Finland-based Hookle introduces 'Hookle AIDE,' an AI-powered post generation assistant set to transform social media marketing for small businesses. The fully automated feature analyzes users' profiles, crafting personalized daily posts without the need for prompts. Tero Seppala, CEO of Hookle, sees this as a new dawn for small businesses in social media marketing, emphasizing 'Hookle AIDE' as a personalized content assistant. Leveraging cutting-edge AI, Hookle aims to lead in fully autonomous social media marketing, catering to entrepreneurs and small businesses globally.

Hookle, a global leader in AI-powered mobile social media management, launches 'Hookle AIDE,' a fully automated post generation assistant to help small business owners and entrepreneurs to automate their social media posting and content creation.

The company has been a market pioneer in AI-powered social media post generation and image selection. With this latest feature, Hookle takes another step towards fully automated social media management by removing the need for user prompts altogether. Instead, the new technology analyzes the user's social media profile and crafts daily social post suggestions that are custom-tailored for that particular user at that particular time.

Tero Seppala, CEO of Hookle, expresses his enthusiasm: "We're on the brink of a new dawn in social media marketing for small businesses. 'Hookle AIDE' isn't just a feature; it's your personal content assistant, making sure you're always ready to connect with your audience in meaningful ways. Users don't need to do anything but connect their social channels, and Hookle autonomously generates highly relevant posts, just for them, in seconds."

Hookle's AI builds on the latest language models and feedback from the thousands of Hookle users to offer the smoothest user experience in the market. Every day, Hookle users receive fresh, personalized post suggestions on their dashboard. These engaging, ready-to-use posts meet the diverse needs of small businesses, providing inspiration or enabling direct publishing through the app. Users benefit from a steady flow of content that captivates their audience and bolsters their online presence. 

"Our vision was to create something that feels like having a dedicated social media team in your pocket," says Tero. "For small businesses, where every moment counts, 'Hookle AIDE' offers a swift, straightforward solution to stay ahead in the digital game."

'Hookle AIDE' leverages cutting-edge AI technology to generate unique and engaging posts, tailored to each user's industry, business needs, and language preferences on a daily basis. This steady stream of personalised posts aims to eliminate the common struggle of figuring out what to publish next, ensuring that your social media feeds remain fresh and relevant.

"The user is still in the loop and makes the final decision, but as AI technology and user confidence improve, soon more and more of our users will be able to hand over all of their social media management to Hookle AIDE and just sit back and enjoy the results," says Tero. "We are rapidly heading towards fully autonomous social media marketing."

While industry leaders like Hootsuite and Sprout Social cater to the needs of large companies, Hookle focuses on providing a mobile app with an easy-to-use interface, budget-friendly plans, and AI features tailored specifically for entrepreneurs and small businesses. With 'Hookle AIDE' and leveraging Hookle's patented technology, Hookle aims to be the top choice for small businesses worldwide, positioning itself as a leading global option for AI-powered social media marketing solutions designed to meet their unique requirements.

Verimatrix, (Euronext Paris: VMX), the leader in powering the modern connected world with people-centered security, today announced collaboration with Amazon Web Services (AWS) to further bolster scalability, availability and ease of use for its Streamkeeper Multi-DRM cloud-based OTT content security platform.

Streamkeeper Multi-DRM, a multi-tenant platform deployed on the AWS cloud, is compatible with AWS SPEKE to work seamlessly with AWS Media Services. It leverages AWS Global Accelerator and AWS Route 53 to allow lightning-speed content consumption, provide top-notch reliability, and consistently autoscale for peak events. Additionally, AWS Shield, AWS WAF and AWS Key Management Service (KMS) ensure Streamkeeper Multi-DRM services enjoy powerful protections against malicious attacks.

