marketing
Flipping the Script: Marketers Championing AI
Flipping the Script: Marketers Championing AIÁlex Góngora, CMO at Freepik AI has certainly disrupted the rhythmic nature of all sectors and many businesses are looking to learn how to capitalize on the technology. Marketers, on the other hand, are looking at AI as a challenger. In fact, 64% report feeling apprehensive and fear losing their jobs to AI. However, this apprehension may be misplaced...
marketing 8 Aug 2024
Should we be worried about AI homogenisation?
If 2023 will be remembered as the year we all discovered ChatGPT, 2024 will undoubtedly be known as the year AI technology went mainstream. ChatGPT grew from having no users to over 100 million active monthly users in just two months after its launch and according to OpenAI, more than 90% of Fortune 500 companies are now building on its products. Despite the near-infinite use cases, marketers are...
marketing 6 Aug 2024
AI Brand Awareness - the new metric in town
"Hi Samantha, I need new shoes for my trail race next month, can you get some delivered?" This could have been a question from Joaquin Phoenix to his AI Assistant, or lover, personified by Scarlett Johansson's voice in the Hollywood blockbuster H.E.R. It's also a request consumers will likely be able to make in the near future to the trove of AI tools being built on top of Large Language Models...
marketing 6 Aug 2024
Building Blocks of Loyalty-as-a-Service
Elevating Customer Experience through Personalization Loyalty programs have long been core components of customer retention strategies for brands across multiple industries—from travel and hospitality to retail and financial services. While these loyalty programs have traditionally helped increase customer engagement, the digital transformation era has changed the game. Brands that continue...
marketing 5 Aug 2024
IT is the Unlikely Hero of MarTech
If any department reported that they were only able to access a third of a new investment, it would be considered a failure, right? That situation is a reality in MarTech. According to Gartner, MarTech teams reported being able to successfully access just 33% of their total stack capability last year, a 25% drop from 2020. As proven ROI becomes increasingly important for all business investments...
marketing 11 Jul 2024
Wanamaker was an optimist & so am I
John Wanamaker was a retail marketing innovator. In 1875, Wanamaker refurbished the Pennsylvania Railroad freight station to create the first department store in Philadelphia, pioneering many approaches to retail store layout and marketing that today we take for granted. source: Wanamaker's in 1876 (WikiCommons...
marketing 26 Jun 2024
Influencers vs. Creators: Who Fits Your Brand?
Influencer marketing has become an essential channel for modern brands: 76% of users have made a purchase after they saw a product on social media. The roles of influencers and content creators in today’s digital marketing often overlap, however, there is a difference between their roles and purposes. While both influencers and content creators produce engaging content, their core missions and...
marketing 22 May 2024
Looking into the Marketing Crystal Ball – What to Expect in H2 and Beyond
The past couple of years have been volatile, to say the least, for the marketing industry. Macroeconomic headwinds and geopolitical tensions triggered huge shifts in budgets and focus, and a little-known AI chatbot swept onto the scene to change the face of the marketing sector – nay, most sectors – overnight. But our industry is resilient, and as we head towards the second half of 2024...
marketing 7 May 2024
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