"Insight Streams" leverages Generative Agents that synthesize millions of customer conversations into impactful business insights and transformative trends

Pathlight, the leader in Large Language Model (LLM)-based Conversation Intelligence (CI), today announced a game-changing expansion to its platform: "Insight Streams." Unveiled earlier this year, CI now processes millions of customer interactions for some of the largest enterprises in the market, underscoring Pathlight's market leadership as the pioneer in conversational intelligence. Insight Streams now provides businesses with Generative Agent technology that simulates "autonomous analysts" capable of synthesizing millions of customer conversations into impactful business insights and transformative trends.

"Every leader wishes they could talk to every customer and understand their every need. But as organizations scale, the gap between leadership and the customer just becomes wider and wider," said Alex Kvamme, CEO and co-founder, Pathlight. "Insight Streams ensures that leaders always have a clear, real-time understanding of the evolving customer landscape so that they can address issues and opportunities the moment they arise."

"We've achieved a breakthrough in LLM-based conversational intelligence," said Trey Doig, CTO and co-founder, Pathlight. "With the initial release of CI, we proved that LLMs can analyze millions of conversations with human-level accuracy. Now, with Insight Streams, we've created the next layer of AI in the stack, spinning up virtual analysts that can summarize and distill this information at the executive level. And this is only the beginning."

Benefits and Features of Insight Streams:

• Executive-Level Summaries: Distills complex data into actionable, high-level summaries, offering leaders a comprehensive yet concise view.
• Fully Expandable and Investigatable: Executives can navigate from a bird's-eye overview down to individual themes and conversations.
• Minimal Configuration Required: Discovers emerging themes and trends autonomously, without the need for predefined search parameters, with just a single sentence instruction.
• Open to Custom Instruction: Users can create specialized Insight Streams that look for specific trends, be it for retention, product issues, compliance, or conversion rate concerns. Each stream is tailored to focus on these specific aspects across all conversations, summarizing them at scale.

Insights Streams: Powered by Generative Agents

Insight Streams is built using cutting-edge Generative Agents, sophisticated AI models designed to interact, reason, and generate content based on vast amounts of data. Users initiate an Insight Stream, which deploys and instructs a Generative Agent to review every conversation for broad or specific themes. The Agent tackles conversations in batches, and upon identifying a theme, records it with an accompanying description. These identified themes are aggregated into broader categories, leading to an executive-level overview. All information is then loaded into a model, enabling executives to interact and chat directly with the synthesized insights.

Kvamme continues, "With Insight Streams, we're not just leveraging the latest in Generative AI; we're reshaping the way businesses understand customer interactions. By distilling complex customer conversations into actionable, high-level insights and trends, we're empowering businesses and their leaders to deeply understand what's happening at the frontlines between their teams and their customers. This clarity allows them to make rapid, bold decisions with total confidence."

Integration will enhance audiences across screens for advertisers

Yahoo Advertising today announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance without relying on third-party cookies. Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to future-proof their business and activate first-party data across screens in a cookieless world.

Over 25,000 businesses use Twilio’s Segment customer data platform (CDP) to power their customer experiences and maximize their marketing ROI. Twilio Segment has been ranked the #1 Customer Data Platform for market share by IDC for four consecutive years, and provides a powerful solution for delivering precisely targeted advertising to privacy-conscious customers. Segment’s golden profiles give marketers a unified, real-time view of their customers, which can be used to identify behavior-based audiences, and activated across native messaging channels and every major digital ad platform. By partnering with Yahoo Advertising and integrating with Yahoo ConnectID, Segment users will be able to sync hashed, cookie-less data with their real-time customer profiles and drive greater reach and relevance for their campaigns.

Yahoo takes an integrated approach to identity across every digital environment. Yahoo Identity Solutions, which include Yahoo ConnectID and Next-Gen Solutions, account for both addressable and non-addressable inventory. Yahoo ConnectID for addressable inventory is powered by Yahoo’s consent-based, first-party and partner data, and today reaches nearly 200M authenticated users in the U.S. The solution has been adopted by over 28,000 publisher domains and is interoperable with 30+ of the industry’s top data platforms. Next-Gen Solutions is an AI-built privacy-preserving solution that leverages Yahoo ConnectID users as a panel audience and drives relevance and reach within non-addressable environments. This holistic identity suite enables advertisers to future-proof their business through the Yahoo DSP and maintain control and ROI in an identity-constrained world. With the integration, marketers will be able to leverage a single view of the customer to deliver on the promise of addressable advertising and ensure personalized consumer experiences, even as support for cookies and other traditional identity mechanisms fades.

