Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.

The Gradient enables advertisers to navigate the evolving complexities of data privacy, user consent and personalized targeting. Fueled by InMobi’s ID Graph, the Gradient provides advertisers with an adaptable playbook and visual roadmap for addressability, offering a wide spectrum of options that seamlessly align with changing consumer behaviors. InMobi’s ID Graph is powered by a portfolio of consented programmatic ecosystem inputs and graph partners that match well with marketer systems and first-party data to enable activation, bid augmentation and measurement across mobile app, mobile web and connected TV.

“In the evolving landscape of ad tech, the ability to understand audience signals and use them to enhance media strategies and creative executions has become increasingly refined; by embracing the Gradient, advertisers can continue to deliver relevant, effective, and privacy-conscious advertising experiences to consumers,” says Todd Rose, Senior Vice President of Addressability at InMobi. “It empowers them to optimize their campaigns, achieve unparalleled precision, and unlock the full potential of addressability in the ever-changing world of digital advertising.”

From precise ID-based targeting to privacy-conscious ID-less approaches, the Gradient empowers advertisers to personalize content while upholding data privacy and user content. Spanning from personalized 1:1 targeting and household amplification to inventive privacy-compliant techniques like cohort audiences, modeled audiences, contextual targeting and bidstream amplification. The Gradient is a versatile toolkit, equipping advertisers with essential tools to tailor strategies for each campaign.

The Gradient also enhances campaigns by integrating a variety of identifiers like mobile advertising identifiers (MAIDs) and interoperability with people-based identifiers including LiveRamp’s RampID™. By leveraging the ID Graph, this bid augmentation strategy ensures precise targeting, boosted further by the ID Graph's connections between users with shared interests. For ID-less solutions, InMobi leverages SDK and contextual signals to broaden addressability without compromising consumer privacy.

“Signal loss is affecting advertisers broadly, whether it’s third-party cookie deprecation on display or ATT on mobile, and LiveRamp’s partnership with InMobi on the Gradient helps to enable the ecosystem to sustainably plan for the future beyond signal loss,” said Sam White, Head of Addressability, Adtech Platforms, LiveRamp. “By integrating our pseudonymous, people-based identifier, RampID, advertisers gain enhanced addressability and access to high-quality authenticated inventory, ensuring their campaigns reach the right audiences and maximize effectiveness.”

Over the past few years, advertisers have been faced with numerous challenges in solving for identity and signal loss:

• Privacy Regulations: Stricter guidelines like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) require explicit user consent for data collection, giving users more control over their information. Consequently, signal loss occurs as some users opt out of data sharing.
• User Opt-Outs: Users are increasingly concerned about privacy, leading to more opt-outs from tracking and personalized ads. This restricts advertisers' access to crucial data.
• Limited Traditional Targeting: Changes in browser policies, such as Google's phase-out of third-party cookies, hinder traditional tracking methods, impacting accurate audience targeting.

InMobi’s future-looking addressable solutions make it possible for advertisers to deliver targeted, personalized ads across any connected device in a privacy-compliant, brand-safe way. This enables marketers to balance granularity against scale and leverage multi-faceted approaches to addressability challenges and outcomes that respect user privacy and keep pace with evolving consumer behaviors and preferences.

Intento, a leading machine translation and multilingual generative AI platform for global enterprises, announced an $8 million Series A funding round today. Led by Somersault Ventures, with additional participation from I2BF Global Ventures, Flint Capital, Scorpio Capital, Courtyard Ventures, Davidovs Venture Capital, and existing investors, the funding will be used to scale company operations amid significant growth, expand sales and marketing efforts, and introduce a new version of the Intento platform.

Meeting Marketing Demand Through Innovation

Intento is experiencing a two-fold growth in deal velocity in 2023, reflecting an expanding market appetite for its Enterprise Language Hub, which offers a seamless, customized language experience in over 650 languages.

