Unify Data for Greater Customer Insights & Navigate Dynamic Multi-Channel Interactions with AI

Brevo, a leading provider of Customer Relationship Management (CRM) solutions, announces the launch of Brevo Customer Data Platform (CDP) and mobile push following the recent acquisitions of WonderPush and Octolis, demonstrating its capacity to quickly integrate new stacks within its solution. In addition, Brevo is announcing new AI functions, expanding capabilities to better understand customer habits and drive personalized multi-channel campaigns at scale.

A holistic real time view of customers with Brevo Customer Data Platform

The three main browsers used around the world, Safari, Firefox and Chrome, have removed or will remove the use of third party cookies by the end of 2024. Many marketers rely on retargeting and legacy data management platforms based on segments fed with third-party data. To adapt, marketers must prioritize first-party data and adopt a CDP. By collecting, storing, processing, enriching and activating first-party data, businesses can measure the performance of actions carried out to provide insight and hone their competitive advantage in an increasingly complex data environment.

Brevo CDP unifies and manages customer data across the whole tech stack. Empowering teams to turn audience reports and calculated scores into actionable insights, Brevo CDP enables an enriched customer experience with personalized content, dynamic triggers and more. Supported by 300+ pre-built integrations and the ability to plug into existing business intelligence tools, Brevo CDP easily unifies data from multiple sources to provide ready-to-use data that is reliable and consistent across platforms.

Empowering marketing campaigns and CX with new AI features
Brevo has also expanded its AI capabilities to increase efficiency, support creativity and enable anyone to execute dynamic multi-channel campaigns at scale. By leveraging solid and reliable customer data thanks to the Brevo CDP Platform, Brevo’s AI capabilities automate crafting the perfect email content and determining the right time to send messages to customers.

• Email Content Generator: Elevate email campaigns with dynamically generated, relevant content. Available for Headlines, Paragraphs and Button Text.
• Best Time Email Delivery: Strategically send emails within a 24-hour window based on recipient behavior and historical engagement to reach audiences when they are most receptive.
• Adapt Tone of Voice: Let generative AI find the perfect balance between a formal or casual tone depending on the situation and adapt short notes or bullet points into well-formulated messages.

CX leaders who use generative AI see positive ROI from delivering personalized, seamless CX journeys that foster loyalty and satisfaction. With Live Chat Summary, a new generative AI feature dedicated to ensuring seamless conversations, Brevo significantly enhances customers' experience.

• Live Chat Summary: Create short summaries of entire live chat conversations to make dialogue handoff between agents easy, or use for quick reference on client history.

Addition of Mobile Push
Bolstering Brevo’s existing web push capability, Brevo’s Enterprise customers can now send short messages via mobile push notifications to convey important information promptly, such as new sales or abandoned cart reminders. Using a new Push dashboard for Brevo segments and lists, Brevo customers can drive action and create a seamless customer experience from within the Brevo ecosystem.

Brevo will showcase and elaborate on these new functions in a virtual keynote on March 6, 2024, 07:00 am PST/10:00 am EST.

Customer experience and e-commerce experts will guide Cohora as it enters its next phase of growth

Cohora, the first-party, brand-owned social network provider that enables brands to drive greater customer advocacy and loyalty, today announced that it has added Aman Devgan, Gavin Hawthorn and Peter Callahan to its Advisory board. With backgrounds in customer experience, brand loyalty, and high-growth companies, the three new members offer an array of experience that will guide Cohora as it redefines customer engagement and brand networks. 

Aman Devgan brings over a decade of experience as a senior executive in private and publicly traded technology companies, serving consumers and small businesses. A strong customer experience advocate, Devgan has a history of transforming and scaling businesses to achieve market leadership and profitable growth. He served as the Chief Marketing Officer at TCGplayer until 2023, leading sales, account management, and marketing to grow the world’s largest online marketplace for collectible card games and the thousands of local hobby stores it empowers. During his tenure, TCGplayer’s revenues grew over 200%, leading to an acquisition by eBay for $295M in October 2022. Before TCGplayer, Devgan was the Chief Marketing Officer at Upserve, a Vista Equity company and an analytics-based Point of Sale solution for restaurants acquired by Lightspeed for $430M. Before that, he served in General Management and senior executive roles at Kapitus, 1&1, and Web.com.

