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First Orion and Vodafone Germany Partner to Expand Branded Calling

First Orion and Vodafone Germany Partner to Expand Branded Calling

technology 18 Oct 2023

The leading provider of branded calling partners with major carrier to fast-track business adoption of the CX solution in Germany

First Orion, the leading provider of branded communication solutions for businesses, today announces its partnership with Vodafone Germany, a leading mobile communications operator, to increase business adoption of branded calling in Germany. First Orion was first to the market with branded calling technologies that put trust and transparency back into the phone call and will be pivotal in bringing Vodafone’s CallerID to market in Germany.

CallerID allows businesses to enhance their outbound calls by prominently displaying their name on their customers' smartphones. This branding initiative elevates the quality of phone conversations and improves the efficiency of businesses' calling strategies, resulting in increased customer engagement. By enhancing the effectiveness of the phone channel, businesses not only provide an improved customer experience but also achieve operational efficiency and a stronger bottom line. A financial services company saw a 76% increase in first-call conversions using branded calling technologies.

“Our collaboration with Vodafone reflects our unwavering commitment to enhancing the phone call experience globally. Together, we’re pioneering a path for businesses in Germany to improve this vital customer communication channel, simultaneously bolstering consumer confidence and security,” said Jeff Stalnaker, CFO and EVP of Strategic Initiatives at First Orion. “Branded calling brings trust and transparency back into the phone call for consumers while helping businesses improve their customer experience, operational excellence, and bottom line.”

Consumers expect businesses to brand their calls, and a survey conducted by First Orion found that nearly three out of four participants would consider switching their business to a competitor who identifies their calls. Marcel de Groot, Managing Director Consumer Customers at Vodafone Germany: “If we know who is calling us, it increases the likelihood that we will no longer miss important calls. We are the first provider to bring this network-based technology, which can help companies but also many millions of people in their everyday lives, to Germany.”

Worldwide, branded calling is gaining momentum, and First Orion recently marked a notable achievement by surpassing one billion branded calls in the U.S. this year alone. As the leading provider of branded calling, First Orion partners with numerous Fortune 500 companies to ensure the success of their calling programs.

Coveo announces new AI and Generative Answering capabilities to power individualized, trusted, and connected experiences within each CX and EX interaction

Coveo announces new AI and Generative Answering capabilities to power individualized, trusted, and connected experiences within each CX and EX interaction

audio technology 18 Oct 2023

More than 15 new advancements strengthen the platform creating a scalable, intuitive and technology-agnostic solution. Advancements future-proof the Coveo Composable AI Search and Generative Experience platform, ensuring its relevance and efficacy for enterprises.

Coveo  a market-leading platform that enables individualized, connected, and trusted digital experiences at scale with Semantic search, AI recommendations, and GenAI answering, today announced more than 15 new enhancements to the Coveo platform™. These innovative enhancements strengthen the Coveo composable AI Search and Generative experience platform to improve digital experiences across commerce, service, website and workplace to deliver superior business outcomes for enterprises.

“After a decade of enriching our platform to serve forward-thinking global enterprises, we know what it takes to gain a trusted AI-Experience Advantage,” said Laurent Simoneau, President, CTO and Co-Founder of Coveo. “Through our integrated SaaS platform and comprehensive suite of powerful AI and GenAI models, customers are effectively getting a subscription to ongoing innovation. We are constantly innovating to power individualized, trusted, and connected experiences that delight customers and employees while driving superior business outcomes.”

15 innovations to the Coveo platformTM for Commerce, Service, Website, and Workplace use cases, across 4 different categories:

Cutting-edge AI and GenAI models help enterprises deliver the digital experience that customers and employees expect while improving business outcomes

Relevance Generative Answering: Implement secure, enterprise-ready generative answering across your organization today. Generate answers to complex customer and employee queries with this breakthrough capability that respects content permissions, ensures answer freshness and limits hallucinations across commerce, service, workplace and website use cases.

Cold Start Product Vectors: Improve your overall personalization capabilities while helping shoppers discover more products easily. Solve for the cold-start problem by generating product vectors for new and longtail products.

Query Suggestions Automatic Fallback: Increase the chance of visitors avoiding the dreaded zero results page and converting with this new model which automatically displays the last successful set of suggestions.

Extend the value of your platforms and achieve interoperability with connectors and integrations

GraphQL Connector: Achieve seamless site connectivity with this Connector offering a more precise way to request and index information while providing support for headless CMS frameworks including Sitecore, Adobe and more.

