Digital leaders can listen to and communicate with customers through the digital channels where their customers choose to engage

Alchemer – a global leader in experience management and enterprise feedback technology – announces Alchemer Digital. Alchemer Digital includes Alchemer Mobile and Alchemer Web in a single platform, enabling digital leaders to leverage omni-channel engagement to drive higher value customer experiences.

Alchemer Digital allows organizations to engage with their customers across multiple digital channels, including SaaS applications, iOS and Android apps, and marketing websites. Alchemer Digital enables many customer interactions, including collecting feedback, sending messages and promotions, having direct conversations, and seamlessly measuring sentiment. Digital leaders can now connect with their customers through the digital channels they provide for them.

“Organizations are looking to engage their customers through feedback throughout the experiences and channels they create,” said Ryan Tamminga, SVP of Products and Services for Alchemer. “More and more, customers are engaging companies through digital channels – the ability for those companies to hear from and communicate to these customers through these channels needs to be an integral part of their feedback and experience strategy.”

Unlike most digital feedback products, Alchemer Digital was purpose built to engage directly with mobile and web customers. Organizations can leverage the platform to drive higher engagement and conversions from websites, increase mobile and web application usage, identify the new features that will attract and retain users, and more broadly understand how customers experience their brands and products.

Alchemer Digital is part of Alchemer’s suite of feedback products that help organizations connect and engage with customers across all their channels.

FMG's new premium website offering enables financial advisors to get a unique and beautiful website reflecting their specific brand personality and objectives.

FMG, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, announced an upgraded premium website design service enabling deeper personalization and flexibility for financial advisors. The revamped premium offering provides advisors with a tailored website design process, extensive design options, and dedicated support from FMG's website team.

"We know every advisor's brand is unique, so their website should be too," said Susan Theder, Chief Marketing Officer at FMG. "Our enhanced premium website design service gives advisors an unparalleled level of design expertise so we can collaborate to build a stunning website aligned with their business goals and brand style."

Key benefits of FMG's premium website design service include:

• A completely bespoke website design reflecting the advisor's specific brand
• Three tailored website design concepts to choose from
• Hands-on partnership with FMG's website design experts
• Flexibility to refine the design and layout
• Seamless compliance review and launch support

The premium website design process guides an advisor through a three-phase process, including discovery and alignment, design collaboration, development, and launch:

Phase 1 - Discovery and Alignment: FMG learns about the advisor's brand objectives through an in-depth brand questionnaire and assessment from which designers create three tailored design concepts.

Phase 2 - Development: FMG and the advisor collaborate to select the design elements best suited to the advisor's goals, personality, and brand. Copywriters are brought in to bring the brand message to life. Once completed, FMG submits the website for compliance review.

Phase 3 - Launch: FMG trains the advisor on the ongoing management of their new website, launches it, and provides ongoing support.

"Websites are perhaps a financial advisor's most critical marketing tactic, acting as a firm's digital first impression. Our premium service is the perfect solution for advisors looking for a beautiful, on-of-a-kind website showcasing their unique identity, " Theder said. "We handle everything from creative concept to launch, making it easy for advisors to get a website that perfectly brings their brand to life."

"I take immense pride in ensuring each website we create is infused with the latest design best practices and functionality to fully support our advisors' branding and business objectives," said Brad Davis, Head of Website Design at FMG. "Thanks to the high-level of collaboration in our premium website design process, we're able to incorporate cutting-edge features and customization that truly brings out the unique essence of our advisors' brands online."

This enhanced offering highlights FMG's continued mission to deliver industry leader marketing solutions to advisors that keeps them ahead of their competition.

Improving campaign effectiveness with a customized measurement solution for advertisers

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today announced expanded measurement coverage to advertisers utilizing Twitch inventory and Amazon custom audiences in Amazon DSP with a server-to-server (“S2S”) integration.

“Amazon Ads continues to break new ground in driving real business outcomes for advertisers while ensuring campaign measurement can be independently verified,” said Steven Woolway, EVP, Business Development, DoubleVerify. “We’re thrilled to build on our successful integration with Amazon DSP and expand our measurement coverage – enabling advertisers to seamlessly activate DV third-party measurement solutions across Twitch inventory and Amazon custom audiences.”

DV is the first third-party measurement provider to offer Amazon DSP advertisers comprehensive media quality and performance solutions to measure and optimize ads served to Amazon custom audiences, with a S2S integration. Amazon custom audiences are custom built segments that can help brands reach and re-engage with shoppers directly via Amazon DSP. DV’s solutions available to Amazon DSP advertisers include viewability, brand suitability, fraud and invalid traffic (“IVT”), in-geo, and DV Authentic Attention^Ⓡ.

