1. What safeguards are in place to ensure that AI-generated insights maintain clinical accuracy, trust, and transparency for healthcare providers?

I don’t think the term “AI-generated insights’ is quite right, since the term “insight” implies a clear and deep understanding and perception that relies on human experience and discrimination. I would say that at DynaMed and Dyna AI, insight is provided by oversight… human oversight of content to ensure accuracy, readability, and engagement. Human oversight to ensure that AI-generated information is clinically relevant. Human oversight to make certain that it is the kind of information that clinicians want when caring for other human beings.

At Dyna AI, a clinical assessment team provides ongoing evaluation to assess the accuracy and quality of responses. Dyna AI responses additionally provide the opportunity for users to provide their feedback, much as Waze collects information from users to modify their content. Indeed, responses to more than 3,000 customer queries by our Dyna AI team to date have exceeded a 95% benchmark for quality.  

If queries are not adequately covered by our evidence-based content corpus or have not undergone a full clinical quality evaluation, Dyna AI will not answer the query or will provide information directing users to an alternate resource. References used to generate Dyna AI responses are always fully provided and available with one-click access directly to the source material, mitigating the risk of lack of contextual understanding.

2. How do you plan to balance speed and rigor in content development, especially in high-stakes fields like infectious disease, oncology, or cardiology? 

Speed and rigor in content development are both critical, and never more so than today. Information is of limited use unless it incorporates the most currently-available evidence, however at the same time trust is something that is non-negotiable given what’s at stake. At DynaMed and Dyna AI, speed is ensured by our proprietary systematic literature surveillance system that selects the best and most recent evidence for all medical specialties, including infectious diseases, oncology, and cardiology. Once selected, the evidence is critically and meticulously appraised and summarized by a team of clinically-active, academically-renowned expert healthcare professionals, and then entered into our content which is updated on a daily basis, ensuring both speed and trustworthiness. With editors who are intimately involved in national and international professional societies, who create and revise core clinical guidelines, and who lead clinical and bench research in their healthcare fields, we are able to ensure that clinicians are provided with trustworthy, accurate information on advances in diagnostic techniques, new drug and device approvals, clinical trial results, and evolving treatment guidelines.

I think it’s also important to note that for evidence-based information to be useful at the point of care, it must not only be current and accurate, but also concise, easily and quickly digestible, and free from conflicts of interest. DynaMed and Dyna AI ensure that the only vested interest writers and editors have is their interest in providing current, accurate, trustworthy information to clinicians at the point of care that is free of industry bias, even when unintentionally introduced. That is essential for trustworthiness.

3. You serve a diverse global audience. What steps are being taken to ensure cultural and regional relevance in clinical recommendations?     

Car manufacturers must ensure global usability by designing and adapting cars for specific regions. For example, they may need to switch the steering wheel if a car is built for a country that drives on the left side of the road. However, it is the driver who must ensure that the car is driven in such a way that it is relevant to existing laws in that country, province, state or region.

Much is the same with DynaMed and Dyna AI. We ensure global usability by incorporating recommendations from national and international clinical practice guidelines and evidence from clinical research studies performed throughout the world, making certain that content is inclusive of all conditions whether seen in the U.S. or in other countries. However, Dyna AI clearly notes that responses “should not be solely relied upon for medical practice. Interpretation and application are subject to the judgment of a healthcare professional.” To put it another way, it is the healthcare professional who – like the driver – must ensure that the information is applied in such a way to the care of the patient that it is relevant to existing cultural and regional issues. Indeed, I would go even further and note that it is critical for healthcare professionals to apply the information we provide to the care of the unique needs of the individual patient before them regardless of country or setting.  

4. How do you collaborate with medical societies, hospital systems, or academic institutions to co-develop trusted content?