“Our customers’ highest priority is having a flexible security solution that doesn’t disrupt consumer experience and does not compromise on reliability,” said Andrew Bear, head of VCAS business at Verimatrix. “As a global innovator in OTT content security, we’re pleased to work with AWS to provide highly reliable and time-saving technology that can be integrated in minutes and greatly impact the bottom line for operators. Streamkeeper Multi-DRM provides operators with the latest DRM industry standards and capabilities available, for a myriad of compatible devices, to make all types of projects a success. This Verimatrix-AWS collaboration ensures a rewarding end-user experience protected through multiple layers of security.”

Top highlights of the collaboration include making OTT video services:

• Fast to deploy – Time spent building on-prem custom solutions delays the return on investment.
• Highly available and reliable – On-premises environments are either extremely costly (when they offer geo-redundancy), or not very reliable (when they don’t).
• Autoscaling – On-premises environments are typically over-provisioned in order to sustain consumption peaks.
• Powerfully secured – Entry-level DRMs do not meet the requirements of high-end content owners and therefore can restrict access to premium content.
• Integrated and compatible – Missing integrations mean delays and project costs. It’s compatible with CMAF, CPIX and AWS SPEKE v2.
• Fully managed – Capturing metrics that can be monitored, alerted, and acted upon to provide a complete operational picture as well as visibility into service performance.

DimeTyd, the leading fully automated FinOps platform for 1P Amazon vendors and part of Threecolts, a comprehensive cloud business suite for Amazon businesses, is pleased to announce the appointment of Eden Goldberg as a new strategic business advisor. With over 25 years of experience in sales, marketing, and brand development, Goldberg brings a wealth of expertise to DimeTyd.

Before founding her consulting venture, The Concord Shop, which focuses on consumer brands, retail development, and corporate event planning, Goldberg served as the head of strategic marketing and brand development at WHSmith North America, a leading global travel retailer with over 1,700 stores across 30 countries worldwide. While there, she led the development of consumer categories, brand partnerships, and revenue strategies. Additionally, she serves on the Board of Industry Leaders for the Consumer Technology Association, the trade association representing the $505 billion U.S. consumer technology industry and renowned for its yearly Consumer Electronics Show (CES).

"Eden Goldberg's extensive experience and remarkable track record in driving revenue and brand development make her an invaluable addition to our team," said Rohan Thambrahalli, CEO of DimeTyd. "Eden's career journey showcases her adaptability and strategic acumen, and we are thrilled to welcome her as a strategic business advisor. I believe her insights and wealth of industry partners will play a crucial role in advancing our growth and success."

As an advisor to DimeTyd, Goldberg leverages her decorated experience in consumer electronics, travel gear, and other consumer products to help clients and partners enhance their profitability through DimeTyd's advanced software.

"What excites me about DimeTyd is its alignment with my professional philosophy of fostering connections between people and companies for mutual benefit," said Eden Goldberg. "I see DimeTyd as an advanced platform that can support consumer brands in increasing profitability and strategic revenue to double down on innovation within their brand."

DimeTyd looks forward to the valuable contributions Goldberg will bring to the company as it continues to empower fair, accountable, and transparent accounting for the world of e-commerce.

The innovative platform combines conferencing capabilities like Zoom and Webex with livestreaming ones like YouTube and Vimeo, enhancing privacy, multi-broadcasting and transparent content ownership

After a successful beta version chosen by a growing number of users, Beeyou.tv launches the official release of its revolutionary new platform, designed to enable content creators and organizations to manage the security of their streamed content and monetize it independently, this Sunday, February 4^th.

Beeyou.tv provides users with an all-in-one virtual hub, where they can create and share content, host private meetings, public gatherings and VODs, and enjoy a seamless collaboration experience; all this, blending the sophistication of a professional studio with a user-friendly interface. With Beeyou.tv live content can also be multi-streamed simultaneously across a full range of social media platforms such as YouTube, Facebook, Twitch and LinkedIn, thus maximizing reach and exposure. Additional features include a built-in chat, on-the-spot voting and polling with consolidated reports in real time and advertising campaign creation.    

