Alteryx, Inc., the Analytics Cloud Platform company, today announced that its Board of Directors has appointed Kevin Rubin, the Company's Chief Financial Officer, to serve as Interim Chief Executive Officer. Rubin succeeds Mark Anderson, who has stepped down as CEO and from the Board of Directors to pursue other professional opportunities.

"As we work toward completing our previously announced transaction and prepare to become a private company, we're grateful to have Kevin at the helm to oversee our operations," said Dan Warmenhoven, Lead Independent Director of Alteryx. "With over 20 years of leadership experience in scaling global financial operations for growth companies, including eight as Alteryx's CFO, Kevin possesses the skills and expertise to lead the Company forward during this transitional period."

"I am pleased to serve as Interim CEO as we continue to build on our strong foundation and capitalize on the momentum in the business," said Rubin. "Alteryx has a deep bench of talent across the entire organization fueling our innovation and success, and I look forward to continuing to deliver for our customers, employees and stockholders."

Warmenhoven continued, "We thank Mark for his contributions to Alteryx. Throughout his tenure as CEO, Mark led the Company through key milestones, including our cloud and AI transformation, the COVID-19 pandemic and the transaction announcement in December. We wish Mark well in his future endeavors."

"It has been a privilege serving on the Alteryx Board of Directors and leading Alteryx as CEO for the last three years," said Anderson. "I am immensely proud of what our team accomplished together. Alteryx has a remarkable future ahead with Clearlake and Insight, and I look forward to following its continued success."

With the support of the Company's finance organization, Rubin will continue to serve as Chief Financial Officer while serving as Interim CEO.

On December 18, 2023, Alteryx announced that it had entered into a definitive agreement to be acquired by Clearlake Capital Group, L.P. and Insight Partners, two global private equity firms. The transaction is expected to close in the first half of 2024, subject to customary closing conditions and approvals, including approval by Alteryx stockholders and the receipt of required regulatory approvals.

In a strategic move to enhance local advertising efforts and engage with modern consumers, Tiger Pistol, the most advanced local social media advertising platform, and The Wendy's Company are thrilled to announce the expansion of their partnership to include TikTok advertising.

SEE THE SCALE, PERFORMANCE, AND VERSATILITY OF THE TIGER PISTOL PLATFORM. 

"Wendy's values Tiger Pistol as an essential partner in our mission to empower our local markets with top-tier advertising solutions," said Kristin Tormey, Global Director, Social Media & Digital Engagement at The Wendy's Company. "Having already achieved remarkable success together in running Facebook and Instagram ads across our extensive network of over 6,000 restaurants, we aim to continue our industry leadership by facilitating the creation of high-quality, brand approved TikTok ads for our franchisees. Tiger Pistol has been instrumental in developing the necessary technology to bring this vision to life. Together, we are setting significant milestones and continue to lead the industry forward."

Working together, Tiger Pistol is helping Wendy's franchise restaurants engage with their local communities through vertical video to capture higher levels of engagement from their target audiences. This format minimizes distractions and provides a visually appealing experience, maximizing each ad's impact. Additionally, shorter video ads are easier for consumers to digest quickly and share with others. According to Capterra's TikTok Marketing Survey, over half of small retailers and restaurants marketing themselves on TikTok have found immense value in the platform, with 78% realizing a positive return on investment with TikTok ads.

"TikTok's explosive growth continues unabated, making it an essential addition to Tiger Pistol's advertising ecosystem," said Paul Elliott, CEO, Tiger Pistol. "Our collaboration reflects Wendy's dedication to aligning with contemporary consumer preferences and its commitment to delivering top-tier advertising solutions to its franchisees."

Tiger Pistol links brands to franchise locations using an easy-to-use, but powerful advertising platform. This platform harnesses the influence of social advertising to attract new customers. Franchise owners or their agency partners can select from a variety of brand-created ads designed to meet their specific business objectives, whether it's recruiting, increasing foot traffic, or promoting special deals.

For franchise owners and agencies managing multiple locations, Tiger Pistol's campaign editor simplifies the process by consolidating all campaigns into one efficient workflow. This streamlines the creation of multiple campaigns, even those with complex funding structures. With just a single click, a user can allocate funds for individual store-level campaigns or make collective payments across numerous store locations.

