Partnership to transform how companies view and leverage data

Gulp Data, a provider of data valuations, data-backed loans, and data monetization services, today announced its new partnership with Snowflake, the Data Cloud company that empowers organizations to explore, share, and unlock the true value of their data. 

As of today, companies can easily determine the market value of their data within 24 hours by accessing Gulp Data’s innovative data valuation app on Snowflake Marketplace. By using Gulp Data’s Snowflake Native App, companies have an opportunity to generate financial value from their data assets by helping them understand how much their datasets are worth, how data products can be priced and packaged, how much demand there is with buyers, and how to enrich datasets to increase their value. With Snowflake Native Apps as its foundation, Gulp Data’s app insights can be leveraged directly within a customer’s Snowflake account, running directly on customers’ data without the need to move or provide external access to that data.

“We're witnessing a rapid acceleration of data sharing and licensing, not just from digitally native companies but from companies across industries. This is a pivotal shift in business strategy as companies increasingly recognize the value of their historically underutilized data assets,” said Chris Child, Senior Director, Product Management - Applications at Snowflake. “This era is about more than just managing data—it's about actively differentiating and increasing enterprise value through data. Our integrated solution and partnership provides the resources for companies that don't want to be left behind by empowering them to develop and monetize a diverse range of data products in Snowflake Marketplace.”

Gulp Data’s solutions have revolutionized data valuation and monetization, and have been used to identify and generate hundreds of millions of dollars from data assets utilizing advanced machine learning techniques. Its proprietary technology provides an underwritable data valuation based on a company’s datasets within just 24 hours.

The company also offers actionable insights based on available attributes, peer scoring and enrichment recommendations. Finally, companies can identify high-potential buyers based on Gulp Data’s technology and extensive buyer network.

“This partnership represents a significant milestone in data asset valuation and monetization. Combining Snowflake's proven platform capabilities and expansive Data Cloud with Gulp Data's innovative valuation technology, we are empowering companies to not only understand, but also maximize the financial potential of their data assets,” said Jeremy Bruck, Managing Partner at Gulp Data. “Our joint efforts will transform how companies view and leverage data, shifting from traditional data management to creating substantial, tangible value. This partnership is not just about technology integration; it's about redefining the future of data as a key driver of enterprise growth.”

The Snowflake Native App Framework (currently in public preview on AWS and private preview on GCP and Azure) enables developers to build applications using Snowflake’s core functionalities, distribute them globally on Snowflake Marketplace, and deploy them within a customer’s Snowflake account.

New visualization features will provide Panoply's customers with a more comprehensive solution, enabling them to create dashboards for faster insights, along with a simpler setup and better control and ownership over business data 

Panoply, the leading end-to-end ELT and analytics solution by SQream, the data and analytics acceleration platform, announced today that it has launched their dashboards feature, optimizing their platform as a truly all-in-one solution for data management. This feature maximizes ease of use with in-platform dashboards, code-free ELT and a managed data warehouse, which translates to meaningful time and cost savings for businesses across industries. 

Panoply, already known for its easy-to-use system, is now even more user-friendly with the announcement of its features that enable end-to-end data management. The various features now available within the platform include no-code data connectors, a managed data warehouse, and easy to build dashboards, which eliminate the need for customers to shop for multiple solutions and vendors to enable each element of their data stack.

Panoply's evolution into an all-in-one data solution enables businesses to consolidate their data sources and create visual dashboards for optimized business decisions. Its seamless integration eliminates compatibility issues, facilitating smooth data flow and faster insight delivery. Additionally, streamlined support provides users with a single point of contact by simplifying troubleshooting through expert assistance.

"Panoply is an important part of SQream's vision, which is to give data solutions to all types of organizations, from startups and SMBs to large enterprises." said Ami Gal, SQream CEO. "This latest release in Panoply answers our vision and closes the data stack loop with a comprehensive, end-to-end data solution."

"Outside In" Program Unlocks New Retargeting and Measurement Capabilities

Kochava Summit – Adomni, the global leader in programmatic digital out-of-home (DOOH) advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a groundbreaking new partnership: Outside In by Adomni. This innovative program empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world. 