“Data collaboration is paramount to ensuring brands are extracting value from their first-party data investment and delivering better advertising experiences to customers,” said Giovanni Gardelli, VP, Ads Data Products at Yahoo. “This integration will deliver what means most to advertisers - greater relevance, reach, and measurement. Fueled by first-party data, Yahoo ConnectID offers a differentiated and future-proofed approach to addressing a world with fewer identifiers.”

“First-party data continues to be one of the most powerful tools for brands looking to build effective marketing campaigns that make their audience feel seen and understood,” said Katrina Wong, VP of Marketing at Twilio Segment. “This integration will make it easy for marketers to leverage a real-time view of customers – built from direct, reliable, first-party data – to deliver the most relevant campaigns, and ultimately maximize their advertising return on investment.”

AdPlayer.Pro enhances reporting features and White Label Enterprise capabilities.

AdPlayer.Pro, a global provider of digital video advertising technology, has introduced notable functional upgrades to its flagship video ad server solution.

According to the company's official announcement, one of the key enhancements includes the release of reporting API 2.0, which implies the increased granularity and more precise segmentation of reported data, depending on the platform account roles.

Another essential update lies in the extension of the customization capabilities of the AdPlayer.Pro White Label Enterprise solution, offering greater flexibility, primarily in terms of the custom features configuration within Partner accounts.

As Natalie Romankina, CEO of AdPlayer.Pro, explained, the latest feature upgrade is primarily aimed at enabling the platform users to achieve maximum effectiveness in their video advertising activities using the deeper granularity of configuration options at each stage of the account, video ad campaign, and ad placement setup.

"What AdPlayer.Pro has always focused on is ensuring that all of our partners get access to the wide scope of tools for transforming and customizing their ad serving platform according to their particular business needs. And the recent revamp explicitly serves this goal, e.g. by enabling more granularity in its API-enabled capabilities," she claimed.

IAS will now bring viewability and invalid traffic measurement to Instacart Ads, reaching more than 5,500 brands leveraging Instacart Ads

Integral Ad Science, a leading global media measurement and optimization platform, today announced a partnership with Instacart, the leading grocery technology company in North America, bringing a new level of transparency to Instacart Ads. IAS's viewability and invalid traffic (IVT) measurement will be available on Instacart Ads, which partners with more than 5,500 brands.

"We are delighted to partner with IAS as a third-party measurement platform for Instacart Ads. Their powerful technology ensures that marketers invest their spend on real consumers that want to make a purchase," said Tim Castelli, Vice President of Global Advertising Sales at Instacart." Instacart Ads is a critical part of our business, with thousands of category-leading and emerging CPG brands using our platform and technology to meet consumers at the point of purchase."

Instacart's robust advertising products and solutions bring together the best of online advertising to help CPG brands of all sizes move products off shelves by providing advertisers with premium digital real estate to reach engaged customers. Instacart partners with more than 1,400 retail banners and is available to over 95% of households in North America.

"We're honored that Instacart selected IAS to be a measurement partner and today's announcement further reinforces IAS's leadership in the retail media network space," said Lisa Utzschneider, CEO, Integral Ad Science. "Instacart Ads has quickly established itself as one of the most effective retail media networks in North America. Advertisers recognize the power of the Instacart Ads platform and the impact it has on sales and they are looking to add third-party measurement for even greater transparency."

De Vet brings 20+ years of global sales experience at organizations including Acquia and Sitecore to role

Pantheon, the SaaS-based website operations (WebOps) platform for developers, designers, and marketers, today announced it has named Berrie De Vet Vice President of Sales for EMEA and APAC. De Vet is a renowned industry sales leader, with more than two decades of experience spanning roles at digital experience platform (DXP) companies including Acquia and Sitecore. He will focus on growing Pantheon’s global customer base, while empowering regional teams to connect WebOps value to organizations eager to boost team productivity and drive exponential business velocity.

De Vet is an ideal leader for Pantheon’s global sales efforts, as he brings unmatched insight and high-performance sales experience to the role. He has a deep understanding of the current DXP landscape, the pitfalls organizations experience with monolithic solutions, and the opportunities for digital teams to derive value from a combination of open source technology and Pantheon’s WebOps platform. De Vet has worked with hundreds of digital teams to build strong business cases for technology investments, while helping them navigate challenges like high operational costs, complex internal processes, and inefficient development cycles.

