Artlist, the creative technology company used by millions of digital creators and major brands worldwide, today released the Artlist Trend Report 2024, featuring industry insights from business leaders from Google, Amazon, Meta, and actionable data from more than 7,000 global content creators. It provides the most comprehensive look into how international brands should approach video content in 2024. The report explores how brands can push their boundaries, embrace new technology, and create a local connection in an increasingly global landscape.

The Artlist Trend Report 2024 is a first-of-its-kind, not-yet-trending report with upcoming predictions designed to inspire and empower brands to look toward the future and create without limits. The full report has several surprising predictions and data for any brand looking to stay ahead of the curb with impactful content.

The top predictions of the Artlist Trend Report 2024 include:

• Less technical work, more content. AI will continue to make the content creation process faster, cheaper, and more accessible. You'll often no longer have to invest time and resources into intensive editing and post-production. The survey reports that 52% of video creators already use AI in their creative process.
• Push the boundaries of your brand. Minimalist design is out. Instead, thanks to Generative AI, surrealist visuals will start trending. Brands that want to stand out in 2024 must use these tools to innovatively reimagine visuals, sound, video, and motion design. Creators will find new ways to use FPV drone tech, AR/VR, and immersive consumer experiences.
• Local talents, global reach. Technology and social media have made it easier for creators to monetize their content and get found online. For brands, this means greater opportunities to discover diverse and niche influencers with fiercely loyal audiences. Tapping into audience niches with voices they trust is a great way to authentically connect to new audiences and diversify your customer base.
• Hire creative fire. There's been an uptick in companies taking their creative in-house rather than outsourcing to agencies. New technologies have also lowered the barriers to entry in terms of technical skills. So, in 2024, brands must employ top-notch creative talent and prioritize strategic thinking to stand out.
• Personalization is paramount. In an era of content overload, personalization will be critical to cut through the noise. Brands should look to tailor and curate their content as much as possible, especially for Gen Z audiences. The era of passive and generic content is fading, and consumers expect to be able to actively engage.

Today, brands are operating in a rapidly advancing technological landscape. Shrinking attention spans and an explosion of digital content have led to a greater need for compelling, sharable visuals. There are significant business opportunities for brands that project a distinct voice with unique creative approaches. Ira Belsky, Co-Founder and Co-CEO of Artlist explains, "Today, a brand's vision, and the business strategy that it influences, all need to be conveyed to consumers through a single voice that spans diverse forms of media, and remains authentic, no matter what."

There are so many changes happening before our eyes that it's more important than ever for brands to be clear on who they are and the essence of what they want to convey about themselves.

Itzik Elbaz, Co-Founder and Co-CEO of Artlist, says, "2024 is set to be a truly unique year. The technological advances we've seen in 2023 have triggered an entirely new generation of enthusiastic creators exploring new directions. Technical expertise is no longer a barrier to entry. Creativity can be unleashed by anyone from anywhere. It's going to be a wild ride of a year."

Marketing Impact Modeling™ Delivers Revenue-Generating Predictions in Under 24 Hours, Maximizes Efficiency, Insights, and ROI for Exceptional Marketing Performance

ChannelMix, the industry-leading marketing revenue generation platform, proudly announces the release of its groundbreaking Marketing Impact Modeling™ product, setting new standards in media mix modeling with its AI-driven, real-time optimization capabilities, designed for navigating a landscape without third-party cookies.

With Marketing Impact Modeling™, marketers can now automate data collection and processing, offering marketers unprecedented accuracy and efficiency. It delivers real-time, in-campaign optimization, allowing for agile adjustments that enhance campaign performance as it unfolds. This AI-powered platform delivers spend-level mix recommendations for online and offline channels within 24 hours of data connection, delivering actionable scenarios that reduce media waste and drive increased sales and leads.

Deprecation of Third-Party Cookies

For marketers, the demise of third-party cookies is crippling. Retargeting, multi-touch attribution, and other historical methods of planning and buying media will become unavailable or, at best, even less accurate than they are today. Marketers will require new, cookie-less strategies to replace these strategies.