Outside In bridges the out-of-home and in-home environments to enable impactful omnichannel brand stories and richer consumer engagement. Advertisers leverage Adomni's expansive network of connected screens to capture attention outside the home. Kochava, through its industry-leading audience technology, facilitates the retargeting of consumers exposed to Adomni’s out-of-home ads by serving them personalized creatives on connected TVs. Marketers can access unified reporting of the incremental lift that Outside In provides for their omnichannel campaign.

"This partnership represents a monumental leap forward in cross-channel advertising," said Charles Manning, Founder and CEO, Kochava. "By bridging the gap between DOOH and CTV, Adomni Outside In delivers an unparalleled ability to reach consumers at key moments across their journeys, driving deeper brand connection and measurable results. We are thrilled to be selected as the partner for Adomni, providing measurement and attribution across all of their omni-channel campaigns."

Key benefits of Adomni Outside In for digital marketers include:

• Amplified Reach and Frequency: Capture attention on-the-go with real-world screens, then reinforce messaging on CTV for maximum impact.
• Streamlined Shopping Experience: Seamlessly guide consumers through their path-to-purchase journey from outdoor ad view to eventual in-home conversion with consistent messaging.
• Enhanced Targeting and Personalization: Leverage Kochava's robust audience data to re-target audiences exposed to real-world ads with relevant CTV ads.
• Unified Measurement and Attribution: Gain holistic insights into campaign performance across both DOOH and CTV channels with Kochava's comprehensive measurement suite.
• Optimized ROI: Drive tangible campaign outcomes and maximize return on investment with data-driven insights.

“We are thrilled to partner with Kochava, which, through partnerships, facilitates the delivery of ads on both out-of-home and connected TVs,” said Jonathan Gudai, CEO, Adomni. “Outside In gives advertisers the ability to sequentially target and analyze consumer behavior from the moment they first see a video ad out-of-home all the way through to the conversions generated inside the home.”

The Adomni Outside In program is now available to any advertisers interested in elevating their video advertising campaigns.

Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced its messaging APIs and solutions are available on Temenos Exchange, the partner ecosystem of integrated fintech solutions.

Sinch provides high quality, high-volume messaging services to banks and financial institutions through its global super network, which is the most secure and reliable network for conversations on SMS, email, voice, and messaging apps. Additionally, Sinch enhances security for banking customers with scalable multi-factor authentication solutions built to increase the security and conversions of every transaction. These solutions are now accessible via the Temenos Exchange ecosystem giving financial services clients' access to solutions that work with its core banking platform=. This helps improve the customer experience; deliver enriching and scalable communications for retail banking customers on any channel. Sinch already delivers this for some of the largest financial institutions in the world and is excited to partner with Temenos to scale their impact on the banking customer experience globally.

The ecosystem offers pre-integrated and approved fintech solutions that can be easily deployed on top of Temenos' open platform for composable banking, enabling banks to accelerate the creation of new financial services, while reducing the costs of development.

Martin Bailey, Director of Innovation and Ecosystems, Temenos, said, "Temenos Exchange acts as an accelerator for fintechs and software developers, helping them develop, validate and monetize new banking solutions. The integration with Temenos and joining Temenos Exchange means Sinch can write once and be readily available to the thousands of banks globally that run on our platform."

"Core banking platforms are key partners for Sinch in delivering customer communications at scale. Working together, we can accelerate the transformation towards truly omnichannel banking communication on a global scale," Petter Bengtsson, Global SVP Partners and Platforms at Sinch explained. "Sinch's availability on Temenos Exchange further extends our commitment to the banking community and enables Temenos customers to easily reap the benefits of the Conversation and Verification APIs. We look forward to leveraging the power of the Temenos platform to help us achieve our business goals."

PagerDuty, Inc., a global leader in digital operations management, announced today the appointment of Jeff Hausman as Chief Product Development Officer. Hausman will lead PagerDuty’s product strategy and execution including Product Management, Engineering, Design, and User Experience to expand the PagerDuty Operations Cloud.

“We are thrilled to welcome Jeff to PagerDuty, where he will lead our Operations Cloud platform strategy and all product innovation including our Generative AI offerings,” said Jennifer Tejada, CEO and Chairperson, of PagerDuty. “Jeff brings extensive enterprise product development experience in highly relevant spaces like ITOM and cybersecurity to PagerDuty, making him a great addition to our leadership team as we help customers grow revenue, reduce cost and modernize operations.”

