1. How does your organization use influencer marketing and social media management to drive revenue growth in the current digital landscape?

At Later, we work with brands like ESPN, L’Oréal, Adobe, and General Mills to run and scale influencer and social campaigns that drive measurable business outcomes. Our platform helps teams manage these programs end-to-end, or gives them the tools and data to run them in-house. We analyze billions of data points across social posts, creator activations, and conversions to understand what drives revenue—not just impressions or engagement. This helps brands move from experimental influencer campaigns to systematic, performance-driven programs. Internally, influencer marketing is also proving to be one of our most efficient growth channels. We’ve seen it outperform traditional paid channels and improve downstream performance when creator content is used across email, organic, and web.

2. What challenges have you encountered in adopting platforms that combine influencer campaign management, social media publishing, and analytics?

The real challenge isn’t with the platform—it’s with changing how teams operate. Marketers are used to managing influencer campaigns, publishing, and analytics across multiple disconnected tools. That patchwork has become the norm.

Adopting an integrated system streamlines the work, but it often requires teams to rethink their workflows and how they collaborate.

3. In what ways are you utilizing creator content to enhance customer engagement and build brand loyalty?

We help brands use creator content to drive deeper engagement and long-term loyalty—not just awareness. It works because it feels personal and trusted: 92% of consumers trust influencers more than traditional ads, and that jumps to 94% for Gen Z.

By integrating influencer and affiliate programs, brands can turn creators into ongoing advocates—building trust across the funnel, from discovery to repeat purchase.

4. How does your organization attribute revenue generated from social media channels to specific marketing activities?

We use cross-platform analytics to show how social and creator campaigns drive results throughout the funnel—from first touch to purchase. Since acquiring Mavely, we’ve expanded our capabilities at the bottom of the funnel, helping brands connect content to conversion with greater clarity.

As of 2024, this approach has contributed to Mavely reaching a $1.4B GMV run rate, reflecting significant growth in sales driven by creator-led campaigns.

5. What strategies are employed to ensure cross-functional collaboration in executing social revenue initiatives?

We foster collaboration by aligning teams around shared goals and performance data. From there, we connect top-of-funnel social metrics—like impressions and engagement—with bottom-of-funnel outcomes such as e-commerce sales. The key is measuring ROCS (Return on Creator Spend) and comparing it to other marketing channels. In other words, how much would we need to spend on paid social to drive the same results? Ideally, for every dollar invested in creator marketing, we generate more revenue than we would through traditional paid channels.

6. What plans are in place to stay ahead of emerging trends in the creator economy and social commerce?

Later is already built to power the creator economy end to end for both brands and creators. With the acquisition of Mavely, we’ve expanded further into performance and affiliate, enabling full-funnel, revenue-driven creator programs.

We’re also heavily investing in AI to streamline key workflows such as creator discovery, campaign setup, and performance optimization. The goal is to help brands and creators scale faster with less manual effort. We’ll have a lot more to share more with you on this soon.

Get in touch with our MarTech Experts.

1. How valuable is it to have curated influencer lists that include audience demographics, engagement metrics, and content samples?

Having a curated influencer lists that include audience demographics, engagement metrics, and content samples is extremely valuable in influencer marketing. It helps with precise targeting and to avoid wasted budget on influencers whose audience doesn’t match your buyer persona. Having a curated influencer list also helps with the campaign efficiency and speed as it reduces time to identify suitable influencers and streamlines outreach.

2. What are your biggest challenges when it comes to finding the right influencer partners?

The main challenge is making sure the influencer truly fits the brand not just in terms of audience size, but in how they communicate and connect with their followers. It takes time to find someone who feels like a natural match, especially when working in a very specific niche. It’s also important to find a good balance between giving influencers creative freedom and making sure the brand message is clear. Doing this well at scale can take some effort, but it’s what makes a campaign feel real and impactful.

3. To what extent does your brand prioritize influencer alignment with brand voice, values, and aesthetics?

Alignment with brand voice, values, and aesthetics is mission-critical in influencer marketing. While metrics and reach matter, alignment is what makes a partnership believable especially to the audience. Even top brands treat this as a non-negotiable filter. That's just how important influencer alignment is to every campaign.