DynaMed and Dyna AI work with a variety of partners to co-develop trusted content. One example of this is our relationship with the American College of Physicians (ACP). The ACP – which has 161,000 members (including me) – identifies experts from their membership who review our content and make suggestions for improvement. This ensures that our topics are accurate and clinically useful at the point of care. We also work with the ACP to have access to their guidelines as they are being readied for release so that we can have them incorporated into DynaMed as quickly as possible. We also have a relationship with the American Academy of Pediatrics (AAP). In order to provide the highest quality content for our users, we license content from the AAP to be included in DynaMed topics. Similarly, we work with the National Comprehensive Cancer Network (NCCN) to provide access to their chemotherapy regimens. We have excellent working relationships with academic institutions and hospital systems that allow us to partner with them on innovative work. An example of this is the collaboration we have done in having institutions be beta testers for Dyna AI. As Editor-in-Chief, I look forward to adding to and enhancing these relationships for the benefit of DynaMed and Dyna AI users and the patients they care for.

5. How will Roy Ziegelstein background in medical education at Johns Hopkins influence your approach to clinician engagement and continuous learning?   

I have dedicated my professional life to educating learners at the bedside, in the classroom and lecture hall, in journal articles, and in medical textbooks. I appreciate the sacred obligation to provide accurate healthcare information, however I also understand the importance of making the process of obtaining that information engaging and interesting. If information is rigorous, accurate, and free from conflicts of interest, but does not engage the intended audience, it won’t be used. One thing I intend to focus on at DynaMed and Dyna AI is ensuring that our content not only accurate, current, and trustworthy, but also engaging and even enjoyable to use.

More than 50 years ago now, a group of investigators conducted a fascinating study published in the Journal of Medical Education in which an actor calling himself Dr. Myron L. Fox delivered an animated and entertaining lecture on a topic he knew nothing about to a sophisticated audience of health care professionals, educators, and graduate students… who gave the talk overwhelmingly positive evaluations. I know that sounds unbelievable so you should look for the YouTube video of the Dr. Fox lecture online. You’ll be amazed.

The point here is not that educators should teach on subjects they know nothing about. Indeed, a subsequent study found that while the so-called “Dr. Fox effect” engages an audience, it does not translate into actual learning. But to me, it’s important to also note the opposite: accurate, evidence-based, high-quality information provided in a manner that is not engaging will similarly not translate into actual learning… whether at the bedside, in the classroom or lecture hall, or when delivering evidence-based clinical decision support online at the point of care.

6. What metrics or outcomes will define success for editorial and technological leadership? 

It is important to us that independent healthcare research agencies such as KLAS that evaluates the performance of healthcare technologies honored DynaMed as “Best in KLAS for Clinical Decision Support” in 2025 and in two of the three previous years. Of course, the continuous feedback from our customers is also critical to ensuring the success of DynaMed and Dyna AI and to making any needed editorial and technological changes to make our products the best in class for those who are on the front line providing care for patients.

But the bottom line is that I want DynaMed and Dyna AI to be #1 in the industry. That’s my goal, and if it weren’t my goal… and if I didn’t think it possible… and if I didn’t think it deserved to be… I wouldn’t have taken on this role.

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1. What strategies are in place to enhance remote collaboration among production teams, ensuring seamless editing and content management across multiple locations?

Arcitecta’s Mediaflux Real-Time solution is explicitly designed to empower remote collaboration in production. It allows editors to edit anywhere, meaning they are no longer tethered to event locations and can access live, growing media files from any site. This capability enables real-time collaborative editing across multiple locations, so that a video editor in one city can start cutting a highlight reel while another team member elsewhere continues capturing footage. Mediaflux facilitates seamless media management behind the scenes, so all collaborators see the latest content virtually instantly, with playback possible in real-time across sites​. In practice, teams can review and edit content as it’s being recorded or rendered, eliminating the lag that traditionally hampered remote work. By providing a unified data environment and high-speed file sharing, Mediaflux optimizes remote workflows and ensures that distributed production teams remain synchronized and productive​.

2. What measures are being taken to eliminate workflow bottlenecks, particularly in live sports and broadcast environments where speed is critical?