Developed to respond seamlessly to the needs of both individual content creators and larger organizations, users and businesses can create communities and offer them access to secure streamed spaces to share exclusive content or sensitive information. Event and trade show organizers can also choose to monetize visibility within their platforms by offering digital spaces as an add-on to physical booths at their trade events or conventions, expanding exhibitor reach to the online environment. Thanks to the recent deployment of the "Organization" feature, which provides a dedicated – private or public – environment within the platform itself, Beeyou.tv also positions itself as the ideal solution for all the internal and external communication needs of companies of any size, nonprofits, government institutions, schools and universities, sports fan clubs, music labels, etc.

In response to data breaches and to the murky handling of user content by some major streaming platforms, Beeyou.tv has developed uniquely stringent security ideal, for example, for schools who want to share online learning, shows and debates or other content where minors are featured. Enhanced security is also ideal for healthcare organizations handling sensitive information, and the legal and financial sector to name a few. Any organization needing to share and discuss sensitive information and images can now do so with peace of mind.

Beeyou.tv also takes a uniquely ethical stance towards monetization by artists and content creators enabling them to set their own prices for exclusive content. The value of their podcast or track is thus no longer set by the platform but each user can decide independently at which price to make content available and for how long.  Beeyou.tv offers a multitude of monetization avenues that range from enabling users to charge viewers for watching live broadcasts or video-on-demand content to receiving donations from followers, viewers or participants and offering pre-ticket sales, which allow event organizers to sell tickets in advance, generating hype, enabling forecasting and maximizing sales.  Furthermore, users and organizations also have the opportunity to insert advertisements within their content, although this choice is entirely up to them: Beeyou.tv will never impose any ads.

Francois-Louis Mertens, CEO and founder of Beeyou.tv, explains: "There was a clear gap in the market that needed to be addressed: content creators and organizations were often being treated unfairly and didn't have the opportunity to monetize their content independently. When we created Beeyou.tv, we initially set out to correct this, designing a platform that gives our users the ability to extract the value they deserve from their work; however, as development progressed, it also became clear that providing top-class editing and monetization opportunities needed to go hand-in-hand with enhanced security. Security and fairness are founding values for Beeyou.tv; we protect your creativity and your communities' privacy because we understand that content creators and organizations thrive on trust."

"Typically, we develop video and photo content to support the Enrich in the USA network at events but at the Silicon Valley Funding Summit before CES 2024, I had set my objectives even higher and wanted to leverage LinkedIn- there is still so much potential on this channel for innovators that want to experiment with streaming and other activities. Beeyou.tv approached me with a unique proposal to livestream all the pitches from the Summit both on their platform and on LinkedIn - and to have them available as VOD the very same day - and it was a dream come true! I can't wait to explore the opportunities the platform offers more in detail in the future," declares Sebastien Torre, ENRICH Programs and Platforms Senior Consultant.

"When I first discovered Beeyou.tv back in 2022, I immediately saw that it had huge potential as it combines the features we content creators love from platforms like Zoom, such as private chat rooms, with those of public channels like YouTube. In addition to this, I love the emphasis placed on freedom of speech and real ownership over content.  In an age where data is so important, it is critical for people sharing information and developing content to be able to maintain ownership and control over what they create. If I were to describe Beeyou.tv in three words this would be my focus: freedom, privacy and control," confirms Sean Stone, actor, show host and content creator.

DataGuard, a leading Software-as-a-Service (SaaS) company focused on Data Protection, Information Security, and Compliance, welcomes Christine Walch as Vice President Marketing. In her new role, Berlin-based Walch will help DataGuard scale its go-to-market operations and further solidify its position as industry frontrunners in the rapidly growing Security and Compliance space.