"For the past five years, we've built our Enterprise Language Hub into a top choice for over 40 major enterprises. They rely on Intento for real-time translation of critical content, a feat made possible by our integration with over 40 Machine Translation platforms and early adoption of large language models like BERT and GPT. Our performance has surged with advancements in large language models in early 2023," said Konstantin Savenkov, Intento's co-founder and CEO. "Besides translation, we've found that our platform significantly improves Generative AI for non-English content, a key asset for our globally diverse clients. This investment will let us expand our tech and scale operations to meet rising demand."

"Translation services and technologies is a crowded space for investors, and at Somersault Ventures, we love how the Intento team is building a truly unique product with a forward-looking approach to address what large enterprises need, giving them full control and easy deployment of machine translation and unparalleled ROI. We are also excited to see great synergies of the Intento platform with LLMs both in translation workflows and providing similar orchestration solutions for many other emerging applications," said Alex Turbanov, Partner at Somersault Ventures.

Revolutionizing Language Solutions for Global Enterprises

Intento's mission is to empower enterprise leaders to excel in providing best-in-class language experience for both customers and teammates. The company already serves over 40 global organizations, such as Agilent, Subway, Procore, Playrix, and the Government of Canada.

Intento's Enterprise Language Hub allows these global teams to:

• Spend 20x less on translation by customizing Machine Translation models and automating source content improvement and post-editing.
• Make their best support articles, agents, and chatbots available 24/7 in over 650 languages
• Boost global productivity through language-inclusive digital workplaces
• Re-use and share the best prompts using the new GenAI portal and multiple software integrations.

A Leap Forward in Generative AI and Translation

The upcoming new version of the Intento platform will integrate generative AI natively into existing automatic translation workflows. This enhancement is expected to deliver up to a 90% improvement in translation quality, making it a game-changer in multilingual content accuracy.

For generative AI tasks, Intento multilingual orchestration yields an up to 40% increase in quality while reducing cost and processing time by up to 20-fold for non-English content. The new version of Intento Language Hub with a newly developed GenAI Portal will facilitate the integration of multiple generative AI models with machine translation in multilingual workflows across various software systems used by clients.

Retail availability increases Aussies’ access to award-winning online privacy and identity protection products

Today, McAfee Corp., a global leader in online protection, announces its portfolio of products, including newly launched McAfee+, is available to purchase from 167 Officeworks locations across Australia and Officeworks.com.au, now making it easier for Australian consumers to keep their personal information safe and private.

With 537 new and unique threats discovered every minute, according to McAfee Labs, it’s more important than ever that consumers take control of their digital lives. In addition, recent McAfee research* found 60% of Australian consumers are concerned about their ability to protect their information online and 58% of Australians want more control of their personal information.

McAfee+ and McAfee Total Protection offer all-in-one protection for personal info and privacy, including AI-powered McAfee Scam Protection™ and Next-gen Threat Protection, identity monitoring, personal data and Online Account Cleanup, web protection, password manager, secure VPN, and antivirus. Between the two products McAfee+ is the most comprehensive protection as it also includes identity support, such as identity monitoring with timely alerts.

“Officeworks is now stocking McAfee, one of the most trusted brands in Australia. We are delighted to be partnering with Officeworks in Australia and look forward to working together to provide solutions that protect people and their families, with total online protection,” said Tyler McGee, McAfee’s Head of APAC.

As technology continues to advance, the risk of online threats is expected to grow, posing significant challenges to individuals. McAfee is dedicated to making life online safer and more enjoyable for consumers. The company’s launch into retail, in partnership with Officeworks, increases access to all-in-one identity, privacy and device protection that keeps Australians safe against new and evolving online threats.

Optimizely One offers unprecedented levels of flexibility, simplicity, and control through a singular AI-accelerated workflow that powers every stage of the marketing lifecycle

Optimizely, the leading digital experience platform provider, today announced a new operating system for marketing practitioners built on its industry-leading digital experience platform: Optimizely One.

