marketing
Why Authenticity Should Be Your Roman Empire in Influencer Partnerships
Back in 2016, protein shake brand Bootea tapped media personality Scott Disick to post an Instagram ad promoting its product. But what was supposed to be a simple ad turned into a marketing fail. Disick posted a picture of himself and the product with the caption: "Here you go, at 4pm est, write the below. Caption: Keeping up with the summer workout routine with my morning @booteauk protein...
marketing 3 Apr 2024
Experts Reveal 2024's Influencer Marketing Trends: Strategic Evolution and Key Insights
Influencer marketing is one of the fastest changing industries as it’s also one of the most modern-shaped ones. And also – one of those that are constantly growing. In 2023, the industry reached $21.1 billion, up from $16.4 billion in 2022. It is anticipated to see further expansion in 2024, and brands know this to be true: more and more of them allocate a standalone budget for influencer...
marketing 29 Feb 2024
Balancing Act: Personalization and Privacy in 2024
“As we move into 2024, the challenge of adhering to consumer privacy regulation is increasingly complex. In the US, more state-level consumer privacy laws will be enacted; in 2023 alone, seven states passed new privacy laws, bringing the full number to 13. California has made it very clear they are serious about enforcement of CCPA, which begins in March and allows consumers affected by privacy...
marketing 6 Feb 2024
The Four Inventive Tactics to Supercharge Your Creative
According to Google's benchmark, the average click-through rate for mobile media advertisements is only 0.6%. Why is that important? It's more complex than ever for marketers to engage a viewer and keep their attention throughout the purchase journey, from that initial impression through purchasing a product. However, immersive and personalized creatives have proven more effective in driving...
content marketing 14 Dec 2023
A Marketer’s Guide to Staying Ahead This Holiday Season
Tap Omnichannel Strategy, Value, Top Categories & Measurement to Drive Success After three abnormal holiday seasons where consumers navigated the return to normal and drastic economic pressures, retailers face the busiest in-store holiday shopping season since 2019—and it’s already begun. The Holiday Creep arrived even earlier this year, as retailers like Target, Walmart, Amazon, and Best Buy...
marketing 20 Nov 2023
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