Gavin Hawthorn brings deep experience in digital, CRM and loyalty, brand, and partnership marketing gained with blue chip and VC companies across key sectors like retail, travel, leisure, and healthcare. Previously, Hawthorn was the Chief Marketing Officer at the Skin Clinics Group, where he led his team through multiple business acquisitions, COVID lockdowns, and strategic shifts to focus on new and existing businesses, as well as platform builds, including new e-commerce offerings. Hawthorn also served as a member of the FTSE 250 Retail Executive team, having scoped, built, and managed from scratch the UK’s fastest growing retail loyalty scheme, which grew to deliver £40 million of extra retail sales and a fast-growing subscription business.

Pete Callahan is a seasoned digital entrepreneur and leader with over 20 years of experience in creating, scaling, and transforming businesses across various industries. He is the Co-Founder of Foundry.cc, a global digital experience firm that delivers digital and data transformation services to clients and partners, integrating commerce, communications, and content. Before launching Foundry.cc, Callahan founded and grew Arkle Advisors, LLC, a global digital services agency that served e-commerce and retail businesses, maximizing their brand experience and customer relationships through innovative digital solutions and strategies. Callahan has also held leadership and business development roles across powerhouse marketing and technology companies, such as Conversant (now part of Epsilon), Razorfish, and Omniture (now part of Adobe).

“Aman, Gavin and Peter are world-class leaders in using data and digital transformation to improve customer loyalty, retention and engagement across a variety of industries,” said Manu Mathew, CEO of Cohora. “Together they bring a wealth of industry knowledge, extensive networks, and expert guidance to Cohora. Their additions will be critical as we continue to grow and develop our industry-leading platform that puts customer relationships back at the center of CRM.”

Sumsub, a global full-cycle verification platform, has launched an industry-first Deepfake Detection feature integrated into its Video Identification solution. This comes as AI-powered fraud increasingly targets businesses, not just individual users. 

Sumsub's 2023 Identity Fraud Report revealed a 10x increase in the number of deepfakes detected globally across all industries from 2022 to 2023, with crypto and fintech jointly constituting 96% of these cases. Deepfake incidents in the fintech sector increased by 700% in 2023 compared to the previous year, underscoring the importance of ensuring malicious actors are screened out during verification processes.

Sumsub's Deepfake Detection feature represents a significant leap forward in combating AI-driven identity fraud, particularly as fraud tactics become increasingly sophisticated. In the last year, Sumsub carried out over a million video identity checks for firms, securely verifying their clients' end-users. Along the way, Sumsub's AI and ML team noticed a pattern in video verification interviews being susceptible to deepfake attacks, and therefore decided to reinforce its existing Video Identification solution with the Deepfake Detection feature.    

This follows the launch of Sumsub's enhanced Deepfake Detection Solution, embedded in its in-house Liveness product. Unlike methods that focus on detecting deepfakes within static images or recorded videos, Sumsub's new solution operates in real-time during video interviews, further securing the identification process. The enhanced deepfake detection technology is designed to identify and thwart fraudsters attempting to manipulate real-time video interviews for malicious purposes.

Video identity verification is mandatory in a number of jurisdictions, including Germany, Switzerland, Austria, and Estonia. However, it can also be used as a reputable last resort for user verification in most markets, when businesses want to assure an additional layer of security during onboarding. Therefore, it's crucial firms can detect deepfakes throughout this process. 

Deepfake videos can be used by scammers to manipulate victims, as recently seen in Hong Kong, where a multinational company lost US$25.6 million (HK$200 million) due to an employee being deceived by a digitally created version of a company executive during a video conference call.

"AI technology and its risks aren't new, and we've spent many years developing deepfake detection tools long before they were thrust into the mainstream. As AI technologies advance, so do the tools available to fraudsters. Unfortunately, cases like these will continue to occur, making our first-of-its-kind solution that embeds deepfake detection into real-time video identification so imperative for the security of businesses and consumers alike," said Andrew Novoselsky, Chief Product Officer at Sumsub. 

"We're frequently seeing increasing demand from our clients to carry out video interviews, so we understand the importance of ensuring these are completely secure. Video Identification is often viewed as the ultimate defense against fraud during onboarding, but as deepfake technology evolves, trusting our eyes during live video is no longer foolproof. To address this, we're actively enhancing our detection capabilities. As deepfakes continue to impact business operations, as well as everyday individuals, we are committed to working continuously to expand our detection capabilities to protect firms and their clients," added Pavel Goldman-Kalaydin, Head of AI & ML at Sumsub. 