4. What challenges have you experienced executing influencer campaigns across different regions or cultures?

One challenge would be the time zone difference. Some influencers may see your message too early or too late depending on where they're located. For platforms, that usually just means follow-ups are necessary to keep communication going. But when it comes to email outreach, we schedule messages based on the influencer’s country to ensure they receive them at the right time. This helps improve timing, boosts response rates, and keeps the campaign running smoothly.

5. How important is cultural alignment and local audience resonance when selecting influencers for global campaigns?

Cultural alignment is a key factor in global influencer success in a sense that choosing influencers who genuinely reflect the culture of their audience ensures the message is received with impact and credibility. No matter how big or popular an influencer is, without the proper audience, there's just no magic.

6. In a saturated creator economy, how critical is it to have access to fresh, vetted influencer talent pools on an ongoing basis?

Regular access to new, pre-vetted talent helps to ensure that brands can stay ahead of trends, avoid fatigue with overused influencers, and maintain authenticity by continually reaching the right audiences. Simply relying on a static list limits reach, creativity, and relevance; and the markets have a tendency to immediately notice that.

Get in touch with our MarTech Experts. 

1. What are the key misconceptions about PR that startups should rethink when building brand awareness?

That PR is about puff pieces and getting your name “out there” by hiring someone with media contacts to blast press releases. It’s not. That’s the old-school model—and it doesn’t work anymore, especially not for startups trying to cut through a saturated, attention-deficit marketplace. Startups tend to confuse visibility with credibility. But visibility without strategy is like shouting in a crowded room. Nobody listens.

PR—when done with the right strategy—is about building trust through earned media, not paid spin. With Anti-PR®, we help startups pinpoint what the industry isn’t saying, then position them as the truth-teller in that space. When you consistently bring real insight to the table — and stop parroting corporate-speak—you earn a level of credibility that no press blast or ad spend can buy. That’s when PR stops being a cost center and starts driving real business value.

2. How can startups compete with well-funded competitors using innovative brand positioning tactics?

You don’t beat Goliath by playing Goliath’s game. You win by being the voice of truth in an industry that’s starved for it. Anti-PR® arms startups with strategy—not just visibility. You identify what’s broken in your industry, then take a stand. If you're the only one saying what needs to be said, congratulations you own the narrative. You just became unignorable.

Startups can move faster, speak bolder, and take positions on things that their legacy competitors can’t touch. With Anti-PR®, we help startups uncover the uncomfortable truths in their industry—and then say what no one else is willing to say. That’s how you dominate a conversation without dominating ad spend. It’s not about being louder — it’s about being clearer. Own the uncomfortable. Be the company that calls out what’s broken and offers a better way. That’s how you stand out and get taken seriously, even without a Super Bowl budget.

3. What role does community-building play in amplifying a startup’s presence without mainstream media backing?

Media validation is important but it’s not the only game in town anymore. In a world where trust is decentralized, the most powerful form of credibility is community. And I’m not talking about “likes” or followers. I mean actual humans who care about your mission and are willing to evangelize it.

For startups, community-building is a superpower. When people feel like they’re part of something bigger — something that challenges the status quo — they don’t just buy your product. They share it. They defend it. They grow it.

4. How should startups balance controversial marketing stunts vs. sustainable brand trust?

There’s a fine line between being provocative and being performative and most stunts cross it. If you’re only trying to go viral, you’re playing a short-term game with a long-term reputation. And trust me, the court of public opinion has a very long memory.

That said, startups should be bold. They should take risks. But those risks need to be grounded in truth. When we work with clients through the Anti-PR lens, we help them take strategic stands—ones that reflect their mission and expose the real problems in their market. That’s how you get attention and build credibility.

If a marketing move doesn’t educate, provoke meaningful dialogue, or lead with value, it’s not disruptive — it’s just noise. When you disrupt with purpose, you build trust even while ruffling feathers. And that’s what keeps a brand top of mind and top of trust.