Additionally, advertisers can seamlessly launch DV’s viewability, fraud/IVT, and in-geo measurement solutions across inventory available on Twitch, an interactive live streaming service for content spanning gaming, entertainment, sports, music, and more - via the Twitch Ad Server and/or Amazon DSP.

Detailed campaign metrics and insights can be accessed by advertisers across Twitch inventory and Amazon custom audiences using DV Pinnacle^Ⓡ – DV’s industry-leading, unified service and analytics platform that allows access to quality and performance insights across devices and buying solutions.

Over the years, DV has powered several programmatic offerings via Amazon DSP, including Authentic Brand Suitability, Custom Contextual, and DV's CTV Activation Certification. With this recent integration, advertisers can now leverage DV’s independent measurement solutions across a wider variety of media buys.

Microsoft Azure Customers Worldwide Now Gain Access to AU10TIX to Take Advantage of the Scalability, Reliability and Agility of Azure to Drive Application Development and Shape Business Strategies

AU10TIX, a global technology leader in identity verification and management, today announced the availability of its ID Document & Biometric Verification platform and Reusable Digital ID solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure.

AU10TIX's fully automated, future-proof technology is used by some of the world's largest companies, including Thomson Reuters, Uber, Santander, Airbnb, PayPal and Google.

AU10TIX's end-to-end ID Document and Biometric Verification platform applies forensic, biometric, and AI technologies to detect sophisticated fraud and enable secure connections between businesses and their customers. The company's Reusable Digital ID solution creates digital credentials that are verifiable, tamper-proof, and easily shared across platforms, ensuring seamless user experiences while prioritizing data protection. Both solutions enable businesses to streamline ID verification, reduce onboarding costs, automate workflows, and enhance sensitive data security.

"AU10TIX has one of the longest and most successful track records of any company in the IDV space, and we are very proud of the strong relationship we have built with Microsoft over the years," said Dan Yerushalmi, CEO of AU10TIX. "As a Top-Tier Microsoft partner, we can provide even greater value to customers."

"Microsoft Azure Marketplace lets customers worldwide discover, try, and deploy software solutions that are certified and optimized to run on Azure," said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. "Azure Marketplace helps solutions like AU10TIX reach more customers and markets."

With a joint global go-to-market co-selling strategy, the Microsoft co-sell program enables AU10TIX to work together with Microsoft's sales organization to accelerate sales of AU10TIX's industry-leading IDV solutions on Azure.

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

In-Venue Entertainment Provider Adds mitúTV and Loop® Estrellas Channels to its Entertainment Offerings

Loop Media, Inc. ("Loop®”), a leading multi-channel streaming platform that provides curated music video, sports, news, entertainment channels and digital signage for businesses, announced today it has added mitúTV and Loop® Estrellas to its Latino-focused channels on the Company’s Loop® TV platform.

Loop Media has seen a growing demand for premium Latino-focused in-venue premium entertainment content for the Hispanic U.S. business community. In August, Loop Media added several Latino-themed premium content channels to its Loop® TV offering including Latin Hits, Latin Indie, Latin Kids, Latin Pop, Latin Super Channel, Latino Tropical, Live: Latin, Mood Boost Latin, Cinco de Mayo, and Mexican Restaurant.

Today, Loop Media is launching:

• mitúTV Channel – mit​​úTV is an English and Bilingual programming service featuring Latino-led programming including original content from mitú – the leading digital brand for US Latinos.
• Loop® Estrellas – This is a new Loop® TV channel featuring Latino-focused celebrity news, culture, lifestyle, recipes and much more.

“These additional premium content Latino channels increase our commitment to our venues and their customers many of which have been underserved in the North American business Latino focused entertainment streaming market,” said Justis Kao, Chief Content Officer at Loop Media. “Adding mitúTV and Loop® Estrellas to our channel line-up provides our venue owners and operators additional Latino-focused channels to enhance their customers’ in-venue experience.”

“We’re excited to partner with Loop to be where young Latino consumers love to go and provide them with entertaining, memorable moments through our authentic programming,” said Vanessa Vigil, Chief Brand Officer at NGLmitú.

Sonic Foundry, Inc., the trusted leader in video capture, management and streaming solutions, today announced that its Vidable^® brand, which uses AI-powered solutions to turn video libraries into dynamic knowledge bases, has launched its flagship product offering – a secure platform designed to accelerate the distribution of high-quality content and improve the usability and value of enterprise video libraries.