Hausman joins PagerDuty from Samsara, where he was the Chief Product Officer. Previously, Hausman served as ServiceNow Senior Vice President and General Manager of the Operations Management Portfolio - ITOM, ITAM, Security, Risk and ESG. He brings a strong track record of over 25 years leading product development as a senior executive across a wide range of products at McAfee, Symantec, Hewlett-Packard and Veritas. Hausman will join PagerDuty’s executive management team and report to PagerDuty CEO Jennifer Tejada.

“What attracted me to PagerDuty was the company’s long and successful track record of delivering a world-class platform to drive operational transformation for global organizations,” said Hausman. “We are ideally positioned to accelerate innovation of the PagerDuty Operations Cloud to serve the needs of enterprise Chief Information Officers, Chief Technology Officers and Chief Development Officers. I look forward to building on our strong history of innovation to drive automation and AI innovation for our customers.”

Hausman received his MBA at Dartmouth’s Tuck School of Business and graduated from Claremont McKenna College with degrees in mathematics and economics.

Choozle, a leading omnichannel digital advertising platform and services provider, today announced that it has appointed Annie Wissner as Vice President of Marketing, effective January 2, 2024. This strategic move comes at a pivotal time as Choozle relocates its headquarters to Downtown Denver, signaling a new era for the company.

As Vice President of Marketing at Choozle, Wissner takes the helm of all marketing functions, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations.

Wissner, a seasoned leader with over 20 years of global marketing experience in the technology sector, brings a wealth of knowledge to Choozle. Her previous role as Vice President of Marketing and Business Development at High Level Marketing and leadership roles at Hexagon, Ivanti, Microsoft, Oracle, and Software AG attest to her expertise in driving success in both start-up and enterprise organizations, domestically and internationally.

Choozle CEO Adam Woods expressed enthusiasm, saying, "Annie Wissner's appointment as Vice President of Marketing is a positive milestone for Choozle. Her wealth of experience and innovative approach aligns perfectly with our vision of exceeding our clients' and partners' expectations through our dynamic digital advertising platform and world-class services. We believe her leadership will play a pivotal role in propelling Choozle to new heights."

Annie Wissner shared her thoughts, stating, "I'm thrilled to join Choozle during this significant period of growth and expansion. The company's core values of bold innovation, growth, collaboration, and personal ownership align well with my principles. I look forward to leading the marketing efforts and contributing to Choozle's ongoing success in the ever-evolving digital advertising landscape."

AisleOne’s personalized marketing automation and loyalty system are transforming the way grocers go to market with the ability to target and engage each customer individually.

Mercatus, a leading provider of grocery eCommerce solutions, today announced the launch of the all-new AisleOne. 

This intelligent targeting and enhanced personalization solution leverages the customer engagement technology from parent company Relationshop to provide regional grocers and independents with a competitive advantage over national chains, mass merchants, and discounters.

AisleOne enables grocery retailers to seamlessly activate data insights to deliver a more connected and individualized digital experience for each customer. For grocers using this enhanced personalization capability, results show more cart conversions, higher baskets and an overall sales lift as high as 5% and a 14:1 return on digital engagement investment annually.

“Growing competition in the grocery industry has led to increasingly fragmented shopper behavior, underscoring the significance of customer retention,” said Randy Crimmins, President, AisleOne. “In order to keep customers engaged, grocery retailers need to deliver a digital experience that is not only seemless and convenient, but relevant to the individual. AisleOne gives regional grocers more control with advanced personalization solutions that transform the shopping experience and grow their market share.”

The challenge: Grocers know the importance of personalization when it comes to enhancing customer engagement, loyalty and overall sales, but often lack the technical capabilities and know-how to turn customer data into a truly personalized experience.

The opportunity: AisleOne empowers grocers to customize every shopping experience based on their customers' unique preferences. Every cart tells a different story. AisleOne uses the data from each customer’s story to deliver the right message, with the right offer, at the right time — automatically. This capability is embedded into the entire customer journey, in store, online and from any device, driving larger basket sizes, less customer churn, and optimized lifetime value.

“Grocers understand the importance of personally connecting with their customers,” said Crimmins. “The real challenge is finding a cost-effective way to implement and offer tailored experiences to customers without overcomplicating marketing efforts or overburdening IT teams. With AisleOne, every retailer can automate the delivery of personalized marketing and 1:1 targeting across all channels— without the burden of additional staff, coding or development work.”