Walch has a proven track record of building and scaling marketing operations in fast-growing companies and joins DataGuard from Quentic, a SaaS solution provider in the environmental, health, and safety management sector (EHS). She built Quentic’s marketing teams and led them throughout the company’s growth journey over the last twelve years, building a vastly successful EHS brand across more than 90 countries. Before Quentic, Walch spent over four years handling marketing at ib vogt, an international utility-scale solar development company. She holds a degree in Business Administration for Marketing Management and is the mother of two daughters.

"I am excited to join DataGuard at this pivotal stage of its growth journey. Working with highly talented, driven, and kind people as we strive to achieve our purpose-driven product vision – protecting the people behind the data by helping companies worldwide mitigate risks, become secure, and remain compliant – is inspiring. In today's complex data and artificial intelligence landscape, our SaaS platform plays a crucial role in solving data governance challenges. It is immensely satisfying to be part of a team addressing such pressing needs," says Walch.

Walch reports to Thomas Regier, Co-Founder and Co-CEO of DataGuard. He says: "We are thrilled to welcome Christine to the team. She brings a wealth of marketing and leadership experience to DataGuard, perfectly aligning with our mission to reshape the security and compliance landscape. Christine has successfully built international teams and scaled go-to-market operations in adjacent industries. She will play a pivotal role in shaping our brand and positioning, driving meaningful customer interactions, and fuelling DataGuard’s growth."

The "New Horizon" ad is one of the first Ecoprod-certified productions in France

The new pan-European advertising campaign "Care For Where You Live: New Horizon" from LG Electronics (LG), which is dedicated to the "THERMA V™" air to water heat pump, has just been awarded the two-star certification by the independent label Ecoprod. It certifies films, ads and audiovisual programmes that are produced in an eco-friendly way.

Since helping to build a more sustainable world also means adopting more environmentally friendly communication practices, LG has decided to promote its new air to water heat pump model, "THERMA V™^" – an eco-friendly product from its Air Solution division – through a green production. 

Guided by the new Ecoprod guidelines, which set out 80 necessary actions to reduce the environmental impact of creating audiovisual productions (preparation, filming and post-production), the production team has had to adapt, meticulously planning the pre-production stage, the choice of filming locations to ease logistics and reduce travel, and the contracting of local talent. To meet the challenges of reducing waste, proactive measures have been adopted, such as banning single-use items, using reusable materials where possible and harnessing the circular economy for decorative elements and design. 

Following an audit of the measures implemented by Afnor, LG's "Care For Where You Live: New Horizon" campaign achieved an eco-production score of 78.5%, earning the Ecoprod two-star certification in the process. The campaign also played its part in the Ecoprod label pilot phase, providing feedback to help adjust and validate the common assessment criteria for the standard.  

This pan-European digital campaign has been disseminated in ten European countries: Germany, Austria, Bulgaria, Spain, France, Greece, Italy, the Netherlands, Poland and the Czech Republic.  

By producing this advert in an eco-friendly way, LG is promoting responsible filming practices in line with its environmental and social commitments, and paving the way for the adoption of virtuous practices throughout the industry.  

MiniTool Software Limited has released a new version of its video editing software – MiniTool MovieMaker 7.2.0 with new features, resources, elements, and improved user experience.

Changes in the new version:

• Copy and paste a single element on the timeline.
• Newly added effects for video editing.
• Newly added music resources and emoji/explosion/love & weeding elements.

Copy and Paste Feature Improves Work Efficiency

MiniTool MovieMaker version 7.2.0 supports to copy and paste a single element on the timeline track:

• A video clip together with its effects, filter, or motion.
• A photo together with its effects, filter, or motion.
• An audio clip.
• A caption.
• An element.

All you need to do is right-clicking on the target element and selecting Copy. Then, move the playhead on the timeline to the target place, right-click on the track there, and choose Paste.

Therefore, you can quickly create a video that includes repeat elements, which greatly improves work efficiency.

