The solution powers OOH audience-based planning and execution as part of omnichannel media mix

TransUnion announced a partnership between its marketing solutions business, TruAudience®, and AdQuick, a leading out-of-home (OOH) advertising platform. The partnership enhances AdQuick’s offerings by integrating with TruAudience’s consumer insights platform and curated audience taxonomy to enable advertisers to plan, execute and buy OOH as part of holistic, omnichannel campaigns.

TransUnion’s identity-based consumer insights and audiences will now give AdQuick customers access to:

• Audience-Based Planning: Utilizing the TruAudience consumer insights modules purpose-built for digital out of home planners, AdQuick’s advertisers can plan their OOH investments alongside all other channels, including Connected TV, Display and Video.
• Audience Data for Campaign Planning and Execution: AdQuick’s platform offers the ability for clients to access TruAudience’s taxonomy as well as additional third-party audiences from AdQuick’s third-party data marketplace.

“OOH has mass reach, is brand safe, and is highly viewable. But historically it’s been planned, executed, and measured separately from other channels, which has resulted in brands chronically underinvesting in OOH. Our partnership with TransUnion will showcase the important role that OOH plays in driving outcomes, and help shift more advertiser dollars to OOH tactics,” said Jason Kunkel-de Cesero, Vice President, Demand & Analytics Partnerships, AdQuick.

TruAudience, TransUnion’s marketing solutions business, transforms marketing and media effectiveness with an end-to-end solution suite integrating identity resolution and enrichment, consumer and media insights, data onboarding, omnichannel targeting, marketing mix modeling, and marketing attribution for brands, agencies, publishers, and technology providers.

“As the media ecosystem becomes increasingly fragmented, marketers must maximize their targeted audience reach with optimal frequency, and OOH is an underutilized channel in achieving those goals,” said Julie Clark, SVP, Media & Entertainment, at TransUnion. “We’re excited to provide the insights and audiences to help AdQuick clients utilize OOH to its fullest extent as a meaningful part of their omnichannel performance marketing plans.”

Vimeo’s end-to-end solution combines capabilities for managing the viewer experience, quickly creating high-quality videos, and distributing content at scale

Vimeo, the world’s most innovative video experience, today announced the launch of Vimeo Marketing, which provides marketers with a single, integrated toolset for video hosting, editing, and distribution – all to help them better engage audiences and grow their businesses through the power of video.

The new offering addresses the growing need for an end-to-end video marketing solution in an era dominated by video, estimated to represent roughly 80 percent of internet traffic today according to industry estimates. With Vimeo Marketing, marketers at organizations of all sizes now have access to a complete set of video marketing tools that can help them drive performance on nearly every channel.

“Video marketing has often been seen as a brand awareness play that was reserved for big brands with big budgets. At Vimeo, our vision is more inclusive – focused on helping more individuals and organizations unlock the potential of video,” said Ashraf Alkarmi, Vimeo’s chief product officer. “Vimeo Marketing is an important part of that vision. It provides a unified set of capabilities that can help marketers everywhere optimize engagement, increase conversions, and build brand loyalty. And it’s all based on our deep experience and innovation from serving more than 300 million users and more than 10 thousand enterprise companies – while serving as a home to more than 650 million ad-free videos.”

As an integrated offering, Vimeo Marketing delivers all the tools that marketers need to exercise complete control over the viewer experience, efficiently edit videos with precision, and easily distribute content to maximize reach. Key capabilities of the solution include:

Managing viewer experience
Unparalleled quality and control over hosting, giving marketers unfettered control over the look and feel of their videos including:

• Multiple audio tracks: Upload as many audio tracks to a single player as you want, and unlock descriptive audio, multi-language audio, and commentary tracks to unlock localization and reach a broader audience.
• Multi-language auto captioning: Go global with automated closed captions in seven languages (English, French, German, Japanese, Korean, Portuguese, and Spanish) to engage diverse audiences. No manual transcription required.
• New player customizations: Get even more control over the look and feel of your player with our expanded set of player customization controls. Add your brand logo, update your player colors, and toggle certain controls on or off, so you can give your viewers everything they need and nothing they don’t.

Creating and editing
Fast, simplified editing workflows for greater team collaboration—with drag-and-drop footage, text, and audio capabilities, as well as real-time previews and the potential to pair tools with Vimeo’s AI-powered creation suite. The features include:

• Timeline-based editor: Vimeo’s new editor offers the same level of control and flexibility of a professional-grade video editor, but with the added benefit of never having to leave the Vimeo platform.
• Add multiple media assets in a single frame: The new editor also has split-screen effects and allows you to include two (or more) videos or images on the screen at once.

