrick enables us to efficiently extract, process, and deliver data-driven insights to our clients on a large scale while maintaining cost-effectiveness and data security. The synergy between its platform and our domain expertise significantly enhances our approach to advertising performance management.”

Neil Carson, CEO and Co-Founder of Yellowbrick Data: “I am thrilled to see NCSolutions harness our technology to revolutionize advertising performance management. NCSolutions' innovative use of Yellowbrick on AWS, integrated seamlessly with Snowflake Marketplace, exemplifies the power of our platform in handling vast datasets with speed and precision.”

Asana Intelligence, powered by the Work Graph®, drives greater clarity, impact, and scale for executives, departments, and entire organizations

Today Asana, Inc., a leading enterprise work management solution, announced new artificial intelligence (AI) capabilities that drive greater clarity, impact, and scale for executives, departments, and entire organizations. Through Asana’s Work Graph®, these new enterprise-grade AI capabilities empower leaders to steer their organizations toward reaching goals and driving outcomes faster.

“We stand at the precipice of a new golden age of innovation, where humans and AI together can achieve more than ever,” says Dustin Moskovitz, Asana CEO. “Yet, so many leaders still find themselves without the right tools to save time and resources, drive impact, and hit their goals. With our new AI capabilities – powered by Asana’s Work Graph – our customers can now harness AI at work to drive greater clarity and accountability, and maximize impact at scale. Asana brings AI and human innovation together to help leaders understand how work gets done within their organizations in real-time and find ways to work more efficiently.”

Asana’s latest AI innovations offer leaders:

A smarter way to maximize impact

• (Starting today) Smart fields: Organize projects to support cross-functional collaboration with auto-generated custom fields.
• (Starting today) Smart editor: Write clearer, more compelling drafts that strike the appropriate tone (for example, polite vs. direct or concise vs. detailed).
• (Starting today) Smart summaries: Surface highlights from task descriptions and comments, along with key action items. In the future, make video calls actionable by turning meeting transcripts from calls into summaries and action items.
• (What’s ahead) Smart workflows: Create workflows with simple, natural language instructions that are optimized over time to match specific goals and best practices.
• (What’s ahead) Smart digests: See project updates with a feed that tracks recent changes or what may require priority attention.

A smarter way to drive clarity and accountability

• (Winter 2023) Smart status: Create more comprehensive status updates faster with AI, pulling from real-time work data to identify risks, open questions, and roadblocks standing in the way of hitting goals.
• (Winter 2023) Smart answers: Use natural language to ask Asana questions, and get timely answers and insights about projects, identify blockers, and determine next steps.
• (Summer 2024) Smart goals: Write more effective goals by starting with a plain description of what to achieve and let AI draft it based on previous goals and performance.
• (What’s ahead) Smart planning: Visualize potential outcomes with scenario planning based on timelines, resource allocations, and approved budgets.
• (What’s ahead) Smart workload: Monitor and adjust team resourcing based on historical and future capacity to meet changing goals.

A smarter way to scale

• (What’s ahead) Smart search: Use natural language to search and pull relevant information from Asana’s Work Graph data (for example, “show tasks assigned to me in the last month”).
• Asana AI Technology Partner network: Leverage leading foundation models from OpenAI and Anthropic, tailored for the enterprise in a trusted, secure, and ethical way. Asana also integrates with services like Amazon Web Services (AWS) AppFabric to improve collaboration at scale.
• Asana AI Channel Partner network: Support customers at scale in AI implementation through leading global solutions and systems integrator experts, like Slalom, CPrime, and West Monroe.
• Enterprise security & control: Keep data safe, secure, and compliant with enterprise-grade security and permissions, while providing admins with controls over the role of AI at work.

Asana’s new AI capabilities are designed to help entire organizations – individuals, departments, and leaders – work smarter and drive outcomes faster. From marketing executives wanting to drive clarity around annual planning and goals; to operations leaders looking to maximize impact by scaling strategic initiatives across departments; and IT executives eager to standardize work management on one enterprise-grade platform that is trusted, secure, and uses AI in a transparent way, Asana’s new AI capabilities help enterprises around the world work smarter.

“At IPG Mediabrands, we use technology to empower all 18,000 of our employees across more than 130 countries. Asana has been instrumental in helping our teams work smarter,” says Jarrod Martin, CEO at KINESSO (IPG Mediabrands’ global performance marketing agency). “It has freed up time for employees to focus on innovation and strategic thinking, helped us understand where our processes can be improved, and reduced the amount of joyless work we do – the work that impacts our bottom line and the happiness of our people and clients. We are excited by the potential of AI to further reduce joyless work and enhance productivity.”

Asana’s Work Innovation Score

Asana also launched The Work Innovation Score, a proprietary, first-of-its-kind AI-driven benchmark developed by its Work Innovation Lab. The Work Innovation Score, which is now available to Asana’s enterprise customers, enables companies to benchmark their performance against industry peers across four key metrics: cohesion (how well employees work together), velocity (how quickly work moves forward), resilience (stability during employee turnover), and capacity (employee bandwidth). The Work Innovation Score shows how effectively teams are working together within an organization and suggests ways to improve collaboration, accelerate productivity, maximize employee impact, and increase competitive advantage. Developed by industry-leading experts on the science of work, the score is powered by Asana’s Work Graph®, state-of-the-art neural networks, and predictive AI. Because the Work Graph connects data across the whole enterprise – work, functions, teams, and people – Asana’s Work Innovation Score is uniquely able to assess innovation potential.

“Asana’s Work Innovation Score provides a lens into how teams work together, predicting challenges in how employees are collaborating in order to proactively address them. At AWS and through our joint research with Asana’s Work Innovation Lab, we’ve seen that employees are struggling with ‘collaboration overload,’ which comes at the cost of productivity,” says Federico Torreti, head of product for AWS AppFabric at AWS. “With The Work Innovation Score and services like AWS AppFabric—which connects multiple software-as-a-service (SaaS) applications for better security, management, and productivity—companies have new visibility into how to streamline collaboration and productivity to drive employee impact and gain a competitive advantage.”

Hatch, consumer software innovator founded by entrepreneurs from Valve and Picnik, today announced the official launch of their creative web development platform Hatch. With a focus on interactivity, animation, and physics functionality typically requiring programming expertise, Hatch was built to support tech-curious creators on the web.