This pivotal event aligns perfectly with DrivenIQ's commitment to advancing data privacy, measurement, and addressability in the digital advertising space

DrivenIQ, a leader in audience data and advertising technologies, is proud to announce its sponsorship of the Interactive Advertising Bureau's (IAB) Annual Leadership Meeting in Marco Island, Florida, from January 28-30, 2024. This pivotal event, renowned for initiating critical industry discussions, aligns perfectly with DrivenIQ's commitment to advancing data privacy, measurement, and addressability in the digital advertising space. 

Preparing for a Post-Cookie World

In the wake of Google Chrome beginning to sunset cookies earlier this month, DrivenIQ is at the vanguard of empowering businesses to navigate this new landscape. DrivenIQ's sponsorship of the IAB Annual Leadership Meeting, as well as its participation in the IAB Tech Lab's Working Groups, reflects its commitment to driving industry standards forward. As part of this collaboration, DrivenIQ brings its expertise in cookieless, deterministic first-party data to the table, contributing to the industry's collective move towards more accurate and privacy-compliant audience understanding.

"As the digital ecosystem evolves, we must collaborate in creating interoperable solutions that respect privacy while harnessing the power of data," said Albert Thompson, Founder and CEO of DrivenIQ. "Our support and participation in the IAB's Annual Leadership Meeting, as well as our involvement in the IAB Tech Lab's Working Groups, is a testament to our dedication to shaping a future where privacy and audience understanding can peacefully coexist."

DrivenIQ's Pioneering Solutions

At the forefront of DrivenIQ's innovative offerings is ResolveID™, a transformative technology that empowers businesses to identify and connect with their audience in a cookieless world. ResolveID™ goes beyond traditional metrics, revealing up to 40% of website visitor identities in real-time. This allows businesses to engage with visitors who have shown interest but haven't completed any forms or transactions, creating opportunities for highly targeted marketing and retargeting strategies.

Complementing this is DrivenIQ's advanced B2B2C first-party data solution. This cutting-edge approach provides comprehensive insights into both consumer and business profiles, offering detailed firmographic data including workplace information, professional roles, and LinkedIn profiles. This dual perspective enables businesses to understand the multifaceted lives of their customers and prospects, enhancing engagement strategies for both B2B and B2C audiences.

Moreover, DrivenIQ recently launched its Cookieless-Contextual™ integrated with the IAB's Seller Defined Audience (SDA) taxonomy categories. This launch represents a significant step forward in the advertising industry, as it offers a privacy-compliant way to segment and target audiences based on in-market behavior and context, rather than relying on traditional third-party cookies. This innovation ensures that businesses can deliver relevant, timely, and personalized marketing messages, aligning perfectly with consumer interests and online behaviors.

DrivenIQ at the IAB Annual Leadership Meeting

This year's IAB Annual Leadership Meeting focuses on critical topics like generative AI, responsible media, the evolution of commerce and streaming, and more. DrivenIQ's participation underscores its role as a thought leader in these areas, especially in the context of privacy-first, data-driven advertising solutions.

"We're excited to sponsor the IAB Marco Island event and share our insights on how businesses can leverage first-party data to create meaningful connections in a cookieless era," added Thompson.

Invitation to Connect at the IAB Annual Leadership Meeting

DrivenIQ invites attendees of the IAB Annual Leadership Meeting to engage with its team and discover how the company's cutting-edge technologies are shaping the future of digital advertising in a post-cookie world.

Wondershare Filmora, the trailblazing AI-infused video editing software, has launched its latest version update. Filmora 13.1.0 introduces revamped features aimed at improving the program's audio production qualities. Enhanced AI Music Generation and Text-To-Speech introduce new customization options that cater to the needs of video editors with more variety alongside some welcome quality-of-life changes.

While finding the right sound for your project always poses a challenge, Filmora's popular AI Music Generator feature sees an upgraded sound library that provides newly commercially available audio while providing improved customization options. This means creating the ideal soundtrack has become more convenient than ever. With the inclusion of over 40 new themes and 30 additional genres, in addition to tempo and energy settings, users now have an enhanced level of control over a vast library of more than 20,000 music assets.         

Speaking of sound, new upgrades to the Text-To-Speech feature add 30-plus new natural tones and atmospheric sound adjustments to improve audio realism. New language options include Croatian, Malay, and Ukrainian, offering creators unparalleled options for transcribing their scripts.  Now, video editors can create a voiceover that matches their video's exact environment from scratch.