A Game-Changer in Predictive Marketing, Focusing on Future Customer Actions for Unprecedented Conversion Rates

Curated for You, a pioneering force in lifestyle marketing technologies, unveiled today its groundbreaking Purchase Intent Email and SMS Trigger platform. This cutting-edge solution is set to redefine the marketing landscape by focusing not on past consumer actions but on predicting future purchasing behaviors.

While traditional email triggers have been widely successful, with abandoned cart trigger emails generating an 18% conversion rate, innovation has been scarce, primarily focusing on reactions to past consumer actions. CFY's launch disrupts this status quo by leveraging advanced analytics to anticipate future needs based on a variety of predictive factors, including demographics, geographic location, and recent consumer behaviors, such as making a purchase from a lifestyle collection that indicates an upcoming event interest.

For example, a customer who purchased from a Miami collection within 30 days of Art Basel could receive a tailored email about outfits for Art Basel, demonstrating CFY's commitment to aligning marketing efforts with consumers' natural shopping behaviors. This approach moves beyond forcing searches based on product attributes, instead nurturing a more intuitive shopping experience by understanding the underlying reasons behind a purchase.

Key Features of CFY's Purchase Intent Platform:

• Predictive Insights: Utilizes advanced algorithms to predict future purchasing actions, enabling brands to engage with customers proactively.
• Seamless Integration: The system seamlessly integrates with existing Email Service Providers (ESP), ensuring marketers can easily adopt and implement it into their current workflows.
• Customized Engagement: Offers highly tailored segments, copy, and visuals, ensuring each communication is relevant and engaging to the intended audience.

"Our mission at CFY is to transform how brands interact with their customers, moving from a reactive to a predictive engagement model," said Katy Aucoin, CEO of Curated for You. "By understanding not just what customers have done, but what they are likely to do, we open up a whole new realm of marketing potential."

This innovative approach is expected to enhance customer engagement and drive significant increases in conversion rates, setting a new standard for email and SMS marketing strategies.

Programmatic advertising platform Mintegral proudly announces the attainment of SOC 2 Type 2 and SOC 3 certifications, marking a significant milestone in the company's dedication to upholding the highest levels of privacy and data security. Issued by the American Institute of Certified Public Accountants (AICPA), these certifications independently validate Mintegral's adherence to rigorous criteria encompassing security, availability, processing integrity, confidentiality, and privacy.

"Mintegral, as part of the Mobvista group, places utmost importance on the protection of data security and user privacy. Given the mobile marketing sector's deep reliance on data, we ensure that data security remains a cornerstone of our strategy as a leading global technology service provider," said Sean Song, CFO of Mobvista. "The SOC 3 certification is a testament to our ability to surpass regulatory compliance expectations and solidify customer trust."

Building on the successes of the previous year's SOC 2 Type 2 and SOC 3 reports, Mintegral reaffirms its commitment to security, availability, and privacy. The evaluation of Mintegral's technology, conducted from October 1, 2022, to November 30, 2023, aligns with its compliance with other industry standards such as GDPR, CCPA, COPPA, ISO/IEC 27001, and ePrivacyseal.

In today's digital age, user-generated content has become a dominant force in the online world. People are constantly creating and sharing videos, seeking new ways to express themselves creatively. Banuba's Video Editor SDK taps into this trend, enabling developers to build cutting-edge video editing applications that cater to the needs and desires of modern content creators.

Its latest update gives end-users more options for video creation. The most notable of them are:

• Soundstripe integration. The inclusion of another royalty-free music provider expands the sound track opportunities.
• Touch-up intensity control. A convenient slider to change the degree to which a certain effect is applied.
• Links as overlay. Users are now able to insert clickable links as captions to their videos.

With Banuba's Video Editing SDK, developers can access a wide range of powerful features and tools. These include real-time video effects, filters, stickers, and transitions, as well as advanced editing capabilities such as trimming, cropping, and merging videos. The SDK also provides support for audio editing, allowing users to add music, voiceovers, and sound effects to their videos.

Anton Liskevich, Chief Product Officer and Co-founder of Banuba, expressed his excitement about the expansion: "We are thrilled to introduce our updated Video Editing SDK to the developer community. With this powerful tool at their disposal, they can create video apps that not only enhance the user experience but also enable individuals to unleash their creativity like never before. We believe that this SDK will revolutionize the way businesses and individuals edit and share videos."