Live sports and broadcast productions are extremely time-sensitive, and Arcitecta addresses this by eliminating common workflow bottlenecks that slow down content delivery. Traditionally, editors had to pull footage from a single on-site location, causing delays in fast-paced environments​. Mediaflux Real-Time removes these chokepoints by enabling continuous access to footage even as it’s being recorded, effectively allowing editing to happen in parallel with capture​. The platform supports real-time editing and removes single-location-based workflow bottlenecks, so teams are not waiting for files to finish recording or copying before work can begin​. One key innovation is using one data stream to serve multiple sites: Mediaflux sends the live feed once and lets multiple editors at different locations tap in, eliminating the need to buy and configure dedicated streams or connections to each editing location​. This not only accelerates turnaround (remote editors can start cutting highlights almost instantly as the action unfolds​) but also reduces infrastructure complexity and cost. In essence, Arcitecta’s approach lets global production crews work simultaneously and in real time, drastically cutting post-production times and ensuring content is delivered to air or online as fast as possible​.

3. How are you ensuring data security and compliance in your production workflows, especially when dealing with live, growing video files?

Handling live and continuously growing video files presents security and compliance challenges, and Mediaflux incorporates robust practices to protect content. Built-in encryption and granular access controls safeguard sensitive media assets, preventing unauthorized access or data leaks even as files are being actively recorded and transferred​. By enforcing role-based permissions and secure authentication, Mediaflux ensures that only authorized personnel can access or modify footage, an important compliance measure for media organizations dealing with embargoed content or exclusive rights. Arcitecta explicitly acknowledges the need to mitigate security risks and compliance issues that arise with distributed file access​, and addresses this by protecting sensitive files with encryption and access controls even while optimizing storage and transfer efficiency​.In addition, the Mediaflux Livewire transfer module moves data at high speed securely, meaning large live video files are transmitted over networks with encryption in transit and without exposing content to eavesdropping​. These measures ensure that live production workflows remain not only fast but also safe and compliant with industry regulations and content protection policies.

4. How is your organization preparing for potential shifts in production demands that may further influence the balance between on-site and remote production workflows?

Arcitecta has strategically built Mediaflux to be location-agnostic, preparing organizations for shifts between on-premises and remote production demands. As the industry gravitates toward hybrid workflows (combining on-site studio work with remote contributors), Arcitecta ensures that the underlying data access is seamless regardless of where the work happens. In fact, it shouldn’t matter where these data workflows occur – the solution is to deliver data where it’s needed at the right time on a global distributed edge that remains simple and high-performance​. Mediaflux effectively creates a single global namespace for content, allowing team members in the studio and those working remotely to all see and interact with the same files in real time. This means whether production shifts more toward on-site operations or pivots back to remote editing, the workflow doesn’t need to be re-architected; Mediaflux will deliver consistent, near-instant access to media assets for all users. Arcitecta also offers features like edge caching (through its Mediaflux Edge component) and multi-site synchronization to maintain low-latency access in any geography​. By investing in these hybrid-cloud and multi-site capabilities, Arcitecta is future-proofing production workflows against location-based disruptions. Mediaflux Real-Time is  setting a new standard for speed, efficiency, and collaboration as hybrid and remote production environments continue to evolve​. In short, Arcitecta is actively enabling location-independent workflows so that organizations can fluidly adjust the on-site vs. remote balance without losing productivity or increasing complexity​.

5. What role do partnerships with technology providers play in your roadmap to scale targeted, measurable production capabilities?