As Google prepares for the phased elimination of third-party cookies starting in early 2024, advertisers are proactively experimenting with alternative audience targeting and tracking approaches, such as first-party data and contextual advertising alternatives. This shift is primarily motivated by growing privacy concerns and evolving regulations. While these alternatives offer privacy-compliance insights, they are limited by their narrower scope, likely data silos, and lack of comprehensive customer behavior tracking. The transition away from third-party cookies highlights the critical role of user consent and data privacy, encouraging the adoption of transparent and ethical data practices and guiding the industry towards user-centric, privacy-conscious strategies.

A Closer Look at Marketing Impact Modeling™

Marketing Impact Modeling™ is the next-gen media mix modeling, built for a cookie-less, privacy-focused future, setting it apart in strategy and execution. Attribution modeling continues to lose its relevancy as Marketing Impact Modeling™ equips marketers for the future of media planning:

• Demise of Attribution Modeling: The traditional concept of attribution has been rendered less effective, especially in light of the decline of third-party cookies, making it even more limited in its historical utility. Furthermore, its scope has largely been confined to digital interactions, often centered around the unrealistic and inaccurate last-touch model.
• AI-Powered Marketing Impact Modeling™: An advanced data analysis method that leverages artificial intelligence for automated media planning, predictive modeling, and real-time recommendations. It uncovers how various factors align with marketing objectives, such as revenue, conversions, or other key performance indicators (KPIs) at the channel and source levels, enabling precise spend optimization across diverse scenarios for all online and offline media and sales data.

ChannelMix has predictive prowess, distinguishing itself from others by delivering exact media mix recommendations down to the dollar. This extraordinary capability has already saved clients over $100 million in unproductive media spending while bolstering sales. In an age of evolving privacy norms and the shift toward a cookie-less future, ChannelMix's Marketing Impact Modeling™ is an innovation that empowers marketers with data-driven decision-making that respects privacy standards.

What Sets ChannelMix's Marketing Impact Modeling™ Apart

1. Holistic Analysis: Unlike attribution models focusing solely on the last interaction or specific touchpoints, Marketing Impact Modeling™ doesn’t rely on cookies or campaign tracking; instead, it models the true impact each channel delivers and offers a 360-degree view. It factors in diverse variables, understanding the interplay between them.
2. Flexibility in Data Integration: It has no constraints to a single dataset. By sourcing information from multiple systems, ChannelMix provides a more explicit, consolidated view of what drives results.
3. Speed to Insight: Historically, marketers would wait weeks or months for a model to be built, rendering it outdated almost immediately. Marketing Impact Modeling™ updates nightly, allowing for both in-campaign and future budget planning.
4. Unparalleled Accuracy: Using Bayesian models provides a flexible approach to predicting marketing performance by updating forecasts with new data and quantifying uncertainty, enabling marketers to make informed decisions even as conditions change. Bayesian models' renowned prediction accuracy supports ChannelMix’s ability to deliver up to 99% confidence levels in its recommendations. Hence, marketers no longer wonder which half of their marketing spend is wasted or guessing if banner ads are really driving any revenue.

"Marketing Impact Modeling™ represents a revolution in how marketers tackle data analytics. We're confident that this product will deliver exceptional value to marketers, enabling them to efficiently optimize budgets, discover new opportunities, and achieve exponential growth," said Matt Hertig, CEO of ChannelMix. "What sets Marketing Impact Modeling™ apart is its performance AI capabilities, providing an invaluable tool for reducing marketing waste and increasing marketing ROI. We are hell-bent on demonstrating the value of marketing, and Marketing Impact Modeling™ does that with unparalleled accuracy."

“ChannelMix's Marketing Impact Modeling™ is a game-changer. We've seen incredible results using Marketing Impact Modeling™ to drive client renewals. It has redefined our approach to media mix modeling, allowing us to make data-driven decisions that not only eliminate waste but also deliver outstanding results, bringing us closer to our marketing goals with unprecedented efficiency," said Bryan Karas, CEO of Playbook Media.

New capabilities give everyone a way to prove and improve performance

World-leading brands that are already achieving significant gains will be recognized and celebrated tonight at Mobile Leaders Forum London

As organizations rush to adopt AI, a data-driven focus is foundational — not only to fuel better AI, but to avoid sacrificing long-term customer value for short-term gains. Nowhere is this more important than in mobile app experience, where value creation opportunities are 3-4X greater than anywhere else.

Today, mobile app experience company Airship introduced a host of enhancements to make continuous experimentation and optimization even easier.

