Forter, the Trust Platform for digital commerce, has achieved AWS Advanced Technology Partner status, expanding its reach to even more of the world's leading digital commerce businesses.

Forter, now listed in AWS Marketplace and officially part of the Independent Software Vendor (ISV) Accelerate Program, makes it easy for enterprises to seamlessly purchase and integrate Forter's solutions into their existing tech stacks. In addition, eligible AWS customers can use the AWS Enterprise Discount Program (EDP) to purchase Forter in the marketplace.

"We are thrilled to become an ISV Accelerator partner listed on AWS Marketplace," said Michael Reitblat, CEO and co-founder, Forter. "This collaboration expands our reach globally, bringing identity intelligence to more of the world's leading enterprises. By filtering out fraud, businesses can focus on growing customer lifetime value, reducing chargebacks and maximizing conversions."

Forter fights fraud and delights customers at every interaction – from account creation and checkout to loyalty programs and returns – for leading brands such as Pacsun, ASICS, ASOS, Priceline and FarFetch. On average, enterprises that switch to Forter reduce chargeback rates and false declines by 72% and 46%, respectively.

Latest toolkit gives marketers the ability to personalize website experiences to drive meaningful engagement and advance buyers through their digital journey and accelerate pipeline

Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the release of Folloze Website Engager, a toolkit that turns company website visits into engaging, personalized experiences that generate rich first-party engagement insights. It also provides a launchpad to accelerate the full digital buyer journey and boost demand generation performance. Folloze Website Engager will include the company’s recently introduced Folloze GeneratorAI capability, built within Folloze AI, the company’s growing suite of AI tools available within Folloze’s easy-to-use no code buyer experience platform. 

Today, only 10-20% of the digital journey happens on a company’s website. Buyers do their research before they start the engagement process, leaving companies limited opportunity to capture attention and cultivate sales. Research shows that people form an opinion of a website in less than one second and the average time spent on a page is under one minute. As such, companies need to make every second count. Folloze Website Engager toolkit was designed for this purpose, helping sites come to life, fully serving the needs and wishes of target audiences. Built on the platform offering first-party insights, Folloze Website Engager puts the right content and messaging in place to capture attention and advance customers through their digital journey as efficiently as possible.

"Today’s marketers need to think about the journey, not a single visit. When you integrate Folloze into the website, you can deliver high value, persistent, personalization to accelerate the buyer’s experience and help route the buyer to the path that is most suitable for them,” said David Brutman, Chief Product Officer & Co-founder at Folloze. “Engagement is the new currency; it serves as the connector and accelerator across the entire journey. Folloze Website Engager unlocks personalized and meaningful website engagements that keep buyers in the moment and moving forward in their journey. This is a key strategy to accelerate pipeline and results.”

Complete Buyer Journey Empowerment

An effective demand generation strategy must include complete buyer journey empowerment in order for organizations to keep buyers engaged. Folloze Website Engager was made to help. With the toolkit, marketers can extend their Folloze campaigns by embedding boards and content from boards directly into the website. Those boards can be dynamically personalized to customer persona, stage in the life cycle, and account without coding or web developer time involved. Additionally, they can leverage first-party data for personalization to resonate with each persona's unique requirements and ensure the content or offer is appropriate for the buyer journey stage. Folloze Website Engager also makes it possible for marketers to include a clear and compelling Call-to-Action (CTA) that is appropriate for the buying stage, and orchestrate multi-threaded touch with the buying committee to extend interactions.

Key benefits include:

• Engagement. Fast and easy website personalization that accelerates downstream Account-based motions.
• Insights. Full-spectrum 1st party behavioral data that doesn't just end at the website but connects across the entire journey.
• Agility. Adds flexibility personalization and campaign integration to the website with no need to involve web developers.

To ensure marketing and sales are aligned, marketers can arm sales development teams or account executives with a follow up playbook based on engagement level insights identified by Folloze Website Engager. For example, when there are enough highly engaged people within an account, this account is ready to engage with sales. The sales team can also send prospects directly to specific assets or website pages powered by Folloze to create consistency in flow and messaging.

Additionally, Folloze reporting features make it easy to review engagement and conversion metrics captured by Folloze Website Engager. Users can connect Folloze data to their 360 marketing dashboard to make sure it’s incorporated into attribution models as well. Whether you’re integrating 6sense, Demandbase, or Dun & Bradstreet platforms with Folloze, the toolkit also makes sure engagement data is used to determine buying stages and segments.