Banuba's Video Editing SDK is designed to be user-friendly and flexible, making it accessible to both seasoned developers and those new to app development. It offers comprehensive documentation, sample code, and technical support to ensure a smooth integration process.

Plex has recently launched its movie rental service, enabled by the multi-DRM support of castLabs' DRMtoday and Synamedia's ContentArmor forensic watermarking technology, delivering premium, on-demand protected content to a larger audience. 

castLabs, a leading provider of video delivery technology, proudly announced that global media company Plex has opted for castLabs cloud-based DRMtoday for their newly launched transactional video on demand (TVOD) service: Plex Rentals. The collaboration also ensures that Plex's new premium library is securely watermarked using Synamedia's ContentArmor forensic watermarking solution, distributed by castLabs. This strategic move guarantees Plex meets the stringent requirements of content owners for on-demand and FAST content.

DRMtoday provides secure content playback for Plex users across Android, Apple, web browsers, smart TVs, and game consoles. By utilizing DRMtoday's multi-key delivery feature, Plex adheres to the industry's best practices for content protection, generating different keys for variable video renditions, ranging from SD up to UHD. This multi-DRM solution ensures that Plex's offering remains accessible only to authorized users, a non-negotiable condition for content owners.

"Content rights and protection are important to us, and after extensive evaluation, castLabs and DRMToday provide the rights management that our content partners want and deserve," said Shawn Eldridge, Vice President of Business Development and Content for Plex.

Additionally, Plex has integrated Synamedia's ContentArmor forensic watermarking technology through castLabs, an advanced solution designed to protect content, detect content leaks, and protect copyrighted material. The implementation of A/B watermarking, embeds unique, imperceptible watermarks throughout Plex's new movie rental catalog.

"We're thrilled to expand our collaboration with Plex. Our dedication to content security and adherence to studio compliance empowers partners like Plex to rapidly deliver flawless streaming experiences to a wider audience. We understand the challenges associated with meeting licensing requirements, so we are committed to streamlining the process in the most efficient manner through our in-house solutions and together with partners like Synamedia." stated Michael Stattmann, co-founder and managing director of castLabs.

"We're delighted to partner with castLabs to provide the Plex service with the security and content protection solutions demanded by their content licensors" said Alain Durand, Head of Synamedia's ContentArmor business, "we continue to see increased demand from studios who need assurance that their content will be delivered securely and with robust security solutions to identify any potential leaks. We've developed ContentArmor to meet this exact use case with robust watermarking capabilities and rapid ID extraction to ensure direct-to-consumer streaming services can quickly detect compromised accounts and take action."

New report details top performance-driven ad trends and explores how AI can be harnessed to enhance creatives and boost team-wide productivity

AppLovin, the leading marketing technology platform, today released Performance-driven Ad Trends 2024, revealing how AI tools are driving new efficiencies and broadening the possibilities of the creative process. The report explains how AppLovin’s in-house creative agency, SparkLabs, is using generative AI to improve workflows to elevate both the quality and impact of performance ads, and dives deep into the year’s top-performing creative strategies. 

"Embracing AI expands the potential of creatives," said Katie Jansen, CMO of AppLovin. “The technologies continue to evolve, but we’ve found a huge opportunity to benefit from many different AI tools right now. We’ve seen that it is key to foster a culture that inspires creative teams to explore and adopt these technologies in order to improve efficiencies, continue to push creative boundaries and improve results for our customers."

AppLovin’s report also details the top creative strategies for the year based on data analyzed from tens of thousands of creatives produced by SparkLabs in 2023. Notable trends include:

• Prioritizing team adoption of AI over individual usage by infusing AI into daily team operations.
• “Genre-bending” or borrowing popular mechanics from other successful game genres to broaden audience appeal.
• Using gamification to inspire fresh interactions across non-gaming app verticals. About one-third of top-performing ads in the non-gaming category included ‘gamifying’ features.
• Innovating on metaplay by featuring gameplay mechanics beyond a game’s core elements to stretch out creative concepts and help brands stand out.
• Leveraging connected TV (CTV)’s immersive experience to reach new audiences. “More than half of SparkLabs’ best performing non-gaming ads in 2023 were CTV creatives,” noted Jessica Dolan, Director of SparkLabs. “CTV offers a unique platform for advertisers to highlight their brand message by leveraging engaging visuals and live actors to entice the viewer to try something new.”