From optimizing the performance of cross-channel customer journeys to refining messages, campaigns and no-code native app experiences, to testing app user experience and features themselves, all Airship experiments are now centralized in an Experimentation Hub. It’s a dashboard that anyone can use to create, launch and evaluate experiments and obtain a common understanding of the end-to-end experimentation and optimization strategy.

Holdout Experiments take A/B testing and control groups to a new level, allowing marketers to measure their impact on business goals by comparing audiences that receive marketing-led experiences versus those that don’t. Feature Flags enable teams to turn functionality on and off, run tests with control groups, activate short-term campaigns and make iterative experience enhancements before rolling them out to full audiences — all without the need for new code deployment or app store updates.

Airship has also centralized its visual reporting environment, providing real-time insights from all active experiments, as well as customer, channel and campaign data, into one place. A new App Health Reporting dashboard provides at-a-glance KPIs to help marketers and product owners understand app performance across the mobile app lifecycle.

Since the introduction of Airship’s no-code native App Experience Editor, businesses around the world have enabled non-technical teams to easily create, automate and adapt native app experiences for continuous onboarding and first-party and zero-party data collection. Numerous nominations for Airship’s annual customer awards program The Altitude Awards have documented their successes with agile creation and experimentation, including:

“Experimentation is fully integrated into Burger King France’s strategy, as we strive to deliver personalized, innovative experiences across all channels, from campaigns to product testing and new services,” said Valentin Pereira, CRM Project Manager. “Airship’s no-code native app experiences make it easy to go beyond messaging to optimize critical multiscreen app flows as well as important customer journeys and multi-channel campaigns. Results of initial app experience tests will have us repeating Airship Stories and videos at key moments in the customer journey — from welcoming new app users to launching major sales promotions.”

“Olio is fighting climate change by connecting people everywhere to give away rather than throw away, and share rather than shop, which makes our mobile app and notification opt-ins critical to facilitating rapid sharing and exchanges,” said Gareth Main, Chief Customer Officer at Olio. “Airship’s no-code native app experiences have enabled our entire team to quickly take action and experiment to improve users’ experiences, including recent tests that grew our notification opt-in rate by 24% while identifying a new approach we’ll take for future campaigns.”

“With more than 10 apps in total, we measure customer satisfaction daily. Previously, we used an HTML webview to deliver surveys to app users, which proved to be a distracting experience, resulting in low response rates,” said Laurent Claramonte, head of data analytics for Products and Mobile Apps, Orange France. “Since moving to Airship’s no-code native app experiences to quickly deploy, test and adapt onboarding flows, surveys and more, we now get as many customer survey responses in a day as we used to receive in a month.”

Winners of Airship’s Altitude Awards will be announced at Mobile Leaders Forum London later.

“Customers’ first experiences with brands have an outsized impact on future value, especially when it comes to mobile app experiences where more than half decide whether to delete a new app in the first two uses,” said Brett Caine, CEO and president, Airship. “Brands need to recognize the limited window they have to make a compelling case for app customers to stick around. With Airship’s solution approach we are streamlining creation, experimentation and optimization, giving brands the keys to unlock agile optimization and more quickly achieve their business goals.”

Merkle's identity resolution solution joins Braze Alloys Partner Program

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it is strengthening its relationship with Braze and becoming a premium partner within the Braze Alloys Partner Program. Through the expansion of its partnership, Merkle and Braze will enable more of the world's leading brands to leverage sophisticated customer engagement strategies that drive loyalty and retention to fuel business growth.

Since joining Braze Alloys in 2020, Merkle has become a strategic part of a best-in-breed ecosystem of technology and solutions partners that help integrate, customize, and amplify customer engagement capabilities for Braze customers. This expansion makes it easier for customers to leverage agencies, consultancies, and other partners in concert with Braze and its ecosystem of technology partners to provide users with highly personalized, highly effective brand experiences at scale.

Merkury helps companies grow and own their own cookieless private identity graph. The solution uses first-party data as a competitive differentiator and strategic asset to better recognize, understand, and personalize experiences to customers across all channels in real time. Once the Merkury tag is added to a website, brands can more accurately recognize previously unknown site visitors. The increased recognition is then seamlessly integrated into the Braze profile, allowing users to benefit from enhanced personalization. The Merkury tag delivers an average 30 percent increase in email reach and associated revenue helping to drive business results.