Other upgrades in version 13.1.0. include: 

Custom LUT resources now support cloud upload for easy access.
Cloud media resources now support drag-and-drop usage.
Added new high-quality special effects such as Motion Blur, Lens Zoom, and Magnifying Glass.
Added a 'Beautification' parameter adjustment to the properties panel.

Filmora's latest update continues Wondershare's pursuit of designing exceptional user experiences. With version 13.1.0, the intuitive video software provides unparalleled support for audio features unleashing a tidal wave of sound creativity and further improving its powerful suite of production and editing tools.

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced that it has integrated leading streaming application management platform, Applicaster, into Amagi's cloud-based broadcasting platform — enabling clients to streamline the complete application management process from building and managing their streaming app business and distribution across major streaming platforms without the need for extensive coding or engineering. By empowering content creators to effortlessly distribute their FAST and OTT channels across mobile, TV, and web-branded apps, this joint solution offers a quick, efficient, and cost-effective approach to driving near-instant viewership and revenue.

"Distribution is a critical success factor in building today's digital content business and we see a growing number of content owners looking to run "Owned & Operated" assets as a core pillar of their strategy. Through our no-to-low-code media app management platform, this strategic collaboration with Amagi offers content owners unparalleled operational control and business flexibility over their app business," said Ido Hadari, CEO of Applicaster. "We enable these businesses to launch simultaneously across multiple mobile, Connected TV and Web devices, easily integrate third party services into the apps through our plug-in gallery, maintain real-time UX control and make changes to their apps at any time without additional fees. Moreover, actionable data ensures quick understanding and action on customer insights — all within the same platform. Overall, we're providing clients with a joint solution that not only meets current needs but also empowers them for future growth."

Amagi's clients can instantly launch their content to OTT apps using Applicaster Essential's cost-effective solutions and grow these deployments through the industry-leading Applicaster Pro suite. Key initial features of the Amagi and Applicaster partnership include:

• Instant Content Connection: Amagi clients can seamlessly connect their content with no code or engineering required, enabling the quick distribution of VOD and digital linear content.
• Flexible Branding Options: With just their logo and branding, clients can choose from a set of pre-designed screens/layouts for a joint starter package or gain full control with the pre-integrated professional version, allowing for complete brand customization.
• Quick Time to Market: The partnership enables a swift and hassle-free process for content creators to launch their channels on their branded apps on the Web, iOS, Android, HTML cTV and Roku.
• Budget-Friendly Solutions: The collaboration offers a low-risk starter package for clients, providing a cost-effective solution for content distribution.
• Scalable and Adaptable Framework: Thanks to its seamlessness, flexible budget options, and growing feature set, the joint solution ensures customer's streaming and content distribution capabilities can grow alongside their evolving business needs.

"Amagi and Applicaster's joint solution provides a comprehensive streaming and monetization solution across all tiers and needs, offering a quick, stress-free, and cost-effective method for content creators to distribute their channels across multiple platforms," said Daniel Marshall, Executive Vice President, Sales (Global SaaS), Amagi. "Together, we aim to shorten the time to revenue for our customers, foster stronger customer relationships, assist our clients in growing their business, and securing a competitive position in the industry."

ClickDimensions announces a strategic leadership transition with the appointment of a new General Manager, Andrew Jones and departure of Chief Executive Officer, Mike Dickerson, effective January 1, 2024. ClickDimensions as part of the Volaris Group, extends sincere appreciation for Mike Dickerson's substantial contributions during his tenure and wishes him success in his future endeavors.

We are pleased to introduce Andrew Jones as the incoming General Manager, January 1, 2024. Andrew formerly managed the Revenue organization within ClickDimensions and brings a wealth of experience and a distinguished track record in the tech and communications industry. The appointment aligns seamlessly with the company's strategic vision for sustained growth and innovation.

"I am honored to take the helm of ClickDimensions and, alongside our exceptional team, help navigate the next phase of our company's growth," said Andrew. "I have seen first-hand how ClickDimensions has helped customers transform their marketing efforts and I look forward to continuing innovation to make a bigger impact for marketers and our partners."

Dropbox is now an official technology partner of McLaren Formula 1 Team to improve organization, collaboration, and ultimately, save precious time, on and off the track

Today, Dropbox, Inc. and McLaren Racing announced a multi-year partnership with the McLaren Formula 1 Team for the 2024 season and beyond. The partnership marks Dropbox’s first entry into the sport, helping the McLaren team collaborate, share files and content, and save time.