Up until now, the market has had to make the difficult choice between building a stack that caters more to either developers – think open and highly customizable but complex – or to practitioners – resulting in disparate point solutions that create a lot of overhead costs and disjointed workflows. Additionally, with AI rapidly evolving and its value exponentially growing, it has never been more important to streamline the way content gets created and data gets actioned.

Comprised of Optimizely's seamlessly integrated best-of-breed capabilities, all built on a modern SaaS, Optimizely One offers a highly composable architecture giving teams the flexibility to choose exactly what they need in their marketing ecosystem. Optimizely One is enriched through a single, unified workflow accelerated by AI, making it simple for marketers to create, manage, deliver, and optimize content all in one place. Secure and scalable, Optimizely One provides teams with the future-proof stack they need to create and optimize digital experiences for their customers.

"Marketing is the only remaining enterprise function that doesn't have a go-to platform, so we designed Optimizely One to be the operating system for marketers," said Alex Atzberger, CEO of Optimizely. "Content is at the core of every digital experience, and Optimizely One provides exactly what marketers need to orchestrate their content, monetize experiences and experiment across all touchpoints – all enriched through smart workflows and accelerated by AI. The time is now for companies to seize the opportunity to reinvent how marketing, product and growth teams work together to create content-driven digital experiences."

With Optimizely One, customers can now enjoy:

Fully-Composable Stack: Optimizely One is fully SaaS, fully decoupled, and highly composable to empower teams to build their stack, their way. New capabilities include:

• CMS SaaS Core: Design entire web experiences with a low/no-code interface, and benefit from automatic upgrades, SLAs, and managed services
• Graph: Aggregate content from any source, manage it from a single hub, and deliver it to any channel, app or device
• Visual Experience Builder: Apply pre-built templates and customer data to create and preview engaging experiences via an all-new, user-friendly editor

Unified Workflow: Optimizely One connects your team via a fully connected workflow — from planning to analysis – all based on a single unified platform that allows you to log in once and seamlessly navigate across all Optimizely applications. New capabilities include:

• Experiment Collaboration: Manage every aspect of your experimentation program with a purpose-built tool
• Omnichannel Authoring: Create content once and pull it into multiple content types and formats, to deliver to any channel, device or platform

AI-Accelerated: Taking an ecosystem approach, Optimizely One embeds both native and external AI capabilities into the entire marketing lifecycle, helping teams work faster and make better decisions. New highlights include:

• Opal, a new identity for AI: Engage with Optimizely's AI to surface insights, review recommendations, create new content, and serve as your co-pilot when you need it
• Partnership with Writer: Utilize business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge

With Optimizely's newly announced solution partner, Writer, the full-stack generative AI platform for enterprises, Optimizely Content Marketing Platform (CMP) customers will be able to leverage sophisticated language learning models (LLMs) within the context of their existing marketing workflows. With a strong AI offering that meets B2B needs, this partnership will allow joint customers of Optimizely and Writer to finally harness the power of AI by leveraging the Writer platform to develop content that is relevant, compliant and consistent with their existing brand tone and voice.

"We're continually reinventing the way marketers work, so they can more easily deliver exceptional digital experiences to their customers and drive maximum business impact without having to make any tradeoffs," said Rupali Jain, Chief Product Officer at Optimizely. "Optimizely One is a shared operating system that gives teams unprecedented levels of transparency, flexibility and simplicity to manage their entire marketing lifecycle. With the guidance of Opal and power of experimentation data, every part of the lifecycle is rooted in science."

Optimizely leverages powerful experimentation capabilities, comprehensive digital commerce tools and intuitive content management to enable exceptional customer experiences for over 10,000 of the world's top brands. Proven by its 8 leader recognitions from analyst firms in the last 24 months, Optimizely continues to deliver the industry's best digital experience solutions.

AI-powered zero-toxicity social media app poised for fast growth

AI-powered zero-toxicity social media platform Wildr has announced the appointment of Vidit Drolia, one of its co-founders, as its new chief executive officer as the company prepares for major growth.