5. What role does thought leadership play in building credibility and market influence?

Everyone’s trying to be a “thought leader”, but they’re just recycling the same jargon, stats, and predictions. That’s not leadership — that’s regurgitation.

Real thought leadership is about insight. It’s about being the first to say what everyone else is still whispering or too afraid to admit. When startups tap into their founders’ unique lens and connect it to broader market truths, that’s when people start listening.

Through Anti-PR®, we coach startups to stop selling and start teaching. Every piece of content, every media appearance, every quote should do one of two things: challenge an assumption or solve a problem. That’s how you position your brand not just as relevant, but as essential.

6. How can a well-crafted data-driven Anti-PR® strategy improve a startup’s chances of overcoming funding challenges and scaling sustainably?

Investors aren’t just looking at your product or your deck anymore—they’re watching your traction, your message, and your influence. If you can’t tell a compelling story backed by third-party credibility, you’re just another risky bet.

This is where Anti-PR® shines. We use data — market data, competitor data, earned media performance — to craft narratives that aren’t just interesting, they’re investable. We show startups how to create momentum that’s visible to VCs, partners, and the public.

We’ve seen startups land funding because of the credibility our campaigns helped them earn. One media hit in the right outlet, supported by the right positioning and market timing, can do more for funding prospects than six months of cold outreach. When you’ve got third-party validation echoing your value proposition, the conversation shifts. You’re not just telling investors you’re ready to scale — you’re showing them that the market already agrees.

1. What role does real-time data play in optimizing digital marketing performance across web and mobile?

Many businesses rely on first-party data, typically available in real time or with minimal delay, in order to optimize their performance]. However, businesses don’t operate in isolation—you need market context, competitor insights, and consumer behavior trends to understand why your metrics are shifting and how to respond. This is where market intelligence comes in.

Traditionally, this data was siloed, delayed, and lacked actionability. Now, real-time insights enable brands to react instantly to shifting demand and competitor moves. For example, during the 2024 U.S. elections, Similarweb observed a surge in crypto-related searches, followed by increased downloads and engagement in crypto trading apps like Robinhood. The app even rebranded itself in the App Store to "Now with Election Market" on November 3rd—an agile response to market needs. That’s one reason Robinhood was able to outperform competitors on important measures of engagement such as daily stickiness (the ratio of daily to monthly usage) and sessions per user.

2. How does unifying web and app analytics help businesses create a more comprehensive digital strategy?

Consumers interact with brands across multiple touchpoints - web, mobile apps, and offline channels. A customer might see an ad on TV, search for the brand on Google or ChatGPT, download the app from the store, and then make a purchase. For example, email marketing may drive users to a website, where a promo code encourages app activation. And of course these days we are observing referrals from AI-driven platforms like ChatGPT influence user journeys as well.

Without a holistic view, businesses miss critical insights and unique opportunities to acquire customers and generate revenue. It can be easy to misinterpret market trends or business performance – for example, a decline in website traffic might not indicate a market downturn but rather a shift toward mobile app adoption. Similarly, tracking loyalty program sign-ups in an app alongside segment-level website traffic provides a fuller picture of customer behavior. Understanding both web and app data is key to an effective digital strategy.

3. What challenges do companies face when integrating cross-platform data insights, and how does your solution address them?

The biggest challenge to integrating cross platform insights is data normalization - ensuring fair comparisons between web and app metrics. Web visits and app sessions aren’t identical, as app sessions often reflect deeper engagement. To bridge this gap, we provide frameworks and dashboards that align engaged web visits with app interactions, making cross-platform analysis more accurate and actionable.

4. How does AI improve the accuracy of app performance benchmarking and competitive analysis?

AI is a game-changer in market intelligence. By processing petabytes of data, Similarweb enhances estimation models for competitor benchmarking, delivering more precise insights than ever before. We leverage AI to analyze and categorize customer reviews, automatically clustering feedback into key themes providing a fast and detailed understanding of user sentiment. We’re also continuously integrating AI-powered insights to accelerate decision-making and improve competitive intelligence products, working on AI agents right now, so stay tuned!