"Merkle is proud to partner with Braze as part of the Alloys ecosystem. With Merkury, Braze users have access to a scaled identity solution, which resolves known and anonymous data to a single person ID, driving personalized experiences in every moment," said Gerry Bavaro, chief strategy officer, Merkury. "Increased identity recognition rates on site turns anonymous visitors into contactable customers and prospects. The result is increased consumer engagement and brand revenue."

Braze is a customer engagement platform that helps brands forge customer-centric interactions and drive growth through data-driven, cross-channel interactions. Braze strongly believes in the power of a robust ecosystem and understands that in order to effectively connect with customers today, brands need a customer engagement platform that works seamlessly with their overall technology and services stack. The Braze Alloys Partner Program was launched in 2018 to help customers augment and deploy relevant, memorable experiences built on the Braze customer engagement platform. The program has since grown to include more than 260+ technology partners and 1000+ solutions partners, enabling brands to conceptualize creative campaigns and carry out real-time customer experiences.      

"Now more than ever, it's critical for brands to have personalized engagement strategies that reach consumers when it matters most," said Myles Kleeger, President and Chief Commercial Officer of Braze. "It's exciting to see increasing momentum for our solutions partner program within Braze Alloys. We look forward to continued success and collaboration as we work with our partners to power brilliant customer engagement strategies that propel growth for brands."

Orienteed a leading ecommerce development company specializing in scalable digital commerce solutions, today announced a partnership with Edgio, Inc., a leading edge-enabled solutions and security provider. Edgio will provide the secure backend to Orienteed’s frontend components deployed with Crowlify, an operation platform developed to reduce the complexity in managing multiple environments within an HCL Commerce ecosystem.

Businesses that are planning to create or replace their existing frontend will be able to leverage the Crowlify CI/CD capabilities, combined with Edgio’s edge-enabled content delivery network (CDN) and holistic web application security features, to scale more easily and improve website speed, all without sacrificing security.

Edgio, a globally scaled edge-enabled software solutions provider, enables companies to deliver high-quality digital experiences, from faster websites and responsive applications to superior streaming quality.

"With Edgio providing the secure backend to our Crowlify platform, our clients will benefit from increased scalability, performance, and security. This partnership underlines our commitment to innovation and our dedication to serving the evolving needs of customers who are looking to create and implement large-scale e-commerce technology solutions," says Marco Fabbri, Chief Technical Officer at Orienteed, Italy.

“Edgio is excited to be partnering with Orienteed. This collaboration underscores the growing recognition amongst e-commerce technology providers that Edgio offers one of the fastest, highest capacity, and most secure edge-enabled CDNs on the planet, resulting in sub-second page load times, higher conversions and increased revenue for online businesses,’’ said Emma Whitmore, Group VP, EMEA Edgio.

Businesses can now leverage a full suite of communications APIs to accelerate growth and build innovative customer experiences and solutions faster

Nylas, the state-of-the-art communications platform giving developers universal access to email, calendar, and contacts providers through a single API integration, and Twilio, the customer engagement platform that drives real-time, personalized experiences, today announced a partnership to leverage Twilio Flex alongside Nylas’ communication APIs to enhance customer engagement and developer experiences. The combination of Nylas and Twilio Flex will be able to provide organizations with secure access to additional communication channels, tools, and data. With Nylas and Twilio, organizations can better facilitate customer experiences, expedite development lifecycles, and automate workflows with increased productivity and revenue-driving opportunities.

Through its partnership, Nylas and Twilio will strengthen how technical teams can seamlessly integrate critical business communication channels into their teams' workflows and applications. With these integrations in place, companies can gain automation on daily activities by updating contact information directly from email signatures, reduce agents' response time by providing only the data agents need – removing email clutter and instantly scheduling meetings with other departments to improve customer satisfaction. Besides, developers can deploy features faster and more efficiently at scale. Through the combination of Nylas and Twilio, customers can:

• Increase user productivity by eliminating context switching. With Nylas and Twilio, users will have unified access to communication channels, such as email, SMS, calendars, and relevant customer data within a single interface.
• Contextual email capabilities are designed for conversational email interactions, facilitating secure connections to users’ inboxes for robust email management tools and message analytics, bi-directional syncs, intelligent features that remove clutter and complexity, and industry-leading deliverability through a single API integration.
• Easily build customizable and automated scheduling workflows letting agents schedule follow-ups immediately with customers and non-contact center experts and connecting to all major calendar providers with just one API integration.