Partnerships with major technology providers play a significant role in Arcitecta’s roadmap, allowing it to scale and extend Mediaflux’s capabilities in targeted ways. A prime example is Arcitecta’s collaboration with Dell Technologies. By combining Arcitecta’s Mediaflux Real-Time software with Dell’s high-performance storage (PowerScale NAS and ECS object storage), the company delivers a robust, end-to-end solution optimized for media workflows​. This partnership means that Mediaflux can be deployed on reliable, industry-grade hardware and take advantage of Dell’s infrastructure for better throughput, storage scalability, and data durability. The value of such a collaboration is highlighted in a Dell data sheet, which notes that Arcitecta’s pioneering metadata and data orchestration tools, coupled with Dell’s powerful, industry-trusted infrastructure, enable a global distributed edge that stays simple and performant for complex workflows​. In practical terms, these alliances help Arcitecta scale targeted production capabilities – for instance, speeding up multi-site content delivery by tightly integrating with networked storage systems, or improving real-time editing performance via optimized hardware-software coordination. Arcitecta showcases these joint solutions at industry events (e.g. demonstrating Mediaflux Real-Time with Dell at NAB 2025) to emphasize measurable improvements like faster content turnaround and lower latency across distances​. Beyond Dell, Arcitecta’s platform is designed to be vendor-agnostic and works with virtually all data storage and infrastructure solutions and protocols, making it flexible for integration with other technology providers as well. This openness enables partnerships with cloud providers, archival systems, and other specialists – all contributing to a richer ecosystem. By collaborating with tech partners, Arcitecta can focus on its software strengths (metadata management, data orchestration, etc.) while relying on partners for complementary strengths, thus scaling up the overall solution. The result is a more powerful, versatile Mediaflux offering that delivers quantifiable benefits (e.g. reduced transfer times, higher throughput, greater storage efficiency) to production teams​.

6. What long-term strategies are in place to ensure sustained growth in a market where real-time content access and hybrid production capabilities are important?

To ensure sustained growth and stay ahead of evolving production needs, Arcitecta is pursuing long-term strategies centered on real-time content access and enhanced hybrid production capabilities. Fundamentally, Arcitecta positions Mediaflux as powering the future of live production​. This vision means continually innovating so that media teams can work with content immediately as it’s created. For example, the ability to support continuous file expansion (handling files that are still growing) and to let editors start working even while files are still being created is a forward-looking feature that gives Arcitecta an edge in live production workflows​. As content demands increase (more feeds, higher resolutions, more remote contributors), Arcitecta’s roadmap focuses on scalability and performance at extreme levels. The Mediaflux platform is built on a high-performance metadata database and a unified data fabric that can scale to billions of files and petabytes of data, ensuring that as clients’ libraries and workload sizes grow, the system can handle it without degradation​. Arcitecta also integrates AI-driven indexing and automation into Mediaflux (for instance, using AI to index metadata for fast search and to trigger workflow automation) to help organizations manage the deluge of content efficiently​. Emphasizing a hybrid cloud approach is another pillar of the long-term strategy: Mediaflux seamlessly spans on-premises and cloud environments (and even tape archives via partners), which gives organizations flexibility to adapt their storage and compute mix over time without changing their workflow tooling​. In addition, Arcitecta is fostering an ecosystem of interoperability and open APIs so that Mediaflux can serve as a central hub in any production pipeline, protecting customers’ investments as technology evolves. By focusing on these areas – real-time access, global collaboration, intelligent data management, and partnership-driven integration – Arcitecta aims to future-proof media workflows. The company’s recent recognition (such as industry awards at NAB 2025) and positive early adopter feedback calling the Real-Time solution a game-changer indicate that Arcitecta’s strategic direction is positioned for sustained momentum. Moving forward, Arcitecta is committed to continuously accelerating media workflows and enabling true location-independent, real-time production to meet the growing demand for instant, anywhere content creation​.

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1. How do leadership transitions impact corporate culture and long-term business vision?

Leadership transitions are pivotal moments that can either reinforce or redefine a company’s culture and strategic direction. The right leadership shift aligns teams with a clear vision, accelerates decision-making, and fosters innovation. When handled effectively, transitions drive renewed energy, stronger execution, and deeper market alignment, helping businesses remain agile and competitive in the long term. Good leaders prepare their company for what is hidden around the next corner and embrace it with enthusiasm that is contagious, setting the tone for everyone to follow. 

2. How can leadership changes create new opportunities for partnership ecosystems and customer engagement?

New leadership brings fresh perspectives, refined strategies, and expanded networks—all of which can open up new pathways to create GTM strategy and deepen relationships. Often it also means a willingness to challenge the status quo and innovate in a new/different fashion. A willingness to question everything brings opportunity to realign priorities, introduce new business models, and leverage emerging market trends. And when you pair this with truly listening to customers, it helps build stronger collaborations and more impactful results and outcomes for customers. 