5. What key KPIs should brands track to optimize mobile and web experiences?

The right KPIs depend on your business goals. If you’re looking to increase engagement, consider focusing on metrics like daily stickiness (daily active users comapred with monthly active users for apps, and the ratio of daily visitors to monthly visitors for the web), time spent per user, exclusive and returning visitors on website, app ratings, sentiment trends, and retention on apps. For customer acquisition efficiency, we would consider a different set of KPIs such as  paid traffic versus bounce rate on web, and store downloads versus 30-day retention for apps.

When integrating market intelligence with your first-party data, it's important to put absolute numbers into context. Calculate your share within the market and compare it to competitor averages. It’s also valuable to analyze the performance of top players in your category. By aligning KPIs with your business objectives, you can build a more effective optimization strategy. Enriching your data with full market context not only shows how you're performing - it also helps explain why it’s happening and what actions you can take.

6. How can businesses use predictive analytics to anticipate trends in user engagement and behavior?

Similarweb provides daily behavioral insights and can even get down to the hourly level for keyword trends data. On the other hand, historical trends have great predictive value—seasonal patterns, advertising spend from market leaders, consumer demand shifts, and broader economic sentiment, all of which contribute to better forecasting. By layering these insights, businesses can anticipate trends and proactively adjust their strategies.

1. What are the biggest emerging SEO trends that businesses should be preparing for in 2025 and beyond?

I think the biggest trend in search is the possibility that Google may not continue to drive traffic as they have historically over the past two decades. The movement of the search experience over the past few years will continually be influenced by artificial intelligence and machine learning. The ideal way to deal with this is to focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and Brand marketing. Reaching your audience continues to increase in complexity, whether it be through visual search, voice search, video, interactive content, or whatever is around the corner, figuring out where they are and what they engage with will be valuable to continued success in digital marketing.

2. How can businesses ensure that their SEO strategies align with evolving search engine algorithms?

Focus on your current audience or the audience you are trying to reach. User intent drives what is seen in search results, so understanding what people expect to see in the result for particular queries is what you need to provide to effectively rank and convert them when they reach your content. Contextual relationships with topics and brand relevance for these topics will be the key to continuing to rank, whether it be AI driven or keyword searches in traditional search engines or generative engines. To do this effectively, brands will need to leverage structured data that ties their content to their entity, helping the algorithms and AI to understand why your content is valuable for the person searching.

3. What are the biggest challenges brands face in local vs. global SEO strategies?

Localization will continue to limit traditional global SEO strategies because if it is relevant to a local company, search engines will likely provide them within search results more favorably because they are more relevant or apparent to a person in a particular location. This will make it harder for global brands to rank competitively across markets unless they have a known footprint, relevancy or awareness for a localized result. Local businesses that are leveraging location-based content and signals (e.g., Google Business Profiles, Yelp, Apple Maps, Bing Maps) have an advantage over these larger organizations’ higher authority signals that have historically helped them rank highly across the majority of search.

4. How should brands balance organic SEO efforts with paid search strategies for maximum ROI?

Understanding that SEO is not simply an acquisition channel, it provides awareness and can help brands gain traction that then can be converted through paid search can help you improve your return on ad spend. Additionally, leveraging high performing keywords in paid search to inform content strategies for organic search can help you increase your return by widening your funnel; what are the non-brand topics that are driving a lower cost per acquisition in paid that can be targeted in organic to reach them higher up in the funnel and turn to lower cost brand searches in paid. To find a balance, it is necessary to evaluate the blended ROI of all your marketing channels to find the right balance, no single channel is an island and there is value in being in all of the ones that your audience engages with.

5. What are the best practices for businesses to future-proof their SEO strategies against constant algorithm updates?

If you are producing content that is relevant, highlights your topical expertise and experience you will gain trust in your brand. Maintaining the experience on your site (navigation, UX/UI and performance) and making it easier to complete the desired task or find an answer will reinforce the purpose of your site to users and engines. If your brand earns this engagement and you can maintain it, your brand demand will increase, and you will prove to search engines that you should be included in results relevant to your brand. The easiest way to future-proof your strategy is to focus on what the engines are trying to do, deliver the most relevant results for a request based on the intent of the person making the request.

