Moz, the leading SEO and marketing platform, has introduced its latest resource: the Local Business Content Marketing Guide. Designed to empower local businesses across the globe with the knowledge and tools needed to thrive in the digital landscape, this comprehensive guide seeks to transform how local business owners approach online content marketing.

In today's digital era, content marketing has become the cornerstone of successful online strategies. Recognizing the unique circumstances and opportunities local businesses and their marketers face, Moz has developed this guide to provide tailored insights and actionable tips specifically for local business owners, marketers, and agencies with local business clients. This guide is applicable to local businesses of all sizes – including those with one, or few locations, to those with hundreds of locations – and across many industries, including retail, healthcare, finance, insurance, and many more.

Uniquely crafted, Moz's Local Business Content Marketing Guide provides a multi-faceted approach to content marketing. With the holiday season ahead, content marketing takes a front seat for local businesses and marketers. The guide provides focus and direction during this busy time, covering a vast range of topics, including content creation, SEO, online best practices, social media marketing, and storytelling techniques, all geared toward enhancing the online presence of local businesses.

Key highlights within Moz's Local Business Content Marketing Guide include tips to support marketers:

1. Develop targeted strategies: The guide offers proven strategies that cater to the specific needs of local businesses, ensuring maximum impact within their communities.
2. Implement local SEO strategies & tactics: Learn the latest SEO techniques tailored for local search, enabling businesses to rank higher on search engine results pages and attract more organic traffic.
3. Create engaging content: Discover actionable tips from some of the world's most respected local marketers from Sterling Sky, Near Media, and other top local agencies, on creating compelling and relevant content that resonates with local audiences.
4. Improve social media engagement: Harness the power of social media platforms with strategies designed to boost brand visibility, build a loyal customer base, and increase online engagements.
5. Deliver measurable results: Garner insights into tracking and analyzing marketing efforts, enabling marketers and business leaders to measure the effectiveness of their content strategies and ways to further these efforts for their businesses.

"When local business owners step into the web, they become publishers, because content directly impacts the rankings, reputation, and revenue of their company. It matters tremendously. This is why both owners and local search marketers are constantly asking what they should write about," said Miriam Ellis, Local Search Scientist at Moz. "The answer is that there are hundreds of small and large assets available to local brands that qualify as 'content'; from what you publish on your website, to your local business listings, review responses, social postings, and so much more. It's all content and done properly, it all contributes significantly to your success. I wrote this guide to teach them what to write and where to promote it, providing a thorough answer to this perennial, core question, all in one resource. The guide is so comprehensive that you can keep referring back to it as your business evolves through multiple stages of growth."

Intentwise, an analytics-driven platform for brands and agencies to optimize their Amazon channel, announced today the launch of its suite of solutions in Japan.

By creating a dedicated platform for brands and agencies in Japan, Intentwise aims to better serve its existing Japanese customer base, as well as welcome in many new faces.

Intentwise recognizes Japan's dynamic e-commerce landscape and the potential it holds. Japan is the fourth-largest e-commerce market in the world, with a total sector revenue of $4 trillion. With the launch of our platform and services in Japan, we aim to equip businesses with the tools they need to excel in the Japanese market through data-driven decision-making and ad optimization.

Sreenth Reddy, CEO of Intentwise, stated, "We are thrilled to introduce our platform to empower Japanese businesses on the Amazon marketplace. Our solutions help brands and agencies unify advertising and retail signals and take a holistic approach to amplifying Amazon presence."

With the launch, Japanese brands and agencies will now have complete access to the Intentwise Ecommerce Cloud suite of solutions. These solutions allow for:

Retail-Aware Ad optimization. With the Intentwise Ad Optimizer, it's never been simpler to segment keywords, identify new targets, and write automated rules that account for retail metrics like inventory.

Data unification and advanced analysis. Intentwise Analytics Cloud stitches together retail, operational, and ads data, automatically. Our solution collects disparate reports, connects them together, and enriches and visualizes them for easy use. See a dynamic, refreshable view of item-level profitability, TACOS, and more.

Simplified use of Amazon Marketing Cloud. Lastly, with Intentwise Explore, brands and agencies can refine their advertising insights at scale. Group shoppers based on Life-Time Value, track their journey throughout ads, measure how many conversions come from first-time buyers of a brand, and much more. Further, in Intentwise Explore, brands and agencies can accomplish this without needing to know SQL.

aytm (Ask Your Target Market), the leading agile consumer insights platform for some of the world's most notable brands, creative agencies, and marketing consultancies, is thrilled to announce the launch of their highly anticipated Insights Portal. The groundbreaking new solution is set to increase the value of every survey run by offering a comprehensive longitudinal view for trackers and a dashboard overview for an entire portfolio of concepts.

