New Learning and Peer Collaboration Programs for Advertisers Will Teach and Certify Best Practices for Connected TV

tvScientific, the leading performance advertising platform for connected TV (CTV), today announced the launch of the Performance TV Academy, the first-ever online course for digital advertisers that want to learn the best strategies and tactics for driving performance on CTV campaigns. They also launched the tvRoom Community, a digital portal and Slack instance for networking and professional development that helps advertisers learn about the tools, tactics and best practices for driving performance in a CTV environment.

Traditionally, the top 500 brands drive 85% of TV spend. TvScientific has a vision to democratize TV buying for the majority of advertisers that aren’t currently spending on this growing performance channel. The tvRoom Community and Performance TV Academy solve the challenge of advertiser buy-in by providing CTV education for both novices and experienced marketers.

Early features of the tvRoom Community include networking, career resources and educational content for members, with plans to introduce additional programming, certifications and case studies in 2024 as the community expands. It will also provide member resources including a job board, industry reports and research, and AMAs with Subject Matter Experts (SMEs).

Lessons in tvScientific’s Performance TV Academy will include:

• Why Performance TV & Everything You Need to Know to Get Started
• Building a Performance TV Strategy
• Budgeting for Performance TV Advertising - Doesn’t need to be $100k to get started
• Non-Intimidating Guide to Building Performance TV Ad Creative
• Launching & Managing Your Performance TV Campaign
• Measuring Campaign Performance and Proving Effectiveness

“With tvRoom and Performance TV Academy, we’re building a community of skilled practitioners and giving them everything they need to succeed with their CTV campaigns,” said Jason Fairchild, CEO of tvScientific. “Like any new technology, it takes time and effort to become fluent and effective with CTV, and we want these tools available to the widest possible audience of advertisers.”

CTV has emerged as a powerful channel that combines the brand-building effects of traditional television commercials with the targeting, measurement, and attribution capabilities of digital channels. In addition, CTV ads consistently drive a higher conversion rate at a lower cost than those on Facebook and Google.

"Having access to a community of vetted CTV experts and marketers has proven to be invaluable for someone like myself, who is just beginning to explore TV for my brand - I get responses quicker than I would on Reddit, and it's more trustworthy than the rest of the internet,” said Chris Pastorias, Head of Growth at Brightside. “A great collaborative group, free resources and access to webinars just further round out my knowledge and accelerate my understanding of and success with CTV as an acquisition marketing channel."

“TV is the most powerful advertising medium, and it’s now available as a performance channel for advertisers of all sizes and descriptions,” said Jason Fairchild, CEO of tvScientific. “There are endless opportunities for up-and-coming brands to get in front of hyper-engaged audiences, and we’re giving advertisers everything they need to create approachable, affordable, and measurable campaigns.”

Intellicheck, Inc., an industry-leading identity company delivering on-demand digital and physical identification validation solutions, today announced advancements for digital users of the Intellicheck Identity Platform.

Clients integrating the new Capture process can be up and running with no more than two simple web hooks. The new digital authentication experience does not require any significant development or programming time and is simply and rapidly implemented.

New users as well as current clients, including banks, credit card issuers, fintechs, BNPLs, retailers, and social media companies, will benefit from the enriched features. The responsive, easy-to-use technology allows clients to utilize the wide array of features available on the Identity Platform including bar code validation, OCR, and facial recognition as well as phone number verification, phone number reputation, address verification, sanctions, PEP, and criminal background checks.

Key features of the enhanced digital user experience include:

• Advanced Data Capture Tools: The introduction of auto snap/focus for image capture with edge detection ensures seamless and efficient data capture. Additionally, a new barcode scanner has been implemented to instantly capture barcodes without any user assistance.
• Guided ID Capture Process: Users are now prompted to capture the front of their ID first, followed by the back, with real-time guidance provided throughout the capture process. This strategic sequence eliminates any potential confusion during the ID verification process.
• Streamlined Workflow: The new image capture and barcode scanner flows significantly speed up the overall process, reducing the number of screens for end users to navigate through. This enhancement ensures a smoother and faster experience for users.
• Full White Labeling Capability: Intellicheck now offers the option to white label the entire user experience with logos, colors, and language customization. This allows for a fully branded and tailored session, providing a cohesive and professional look and feel.

Intellicheck CEO Bryan Lewis said the latest dynamic innovations build on the company’s industry-leading technology. "We are excited to bring these enhancements to our users, making the identity verification process faster, easier and more customizable than ever before. Our commitment to innovation drives us to continually improve our solutions and exceed the expectations of our clients. These updates reinforce Intellicheck's position as a leader in identity verification technology, providing clients with state-of-the-art solutions to meet evolving industry needs.”

Intellicheck provides both digital and physical identity verification solutions to industries where speed and certainty is crucial. These include financial services, social media, automotive, insurance, law enforcement and identity access management. Intellicheck’s services are used by many of the top 12 banks and credit card issuers, at more than 30,000 retail locations, two of the major social media companies, and more than half of the state-level law enforcement agencies in the U.S.