6. What impact will zero-click searches and AI-generated answers have on SEO strategies?

The short answer is less traffic, especially for informational queries. People will continue to search for these, and it will still be important for brands to have content that is relevant to these topics, because it shows
what brands and sites have expertise and authority for them. If you simply want to increase traffic, identifying other areas of the SERP like “no answer” queries, local search, people also asked, image results, product results, etc. that are present for keywords that have high demand will help your brand continue to stand out even if the result isn’t driving traffic to your website.

Key Takeaways – search engines will continue to award traffic to websites that focus on the user, leverage multi-format content that provide value. My recommendation is to ensure that SEO is part of your holistic marketing strategy, build owned assets and increase your engagement with the community where your brand operates. You can invest in tools, such as AI, to do this more efficiently, but effective content, analysis and engagement comes from human oversight and understanding.

1. What impact do changes in third-party cookie deprecation and privacy laws have on attribution models? 

The privacy landscape evolution hasn't just challenged attribution models—it's completely transformed them. Traditional attribution frameworks are fundamentally outdated in today's privacy-first ecosystem.

Rather than attempting to retrofit legacy tracking methodologies, we are encouraging businesses to take a more comprehensive approach that blends robust first-party data strategies with privacy-safe cross-platform attribution. This methodology not only honors user privacy commitments but delivers the precise insights businesses require to identify their most effective channels for customer acquisition, engagement, and retention optimization.

At its core, successful attribution in 2025 is about striking the perfect balance between preserving user trust and fulfilling critical business intelligence needs—a balance our platform uniquely delivers.

2. How can brands ensure accurate cross-channel attribution in a privacy-first digital landscape? 

The stakes for brands are tremendous—losing visibility into ad effectiveness directly impacts bottom lines. When Facebook reported a staggering $10B revenue loss in 2022 following Apple's privacy changes, it underscored the critical nature of this challenge. Without reliable identity resolution, measurement becomes exponentially more complex.

Our approach combines deterministic deep linking with sophisticated probabilistic modeling, maintaining attribution accuracy while prioritizing privacy compliance. The paradigm shift we're spearheading moves beyond individual tracking toward understanding aggregated, anonymized user journeys. This empowers brands to optimize performance while building sustainable trust relationships with their audiences.

We've conclusively demonstrated that retargeting and optimization goals remain achievable through innovative applications of aggregated identifiers and privacy-preserving technologies—proving that privacy and performance aren't mutually exclusive.

3. How is privacy-centric attribution changing the way marketers evaluate campaign performance and customer journeys? 

Privacy-centric attribution represents a fundamental shift from granular individual tracking to sophisticated pattern recognition across user segments. Today's most successful marketers understand that the future lies not in tracking clicks but in capturing meaningful, consent-driven insights that strengthen user trust while enabling smarter decision-making.

While Meta's Aggregate Measurement and Google's gbraid have pioneered new attribution methodologies using aggregated identifiers, they remain limited to their respective ecosystems. This limitation drove our development of Predictive Aggregate Measurement—utilizing the same technical foundations as AEM and gbraid but expanding capabilities across all ad networks to deliver 100% modeled attribution coverage.

The results speak for themselves: we consistently achieve an average 118% lift in iOS installs compared to SKAN installations. We're actively driving the industry-wide adoption of aggregate identifiers for optimization, setting new standards for privacy-compliant measurement. 

4. How can companies leverage privacy-first measurement techniques without sacrificing marketing effectiveness? 

The critical insight is focusing on market-level intelligence rather than individual user information. Brands need attribution clarity—understanding that specific conversions occurred under particular circumstances—without requiring exhaustive personal data. The marketing insights remain equally valuable while the methodology evolves.