Website Connector: Enhance findability on your sites with our improved web connector which includes added features such as crawling rules, web scraping capabilities, and authentication support in a no code / low code manner.

Coveo Cartridge for Salesforce B2C Commerce: Supercharge your Salesforce B2C Commerce storefronts with improved search and AI-powered recommendations. The Coveo cartridge brings AI search, dynamic faceting, optimized listing pages, and relevant recommendations to Salesforce B2C Commerce storefronts. Can be used for both Commerce Cloud Storefront Reference Architecture (SFRA) and the new Composable Storefront.

Coveo for Salesforce Updates: Maximize your Salesforce investment with new features built on top of a modern UI framework, Coveo Quantic, including: Smart Snippets AI model, Feature Result tag, among others.

Empower business users to build dynamic search, commerce, and agent experiences while leveraging modern UI frameworks

Next-Gen Search Page Builder: Build dynamic, cohesive and intelligent search pages, quickly, easily with no-code. User-friendly interface allows the creation of a new page in just a few clicks.

Next-Gen In-Product Experience (IPX) Updates: Deploy AI Search and Generative Answering across your SaaS-based applications and websites swiftly with IPX. Updates include support for Secured Search, User Context, Quickview, and the ability to leverage Coveo’s new Relevance Generative Answering model.

Multi-Product Badging: Increase conversions and revenue per visitor by easily deploying badging strategies across your site - from product listings and search results to your basket pages.

Hosted Insight Panel (HIP) Enhancements: Keep agents informed in the flow of their work while AI Search and Recommendations augment their ability to serve customers with new features including: Support for Smart Snippets, Viewed by Customer Tag and more.

Self-service Insight Dashboards: Easily report on and show the value and ROI of deployed commerce capabilities with direct access to normalized data.

Reduce time-to-value with full-stack capabilities that help developers build and QA search experiences

Atomic UI Updates: Easily discover, create, share, install, and reuse custom Coveo Atomic components. Developers can also upload custom Atomic Hosted Search Pages to the Coveo Admin Console for quick publishing.

Facet Generator: Surface meaningful results to visitors faster. Automatically generate the most relevant search facets based on a user’s query and based on your indexed content - even with zero traffic.

Relevance Inspector: Help developers and site administrators easily troubleshoot search queries and improve the overall relevance of search results. Inspect query pipelines, rules, ranking score and more. Available for all search interfaces and implementations (ie. Atomic, Headless and JSUI).

New Data Health Overview Dashboard: Ensure your implementation captures suitable data to power AI and GenAI models via the new overview dashboard that provides aggregate and detailed views of events that have failed validation and helps developers identify, prioritize, and correct event analytics integration problems.

Operate confidently with enterprise-grade security and resiliency

Officially ISO 27001 certified: Protect and manage sensitive information, including employee and customer data, financial information, and information entrusted by third parties with Coveo’s ISO 27001 certification.

Active-Active and Five Nines Premium: Experience improved traffic performance and guaranteed uptime for US-based customers with the Active-Active redundancy query path. Additionally, customers desiring 99.999% uptime or five nines can purchase now additional resiliency.

Want to dig deeper into the AI-Experience Advantage with the latest innovations from Coveo? Join the New in Coveo Session that’s right for you. Only 1 hour to get more information on all Coveo’s new features.

  • Website Session on October 18, 2023, 12pm ET
  • Ecommerce Session on October 19, 2023, 11AM ET
  • Service Session on October 24, 2023, 11AM ET
  • Workplace Session on October 25, 2023, 11AM ET

Optimove Grows Presence in South Africa via Amelco Partnership

Optimove Grows Presence in South Africa via Amelco Partnership

customer relationship management 18 Oct 2023

By partnering with the leading sports betting platform provider, Optimove is strategically investing in scaling the leading CRM Marketing Solution for iGaming solution in the African continent

Optimove, the leading CRM Marketing platform for the iGaming sector, is set to grow its presence in the South African market, bringing the benefits of its all-in-one CRM Marketing Solution to local operators via a partnership with Amelco, the leading sports betting platform provider.

South Africa is a sports betting hotbed and the continent's biggest gambling market, as its Gross Gambling Revenue is expected to pass $2.3 billion by the end of 2023. Optimove's partnership with Amelco already includes as joint client the fast-growing South African operators Lulubet and others.