Intersection's InterZ platform tailors immersive, interactive experiences for the digital-native Gen Z crowd— across New York, Los Angeles, Chicago, and other top U.S. cities.

Intersection, an experience-driven out-of-home media and technology company, has unveiled its latest offering, InterZ. Designed to captivate and engage Gen Z audiences, the InterZ network reimagines urban outdoor advertising by seamlessly integrating digital innovations with the vibrancy of city life. 

With a focus on cities that over-index for Gen Z population growth, InterZ provides opportunities for brands to engage with this digitally-native audience using unique technology and tailored content strategies. InterZ harnesses Gen Z’s values and digital habits by focusing on sustainability, public mobility, and social responsibility— all interwoven throughout the network. As part of its initial launch, the InterZ network will deliver both Gen Z focused original content, as well as creative opportunities for advertisers to engage Gen Z, and meet them where they are with messaging that resonates.

"InterZ represents a significant leap forward in our goal to authentically connect brands with unique audiences in urban spaces" said Esther Raphael, CMO of Intersection. "Gen Z tends to over-deliver for brands in the out-of-home space, with nearly half of them taking a digital action after seeing an ad. We know these actions, like website visits and app downloads, ultimately drive purchase decisions and brand awareness.”

For brands looking to make an impact with Gen Z, InterZ presents a clear call to action: embrace innovation and position your brand at the forefront of Gen Z's urban journey. Discover how InterZ can amplify your brand's connection with this key audience off the mobile screen and in real life.

Intersection’s media network extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Atlanta, and Seattle – in addition to other major metro areas such as Austin, Charlotte, New Jersey, Minneapolis, Pittsburgh, Portland and more. Intersection’s network reaches millions daily through more than 400,000 digital and static assets nationwide.

By unifying licensor and licensee royalty processes through a common platform, FADEL® delivers insights that foster more streamlined and financially beneficial licensing partnerships

In a significant move for both companies within the Digital Out-Of-Home (DOOH) advertising sector, N-Compass TV, a leader in community-based digital signage, has partnered with iSite Media, a renowned force in sports arena digital advertising. This collaboration aims to reshape the advertising landscape for each company by combining N-Compass TV's extensive retail network with iSite Media's elite sports venue presence.

The partnership is set to create one of the largest integrated digital signage networks across the United States, offering advertisers unprecedented access to a growing network of over 5,500 indoor digital billboards. These strategically placed screens in high-traffic areas ensure optimal visibility and engagement, from bustling retail locations to iconic sports arenas.

Don Winfrey, CEO of N-Compass TV, expressed enthusiasm about the collaboration, stating, "This strategic alliance with iSite Media not only broadens our reach but also deepens our market penetration, offering unparalleled advertising opportunities for our clients."

Brian Lord, CEO of iSite Media, echoed this sentiment, adding, "Aligning with N-Compass TV for expanded advertising sales, a proven leader in the DOOH industry, enhances our offering and enables us to deliver even more dynamic and impactful advertising solutions."

The synergy between N-Compass TV's innovative technology and iSite Media's strategic venue partnerships marks a transformative step forward for advertisers seeking to captivate audiences nationwide with compelling, location-based digital content.

This joint venture leverages the rapid growth of indoor digital signage, fueled by advancements in technology and increasing internet accessibility. The collaboration is poised to set new standards in advertising effectiveness and audience engagement. This signifies a shared vision for the future of DOOH advertising, leveraging strengths to innovate and deliver advertising that resonates and engages on a national scale.

New offering enhances cross-platform signal validation to help solve for current industry needs surrounding inaccurate reach and frequency analysis.

Comcast Advertising, the advertising division of Comcast Cable, today announced the launch of its new Signal Authentication Service. 

This new industry solution aims to provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-forward use cases – namely impression householding for accurate reach and frequency measurement, cross-device frequency optimization, and attribution measurement.

Utilizing Blockgraph technology, the new service allows partners to submit ad logs, web analytics or attribution data and receive back verification that the ad exposures or events were delivered to an authenticated residential household, ensuring accurate measurement.

In launching this new service, Comcast Advertising is offering a solution, at scale across millions of households, that delivers a level and standard of accuracy for linear and streaming TV measurement that has not yet been available in the market.

Currently, measurement and platform companies rely on IP addresses and other identifiers to link campaign events across platforms to measure and de-duplicate exposures for aggregated performance reporting. These reports, when based on probabilistic device graphs, are unreliable, as IP addresses rotate regularly.

