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Devon Bradley Roof on Scaling with Intention: Inside Epic Blue’s People-First Marketing Approach
1) What strategic decisions or growth models have proven most effective in scaling the agency while preserving service quality?
One of the best decisions I made was shifting from a project-based model to a retainer-based structure. It allows us to build stronger relationships, stay proactive instead of reactive, and avoid the hamster wheel of chasing one-off projects.
We scale by adding the right clients, not just more of them. I’ve also been intentional about scaling slowly and hiring thoughtfully. I only bring on team members who align with our values and can flex between strategy and execution. This helps ensure that quality doesn’t slip.
2) What systems or frameworks have you implemented to ensure that client strategies are both personalized and scalable across your portfolio?
Every client is different and they should be treated that way. We start by understanding the client’s goals, and then we build strategies that feel authentic and actionable for their brand.
To keep things scalable, we’ve developed internal systems that help us manage multiple clients, deadlines, and deliverables. The goal is a personalized approach that still runs like a well-oiled machine. Our entire team has access to shared planning tools and processes that keep things moving smoothly behind the scenes, so our clients experience consistency no matter how many projects are happening at once.
3) As you position the agency as a strategic partner rather than a service vendor, how do you educate and onboard clients to fully leverage your consultative capabilities?
We’re very intentional during onboarding. From the first meeting, we position ourselves not as a “vendor” but as a member of the client’s team. I walk them through our approach, share how strategic communications can shift their trajectory, and provide a roadmap for how we’ll work together to meet broader business goals—not just marketing goals.
Many clients come to us thinking they need “a few social media posts” or “a new website,” but they quickly realize we’re here to guide their overall brand positioning, messaging, and audience engagement strategy.
4) How do you maintain a competitive edge in a crowded agency landscape where many firms offer similar services?
We bring deep expertise, yes—but also a genuine, relationship-first approach. Clients don’t just get a service; they get a partner that’s in their corner…one who’s fully invested in their success.
We also have the advantage of being small but mighty: we’re nimble, highly responsive, and able to pivot quickly. We don’t chase every trend, but we do stay flexible, smart, and responsive. That combo keeps us sharp and keeps our clients winning.
5) How do you approach cross-functional collaboration among designers, developers, and strategists to optimize outcomes for clients?
Collaboration is a huge part of our process, and it all boils down to communication. Before we jump into the work, we get everyone aligned on the vision, the strategy, and the goal. We work as a team, not as a series of handoffs, and that makes all the difference in the final product.
6) How do you ensure that creative vision and technical execution remain aligned throughout the project lifecycle?
When each team member understands not just what we’re building, but why it matters, the execution stays true to the vision. So, before any project begins, we establish a clear creative direction rooted in strategy, and we align it with technical requirements upfront. From there, we have regular reviews and checkpoints to ensure continued alignment. Having clear communication helps us catch any disconnects early and maintain a high standard from start to finish.
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