Integrating at scale
More integrations to share videos anywhere and everywhere—allowing you to incorporate ad-free videos into any campaign and close the loop by tracking performance across every channel, from one centralized analytics dashboard, enabling integration with:

• Social video platforms such as YouTube, LinkedIn, X, and Meta: YouTube integration improvements, for example, enable you to publish directly, simulcast live events, and use ad creation templates designed specifically for YouTube.
• CRM platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, and others: Updated CRM integrations include added support for Salesforce Marketing Cloud and will soon update Vimeo’s Hubspot integration—to access your Vimeo videos directly from Hubspot and quickly add them to campaign assets.

Vimeo Marketing provides quality, control, and cross-team accessibility in one complete video offering to help marketers, content creators, and business owners engage their audiences, and increase conversions and brand loyalty.

Companies Worry it will be the like the Wild West when it Comes to Data Sharing for Generative AI

New research from Cloudera, the data company for trusted enterprise artificial intelligence (AI), has revealed that more than half of the organizations in the US (53%) currently use Generative AI technology and an additional 36% are in the early stages of exploring AI for potential implementation in the next year. But more than eight-in-ten decision makers for data strategy and management surveyed (84%) are concerned about sharing data with third parties for training or fine-tuning of Generative AI models, alluding to the perception of a still untamed, Wild West-like environment when it comes to data privacy, security, and compliance.  In addition, almost all respondents (95%) believe that full control of data during AI model training is key to trusting the AI outputs.

"Generative AI has taken center stage in boardroom discussions – Whilst analytical AI products have been worked on for decades, ChatGPT has accelerated Gen AI innovation and the road to human level performance has shortened across every industry," said Abhas, Chief Strategy Officer at Cloudera. "Yet there are concerns regarding trust, compliance, authorization, and intellectual property. Organizations are apprehensive about the potential exposure of training models using publicly available data and/or receiving erroneous responses from AI models that have NOT been trained with relevant enterprise context. Our survey results confirm our understanding that data moats are real and organizations who have been successful in creating trusted and secure data sources will have an advantage in producing higher fidelity outputs with Generative AI applications."

The survey polled 500 IT decision makers (ITDMs) and data scientists in the US regarding their organisation's status and plans for Generative AI. The results of the study "2023 Evolving Trends: Data, Analytics & AI" were published at the data conference Evolve New York on November 2.

Chatbots most relevant use case for Generative AI
Enhancement of customer communication with chatbots or other tools (55%), support for product development (44%), and concept development (44%) are cited as the main benefits generative AI offers organizations. Also named are support for data analysis (34%), software development (32%) or the automation of activities and processes (28%).

"The success of these initial use cases, such as chat Q&A, text summarization, and co-pilot productivity enhancements, relies on bringing the models to the data, at the point of its creation and origination, and not the data to the models! For example, a large financial institution is currently making 4 million decisions a day by processing all data through their trusted AI Lakehouse," said Abhas.

Former Stackline Executive to Spearhead Enterprise Sales Division for Independent Converged TV Advertising Platform

Innovid, an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, CTV, and digital, today announced the hire of Alex Rowe as Senior Vice President (SVP) of Enterprise Sales. Based in Seattle, Rowe will report to Tim Braz, Executive Vice President of Global Sales.

In this role, Rowe will be leading Innovid's enterprise sales efforts, working closely with brand and agency clients to advance their objectives in converged TV advertising through measurement and advanced creative technologies.

"At its core, advertising is based on trust, and one of the reasons that Innovid has been successful is because we put transparency at the forefront of everything we do," said Dave Helmreich, Chief Commercial Officer at Innovid. "Building trust is the cornerstone of Alex's professional career. His ability to foster meaningful, transparent customer relationships with data-backed strategies has been core to his decades-long success. His deep expertise in accelerating business growth while supporting clients navigating market challenges will be pivotal as we continue to expand our enterprise footprint."

With more than two decades of sales leadership experience, Rowe was previously Vice President of Sales at e-commerce platform Stackline, where he drove more than $50 million in revenue. He also served in management positions at Amazon and Procter & Gamble.

"With spending on connected TV projected to rise from $25.1 billion in 2023 to $40.9 billion by 2027, marketers need the measurement and creative infrastructure in place to reach connected TV's true potential as an advertising platform," said Rowe. "Innovid is in a prime position to support brands and agencies as 'TV' becomes increasingly digital, and I look forward to leveraging this momentum to scale our client roster."

Users can now use CAD files to automatically generate interactive 3D product presentations optimized for augmented reality in just seconds

Today JigSpace, a 3D presentation platform that empowers people to easily communicate big ideas in augmented reality, announced Spark, a new tool that uses generative AI to create 3D product presentations optimized for augmented reality (AR) at the click of a button.

