business

BrightTALK by TechTarget - “The Great International ABM Debate”.

Account-Based Marketing (ABM) is a highly targeted and strategic approach to B2B marketing that tailor’s outreach and engagement efforts to specific, high-value accounts. It has been the talk of the town for quite some time as to whether it is still alive and kicking. B2B Marketing discussed the concept in their latest session, “The Great International ABM Debate.” The speakers, Joel Harrison and...