Enlightening Results for Lenovo™ as an Early Adoptee of Samba TV’s Generative AI to Gain Insights from its Formula 1® Sponsorship

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programs, video games, and more. Powered by Samba AI®, a suite of generative AI and machine learning (ML) technologies available worldwide, Lenovo is among the first brands to leverage this solution to understand its return on sponsorship investments with significant visibility.

Samba AI^® will automatically and instantly recognize when a company’s logo appears on screen for sports programs, that could be on the track, field, jersey, or car or when a brand is mentioned during a program, offering comprehensive viewership analysis that spans both traditional media and streaming TV. The product also analyzes the surrounding sentiment of brands, providing companies with a detailed understanding of their portrayal throughout the programming. The AI solution provides rapid analysis delivered to brands in-flight. It’s also interoperable within Samba TV’s outcome-based measurement suite, enabling brands to quickly activate targeting shifts based on the analysis.

“Samba TV has been investing in R&D for generative AI and machine language (ML)-based analysis of video for more than a decade,” said Samba TV Co-founder and CEO Ashwin Navin. “We’re now taking our years of AI innovation a step further by working with some of the world’s most recognizable brands like Lenovo to transform the way media investments are evaluated. We are using our powerful first-party data to train best-in-class AI models to inform the most important decisions made by advertisers.”

As an early adoptee of this new AI solution, Lenovo has already been able to collect useful insights on its Title Race at Circuit of the Americas (COTA) in Austin. On October 22, there were a total of 4,471 instances of the Lenovo brand throughout the race. This frequency translated to strong exposure of the brand for the average viewers and was, in fact, higher than any other brand being advertised at the race. Lenovo sponsorship proved particularly successful as it generated 34% more exposure frequency than a comparable race and its title sponsor.

“Measuring data and tracking analytics have always been critical in modern marketing to better gauge and understand the value of comprehensive brand appearances, including sponsorships and ad spend,” said Lenovo Global Media Center of Excellence Executive Director, Rick Corteville. “Working with Samba TV has been a step forward in taking our data and better retargeting key audiences to build frequency and drive awareness of Lenovo’s brand and tech innovations. Thanks to Samba TV’s insights, we have been able to more accurately measure the value of our F1 partnership across North America. We are looking forward to further testing this solution and linking it to our brand lift and demand generation KPIs.”

Samba AI^® goes beyond traditional monitoring and offers recommendations, tactics, and strategic insights into competitor’s activities and audience overlaps between events. These insights can then provide brands with massive opportunities to create incremental reach, eliminate waste, and create a competitive edge, allowing them to adapt their strategies based on the comprehensive market dynamics captured by the solution and help drive expanded monetization capabilities. Additionally, brands can leverage Samba TV’s comprehensive first-party viewership data to create new audience segments for targeted advertising. This feature helps brands to amplify their reach by connecting with the right audience, at the right time, in the right context.

New video player includes an intuitive, gesture-driven UX inspired by popular social media platforms

EX.CO - the world's leading publisher video technology platform empowering publishers to own their video content and monetization strategies, today launched its new vertical video player that is fully optimized for immersive mobile web viewing experiences, and also includes a version optimized for desktop consumption. Specifically engineered to play vertical video content with a 10:16 aspect ratio, EX.CO's player has a first-of-its-kind, interactive, and intuitive UX inspired by the video experience on social platforms. 

"Audiences today are consuming massive amounts of video content on social platforms like Meta, TikTok, and Twitch where they are accustomed to seeing vertical video everywhere," said Tom Pachys, co-founder and CEO at EX.CO. "Publishers now have the tools to form a true end-to-end video strategy–both horizontal and vertical–to interact with their audiences in the most engaging format using the most appropriate tools."

EX.CO's new vertical video player for web environments is modeled after the video experience on various social platforms that audiences know and love. The player–which is now available to  all publishers globally–is comparable to EX.CO's horizontal player from a monetization perspective and shows 17% more engagement than traditional horizontal players, on average. It allows users to consume a seamless feed of vertical video content without the need to rotate their phones for a better view. The player also includes familiar swiping gesture controls for maximum engagement so users can easily navigate between videos, bringing the user experience made popular by social apps.

With 78% of all web traffic across EX.CO's platform coming from mobile and the fact that nearly all mobile users hold their phones vertically, digital publishers have been eager to identify a vertical video solution that they can introduce on their owned and operated properties. EX.CO's new player will also allow advertisers to reach new audiences with the same high-quality video ads they are producing for social platforms.

"Thanks to mobile-first audiences and social media, vertical video for the open web has arrived–-and publishers are in a perfect position to capitalize on it," said Oren Regev, chief product officer at EX.CO. "Our new solution will allow publishers to create vertical video for the web and social simultaneously and then simply syndicate the content, thereby saving both time and money. This change has the potential to increase returns on both shoppable video and e-commerce ads."