Former CEO Melissa Ravi, who remains on Wildr's executive team as Chief Operations Officer, handpicked Drolia for the job given his technical and managerial leadership at high-profile companies.

Over the past decade, Drolia has steered the success of some of the most preeminent products in Silicon Valley. Most recently, he was a senior engineering and business leader at Robinhood, leading their flagship 0 to 1 projects that have >$1BN assets under management. He was instrumental in Robinhood's international expansion to the UK and enabled the company to go public on its own platform.

Prior to Robinhood, Drolia spent 7 years at Google, working on some of the firm's most challenging and profitable products at global scale, including Google Search and Cloud Dataflow.

On becoming CEO, he said, "I'm inspired and driven by Wildr's mission and team on a daily basis. There's huge demand and opportunity for a social media app that truly focuses on positive interactions and is able to effectively quash trolling and harassment. Wildr is poised to usher in a new paradigm for social media with our zero tolerance for toxicity."

Wildr is now unveiling its powerful, mission-built AI, which discourages users from posting harmful, abusive or other offensive content on the app. Advanced large language models (LLMs) and monitoring systems enable the in-app AI to monitor interactions with others, and flag and restrict such content automatically.

"The technical horsepower of this platform is what makes it a game-changer. We're building incredibly powerful AI that will transform the ecosystem of social media," added Drolia.

Wildr is now focused on rolling out new product features and growing its community, with exciting updates planned in the next two quarters.

400% YoY growth attracts new strategic investors J.P. Morgan, Databricks Ventures, Singtel Innov8, and DallasVC, with existing investors Insight Partners and SignalFire leading the round

Prophecy, the leading self-service data transformation platform, today announced its Series B funding round, securing an impressive $35M, led by Insight Partners and SignalFire with J.P. Morgan as a major investor. The new funding catapults the company’s total funding to $67M. The round included participants from new investors Singtel Innov8, Databricks Ventures and DallasVC.

Raj Bains, the CEO and founder of Prophecy, shared his enthusiasm, stating,“With thousands of users across Fortune 500 organizations, Prophecy has unequivocally proven the demand for a complete, enterprise-grade data transformation platform over the fragmented modern data stack. Our unique approach unifies visual and code development and is the future of data transformation.”

Vikas Marwaha, Prophecy COO and co-founder, added, “Despite the challenging investment environment, customers and partners have shown resounding confidence in us—making significant investments alongside the VCs in the oversubscribed round.”

Prophecy’s unique technology serves two imperatives necessary for scale. First, its visual interface enables a large number of data users—especially those in the line of business. Second, the visual interface produces high-quality code, enabling data teams to run with best software practices to ship trusted data.

“Prophecy has been a tremendous partner for Databricks and for enterprises using our platform,” said Chris Hecht, SVP, Corporate Development and Product Partnerships at Databricks. “Their self-service data transformation platform unlocks value from the lakehouse more quickly, making our investment in their Series B a natural next step for our relationship. As Raj and the team continue to build and scale their platform for enterprises, we look forward to collaborating with them and growing our partnership even further.”

In this funding round, the company welcomes two additions to Prophecy’s board:

• Herb Cunitz, an independent board member and former President of Hortonworks, brings decades of experience in revenue generation and board leadership.
• Elena Zislin, Managing Director for J.P. Morgan, joins as a board observer.

The new members of the board join Ilya Kirnos from SignalFire, who spotted the product potential early and has since participated in multiple rounds, and George Mathew from Insight Partners, who is a seasoned executive in the enterprise data space with previous experience as the former COO of Alteryx and former CEO of Kespry. George made his second lead investment in Prophecy and guides the board.

“Having been a builder in the enterprise data markets, I’ve seen many companies struggle in managing and activating their data,” said George Mathew, Managing Director at Insight Partners. “Prophecy continues to grow exponentially and we’re excited to be investing again to accelerate the company’s growth, at a time when many enterprises are doubling down on their data capabilities.”