"There's always been this challenge when it comes to combining data from different surveys," said Lev Mazin, CEO of aytm. "Insights Portal is capable of building bridges that finally make these connections, allowing insights seekers to access comparable data points between surveys."

Insights Portal empowers researchers to identify trends, patterns, and insights that may not be apparent when analyzing surveys in isolation. By opening a portal between different surveys, researchers can connect their data and streamline the process of combining and analyzing results from multiple surveys into one convenient location.

Performance tracking is a crucial aspect of market research—particularly when it comes to longitudinal data from tracker surveys. By visualizing tracker data, businesses can gain a clearer and more intuitive understanding of how performance evolves over time. Insights portal streamlines this process by enriching trackers with interactive visualizations and powerful analysis. This not only helps identify key performance indicators and track trends, but makes it easier to spot any issues that may arise.

Insights Portal also enables insights seekers to compare their metrics against external benchmarks. By inputting their data, businesses can benchmark their own results against specific survey types to gain valuable insights into their market position. This benchmarking provides valuable context into broader industry trends and best practices, clearing the way for well-informed and strategic decision making.

These benefits combine to offer a solution that solves consumer insights challenges, streamlines processes, and enhances productivity. With Insights Portal, businesses and individuals alike can now experience a new level of efficiency and performance.

"Insights Portal represents the culmination of aytm's relentless dedication to innovation, pushing the boundaries of consumer insights to deliver an unparalleled user experience," said Mazin. "Through meticulous research and development, our team of experts has created a product that will empower researchers and exceed their expectations in every way."

To empower small businesses and nurture their growth, GoDaddy today announced a fresh partnership that brings Google's Business Messages to GoDaddy Conversations, a unified inbox solution that tracks messages across multiple communication channels for business operators.

Through the integration, entrepreneurs using Websites + Marketing plans will now be able to receive messages from consumers using Google Search and Maps. Small businesses will also be able to view and reply directly from their unified inbox. 

"Conversations is the perfect all-in-one solution for entrepreneurs looking to simplify and streamline customer communications," says Lu Wang, senior director of product management at GoDaddy. "As the first website builder and unified inbox provider in the U.S. to integrate Google's Business Messages, GoDaddy customers will be connected in the places that matter the most."

Today, consumers often communicate with the businesses they support around the clock across multiple channels including email, chat and social media. That's why GoDaddy created the Conversations' unified inbox, which consolidates and organizes customer interactions, reducing confusion and saving small business owners precious time.

GoDaddy Conversations already provides entrepreneurs with access to other key communication channels. Using GoDaddy's Websites + Marketing solution, an all-in-one website builder that comes with integrated marketing tools to grow any business, customers can view a snapshot of their business' email, customer contact forms, website chat, and social media activity, including direct messages, mentions and comments, all within their unified inbox.

Italy-based global network provider to expand international opportunities in connectivity ecosystem

Connectbase, The Industry Cloud for Connectivity, welcomes Retelit, the leading Italy-based global fiber provider and data center network, to The Connected World platform. Retelit is leveraging Connectbase's award-winning connectivity buying and selling platform, The Connected World, to promote its global network to new audiences worldwide.

Retelit has chosen Connectbase due to Connectbase's advanced platform and well-developed buying ecosystem. The partnership will allow Retelit to streamline the way that current customers procure network assets from the provider, as well as open up new international selling opportunities.

"As Connectbase expands our footprint globally, we are excited to have Retelit — such a well-known and well-respected European brand — join us as an ecosystem partner," said Ben Edmond, Founder and CEO of Connectbase. "Their advanced global network offers a wealth of new opportunities to buyers within The Connected World and will help improve Retelit's business efficiency, practically overnight."

Retelit is the largest Italian player in the telco industry focused on the B2B market: the Group owns more than 30 data centers in Italy and boasts the most interconnected and greenest telco hub in the country, Avalon Campus. Moreover, with 43,000 km of  terrestrial fiber optic cable routes, the participation in the AAE-1 and capabilities in landing infrastructure projects, Retelit's coverage reaches 16,000 sites in Italy.

"The partnership with Connectbase will allow us to promote our extensive network to a wider global community, maximize market penetration, and also complements our advanced MEF automation platform already in place," said Jorge Alvarez, CEO of Retelit Group. "The partnership confirms our objective to improve customer experience and quality of the delivery."

AMI®, the leader in foundational technology for sustainable, scalable, and secure global computing, is set to drive the future of Intel Data Center Manager (DCM) as it takes over the development, sales, and support of DCM under an agreement with Intel. This strategic transition empowers AMI to lead further the innovation and expansion of the Intel DCM product.