Our industry must continue innovating to address marketers' fundamental question—”How effectively are my investments performing?”—while simultaneously advancing measurement practices that respect evolving privacy expectations. Our platform sits at this precise intersection, delivering comprehensive performance insights within privacy-first frameworks.

5. What are the biggest challenges businesses face in balancing ad performance tracking and data privacy regulations?

Businesses today face a three-pronged challenge: keeping pace with rapidly evolving privacy regulations, maintaining targeting and personalization capabilities, and optimizing marketing investments in an increasingly complex landscape.

We're committed to help businesses avoid the scenario where they allocate marketing budgets based on assumptions rather than insights, attributing measurement limitations to privacy changes. This commitment drives our development of solutions that bridge iOS measurement gaps, eliminate cross-platform fragmentation, and unify cost and attribution data—all while maintaining strict privacy compliance.

The persistent challenge of managing multiple networks with distinct attribution models underscores why accurate, privacy-conscious measurement is more critical than ever. Our platform provides that ultimate source of truth, enabling confident allocation of marketing investments based on reliable performance data rather than guesswork.

1. How can brands measure ROI in influencer marketing beyond metrics like likes and shares ?

Likes and shares are surface-level. The real value lies in conversions, brand lift, and cost efficiency. ROI should be measured by how many people actually take action-clicks, sign-ups, sales, or even brand recall over time. I’ve seen campaigns where the cost per engagement was low, but the impact was massive in terms of customer retention and long-term value. That’s the ROI that matters.

2. What role does data analytics and AI play in optimizing influencer campaigns for maximum impact ?

A huge one. I personally use AI tools to track engagement trends, audience behavior, and ad performance in real time. Data shows you what’s working and what’s just vanity. AI helps optimize the timing, placement, and creative elements so you’re not just shouting into the void-you’re speaking to the right people at the right time. It’s like having a digital sixth sense.

3. What are the best practices for selecting the right influencers to maximize campaign success ?

Relevance over reach, every time. The right influencer is someone whose audience trusts them, not just follows them. Look at engagement rates, comment quality, content consistency, and how aligned they are with your brand’s voice. And most importantly, ask: “Would this person actually use our product in real life?” If the answer is no, it’ll show.

4. What strategies can brands use to ensure long-term influencer partnerships instead of one-off campaigns ?

Build relationships, not just transactions. Treat influencers as creative partners, not ad slots. Involve them in the storytelling process, give them space to speak authentically, and focus on long-term value. Also, track their performance holistically-some influencers may not spike in numbers immediately, but they build loyalty over time. That’s gold for a brand. 

5. How can businesses use micro-influencers vs. macro-influencers to drive higher ROI ?

It’s not either-or-it’s about strategy. Micro-influencers drive hyper-targeted engagement, especially in niche markets. Macro-influencers bring scale and awareness. I recommend a hybrid approach: use micro-influencers for conversions and macro-influencers for brand storytelling. The key is coordination and consistency. When done right, it creates a powerful ripple effect.

6. What are the biggest challenges in influencer marketing today, and how can brands overcome them ?

Authenticity fatigue and inflated costs. Audiences are smarter now - they can spot forced content from miles away. Also, some brands overpay for reach without real results. The solution? Vet influencers properly, focus on genuine alignment, and use performance data to guide decisions. Influencer marketing isn’t dead - it just needs to be smarter, not louder.

1. How does your organization leverage data analytics to enhance marketing effectiveness and ROI?

At mr.Booster, data analytics is at the core of everything we do in marketing. From the early stages of any campaign, we focus on how we will measure success, which data sources will be available, and whether the expected results align with client expectations. Whether it’s performance marketing, brand awareness, or retargeting, we tailor our analytics and KPIs to match the specific goals of each campaign.

Modern tools enable us to track campaigns from the moment a user first views an ad, capturing data with precision. For example, in February, our team analyzed over 1.3 billion impressions, assessing user interaction at each second after they saw the ad. This level of detail helps us pinpoint where, when, and how users engage with the ad and what actions they take.