Completely New Effects Make the Videos More Attractive

This time, a whole new category of effects is added to MiniTool MovieMaker 7.2.0 for better video editing.

• Overlay: including sparkle and frame etc. types.
• Distortion: containing shake, VCR distortion, water ripple, etc. types.
• Glitch: including fuzzy effect.
• Love: containing heartbeat effect.
• Opening & Closing: including black, white, horizontal, and vertical close or open effects.
• Particle: containing fire particle, slitstretch, and smokelight effects.

Just select your desired and proper effects to decorate your future videos. A single video or photo clip can add multiple effects.

New Music and Animated Stickers Give You More Choices

The new version of MiniTool MovieMaker still added many new songs and animations to its resource library for you to choose from. For example, the new love stickers and emojis can help your video to express emotions better.

120fps Surreal Picture Quality Recreates a Future Sci-Fi World Bursting with Infinite Survival-Genre Imagination 

Pixelworks, Inc. a leading provider of visual processing solutions, today announced that the latest release of the award winning mobile game Earth: Revival integrates Pixelworks' Rendering Accelerator SDK to significantly enhance the visual quality for mobile gaming. Coupled with a Pixelworks visual procecssor, the Rendering Accelerator SDK works as a bridge to deliver an exceptional 120fps visual experience on mobile devices with low power consumption, immersing players in a more authentic and vivid future sci-fi world.

Earth: Revival is set in the early 22^nd century. Faced with the rampaging of alien creatures, the technological metropolis crumbles into ruins, bringing production to a standstill and resulting in an energy crisis and ecological devastation. As survivors of this catastrophe, players must seek survival resources to ensure their own safety, while also taking on the role of future warriors, uniting to eradicate the alien threat and restore their homeland as well as civilization.

In the context of Earth: Revival, the key to creating a truly immersive experience begins with a well-crafted virtual world and storyline, which is then made feel real through the visual presentation of survival experiences and combat scenes. Capturing the desired realism, including a sense of presence for players, requires the delivery of high frame rate graphics with consistently smooth and clear visuals over a prolonged period. However, achieving this level of visual performance frequently exceeds the rendering capabilities of smartphone GPUs, leading to issues such as excessive power and battery consumption and device overheating when playing high frame rate mobile games.

To overcome these performance challenges associated with high frame rate mobile gaming, Pixelworks engaged in a deep collaboration with the technical team of Earth: Revival. With the integration of the IRX Rendering Acceleration SDK into Earth: Revival, a visual processing channel is established between the game engine and the rendering acceleration processor inside the mobile device, which offloads rendering pressure from the GPU and ensures stable and high-quality visuals are delivered to the display, while also improving power consumption for extended mobile gaming. Players can activate the IRX gaming experience through a dedicated button in the game interface. Additionally, developers can dynamically deploy rendering power resources based on the diverse types and gameplay characteristics of various games, enabling the game creator to fully and reliably convey their artistic intent.

"Earth: Revival aspires to be more than just a fun game for its players—it envisions an immersive and tangible future world infused with science fiction," said William, Producer of Earth: Revival. "We are pleased to collaborate with Pixelworks on this game, bringing the imaginative future world to life on mobile devices in a more authentic manner. We will continue to optimize the gaming experience while ensuring top-notch game graphics, providing players with a more smooth and stable visual experience on mobile devices."

"As a sci-fi survival game, Earth: Revival embodies the development team's high regard and contemplation for science fiction, whether in the shaping of the worldview, or the design of the storyline and visual scenes," said Jun Fang, Senior Marketing Director of Pixelworks. "We hope that Pixelworks can help game development teams better deliver their ingenious and imaginative content on smartphones to a broad mobile gaming audience. Pixelworks looks forward to fully utilizing its visual processing expertise and leveraging its IRX rendering acceleration technology to enable more mobile gamers to immerse themselves in the exploration of their own sci-fi future world of Earth: Revival."