Dropbox Teams Up With McLaren Racing as an Official Technology Partner of McLaren Formula 1 Team | Martech Edge | Best News on Marketing and Technology
Dropbox Teams Up With McLaren Racing as an Official Technology Partner of McLaren Formula 1 Team

technology

Dropbox Teams Up With McLaren Racing as an Official Technology Partner of McLaren Formula 1 Team

Dropbox Teams Up With McLaren Racing as an Official Technology Partner of McLaren Formula 1 Team

Business Wire

Published on : Feb 12, 2024

Dropbox is now an official technology partner of McLaren Formula 1 Team to improve organization, collaboration, and ultimately, save precious time, on and off the track

Today, Dropbox, Inc. and McLaren Racing announced a multi-year partnership with the McLaren Formula 1 Team for the 2024 season and beyond. The partnership marks Dropbox’s first entry into the sport, helping the McLaren team collaborate, share files and content, and save time.

Through the partnership, McLaren will rely on Dropbox for its fast, secure, and reliable syncing and sharing capabilities, in addition to its latest offerings in video collaboration and machine intelligence, to manage vast amounts of content and data, from across the globe.

“I’ve always been inspired by the relentlessness and high performance of the McLaren Formula 1 team,” said Drew Houston, co-founder and CEO of Dropbox. “At Dropbox, we’re building products powered by AI and ML to help teams save time and stay focused on their most important work. We’re thrilled to partner with McLaren in their pursuit of speed and excellence in every facet of the sport.”

“In the competitive and high-performance world of Formula 1, reliability and speed are crucial across all areas of the business,” said Zak Brown, CEO of McLaren Racing. “It‘s great to have Dropbox on board, helping our high performing team work efficiently and seamlessly.”

For years, Dropbox has been trusted by millions of customers to provide secure, reliable syncing and collaboration software. Today, Dropbox offers a whole suite of products, including its newest AI-powered tools, designed to simplify workflows, keep teams focused on their work, and save them time. And in a sport where every hundredth of a millisecond counts, there’s nothing more important than time.

Dropbox branding will feature on the McLaren MCL38, and the driver overalls and helmets of Formula 1 drivers Lando Norris and Oscar Piastri for the 2024 season and beyond.