According to a recent study, IP addresses rotate on average 1% per day, which over the life of a typical campaign, compounds over 15% and therefore can negatively impact reach and frequency reporting and cause significant errors when linking household ad exposures to household attribution events.

“The inaccuracy of today’s media reporting is greatly impacting advertisers’ ability to truly understand which parts of their media is actually providing value and the increasing amount of signal loss is further exacerbating this,” said Larry Allen, VP & GM, Data & Addressable Enablement, Comcast Advertising. “This new service will greatly improve the ability for our advertiser clients to confidently target and reach their audiences, and be able to measure campaign performance across linear and streaming.”

With unreliable impression counting and reach underreporting happening in programmatic advertising, the ability to accurately evaluate campaign performance and understand the effectiveness and value of media has been nearly unattainable for buyers. Comcast Advertising’s new service will allow advertisers to better understand on-target reach and frequency evaluation to determine how best to allocate budget to reach valuable audiences and drive real business results.

“Recent investigations suggest that current ID graphs are of varying quality, especially those that rely on IP addresses,” said Jon Watts, Managing Director, CIMM, a non-partisan coalition focused on cultivating improvements, best practices and innovations in measurement, metrics and data usage across the media and advertising ecosystem. “Household subscriptions are some of the most accurate signals we have and can play an invaluable role in helping the industry to reliably measure and attribute campaign performance, improving our understanding of the media value.”

“Dynata, in close partnership with Comcast Advertising’s Signal Authentication service, delivers a new level of precision to CTV campaigns,” said Becky Harris, Vice President of Measurement and Data Solutions, Dynata. “Our clients gain actionable insights from our brand lift surveys, tied directly to verified ad exposures. This data-driven approach empowers them to optimize their media investments and drive better results.”

Vibe.co, the "Google Ads of Streaming," announced today a successful Series A funding round of $22.5M USD led by venture firm Singular. They plan to leverage these funds to continue building a more efficient streaming TV advertising ecosystem and become the #1 CTV ad resource for SMBs.

The round, led by Singular, also comes with a reinvestment from Elaia Partners and the participation of Sequoia's Scout Fund, Motier and seasoned Ad Tech investors like Benjamin Antier, Cyril Vermeulen, Laurent Asscher, Very Group, and Alain Roubach.

"Vibe's growth confirms the SMB market's massive appetite for streaming advertising - especially as an alternative to classic AdTech duopolies with entrenched players. We believe that Vibe's unique product, positioning, and vision will make them a leader in this new ecosystem. We are excited to be alongside them," says Raffi Kamber, General Partner & Co Founder at Singular.

Vibe.co radically democratizes access to streaming TV advertising for SMBs with an easy-to-use ad platform mimicking the power and ease-of-use of Google or Meta, but for CTV and OTT.

The process is simple: in just a few clicks, advertisers select which app(s), channel(s), or live sports league(s) to advertise with, target specific audiences, optimize their spend based on performance metrics, upload their creative assets, and go live on TV in 5 minutes.

Because Vibe.co has unique relationships with premium streaming services and channels, bolstered by powerful automatic optimization capabilities, it consistently delivers over 2X ROAS for clients across the board - from major gaming studios, to large e-commerce companies, to small local brands.

Hot on the heels of an initial $7M Seed funding round in September 2022 and the launch of its self-serve ad platform, Vibe.co experienced the kind of hyper growth entrepreneurs dream of:

• 2,000+ US clients
• 8 figure revenue in 2023 (+850% growth YoY)
• Deals with most major TV Networks and Streaming Apps

Vibe.co leadership plans to leverage the fruits of their fundraising efforts to triple the size of their tech & machine learning department, build a large, seasoned sales team (the company achieved the aforementioned figures with very limited sales resources), and set up strategic publisher deals in the next few months. By the end of the year, the company's employee roster is set to grow from 40 employees to 110.

Thanks to its expanded workforce, Vibe.co will continue to develop best-in-class performance measurement solutions and proprietary targeting capabilities, double down on automated campaign optimization, and deliver a full set of features for publishers to better leverage their SMB demand.

"We are just getting started. Vibe is still a very small company compared to the untapped $60B market that US SMBs represent. SMBs are craving new, scalable, performance-focused ad channels and we have proven that our product-driven approach is the right one for this market, both on the supply and demand sides, as Connected TV Advertising fills a real need for diversification, transparency, and performance. We strongly believe that Vibe.co and SMBs will be the #1 revenue driver for TV networks, broadcasters, and streaming apps within the next 5 years. We are committed to build a just and fair ecosystem for them by delivering value in a transparent, unbiased, and efficient way. We've only laid down the first bricks for a new TV Advertising ecosystem," says Arthur Querou, CEO of Vibe.