Optimove's leading all-in-one CRM Marketing platform will enable South African operators to build stronger long-term relationships with their players. Operators will be empowered to create sophisticated, real-time and scheduled AI-orchestrated marketing campaigns, personalized at scale. Delivering the ideal message to each player at the optimal time and through the optimal marketing channel.

Driven by Optimove's integrated Customer Data Platform, AI orchestration engine, and native marketing channels, operators maximize player LTV, increase loyalty and retention, and accurately attribute the incremental impact of each player interaction.   
Operators will gain the following key capabilities:  

    • Advanced Generative AI: Optimove’s AI will support operators across Insight Generation, Campaign and Journey Creation, and Marketing Orchestration and Optimization. 
    • Multichannel personalization and orchestration: Optimove’s AI-led orchestration engine will ensure players experience hyper-personalized journeys across channels. 
    • Native marketing channels: Optimove’s native email, SMS, mobile push, in-app, web push, and web pop-ups allow marketers to create all their messages from a single platform.
    • Digital experience personalization – Optimove's Digital Experience Platform (DXP) dynamically customizes websites, apps, and messages in real-time by leveraging over 20 AI models and player data. 

"As the iGaming market continues to flourish in South Africa, it becomes paramount for operators to seize every opportunity to make a lasting impact," said Dan de Souza, Director of Partnerships at Optimove. "We recognize the significance of this pivotal stage in the market's growth. Our market-leading CRM Marketing solution empowers South African operators to stay one step ahead of the competition by putting players at the heart of every marketing action. By prioritizing player-centric strategies, operators will elevate player retention, foster player loyalty, and maximize player lifetime value, enabling them to thrive in this dynamic and burgeoning market.

"Optimove's CRM Marketing solutions have proved invaluable for our joint clients in South Africa," said Brandon Walker, Business Development Manager at Amelco. "In this fast-paced industry and rapidly growing market, Optimove allows operators to understand what's happening and react in real-time with the ideal message at the right time. Our joint clients have seen great benefits and fantastic ROI in terms of elevated retention rates and increased player LTV."

The partnership comes on the heels of Optimove being recognized by EGR Global as both the Acquisition and Retention Partner of the Year and the Data and AI Partner of the Year. 

Swoogo and Zoom Events Unite to Deliver Exceptional Hybrid Events

Swoogo and Zoom Events Unite to Deliver Exceptional Hybrid Events

events 18 Oct 2023

Swoogo, a leading event management platform, and Zoom Events, the event branch of the virtual powerhouse, Zoom, announced their partnership, as well as a forthcoming native integration, at IMEX 2023 in Las Vegas. This collaboration will bridge the gap between in-person and virtual audiences for the most effective hybrid event experience.

"This integration has the potential to bring together larger and more engaged audiences, making events and conferences easier to access for everyone," said Wei Li, Head of Zoom Events, Webinar, Sessions, and Chat at Zoom. "Hybrid events are the future. With the power of Zoom and Swoogo, it's easier than ever for hosts to bring together audiences of all sizes and for attendees to join no matter where they are in the world."

Swoogo + Zoom Events will empower event professionals to effortlessly merge the capabilities of both platforms, simplifying the creation of exceptional hybrid events. Swoogo, the fastest-growing event management platform, harnesses the power of event registration to deliver fully personalized, bespoke, on-brand events that maximize engagement and impact. Zoom Events, formed by Zoom in 2021, facilitates seamless connections between on-site experiences for in-person attendees and virtual audiences, leveraging the Zoom mobile app for engagement and ensuring TV-quality production using Production Studio.

"With this new collaboration, event organizers finally have a unified solution to effectively build, lead, and manage virtual, hybrid, and in-person events," said Sam Harkness, SVP of Partnerships at Swoogo. "Swoogo is thrilled to announce our partnership with Zoom Events, which will modernize hybrid events for event organizers and attendees."

Through this integration, customers can build within Zoom Events or Swoogo and automatically sync event data between platforms with the click of a button. This collaborative effort is set to become commercially available in early 2024.

Lucid Software Further Enhances Intelligence with New AI Features

Lucid Software Further Enhances Intelligence with New AI Features

artificial intelligence 18 Oct 2023

Lucid Software, the leader in visual collaboration software, today announced significant enhancements to its AI features for the Lucid Visual Collaboration Suite. These new innovative enhancements to Collaborative AI are yet another step in Lucid's ongoing commitment to further effective collaboration, faster alignment and better decision-making.