Through the partnership, McLaren will rely on Dropbox for its fast, secure, and reliable syncing and sharing capabilities, in addition to its latest offerings in video collaboration and machine intelligence, to manage vast amounts of content and data, from across the globe.

“I’ve always been inspired by the relentlessness and high performance of the McLaren Formula 1 team,” said Drew Houston, co-founder and CEO of Dropbox. “At Dropbox, we’re building products powered by AI and ML to help teams save time and stay focused on their most important work. We’re thrilled to partner with McLaren in their pursuit of speed and excellence in every facet of the sport.”

“In the competitive and high-performance world of Formula 1, reliability and speed are crucial across all areas of the business,” said Zak Brown, CEO of McLaren Racing. “It‘s great to have Dropbox on board, helping our high performing team work efficiently and seamlessly.”

For years, Dropbox has been trusted by millions of customers to provide secure, reliable syncing and collaboration software. Today, Dropbox offers a whole suite of products, including its newest AI-powered tools, designed to simplify workflows, keep teams focused on their work, and save them time. And in a sport where every hundredth of a millisecond counts, there’s nothing more important than time.

Dropbox branding will feature on the McLaren MCL38, and the driver overalls and helmets of Formula 1 drivers Lando Norris and Oscar Piastri for the 2024 season and beyond.

Annual award program honors 247 individuals who demonstrated exceptional support for the Sitecore community 

Sitecore®, a global leader in end-to-end digital experience management software, today announced the 2024 Sitecore Most Valuable Professionals (MVPs). In its 18^th year, 247 MVPs are chosen for demonstrating outstanding engagement and support for the global Sitecore community.

MVPs are evaluated by a panel of Sitecore employees – ranging from developers to members of the executive team – for their commitment to sharing knowledge and technical expertise with community partners, customers, and prospects. This year, MVPs were identified in the following three categories: Ambassadors (69 members), Strategy (31 members) and Technology (147 members).

Over the 18-year history of Sitecore's MVP program a total of 247 MVPs have been honored at least five times. This year, nine MVPs celebrate a milestone of ten years, they are: Alan Coates, Elizabeth Spranzani, Göran Halvarsson, Himadri Chakrabarti, Jeremy Davis, Kris Verheire, Michael West, Suresh Devanan, Eric Orton, and Vasiliy Fomichev.

"To be back honoring our MVPs for the 18^th year in a row is a true privilege", said Dave O'Flanagan, Sitecore chief product officer. "It's always humbling to see how many people around the world contribute their time, energy and expertise to Sitecore. Each of the 2024 MVPs should be celebrated for deeply enriching our community. Our MVPs really are core to the global Sitecore experience and do a fantastic job to help everyone build the best digital experiences out there."

Elizabeth Spranzani, new ten-time MVP honoree said: "Being a Sitecore MVP is something I treasure just as much today as the first time it was awarded to me 10 years ago. It is hard work because Sitecore sets the bar high. The MVPs are compelled forward each year by a combination of altruism to help others 'figure it out', and the adrenaline rush to plant the flag on an idea, becoming known as a subject matter expert. The community has a level of engagement, dedication, and loyalty that is truly unique compared to any other platform, and I'm thrilled to be a part of that."

Eric Sanner, a first-time MVP added: "I am excited and honored to receive my first Sitecore Technology MVP! I used to think that being a good Sitecore developer, writing blogs and sharing them on social media was enough to become an MVP. It really is about the connections you make. It has been meaningful to become a member of the global Sitecore community. I have met many great people in the past year and made several new friends. This community has a passion for sharing knowledge and learning from each other which will become even more important as the Sitecore platform continues to change and new development practices emerge."

Sitecore MVPs receive exclusive invitations to MVP discussion forums, regional meetings, and the MVP Summit. Recipients also gain access to early product releases, discussions with Sitecore product teams, and exclusive invitations to webinars.

Fast-facts about Sitecore's 2024 MVP honorees:

• One in five honorees named first-time Sitecore MVP
• Sitecore MVPs span 26 countries and more than 90 companies
• Top MVP representation is in the U.S., India, U.K., Australia and the Netherlands
• Montenegro is represented on the MVP coverage list for the first time
• Designations include: 69 Ambassador MVPs, 31 Strategy MVPs, and 147 Technology MVPs
• 5% of MVP winners work directly for Sitecore's customers while 7% are freelance professionals