ContentTECH Summit - How to Build a Powerful Video Marketing Creation Process Using AI | Martech Edge | Best News on Marketing and Technology
ContentTECH Summit - How to Build a Powerful Video Marketing Creation Process Using AI

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ContentTECH Summit - How to Build a Powerful Video Marketing Creation Process Using AI

ContentTECH Summit - How to Build a Powerful Video Marketing Creation Process Using AI

MTE

Published on : Jun 23, 2023

"In the age of AI, content creation is a harmonious dance between human creativity DNA machine intelligence, where the possibilities are boundless, and the impact is transformative” - Danielle Dafni, Founder & CEO of Peech

The content creation market is expected to be valued at US $13.4 billion in 2022 and is likely to reach US $47.2 billion by 2032.

The video marketing space is continuously evolving and exploring new avenues. Over $100B is invested in the video each month to create the best content in the digital world. More digital content leads to increased digital space, which helps generate quality leads.

However, creating video content comes with its challenges:

  • Most companies need help producing content regularly and creating quality content.
  • Companies find producing content in suitable formats and maintaining ambitious publishing schedules tough.
  • Choosing the proper channels for posting and maintaining long-term sustainability is also tricky.

With the advent of artificial intelligence (AI), it has become easy to streamline the creation process with less workforce, skills, and time. Here are the key takeaways:

  • AI helps generate ideas, optimizes content quality, and increases content variety. 
  • AI provides support in personalizing content and assists in maintaining digital channels of content.

 

SPEAKERS 

Danielle Dafni, Founder and CEO, Peech 

Robert Rose, Chief Strategy Advisor, The Content Advisory