Making a visual presentation that is compelling and impactful takes time and can be challenging, especially if explaining the value of an advanced, complex product with sophisticated features. On a mission to democratize AR, JigSpace's new product Spark allows anyone, from a consumer to a frontline employee to the CEO, to more easily communicate and share knowledge in 3D and AR. With JigSpace, businesses are free to demonstrate their physical products from anywhere and at any time, regardless of the level of complexity. And now with Spark, the time to value is even shorter – users can reach markets, close deals and support customers with more speed and flexibility than ever before.

"This new feature is going to supercharge how we communicate and engage with one another," said Zac Duff, co-founder and CEO of JigSpace. "Historically, humans have experienced the world in 3D, but we must explain so much of it in 2D. So when anyone and everyone can create an engaging 3D experience in seconds, imagine how much more immersive and meaningful our education, business presentations and training will be. Democratizing this form of communication is another step toward taking spatial computing mainstream."

With Spark, users can upload a product's CAD file along with the corresponding URL of the product's website, and Spark's generative AI capabilities automatically generate a 3D product presentation—called a Jig—that details every aspect of the object. Users can customize it, add insights and highlight features, all using natural language. Then, they can bring it to life with AR. Users can see the product at real-world scale, understand it in its context, and get to that "aha moment" quicker. Using a smartphone, tablet or PC, what used to take hours can now be done in seconds.

Utilizing the latest in AI technology, Spark extracts key information and context from both the CAD file and the website to generate a novel Jig. Spark's generative AI models were developed based on a selection of over 300 thousand Jigs designed by the JigSpace team, combined with their insights over the last seven years of spatial storytelling. This tool will speed up the process of making Jigs, mitigating the "blank-canvas problem" and lowering the barrier to entry for anyone who has a CAD file and wants to quickly create something valuable with it.

Hundreds of millions of CAD files are lying dormant in corporate computers or can be found free online for anyone to use. Spark can bring new life to these highly underutilized assets. With JigSpace, company representatives can create and carry an entire product catalog in their pocket, and share them with the same richness and intuitiveness with which people experience the world. Customers like the Alfa Romeo F1 Team Stake, Medtronic, Automata and many others have used JigSpace to shorten sales cycles, enhance engagement in marketing campaigns, eliminate trade show transport costs and more. JigSpace makes the hard-to-explain, hard-to-forget by simplifying complex processes using immersive AR presentations. Now with Spark and the power of generative AI, users will get to value faster than ever before.

Tool Offers End-To-End View of Platform-Executed Buyer Journeys, Enabling Improved Delivery of Modern Customer Experiences

Monetate, the leading personalization platform that helps build personal and meaningful digital connections between brands and their global customers, today announced general availability of its Journey Analytics tool.

Monetate clients test, personalize, and merchandise via Monetate Experiences. With Monetate Journey Analytics, users will now be able to view and evaluate the resulting journeys of those experiences, even across testing variants, out of the box. They'll gain a more holistic view of how customers are behaving, where a particular journey is taking them or not across an experience or variant, resulting in improved program learnings.

With competition growing and brand loyalty plummeting, businesses face mounting pressure to better understand their customers in order to meet individual preferences. “We have seen a rapid shift in demand for better experiences on consumer sites and understand the need to collect and analyze experience data in a unified view,” stated Eric Rosado, Chief Product Officer of Monetate. “With Journey Analytics, brands will gain a more comprehensive understanding of how browser and buyer segments are interacting throughout journeys as a result of the experiences launched through Monetate.”

With no additional configuration or setup needed, Journey Analytics will be available for every new Monetate-launched experience for quick results and evaluation. Early release users of Monetate Journey Analytics were able to rapidly close the data gap between workflow changes and improved site KPIs, a promise not fulfilled with other platforms. Additional benefits include:

• Better visualization and evaluation of key customer journeys across Monetate Experiences, including top-performing touch points
• Greater ability to uncover new personalization opportunities or friction points
• Increased customer segmentation and engagement opportunities
• Improved clarity into which journeys across testing variants were most impactful

With Journey Analytics, Monetate continues its evolution as more than an execution platform. As an added element found within Monetate Audience Analytics and Insights, Journey Analytics helps transform Monetate into a diagnosis tool, enabling users to identify which new tests and experiences they should prioritize for accelerated business impact.