“The Pantheon Platform has proven to be transformative for companies around the world. It is a cost-effective, robust solution that delivers unparalleled time to market, swift scalability and business agility that translates to tangible ROI. That’s a combination digital teams can only find with Pantheon,” said De Vet. “I’m eager to lead the charge in EMEA and APAC, especially given the signals from the market. Pantheon customers overwhelmingly report they’d recommend the platform to a peer, which is evidence of a massive growth opportunity ahead of us.”

Earlier this year, Pantheon was named a Strong Performer in the 2023 Gartner Peer Insights Voice of the Customer for Web Content Management. Pantheon received 5 out of 5 stars on the overall rating scale in 50% of reviews synthesized for the document, and 93% of users who reviewed Pantheon said they are willing to recommend the platform, according to Gartner Peer Insights.

“Berrie has the experience, insight and passion that will supercharge our sales efforts in EMEA and APAC,” said Zack Rosen, Pantheon co-founder and CEO. “Our whole sales and marketing operation is about elevating the work of our customers, and anyone in the industry who knows Berrie understands his commitment to proving and delivering value; that makes him a perfect fit for Pantheon.”

Dentsu, via its DELTA solution, becomes first agency to strategically buy audiences guaranteed on VideoAmp Currency across publishers including A+E Networks, FOX, Hallmark Media, NBCUniversal, Paramount and Warner Bros. Discovery

Dentsu and VideoAmp announced today an industry leading activation enabling dentsu’s US media agencies to seamlessly guarantee strategic audience buys across seven major media portfolios including A+E Networks, FOX, Hallmark Media, NBCUniversal, Paramount and Warner Bros. Discovery, among others. Through dentsu’s Data Enabled Linear TV Activation (DELTA) platform, powered by VideoAmp’s leading big dataset, clients can now transact and guarantee on the same advanced audiences built within dentsu’s Merkury ecosystem that they currently plan and optimize against, with seven major publishers. This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

“As we look to the future of seamless video investment for our clients, this innovative advancement represents a positive shift in the marketplace, enabling advertisers to more effectively reach more valuable audiences in premium placements,” said Brad Stockton, SVP, Video Innovation, dentsu Media US. “This is our latest effort to drive adoption of alternative currencies as we seek to build out a unified investment approach rooted in the same source of truth through DELTA.”

DELTA leverages VideoAmp to provide advertisers with a unified solution for planning and measurement, and access to currency-grade data and insights. This results in a more effective way to optimize media spend and reach an advertiser’s target audience across premium publishers.

“The growth that we’ve been able to achieve since we first engaged with dentsu on currency in 2021 is incredible. Moving past testing to this kind of scale is a testament to the DELTA team and their commitment to providing clients with the benefits of using an advanced currency,” said Ross McCray, Founder & CEO of VideoAmp. “This is just the start and we look forward to collectively helping advertisers make their media investments work harder and smarter to achieve the business outcomes that matter most to them.”

The news builds off what has been a leading relationship between DELTA and VideoAmp as the industry moves towards more data-driven linear buys and gains more network support.

“This latest advancement between dentsu and VideoAmp marks an exciting step forward for our industry in enabling advertisers to transact against advanced audiences at scale, an approach we fully embrace at Warner Bros. Discovery,” said Marybeth Strobel, Executive Vice President, Ad Sales at Warner Bros. Discovery. “By leveraging these innovative solutions in audience-based buying, advertisers can better leverage Warner Bros. Discovery’s suite of premium IP, brands, franchises and coveted audiences and ensure the impact of their investment is more fully captured.”

This announcement is the latest from dentsu’s DELTA team as the organization seeks to lead the marketplace forward in mapping alternative currencies against advanced audiences. To showcase the benefits of moving in this direction and away from legacy solutions, VideoAmp and Paramount released case studies this past April, illustrating the power of guaranteeing on advanced audiences and the incremental lift that VideoAmp’s currency delivers in driving higher outcomes and conversions. VideoAmp has seen growing adoption and scale of its advanced currency and measurement solutions, with rapid acceleration across major broadcast and longtail networks, streaming providers and media agency holding companies including dentsu.

Despite spending millions of dollars on bot management, a single bot attack costs 38% of companies $500,000 or more

New survey results by Kasada, the pioneers transcending bot management by countering the human minds behind automated threats, show companies are losing revenue in the fight against malicious bot attacks. In fact, 96% of organizations lost revenue to bots in the last 12 months.