The exponential growth of enterprise video libraries, fueled by the widespread adoption of videoconferencing and the proliferation of user-friendly recording tools has presented both opportunities and challenges for organizations. While it's easier than ever to create and store video, extracting the full value of that content and ensuring that it functions efficiently as a knowledge resource can be a formidable task, leaving many organizations sitting on a great deal of latent value in their video libraries. This applies across the landscape of enterprise organizations, from healthcare and financial services to manufacturing and events. The Vidable platform incorporates three key AI-powered features – Assistant, Insights, and Transformations – each designed to address a different set of challenges associated with managing large enterprise video libraries.

Vidable Assistant empowers content owners and viewers with real-time support, search, and content generation capabilities through a conversational interface. Vidable Insights uses AI to analyze the speech, text, and other visual elements within a video to produce quickly digestible content metrics and other data assets via a customizable analytics dashboard. Vidable Transformations offer automated content enhancement capabilities to improve the production quality and accessibility of video. The entire platform was designed to support modern organizations’ data security and confidentiality needs by focusing Vidable AI on specific data sets (e.g., one organization’s video library). Vidable will not expose organizations’ data to external sources or training models and does not interact with open-source internet content.

Sonic Foundry’s Senior Vice President of Product, Jason Weaver, remarked, "We're thrilled to unveil the Vidable platform. With Assistant, Insights, and Transformations, we've harnessed a year of dedicated effort to craft AI solutions that address the unique challenges of today's enterprise video content. These features empower creators to produce high quality content while guaranteeing easy access to the information contained within that content for their peers, partners, and viewers."

Digital creative automation trailblazer ResponsiveAds teams up with AR specialist DeepAR to debut Face AR and Body AR Virtual Try On (VTO) templates in the ResponsiveAds' Creative Marketplace for the Q4 holiday season. Augmented Reality transforms apparel, beauty, fashion, and luxury marketing sectors, allowing customers to try-on products virtually and giving brands a fresh promotional edge, resulting in higher purchase rates and fewer returns.

ResponsiveAds boosts shopping ad engagement twentyfold through its Fully-Fluid™ technology, providing unparalleled speed and efficiency with its universal ad unit.

AR technology enhances the shopping experience, allowing customers to VTO products in a lifelike experience. DeepAR technology delivers unmatched realism for 3D AR models, loading performance, and 20% improved precision for facial, body tracking, and fitting.

The collaboration between ResponsiveAds and DeepAR enriches ad experiences, promising benefits for consumers, brands, and publishers CPMs for greater engagement and increased purchases.

Highlights of the AR Wearable Ad Solutions:

• Face AR Ads for beauty and fashion:
  • "Try-before-you-buy" for makeup, glasses, hats and more.
  • Dynamic shoppable carousels, selfie mode, and video-rich templates.
• Body AR Ads for wearables introduces:
  • Realistic VTO for shoes, watches, and accessories, ensuring 20% enhanced precision over other AR solutions.
  • Dynamic shoppable carousels, QR code integration for mobile engagement, and video

Both companies redefine online shopping, providing consumers and brands with elevated, interactive experiences for the upcoming holiday season.

Fyllo, the leading provider of contextual targeting solutions combined with progressive audience data, announced today that the company had been named an Inc. Power Partner for 2023. The Inc. Power Partner Awards honor B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes 389 firms in marketing and advertising, health and wellness, financial services, legal, logistics, and productivity, as well as other areas of business.

All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. These B2B partners support entrepreneurs across various facets of the business, including hiring, compliance, infrastructure development, cloud migration, fundraising, etc., allowing founders to focus on their core missions.

“Fyllo helps companies grow by driving advertising performance in an increasingly privacy-first environment, so we’re proud to be recognized as an Inc. Power Partner,” said Jeff Ragovin, president of Fyllo. “Advertisers that have historically relied on behavioral targeting need to find new ways of finding and engaging their customers, and every day Fyllo is showing more of them what’s possible with contextual advertising through our Semasio platform.”

Fyllo is the only solution that combines user targeting with contextual audience extension to deliver a truly future-proofed model for driving advertising performance in a privacy-compliant environment. Following the acquisition of unified targeting pioneer Semasio in April 2022, Fyllo has introduced new product offerings, including contextual audience extension that enables advertisers to discover previously untapped audiences and Hyertail^PMP that identifies consumers with shared interests and behaviors with the added efficiency of a private marketplace (PMP).

“Trusted B2B partners provide guidance and expertise that founders rely on at various steps of
their organization’s journey,” said Scott Omelianuk, editor-in-chief of Inc. Business Media. “Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life.”