With a unique position in the industry, AMI plays a pivotal role in enabling the cloud and data center ecosystem for all compute platforms. Intel DCM empowers data centers with the capability to manage and fine-tune server performance, energy consumption, and cooling efficiency. This operational optimization reduces the total cost of ownership, improves sustainability, and elevates performance benchmarks.

"We thank Intel for trusting AMI to lead Intel DCM into the future. This solution for efficient data center management will play a crucial role in enhancing the operational eco-efficiency of the data centers. It empowers data center managers with real-time insights into energy usage, thermal status, device health, and asset management," says Sanjoy Maity, CEO at AMI. "AMI remains steadfast in aiding data center operators in achieving their manageability and sustainability objectives."

Happiest Minds Technologies Limited, a 'Born Digital. Born Agile', Mindful IT Company, today announced that it has been honored with the IBM THINK Partner Excellence Award (TOP PARTNER AWARD), TRAILBLAZERS OF 2023, at the IBM Partner Plus event held in Mumbai.

IBM presents the Partner Excellence Award to its business partners who have showcased excellence in driving business growth and delivering exceptional client services. Happiest Minds has been recognized as Top Partner in Cloud Business 1H'23 for the cutting-edge cloud solutions that have helped businesses thrive in the current digital age.

Rajiv Shah, President & CEO of Digital Business Services, Happiest Minds said, "This incredible milestone underscores our consistent efforts to innovate, collaborate and exceed expectations. Our focus is on providing business-focused solutions, driving growth and delivering measurable value to our partners. We consider this award a recognition of our outcome-based approach in consistently delivering customer value."

Praveen R P, Senior Vice President of Digital Business Services, Happiest Minds said, "We are honored to be recognized with the Partner Excellence award. This win is a testimony to our early investments in the IBM stack including the decision to build some of our IP on this stack. I am immensely proud of what we have achieved so far, the outstanding partnerships we have cultivated and we look forward to the opportunities this recognition will bring."

Shiva Vittal, Program Director of Digital Business Services, Happiest Minds said, "This award reaffirms our commitment to delivering exceptional results and nurturing long-lasting partnerships. As we look into the future, proud of what we have accomplished, we feel more determined than ever to move forward in the path of continuous improvement, innovation and shared success."

India South Asia, IBM Cloud Platform Team, as part of the communication under the leadership of Sandip Patel, MD, IBM India said, "We are truly glad to have partnered with Happiest Minds for ten years. Through the years, Happiest Minds has demonstrated its commitment to providing the best possible solutions and has gone beyond the mark to come up with fresh and innovative ideas."

This is not the first time IBM has recognized Happiest Minds for its phenomenal work. Previously, Happiest Minds received the 2021 IBM Geography Excellence Award for APAC Best in Class – Build on IBM Cloud Partner. Through the years, Happiest Minds has received multiple awards for excellence, some of which are the Golden Peacock Business Excellence Award 2021, ICAI Award for Excellence in Financial Reporting 2021-22, McAfee Partner Award for Excellence and Golden Peacock Award for Excellence in Corporate Governance 2022.

New data and forecasts from Synergy Research Group show that the average capacity of hyperscale data centers to be opened over the next six years will soon be more than double that of current operational hyperscale data centers. While the trend has always been for the critical IT load of hyperscale data centers to grow in size over time, the impact of generative AI technology and services has provided an added impetus to the need for substantially more powerful facilities. Meanwhile, as the average IT load of individual data centers ramps up, the number of operational hyperscale data centers will continue to steadily grow. There will also be some degree of retrofitting existing data centers to boost their capacity. The overall result is that the total capacity of all operational hyperscale data centers will grow almost threefold in the next six years. 

The hyperscale research is based on an analysis of the data center footprint and operations of 19 of the world's major cloud and internet service firms, who meet Synergy's criteria for being considered hyperscale operators. This includes the largest operators in SaaS, IaaS, PaaS, search, social networking, e-commerce and gaming. By mid-2023, those companies had 926 major data centers in operation around the world. Synergy's known pipeline of future data centers includes a further 427 facilities, which is one of the main inputs to Synergy's forecast model. 

The mix of hyperscale data centers continues to change, region by region, and owned versus leased, but in aggregate the total number of worldwide data centers has doubled in the last five years. The impact of recent generative AI advances is not so much to increase the number of data centers - which will continue to grow by well over a hundred per year - but to substantially increase the amount of power required to run those data centers. As the number of GPUs in hyperscale data centers skyrockets, driven primarily by AI, so the power density of associated racks and data center facilities also need to increase substantially. This is causing hyperscale operators to rethink some of their data center architecture and deployment plans.