3. How can organizations future-proof their partner ecosystems through innovative technology solutions?

This is such an interesting question, especially with how quickly things have been changing in the market. Whatever assumptions people thought partner models would be, I hope has shifted in the last 12 months. The resilient partner model is built around aligned partner and GTM strategy. Companies need to look beyond a “portal” —way beyond, really. Driving multi-party collaboration in real-time is an example. Sure, you can wait for a partner to request a quote, respond, go back and forth, and then create an offer. The future-proof solution for business allows for a secure model of collaboration in real-time. It is also driven by SecureAI that ensures boundaries of data in partner ecosystems while orchestrating the business enablement. Working seamlessly with distribution and transitioning to hyperscalers with offers that are agile and ready in minutes, not days. Real solutions integrate, automate processes, enhance visibility, and drive partner performance. Investing in integrated PRM platforms, predictive analytics, and seamless automation allows partners to stay competitive while continuously adapting to market shifts. The key is guaranteeing partners have the tools, insights, and support at their desktop to drive sustained revenue growth. 

For example, a partnership between Impartner, Microsoft, Partner1, and Vodafone used AI to improve autonomy, cutting time to market by 87% and boosting throughput by 30%. This collaboration exemplifies how AI and ecosystem-based platforms can enhance operational agility and quicken the innovation cycle, facilitating faster time-to-market for businesses.

4. What challenges do businesses face when integrating new technologies into existing partner networks?

The biggest challenges lie in enablement, alignment, adoption, and scalability. Training internal resources is hard enough, let alone external resources that represent various solutions. No matter the approach it has to provide value to them. Many partner networks operate with legacy systems and fragmented data, making seamless integration a complex process. Asking partners to jump between various systems and repeat work is archaic and frustrating. Resistance to change, lack of training, and inconsistent partner engagement can further slow adoption. Bringing to light things the partner did not know or see adds value. Demonstrating additional revenue opportunities and showing what they’re missing in the sales process bolsters trust, increases revenue and drives growth for everyone. Many companies never achieve this level of relationship due to lack of commitment, integration or willingness to invest properly in partnership models. A bit surprising given the leading, most successful companies across the globe thrive on partnership models.  

5. How do you differentiate yourself in the evolving partner relationship management (PRM) space?

True differentiation comes from getting into the details and depth of process integration. We often hear about where other systems and platforms that claim to be a “PRM” fall short. Partnerships are not just a few metrics and KPI’s. They are a series of events that are tightly coordinated to deliver measurable value. It’s not just about managing partners—it’s about optimizing their success. The PRM space is evolving, and leaders stand out by offering AI-powered opportunity, automation, and a seamless partner experience that directly drives revenue. Success in PRM means removing friction, driving engagement, and continuously innovating to stay ahead of customer expectations. 

6. How will the leadership shifts enhance the company’s technology roadmap?

Through active listening and being in front of leading companies, we are reshaping the technology vision of the industry. The public will be astounded to see what we enable in a new era of partner collaboration. We have a very clear understanding of what we are and are not, and our focus is sharper than ever. We’re focusing on working with those ready to lead and grow in complex, hyperscaler, and multi-partner environments. Companies in fintech, manufacturing, and technology are investing in leadership—or struggling to keep up. You can tell the difference by considering the distribution strategy and number of partners collaborating on opportunities. We aim to work with those who understand the value of experience-driven sales, not those who just throw portals on the web and expect businesses to come to them. Some CRM platforms try to be everything to everyone, but the reality is that the world doesn't work that way. It's important to have the right tools for the job and leverage analytics to understand what changes are needed. With revenue coming from various transaction models, it's essential to have a system in place that allows for effective evaluation and collaboration. At Impartner, we’re redefining partner ecosystems by driving innovation, automation, and seamless collaboration to help companies lead, not just adapt.