Built on Relationshop’s personalized digital engagement technology, the all-new AisleOne combines proprietary algorithms with decades of grocery-industry experience to deliver a seamless, cost-effective solution. Whether growing share of wallet with a new customer or preventing customer churn through targeted offers, AisleOne’s technology provides grocers with increased incremental sales and bottom-line value, through:

• A consistent web and mobile experience configured with dynamic content blocks that offer customers personalized coupons, ads, recipes, and loyalty rewards.
• The ability to execute on new loyalty strategies quickly – without additional coding or development time — through easily updated web and mobile content.
• Targeted lists for personalized campaigns based on customer demographic and behavioral data.
• The aggregation of in-store and online customer data to create actionable insights with a single view of customer data.
• Full tracking of shopper engagement campaigns from impression to transaction.
• A clear view of ROI on digital engagement programs.

AisleOne is available as part of the Mercatus Digital Commerce platform or as a standalone integration for regional grocers and independents.

New integration with Annex Cloud empowers brands to build deeper customer relationships and drive revenue with sophisticated personalized loyalty programs.

Customer loyalty is paramount, but brands are struggling to keep up with consumers’ evolving expectations and complex tech stacks. SAP Emarsys, a leading customer engagement platform, and Annex Cloud, a SaaS loyalty management platform, are announcing a native integration to incentivize customer interactions and deliver highly personalized, loyalty-driven omnichannel experiences that grow customer lifetime value. 

The SAP Emarsys Customer Engagement Platform executes intelligent omnichannel campaigns to customer segments at scale to turn marketing strategies into revenue. The Annex Cloud Loyalty Experience Platform specializes in omnichannel incentivization for transactional, social, and behavioral loyalty activities in exchange for personalized rewards, adding robust technical capabilities and richer loyalty member experiences executed by the SAP Emarsys Customer Engagement Platform.

The SAP Emarsys and Annex Cloud integrated solution manages promotions, tracks customers, scores behaviors, and delivers personalized experiences to collect richer, more relevant zero- and first-party data. Together, they offer a seamless solution that empowers marketers at brands like Molton Brown to:

• Build loyalty programs to fit unique business needs: From global to regional variations, spanning multiple languages, currencies, brands or even including partners.
• Track and incentivize customer actions: Online, in-store and across all channels.
• Automate personalized communications: Delivering loyalty messages and offers that increase average order values, purchase frequency and customer lifetime value.
• Improve customer data intelligence: Integrate loyalty data and AI-driven insights across business systems for informed decision-making.
• Measure program effectiveness: Continuously optimize marketing strategies for maximum impact.

Effortless Implementation, Powerful Results

This integration goes beyond simple points-based programs. With flexible, holistic configurations and granular control, brands can structure complex earning rules, create individualized customer journeys, and decrease the time it takes to launch and manage successful loyalty programs, giving time back to marketers to focus on revenue. This integrated solution features flexible configurations, enabling SAP Emarsys customers with Annex Cloud to:

• Implement quickly and easily: SaaS-based loyalty program management platform accelerates program launch and reduces time to value.
• Structure complex earning rules: Go beyond points and reward customers for diverse behaviors and interactions.
• Seamlessly manage loyalty across channels: Deliver consistent experiences online, in-store and across all touchpoints.
• Built-in loyalty tactics and templates: Configure and trigger automation to pre-defined segments based on demographics, behaviors, or preferences.

"At Annex Cloud, we're passionate about fostering deeper relationships between brands and customers," said Erin Raese, SVP GTM at Annex Cloud. "Simplifying the complexity of enterprise loyalty for the marketer combined with delivering the right message at the right time enhances both platforms and empowers brands to build truly valuable programs."

“The partnership between SAP Emarsys and Annex Cloud enhances our ability to empower enterprise brands to foster true customer loyalty with AI-fueled personalization. Going beyond simple points-based programs, this joint solution enables marketers to focus on delivering highly personalized omnichannel experiences that create value for customers and revenue for brands," added Sara Richter, CMO at SAP Emarsys.

Future-proof Loyalty with SAP Emarsys and Annex Cloud

By combining the customer engagement prowess of SAP Emarsys with the enterprise loyalty expertise of Annex Cloud, brands of any size and complexity gain access to a powerful, scalable solution ready to tackle the ever-changing customer landscape. With this partnership, brands unlock a world of possibilities, empowering them to build deeper customer relationships, drive engagement and achieve sustainable growth.