Report highlights the important role that addressable TV advertising plays in the overall media mix, along with five best practices for planning and buying in this sector

Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and trends. 

One of the report’s key findings was this: Leveraging a portion of ad dollars for addressable TV advertising, in addition to linear TV, in the majority of cases, results in increased campaign reach.

The study, titled “A Guide to Best Practices in Planning and Buying Addressable Television Advertising,” highlights the vital role that addressable TV advertising, the ability to serve targeted ads to specific households or users, plays in delivering cost effective reach and frequency. For media owners, the medium can play a vital role in supporting TV’s share of marketing spend in today’s complex ad marketplace.

Go Addressable and CIMM tapped into their breadth of industry members and specially commissioned research and analysis to deliver this study. Go Addressable is a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising using aggregated data with a commitment to protecting personal information. CIMM is a non-partisan coalition focused on cultivating improvements, best practices and innovations in measurement, metrics and data usage across the media and advertising ecosystem.

Incorporating addressable TV advertising into a brand’s media mix consistently garners about 40% reach, regardless of a marketer’s target audience penetration. For instance, low-penetration brands, which the report defines as under 20%, achieved target audience reach of between 37% and 45%, on average. High-penetration brands (those over 70%) saw a similar result, with an incremental target audience reach of between 37% and 44%, on average.

“The TV ad market is clearly changing, with viewing becoming far more widely distributed over a growing range of linear and non-linear services,” said Jon Watts, Managing Director, CIMM. “Addressable TV advertising has become an increasingly critical capability for the industry, helping advertisers to cost effectively build out the reach and frequency of their campaigns, including for larger target audience segments. Linear and addressable are better together.”

Janus Strategy & Insights and Sequent Partners, the two consulting firms commissioned to develop the study, interviewed 20 agency and publisher stakeholders for original commentary and insights. The two firms also conducted an in-depth analysis of 145 addressable TV ad campaigns, which measured the reach and frequency of both linear TV and addressable advertising.

The research revealed the below key findings:

• Addressable consistently delivers about 40% reach regardless of target audience penetration. Low penetration brands (defined as those with penetrations under 20%, achieved target audience reach between 37 and 45%, on average. High penetration brands (defined as those with penetrations over 70%), meanwhile, saw similar results, with target audience reach between 37 and 44%, on average. The key takeaway here is that addressable TV advertising can help build reach regardless of a brand’s target audience penetration.
• Addressable delivers incremental reach to both large and small linear campaigns: Addressable TV adds incremental reach when linear reach begins to plateau, making it more cost efficient. In fact, addressable TV is found to be between 20% and 30% more efficient in adding incremental reach than linear.
• eCPMs for addressable campaigns are more efficient: Even with higher target audience penetrations, addressable eCPMs (the effective cost per thousands of impressions) are more efficient than linear eCPMs when it comes to light linear TV viewing audiences.
• MVPD addressable TV is more precise than IP address matching and outperforms it: An analysis found that 95% of addressable households were matched via postal address compared to 60% via IP address. After 30 days, 82% of addressable homes remained accurately matched compared to 44% of connected television (CTV) homes.
• MVPD addressable TV is not just for older adults: While many buyers believe that CTV addressable is best used to target younger audiences and multichannel video programming distributor (MVPD) addressable is best used to target older audiences, the data show that CTV addressable and MVPD addressable play complementary roles in reaching adults 18-49.

The report also outlines five best practices for buying and planning addressable television advertising: 1) develop a detailed audience target profile; 2) benchmark the linear TV effect; 3) determine the reach, scale and eCPM for various addressable pools; 4) determine the point where the linear TV reach curve flattens out; and 5) leverage all data and simulate the reach of the combined linear and addressable TV schedules.

“This is a pivotal time to be in addressable TV advertising,” said Larry Allen, Board Chair, Go Addressable. “In today’s fragmented media landscape, the medium offers advertisers several key advantages for staying ahead of and anticipating shifting viewership habits, including targeted reach, ad relevancy and authenticated identity combined with the highest quality video ad inventory. We hope that these best practices and insight will help the industry continue to move the needle forth on innovation as well as elevate, protect and prioritize the viewer experience.”