"Since establishing the visual collaboration market over a decade ago, we've consistently defined new ways of collaborating for all knowledge workers," said Dan Lawyer, Chief Product Officer of Lucid Software. "As we build upon our robust, patent-backed Intelligence Platform, we continue to define how intelligence can be used to improve how teams work together, furthering Lucid's longstanding history of being the most intelligent visual collaboration platform on the market."

Lucid's Collaborative AI, available in the Lucid Visual Collaboration Suite, includes an updated user experience, along with enhancements that further users' ability to generate, expand upon, sort and summarize ideas. With an emphasis placed on customer collaboration and feedback throughout the beta launch, significant improvements include helping users more easily integrate AI into their brainstorms and workflows and added support for more tailored output options to better suit a variety of use cases.

Additionally, Lucid is expanding its interoperability with large language models (LLMs) across its platform with new features:

  • AI Prompt Flow - With the AI Prompt Flow extension, users can build and experiment with prompts in existing workflows in Lucidchart, insert their API key to get started without writing code and rapidly test different models, prompts and inputs to see what works best.
  • ChatGPT Plugin - Users can add a prompt into ChatGPT+ for what they'd like to visualize and a Lucidchart diagram will be automatically created within seconds. It can then be edited and modified within Lucidchart and further enhanced by utilizing Lucid's robust feature set and library of integrations, allowing users to visualize complex ideas faster, clearer and more collaboratively.

With a focus on providing best-in-class user enablement, Lucid is also rolling out AI-focused training content to Lucid Training Labs. Beginning with a course on how to best utilize Lucid's AI capabilities, teams can learn how to generate and expand ideas quickly and make impactful decisions using Collaborative AI. Lucid's AI-focused course builds on already-existing interactive courses and live training workshops on visual collaboration to help users get started or dive deeper into how Lucid can help teams align quicker and achieve greater outcomes.

Along with its well-established capabilities that automate the creation of visuals and connect visuals with data, these additional AI enhancements continue to emphasize Lucid's commitment to building the most intelligent visual collaboration platform that provides teams with increased productivity and efficiency gains as they see and build the future together.

Integrate Ushers in New Era of B2B Data Privacy Protection with Data Guardian

Integrate Ushers in New Era of B2B Data Privacy Protection with Data Guardian

marketing 18 Oct 2023

Integrate, the leader in‥B2B Precision Demand Marketing (PDM), today announced the launch of Data Guardian, an enhanced data protection offering that ensures marketing leads are high-quality and compliant in today's increasingly regulated world. Data Guardian combines AI-powered trust scoring and rigorous auditing to offer protection against privacy violations, improve visibility into media partner performance, and optimize spend.

Data privacy rules have become increasingly stricter since the European Union's General Data Protection Regulation (GDPR) went into effect in 2018 and the California Consumer Privacy Act (CCPA) became enforceable in 2020. Currently, 150 of 194 countries have enacted data protection and privacy laws, 35 out of 50 states in the U.S. have considered data privacy regulation, and 13 states have passed new data privacy legislation. As a result, according to management consultancy, the Winterberry Group, the number one concern of B2B marketers deploying omni-channel marketing is data and privacy.

"Data privacy isn't just a compliance checkbox; it's the cornerstone of trust in our digital age," said Jeremy Bloom, co-founder and CEO of Integrate. "Data Guardian provides an extra layer of data protection to safeguard your customer's information, your brand integrity, and long-term success."

In a world where some of the world's leading brands have faced over $4.1 billion in data privacy penalties in 2023 alone, Data Guardian serves as a shield against potential legal pitfalls. Data Guardian's algorithms analyze lead data to assess lead quality and credibility. Lead data undergoes rigorous compliance audits to ensure adherence to emerging privacy regulations. These efforts create a paper trail documenting a brand's best good-faith efforts to maintain privacy standards in an increasingly complex digital world.

Data Guardian offers:

  • Direct Media Partner Lead Audit to ensure content syndication lead compliance.
  • Direct Media Partner Trust and Reliability Scores that benchmarks performance standards to ensure the best performance, highest lead quality, and budget optimization.
  • Data Subject Lead Verify to certify that leads are 100% marketable and secure another layer of assurance that privacy and compliance regulations are being upheld.