“Companies today are increasingly seeing how investing in great customer engagement can directly lead to growth. At the same time, businesses are under immense pressure to cut costs and operate as efficiently as possible,” said Gleb Polyakov, Co-Founder & CEO of Nylas. “The combination of Nylas and Twilio allows organizations to accomplish both. With Nylas’ APIs and Twilio Flex, companies can deliver customer engagement and data-driven insights across critical communication channels while simultaneously arming developers with the toolkit they need to build efficiently and securely.”

The partnership with Twilio comes on the heels of Nylas being named to the Deloitte Technology Fast 500™ for the second consecutive year along with being recognized as a Gartner^® Cool Vendor in Composable Customer Engagement Platforms.

HeadsUp will help Hightouch build a Customer 360 Toolkit for data-driven enterprises

Hightouch, the leading Data Activation company, announced today that it has acquired HeadsUp, the AI conversion engine for product-led growth. Hightouch will integrate the AI and ML-driven complex data models created by HeadsUp to build warehouse-native Customer 360 profiles into its Composable Customer Data Platform (CDP). These new capabilities will empower data and marketing teams to make the most of their existing data and use it to power operations, advertising, and more.

HeadsUp, founded by Earl Lee and Momo Ong, models complex data into Customer 360 profiles and predicts conversions for companies, like Contentful and Dialpad, leveraging AI and machine learning models to identify conversion opportunities and power sales teams. The company's CEO, Lee, will join Hightouch as part of this acquisition to spearhead AI and ML-driven Customer 360 development in the data warehouse.

"We're thrilled to acquire HeadsUp and to welcome Earl Lee to Hightouch," said Hightouch co-CEO and co-founder Tejas Manohar. "We've already built best-in-class Customer 360 features for cloud data warehouses, so we're excited to push the limits of the warehouse even further with machine learning models."

Companies such as Cars.com, PetSmart, and Grammarly use the Hightouch Composable Customer Data Platform to activate data from the warehouse to their downstream tools and power marketing, advertising, and operations use cases. As Hightouch helped these companies turn the warehouse into a hub for action, they saw the need for better tooling to model and unify warehouse data.

To address this need, Hightouch raised $38M this summer and launched a Customer 360 Toolkit in the cloud data warehouse. This toolkit solves data readiness, allowing business teams to easily perform identity resolution and complex entity data modeling directly in the warehouse.

Lytics, a next-generation customer data platform (CDP), announces the launch of the Lytics Interest Engine. Built on a suite of AI tools, ranging from Google Vertex AI for Natural Language Processing (NLP), Lytics Interest Engine helps brands create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network.

Capturing, quantifying, and acting on consumer interests is more important than ever before. As third-party cookies are phased out in 2024, and after 1.5 years since the announcement of Google’s Protected Audiences, both publishers and advertisers are left with the challenge of how to scale interest-based solutions effectively.

Lytics Interest Engines act as the bridge between individual consumers and the Protected Audiences API. Utilizing Natural Language Processing (NLP), Lytics extracts content topics from websites and product catalogs, connecting them with consumer interactions to generate "affinity scores." This empowers brands to deliver precise, tailored ads to users through robust, interest-based segments designed for Google Ads. This process converts user behaviors into easily understandable interests for billions of profiles. In a landscape where affinities and interests prove to be more effective indicators for advertising than third-party data, brands can curate these interests and enhance targeting using first-party data.

"The Lytics Interest Engine creates impactful audiences for Marketing organizations in a privacy-friendly way,” said Jascha Kaykas-Wolff, President at Lytics. We're moving from a landscape of tracking to a realm of comprehension, allowing brands to engage with users inside of Google ads based on their interests in their brand and products.”

Historically, marketers have been forced to share consumers' interactions and information with various ad networks to guide their targeting strategies. Yet, in light of mounting privacy concerns and the decline of third-party cookies, this approach is no longer tenable.

"The future of advertising lies in understanding, not just tracking. With the Lytics Interest Engine, we've effectively built a Rosetta Stone for consumer interests, enabling brands to understand better and communicate with their audience across multiple platforms,"* stated Drew Lanenga, CTO at Lytics.