Backed By Leading Investors Across the Creator Economy and Blockchain Sectors, Trips is Set to Expand Financial Opportunities for Creators

Trips, a first-of-its kind platform providing content creators the tools to achieve financial stability by safeguarding their IP and transforming their copyrights into valuable assets, launches today. The Company provides creators with the ability to establish their copyright's initial digital provenance on-chain, while enabling them to turn creative assets into financial assets. Trips has raised $2.5M in pre-seed funding led by Shima Capital, Animal Capital, Blackwood Ventures, Serafund and Calligraphy Digital along with Blizzard, the Avalanche Ecosystem Fund.

By marrying the immutability of blockchain with access to capital, Trips provides creators with the infrastructure they need to thrive in today's digital economy. This is the first step in a robust vision, one that includes accessing previously unavailable liquidity opportunities, while future-proofing creations against unauthorized, derivative uses where just compensation should, but often does not, flow to the original author. The Company is launching on the Avalanche Evergreen Subnet, leveraging the network’s customizability to address permissioning, privacy, and other requirements as a means to fulfilling this vision.

“Creators lack access to capital to monetize their assets, grow their businesses and reach financial stability. Trips presents a novel pathway for content creators to harness their copyrights into a tangible financial resource,” said Michael Finkelstein, CEO and Founder of Trips. “Our commitment lies in empowering creators to effectively navigate the digital world by building great products that promote their success and ensure the preservation of their creative ownership.”

As IP moves front and center on the world stage, providing every creator with the tools necessary for protection, authentication, tracking and monetization should be of paramount importance. The Trips product seamlessly allows creators to authenticate themselves, link their content platforms and stamp their copyright ownership on the blockchain, what the Company calls TCIs. From there, they can enable monetization opportunities, everything totally within their control and all within one easy-to-use interface. The Company currently supports YouTube, but has plans to add more platforms in the near future.

“In 5 years, it is estimated that one billion people will self-identify as creators, with the overall creator economy and social commerce markets projected to be $500 billion and $2.9 trillion, respectively.” said Marshall Sandman, Managing Partner at Animal Capital. “Now is the time to empower every creator to take control of their intellectual property through a transformative approach that acknowledges their rights, while simultaneously expanding their financial possibilities. Trips represents the crucial innovation needed at this intersection of technology, creativity and finance.”

The exclusive partnership between two market leaders forges path towards unparalleled innovation and customer acceleration

SnapLogic, the leader in generative integration, today announced it has entered a multifaceted partnership with Acolad, world leader in content and language solutions. Together, they will cooperatively develop and deliver new cutting-edge generative AI translation services from Acolad, powered by the pioneering generative integration solutions from SnapLogic.

Unveiled at SnapLogic’s annual Integreat event in London, the collaboration between two AI pioneers will go beyond a conventional business alliance to deliver new solutions that benefit both language and integration professionals with accelerated productivity, increase revenue streams and introduce new services to technical and non-technical users.

“We are proud to select SnapLogic as an integration partner, anchoring our mission to present clients with the forefront of connectivity, innovation and service excellence,” said Frédéric Queudret, Chief AI & Tech Officer of Acolad. “We recognize SnapLogic as a like-minded organization and SnapGPT and its generative AI capabilities as the state-of-the-art technology which our customers can truly benefit from.”

New Co-Developed Services

Acolad will create pre-built integration connectors for instant document translation, allowing any SnapLogic user to immediately add Acolad’s multi-level AI-powered translation service to new and existing integration pipelines without any coding knowledge.

This innovative solution will employ Acolad’s proprietary two-stage AI-process to provide unparalleled accuracy for both language translation and intent, in near real-time. This allows any enterprise to immediately leverage the global language translation services, eliminating any language barriers with customers, partners, and employees, at unparalleled scale.

Accelerated Translation and Integration Productivity

As part of the partnership, Acolad will leverage SnapLogic’s generative integration interface, SnapGPT, to automate integration processes to create new translation services more quickly, create new revenue streams and service packages, and increase customer satisfaction among Acolad’s growing customer base.

With SnapLogic, Acolad is empowering non-technical users to build, manage, and maintain new and existing integrations that are critical to their work. Not only will Acolad save time and resources by eliminating the need to manually code integrations which create IT bottlenecks, it is also empowering employees in sales, finance, and translation services to use normal language prompts to create secure and compliant business processes from SnapLogic’s SnapGPT interface.

Future Co-Innovation Commitment

SnapLogic and Acolad will also explore further co-development and go-to-market opportunities in the coming years as both companies are heavily invested in creating industry-first generative AI solutions.

“There is an incredible opportunity for both companies to build upon our respective deep investments in generative AI, and I’m thrilled with the promise of our partnership with Acolad to open a new world of possibility for our customers,” said Jeremiah Stone, CTO of SnapLogic.