With these insights, we can immediately shut down non-performing traffic sources, optimizing ad spend and ensuring our clients receive value. After initial tests, we continuously refine our KPIs, always striving for better results. As we move forward, we focus on improving ROI beyond the initial engagement by guiding users through the entire funnel. For example, in iGaming, we focus on nurturing users from their first deposit through to multiple deposits, optimizing retention and engagement.

"Data opens doors where they are usually closed." – mr.Booster.

For instance, in the CIS market, we spent €62,000 to acquire users who hadn’t made their first deposit. The post-click cost for a deposit was less than €3, while the post-view cost was only €0.40.

2. What role does real-time data play in assessing and optimizing the performance of display advertisements?

Real-time data plays a critical role in the optimization of display advertisements. In media campaigns, where CAC (customer acquisition cost) can be high, relying on real-time data is a must. Without effective analysis, campaigns can result in a high cost per user, and users may churn shortly after being acquired, turning a campaign into a costly failure.

We divide our analysis into post-view and post-click types, each with its own set of KPIs. With post-view data, we look at attribution windows as small as one minute, enabling us to assess campaign performance even without a solid post-click baseline. By analyzing these early indicators, we can make quick adjustments to reduce CAC and boost LTV (lifetime value).

In addition to improving KPIs, real-time data helps us spot issues with traffic or product alignment early, allowing us to address problems before they become significant. It’s essential for continuously improving ROI and driving campaign effectiveness.

3. What challenges have you encountered in implementing data-driven approaches, and how have you addressed them?

One of the main challenges in implementing data-driven approaches is dealing with large volumes of data and ensuring seamless access to the right data from the product side. Early on, clients may hesitate to share sensitive user data, but as we demonstrate the power of data and show tangible results through real-world cases, this trust builds over time.

We’ve also found that it’s not enough to simply collect data; accessing and processing the right data is crucial. To address this, our team’s expertise comes into play. We work closely with clients and product teams to identify and gain access to the necessary data. In cases where data flow is incomplete or fragmented, we proactively develop custom solutions to bridge the gaps.

4. What metrics are most indicative of success when evaluating new digital marketing tools and platforms?

When evaluating new digital marketing tools, the metrics we focus on depend on the type of campaign and the product. For performance-based campaigns, we prioritize metrics such as:

●     Ads volume, CTR (Click-through rate), CR (Conversion rate), and Reach

●     First-Time Deposits (FTD) post-view/post-click CAC for 1-24 hours

●     Deposit post-view/post-click CAC for 1-24 hours

●     FTD/Deposit sum

●     LTV, NGR (Net Revenue)

●     Reactivation rate

If we’re working with an active user base, the metrics shift depending on the campaign type. For example, when our clients take part in a tournament, we analyze engagement and participation metrics. In general, our approach involves deeper, product-driven metrics that allow us to align performance with business goals.

5. What emerging technologies are you integrating into your digital marketing strategies to stay ahead of industry trends?

At mr.Booster, we use every available tool on the market to stay ahead. But, to be honest, our team’s talent is one of our greatest technological assets. If there’s something missing in our tech stack, we develop our own solutions.

One exciting technology we’re using is post-view analytics. We’re conducting tests across various social and native ad networks, where we place branded ads without direct product links, using promo codes instead. This method avoids moderation issues while still driving significant user acquisition. By analyzing such campaigns, we gain insights into how users engage with brands organically, often resulting in positive ROI. For example, in a test run in Kazakhstan, we spent just $400 and gained 39 FTDs (first-time deposits), generating over $1,200 in deposits at a CPA of $10 per FTD.

We also utilize AI to generate creative assets tailored to specific audience segments, ensuring better ad performance while reducing production costs.

Moreover, we're exploring the use of AR and VR for creating immersive ad experiences, particularly in industries like gaming where visual appeal and interactivity are key to engaging users.

By continuously adopting new technologies, we can offer our clients cutting-edge solutions that keep them ahead of industry trends and drive measurable results.

Leonid Pudov, CEO Speech at Sigma Dubai: https://www.youtube.com/watch?v=fJucQhU3VSI