“Since its early stage, we’ve been impressed by Prophecy's vision and ability to pioneer an industry leading solution in such a short amount of time,” said Ilya Kirnos, Founding Partner at SignalFire. “As every enterprise becomes more data-centric, Prophecy’s growth potential is enormous and with the strategic partnerships they have already built, I look forward to seeing how they evolve in the new data landscape.”

To further enhance its go-to-market capabilities, Prophecy in 2023 has expanded its leadership team:

• Vincent Giacomazza, Chief Revenue Officer, previously VP of Sales at CockroachDB
• Angela Hooper, VP Success, previously VP of Customer Success at Alation and ThoughtSpot
• Mitesh Shah, VP Product Marketing, previously VP of Product Marketing at Alation
• Emily Lewis, VP of Marketing, previously VP of Marketing at Incorta

Prophecy’s recent round of funding follows a series of noteworthy product innovations in 2023:

• Prophecy for Databricks added SQL support for data warehouses
• Prophecy Data Copilot, an AI assistant for building visual data pipelines
• Prophecy Package Hub brings packages from code to visual development to enable customers to build and share standards for their business

IntouchCX, a leading global customer experience and technology company, has announced its expansion into Egypt.

This is the second global footprint expansion for IntouchCX in 2023. In February, the Company expanded its operations to Kuala Lumpur, Malaysia. IntouchCX plans to open its state-of-the-art center of excellence campus in Cairo in the weeks to come.

"Opening our second greenfield geography in a year truly demonstrates our ability to grow successfully in strategic markets for our clients partners," said Greg Fettes, Founder and Chief Executive Officer at IntouchCX. "Egypt helps us accomplish speed to scale and enhances our ability to hit the performance targets on all the programs we serve."

Egypt's growing technology infrastructure and strategic location fosters enhanced global communication and collaboration. Cairo's highly educated and skilled workforce of IT, customer service, and finance professionals serving over 12 languages makes it a strategically positioned market for IntouchCX client partners.

"Egypt is truly special and there is an amazing diverse talent pool and hunger for career growth in the labor market here," said Dishant Bhojwani, Chief Operating Officer - APAC & Africa at IntouchCX. "We are excited to invest in Egypt and create strong community roots in Cairo and beyond."

Preannounces Preliminary Third Quarter 2023 Results

OptimizeRx adds new, proven, profitable technologies to become the most comprehensive healthcare marketing platform in the nation.

Consolidated revenue run rate will increase to nearly $100 million and the acquisition is expected to be immediately accretive to earnings.

Third quarter 2023 headline numbers to come in ahead of consensus with revenue for OptimizeRx standalone expected to be between $15.2-$15.5 million and non-GAAP net income expected to be $0.6-$1 million.

OptimizeRx Corp. (the “Company”), the leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare professionals (HCPs) and patients, today announced it has signed an agreement to acquire Scottsdale, Arizona-based Healthy Offers, Inc., dba Medicx Health ("Medicx”), a leading healthcare consumer-focused omnichannel marketing and analytics company. The transaction purchase price is $95 million, and certain members of Medicx’s management plan to invest approximately $10.5 million of their proceeds into the Company’s common stock. Closing is expected during the fourth quarter of 2023.

The acquisition of Medicx further advances OptimizeRx’s mission to create a more informed and empowered healthcare community using new technology solutions. The addition of the Medicx patient and HCP-focused Micro-Neighborhood^® Targeting Platform, built on its MX# advanced identity resolution technology, to OptimizeRx’s HCP-focused Dynamic Audience Activation Platform (DAAP) is expected to provide a single source of innovative technologies that will enhance the reach and efficacy of healthcare marketing for life sciences organizations.

“Our acquisition of Medicx is expected to be a major business accelerator for us as it encompasses all three of our growth drivers: expanding our audience, introducing new solutions, significantly opening client penetration and growth opportunities,” said Will Febbo, Chief Executive Officer, OptimizeRx. “Moreover, Medicx has a very healthy financial profile and we believe this acquisition will be transformative to our growth and profitability.”

