Teikametrics announces premier partnership with Carbon6 as two industry-leading ecommerce companies join forces to help Amazon sellers recover millions of dollars in misallocated ad spend and lost revenue

Teikametrics, the leading AI-powered Marketplace Optimization Platform with over $1B+ in annual ad sales optimized, is thrilled to announce its partnership with Carbon6, the premier all-in-one Amazon growth platform. 

Teikametrics will enhance Carbon6’s offerings with its advanced AI-powered advertising flywheel, while the launch of FBA Reimbursements within Teikametrics will allow Amazon sellers to leverage Carbon6’s Seller Investigators reimbursement solution to reclaim up to 3% of their GMV from one simple, streamlined claims dashboard.

“Great products lead to great partnerships,” said Alasdair McLean-Foreman, CEO of Teikametrics. “Carbon6 has a compelling vision for its industry-leading portfolio of ecommerce tools and services. We’re proud to partner with them to offer their reimbursement tool to our sellers, and we believe that we can offer similarly high value to their sellers with our Marketplace Optimization Platform.”

The partnership offers Teikametrics customers the following benefits:

• Save time: FBA Reimbursements eliminates the need to file and track inventory reimbursement cases manually, and instead provides sellers with a dedicated team of recovery specialists.
• Increase profits: Sellers can reclaim up to 3% of their total revenue through reimbursements owed for lost inventory, damaged products, and more.
• Improve cash flow: Through FBA Reimbursements, sellers can recover funds within three business days of filing, allowing them to continuously reinvest in their Amazon businesses.

“We see a lot of adjacencies with Teikametrics,” said Naseem Saloojee, Cofounder of Carbon6. “Advertising is the lifeblood of Amazon brands, and we believe Teikametrics offers the most comprehensive AI-powered advertising and optimization solution on the market. As our customer bases get more and more value from each others’ solutions, we believe that our companies’ shared vision for marketplace optimization will only get more closely aligned and that our partnership will flourish.”

New or existing Teikametrics customers will have access to a limited-time exclusive offer for Carbon6’s reimbursement tool, Seller Investigators. These sellers will get a free audit and their first $500 in reimbursements commission-free.

New learner engagement marketing capabilities enable training and education leaders to increase credential sharing, program referrals, and growth

TRUSTbuilder connects research, loyalty, and response data to deepen constituent relationships, build brand trust and drive fundraising success.

Moore, a leading constituent experience management (CXM) company announces the launch of TRUSTbuilder by Moore, an end-to-end brand stewardship and marketing service for purpose-driven organizations. Through data and actionable insights, TRUSTbuilder brings fundraisers and brand builders together to collaboratively build brands donors trust while driving transformative organizational growth.

With the launch of TRUSTbuilder, Moore provides clients with a scientifically validated assessment of the trust their constituents place in their brand. With this data intelligence, Moore then designs and delivers omnichannel surround sound marketing strategies to increase trust with these audiences and individuals. The result is effective messaging to build trust, brand, and fundraising success.

Purpose-driven organizations must continually cultivate trust with new audiences to fulfill their mission objectives in an ever-evolving landscape. Moore leverages TRUSTbuilder research intelligence and SimioCloud's AI-based modeling to develop profiles of new persuadable audiences. Deploying targeted marketing strategies, Moore aids clients in cultivating trust with new volunteers, donors, program users, advocates, members, voters, alumni, and beyond, fueling the organizations' long-term growth objectives.

"Trust is human nature and paramount to securing lasting relationships and fundraising success," remarked Laura Hunt, chief communications officer for Moore. "With TRUSTbuilder, our clients gain powerful intelligence to continually build trusted brands people want to support."

Utilizing advanced research methodologies and tailored marketing solutions, TRUSTbuilder guides an organization's messaging and marketing investment to build trust among varied stakeholders with confidence, paving the path for enduring success and meaningful change.

"TRUSTbuilder is another example of how Moore continues to innovate with data as the connective tissue to drive success for our clients," said Gretchen Littlefield, chief executive officer of Moore. "Trust is a vital component of fundraising and with TRUSTbuilder we have developed a data-driven model that unites fundraising and brand teams with a common approach to success."

New Blis research shows that 29% of Americans are unaware of consenting to be anonymously identified when sharing their email or phone number to access a website

Blis, the integrated ad planning, buying and measurement platform, launched its new study revealing that nearly 75 million Americans are unaware that, by sharing their email or phone number, they are also consenting to be anonymously identified by advertisers. Additionally, 38% of consumers who are aware of it still find it invasive.

