Immersive Technology by Diversified Transforms Live Performance Venues

1. How are you differentiating your offering to disrupt legacy approaches in venue technology deployment and integration?

Diversified has experience and expertise in so many areas, including Faith, Sports, Corporate and Media. But, until now, we never had a single focus on Performance Spaces. The technology and delivery aspects of Performance Spaces are very similar to Faith and Sports, and thus will leverage our rich history as we move into this new market. Diversified has a long history as an integrator, and integration is our primary focus, while integration is just a part of what other companies in the market do.

2. What key technology innovations are you prioritizing to meet the expectations of digital-native audiences and content platforms like YouTube and Netflix?
 
Everything is moving to immersive. We’ve seen the success of the Sphere and now Cosm and believe the future is venues where the show is around the audience -- with the audience in the middle of the experience and not just watching a show on a stage.  

 

3. How are you planning to leverage immersive audio, cinematic video delivery, and extended reality (XR) to redefine the audience experience in live performance environments? 

Customers expect next-level experiences for every dollar spent on entertainment. Gone are the days of just going to watch a show. The entire experience from the lobby to the food and beverage services to the show itself needs to be unique -- something you can’t experience at home, even in a great home theatre environment. 

4. How are you structuring leadership and technical teams to maximize creative and operational impact in this new vertical?
 
Diversified is building a team to focus on this new vertical. I’m the director of live performance venues, but we plan on growing the business and adding team members along the way. The executive leadership team is fully invested in this new vertical and 100% backing the growth.  

5. How do you plan to use your success in sports, faith, and media into bespoke solutions for theaters, live music venues, and performing arts centers?
 
Diversified’s expansion of its specialty offerings for live performance venues will be a tool to educate our clients and partners. We’ve completed massive projects in other areas, and there’s no reason why we can’t do the same for live performance venues. 

6. What methodologies are you implementing to ensure audience-first design principles guide all stages of venue transformation, from concept through execution?

We’re focused on experience. The entire experience needs to be next level as venues compete for client spend and discretionary income. Along with our manufacturer partners, Diversified uses the latest technology to bring better experiences to venues.