“We’ve led the market in digital point-of-care expansion for pharma marketing and Medicx leads privacy-safe precision patient marketing. Together, we reach over two million HCPs and the majority of the US healthcare consumer population. As we bring our companies together, we see tremendous opportunity to address the unmet needs of our life sciences customers in creating meaningful brand connections with their two most important stakeholders, doctors and patients.”

“Coupling consumer and HCP marketing strategies is a natural next step for many of our customers,” stated Steve Silvestro, Chief Commercial Officer, OptimizeRx. “By being first to build out the connections, OptimizeRx is able to bring our customers two highly complementary solution sets on a single platform. We see an immediate opportunity with embedded customers of both organizations to benefit from the synergies we bring to the market as a combined collective of patient-centric marketing solutions.”

“I'm extremely proud of the leading patient-focused omnichannel platform the Medicx team has built, and believe our robust IP, data, and analytics capabilities will unlock significant customer value when coupled with OptimizeRx's DAAP technologies and its industry-leading HCP reach,” stated Michael Weintraub, Medicx’s founder and chief executive officer. “Integrating with a leading HCP-focused enterprise provides numerous efficiencies, but more importantly positions the combined companies to fulfill a greater vision of building an end-to-end communication platform that can inform and educate both patients and HCPs through a highly targeted and data rich methodology that has never before been brought together in a cohesive way.”

Strategic and Financial Benefits

• Positions in Key Growth Area: As part of OptimizeRx, Medicx technology and analytics solutions is expected to expand OptimizeRx’s addressable footprint in life science commercial digital budgets, a business area that is forecasted to grow 15% to 20% per year, and further enhance the Company’s position as a leading player in the digital pharma marketing landscape.
• Expands Landing Pads: The combined companies’ partnerships encompass most major and emerging media outlets leveraged by healthcare marketers, including advanced tv, programmatic digital display and video, social, digital radio, and digital point-of-care such as electronic health record (EHR), e-Prescribing, and telehealth platforms.
• Unlocks Value for Customers: In particular, fast-growing specialty brands looking to educate increasingly specific audiences of patients and HCPs will now be able to link the execution of HCP and consumer marketing strategies together into a truly customer-centric marketing ecosystem. We plan to initially focus the operational integration of the combined companies on the top three areas where clients are looking for long-term partners: new product launch support, increased reach to both HCPs and patients, and sustaining adherence.
• Significant Financial Benefits: Medicx is a highly profitable company that is expected to contribute meaningfully to revenue, revenue growth, EBITDA and earnings per share. The transaction is expected to be immediately accretive to earnings and on a combined basis will have a revenue run-rate approaching $100 million.

Transaction Details

OptimizeRx will acquire Medicx for $95 million in total consideration, and certain members of Medicx’s management plan to invest approximately $10.5 million of their proceeds into the Company’s common stock. The cash component of the acquisition is being funded from OptimizeRx’s existing cash and short-term investments and from the proceeds of a new $40 million credit facility provided by Blue Torch Capital. Following the transaction, OptimizeRx will have approximately $12.5 million in cash and short-term equivalents available.

RBC Capital Markets, LLC served as exclusive financial advisor to OptimizeRx with respect to the acquisition of Medicx. RBC Capital Markets, LLC served as exclusive placement agent for OptimizeRx with respect to the Blue Torch Capital financing. Blank Rome LLP acted as legal advisor to OptimizeRx for both the acquisition and the financing. Canaccord Genuity served as financial advisor and Weiss Brown provided legal counsel to Medicx.

Preliminary Unaudited Third Quarter Results

For the third quarter, the Company expects revenue between $15.2 million and $15.5 million and non-GAAP net income between $0.6 million and $1.0 million. The sequential revenue growth was primarily driven by strong organic growth in messaging driven by our recent DAAP platform enhancement.