Cognizant and Vianai Systems Announce Strategic Partnership to Advance Generative AI Capabilities

Cognizant and Vianai Systems Announce Strategic Partnership to Advance Generative AI Capabilities

artificial intelligence 18 Oct 2023

Cognizant and Vianai will leverage conversational Large Language Model capabilities to help clients better explore their data, predict outcomes and unlock actionable insights

Cognizant and Vianai Systems, Inc. today announced the launch of a global strategic go-to-market partnership to accelerate human-centered generative AI offerings. This partnership leverages Vianai's hila™ Enterprise platform alongside Cognizant's Neuro® AI, creating a seamless, unified interface to unlock predictive, AI-driven decision making. For both companies, this partnership is expected to enable growth opportunities in their respective customer bases, and through Cognizant's plans to resell Vianai solutions.

Vianai's hila Enterprise provides clients a platform to safely and reliably deploy any large language model (LLM), optimized and fine-tuned to speak to their systems of record – both structured and unstructured data, enabling clients to better analyze, discover and explore their data leveraging the conversational power of generative AI.

In addition, the LLM monitoring capabilities within hila Enterprise (vianops) is a next-generation monitoring platform for AI-driven enterprises, which monitors and analyzes LLM performance to proactively uncover opportunities to continually improve the reliability and trustworthiness of LLMs for clients.

"In every business around the world, there is a hunger to harness the power of AI, but serious challenges around hallucinations, price-performance and lack of trust are holding enterprises back. That's why we built hila Enterprise, a platform that delivers trusted, human-centered applications of AI," said Dr. Vishal Sikka, Founder and Chief Executive Officer of Vianai Systems. "In Cognizant, we have found a strategic partner with a distinguished history of delivering innovative services. Together we will deliver transformative applications of AI that businesses can truly rely on, built on the trusted foundation of hila Enterprise and Cognizant's Neuro AI platform."

"Being able to monitor and improve LLM performance is critical to unlocking the true power of generative AI," said Ravi Kumar S, Cognizant's Chief Executive Officer. "With Vianai's platform and our Neuro AI platform, we believe we will be able to offer our clients a high-quality solution to support seamless data analysis with predictive decision-making capabilities."

Morse Micro Bolsters Global Leadership Team with Appointment of Vice President of Marketing and Product Management

Morse Micro Bolsters Global Leadership Team with Appointment of Vice President of Marketing and Product Management

technology 17 Oct 2023

Prakash Guda to drive strategic product development and marketing initiatives, leveraging his extensive wireless technology expertise

Morse Micro, a fast-growing fabless semiconductor company focused on Internet of Things (IoT) connectivity, today announced the appointment of Prakash Guda to its executive team as Vice President of Marketing and Product Management. Based in Silicon Valley, Prakash will spearhead Morse Micro's product development and marketing strategies, ensuring that the company's pioneering Wi-Fi HaLow solutions reach their maximum potential in the rapidly evolving IoT market.

"I am excited to join the Morse Micro leadership team as we embark on the journey to redefine IoT connectivity with Wi-Fi HaLow technology," said Guda. "Morse Micro's Wi-Fi CERTIFIED HaLow solutions have the potential to unlock unparalleled opportunities in the IoT and reshape the long-range, low-power wireless connectivity landscape in the years ahead."

"We are thrilled to welcome a visionary like Prakash to our leadership team," said Phil Kumin, SVP of Global Sales and Business Development of Morse Micro. "Prakash's unique blend of expertise will align perfectly with our ambition to elevate our brand, product strategy and lead the IoT connectivity revolution with Wi-Fi HaLow. As we set our sights on greater milestones, Prakash's presence will further solidify our commitment to innovation and customer excellence."

Prakash Guda has more than two decades of experience in the wireless technology sector and a track record of creating industry-leading products in multiple vertical markets. He excels in leading multi-disciplinary global teams through the complete product lifecycle, from concept to customer support. Prior to joining Morse Micro, he was the senior director of engineering for wearable devices at Stryker, a medical technology leader, and at Vocera Communications (now a part of Stryker). Previously, he was the director of wireless hardware at Aruba, a Hewlett Packard Enterprise company.

Guda holds Bachelor of Science and Master of Science degrees in electrical and computer engineering from Carnegie Mellon University.

Morse Micro's comprehensive Wi-Fi HaLow portfolio includes the industry's smallest, fastest and lowest power IEEE 802.11ah compliant SoCs. The MM6108 SoC supports 1, 2, 4 and 8 MHz bandwidth and can deliver tens of Mbps throughput to support streaming HD video. Morse Micro's Wi-Fi HaLow SoCs provide 10x the range, 100x the area and 1000x the volume of traditional Wi-Fi solutions.

   

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