Despite spending millions of dollars on traditional bot management solutions, companies are still financially impacted by bot attacks. According to the survey, 38% of respondents estimate that a single bot attack costs their organization $500,000 or more, up from 25% in last year’s survey. Plus, half (50%) of organizations lost 10% or more of revenue due to bot-driven account fraud within the last year, up from 40% of organizations last year.

“The rising costs of automated attacks are due to the fact that adversaries are getting more advanced while organizations are still relying on outdated solutions that are slow to evolve, easy to evade, and difficult to manage,” said Sam Crowther, founder and CEO of Kasada. “In fact, only 19% of this year’s respondents said their anti-bot solutions remained effective a year after initial deployment.”

Kasada’s third annual report surveyed security and technology professionals at companies that are already using bot management. The results further revealed the following trends:

CAPTCHAs are detrimental to the customer experience and likely cause lost sales.

• 77% believe the customer experience on websites would be improved by the elimination of CAPTCHAs.
• Around 4 in 5 (81%) agree that their customers would have an improved and more fair user experience if they weren’t competing against bots.

Bots are becoming smarter and more frequent.

• Nearly 4 in 5 (79%) say that bots are becoming more sophisticated and difficult for their security tools to detect.
• Nearly two-thirds (63%) say their companies experienced a bot attack within the last 12 months.

As AI-enabled bots can now complete CAPTCHAs more quickly than humans and make it easier to launch automated attacks, AI driven-fraud is a top concern.

• 90% say their executive team is concerned about bot attacks and AI-driven fraud.
• 89% believe AI-driven fraud will present a threat to their organization over the next 12 months.

“Bots are continuously evolving to evade traditional bot management solutions, making defense a difficult, expensive effort for companies,” said Crowther. “So much money and time are wasted on static defenses that don’t protect companies against these threats; so Kasada has taken a different approach. Our proactive, dynamic platform continually protects against new threats, detering adversaries and providing a frictionless experience for consumers.”

All-in-one UGC platform improves and expands in booming UGC marketplace

JoinBrands, the leading influencer marketing and user-generated content (UGC) platform, has unveiled new updates, optimizing the system for the upcoming holiday season. Aimed at helping brands capitalize on the fast-growing UGC marketplace, JoinBrands offers unparalleled value in terms of affordability and quality.

Since its launch in late 2022, JoinBrands has seen tremendous growth, registering over 126,000 content creators and collaborating with more than 10,000 brands. Impressively, it reported over $2.5M in payouts to creators and has overseen more than 40,000 UGC collaborations between brands and creators.

Hunter Cowan, a JoinBrands UGC creator, said she turned her hobby into a full-time business through the JoinBrands platform. "It has changed my entire life as a family dynamic. I'm making a substantial amount of money that allows me to homeschool my six daughters and earn a great side income that supports my family."

JoinBrands' platform allows brand owners and marketers to quickly identify, engage, and collaborate with an extensive network of seasoned UGC creators. "Our goal is to help businesses simplify UGC and save time and money," said JoinBrands co-founder and CEO Leo Limin. "We continuously innovate to streamline the entire UGC management process, allowing brands of all sizes to effectively execute their UGC strategies."

Platform Highlights:

• Fast, Easy and Free Onboarding: New users can join and post a job in just a few clicks. It's free to sign up, free to create a campaign, and free to see and choose from creators and portfolios. Brands only pay when a creator accepts the job.
• Content Creator Certification: JoinBrands upholds strict quality checks for creators, rating them up to a level three certification. Every content creator undergoes a screening process that includes submitting a UGC example for each category.
• Enhanced Creator Profiles: A new feature to instantly view creator portfolios, inclusive of their pitch videos, work samples, and reviews.
• Diverse Campaign Options: From videos, how-to's, and unboxing reels, to product selfies and demos, with prices starting as low as $15.
• Integrated Marketing Tools: Content rights and whitelisting are managed within the platform. Brands can easily promote content across TikTok, Instagram Reels, Amazon Shopping, YouTube Shorts and more.
• Secure Payments: A streamlined payment process ensuring both brands and creators experience hassle-free transactions.

"We've really come to appreciate JoinBrands in our marketing arsenal. It's not only affordable but also super easy to navigate," said Jason Pratt, CEO of Bluechip Brands, which owns a portfolio of direct-to-consumer brands including JoySpring Vitamins. "We've seen our conversion rates go up. Plus, we can play around with social ads without breaking the bank on big influencers. It's been a game-changer."