Publishers and platforms that use emails or phone numbers as advertising signals, such as The TradeDesk's Unified ID, may face consumer backlash. More pragmatically for advertisers, these solutions don't do what marketers are hoping for. A previous Blis study revealed that half of mobile audiences and almost half of desktop audiences are already unreachable across the open internet. And now, according to the new findings, advertisers choosing to use Unified ID solutions in the hope of regaining access to that missing portion of the audience may actually be still missing them or, even more concerningly, continuing to make consumers feel that advertising is invasive.

The study also shows that a significant part of consumers still need help understanding the value exchange of advertising. Almost a third (28%) of consumers either don't understand or are unsure why advertising is crucial to keeping the Internet free. However, 84% of media agencies assume the opposite, showing a disconnect between what media planners think consumers know and what they genuinely do.

The research shows that while Google began phasing out support for third-party cookies in Chrome, over half (61%) of marketers and media planners haven't yet tested the Chrome Privacy Sandbox. Of the 39% of respondents that have tested it, 56% work in media agencies, and 44% are brand marketers. As the latest IAB Tech Lab report pointed out, Privacy Sandbox presents numerous problems, such as supporting certain use cases such as lookalike modeling, frequency capping, and interoperability.

"As we've been saying for years, finding cookieless solutions that truly allow advertisers to reach their audiences accurately is not an easy task", said Aaron McKee, CTO at Blis. "However, most of the solutions out there just partially support advertisers in reaching the audience, which is already unreachable since third-party cookies started to be removed from the open internet. The crucial point to remember is that brands must find a good balance between their chosen solutions to ensure consumers don't feel uncomfortable with ads. After all, their privacy concerns are exactly what brought the industry to where we are."

Blis commissioned an independent study from Sapio Research among a representative group of 2000 consumers and 200 media agencies and brands across the US. 

Revolutionizing E-commerce Advertising in Asia with Localized Solutions and Expert Collaborations

Quartile, the world's largest retail media optimization platform, announces its strategic expansion into Asian markets, underscored by the globalization of its portal and key partnerships with regional resellers.

Quartile's portal, renowned for its AI-driven campaign management tools, is now accessible in Japanese and Mandarin Chinese, in addition to English. This enhancement allows users to seamlessly switch between languages, with plans to extend translation to reporting features by Spring 2024. This initiative is part of Quartile's broader commitment to international market expansion.

Quartile's foray into Japan is marked by an exclusive partnership with Legoliss Co., Ltd., a subsidiary of Mitsui. This collaboration brings Quartile's advanced technology to Japanese agencies, brands, and sellers, leveraging Legoliss's deep market knowledge and connections. The synergy between Quartile's AI optimization and Legoliss's local expertise is poised to redefine e-commerce advertising in Japan.

In China, Quartile has teamed up with LTMATE Technology Co., Ltd., a comprehensive cross-border operations service provider. LTMATE's extensive network and expertise in building overseas brands are instrumental in introducing Quartile's solutions to the Chinese market, facilitating brand growth and cross-border e-commerce success.

Expanding its footprint in India, Quartile collaborates with Escape Velocity Digital Pvt. Ltd., a digital media technology services company with a strong presence in the Indian market. This partnership leverages Escape Velocity's experience in media technology and Quartile's innovative solutions to enhance media decision-making and advertising outcomes for Indian customers.

"Our expansion into Asian markets is a significant milestone in Quartile's journey," said Daniel Knijnik, Founder and CEO, Quartile. "We believe that the future of e-commerce advertising lies in understanding and catering to local needs. By partnering with esteemed resellers like Legoliss, LTMATE, and Escape Velocity, we're not just entering new markets, we're revolutionizing the way brands connect with retail channels across Asia and beyond."

Quartile's expansion into Asia, coupled with its portal globalization, marks a new era of e-commerce advertising in the region. By embracing local languages and forging strategic partnerships, Quartile is set to empower brands and sellers with unparalleled insights and optimization capabilities.

Report from leading independent research firm covers the use of digital customer interaction solutions for orchestration, AI, and asynchronous communication 

LivePerson, the enterprise leader in digital customer conversations, has been named among Notable Vendors in Forrester's new report, "The Digital Customer Interaction Solutions Landscape, Q1 2024."

The new report provides an overview of how contact center and digital business leaders "can use digital customer interaction solutions to orchestrate customer interactions across digital channels, leverage AI to automate conversations and enhance agent workflows, and introduce solutions built for asynchronous communication at scale."

This marks the seventh time that LivePerson has been recognized in Forrester's research in the last 12 months, following acknowledgements in:

• "The State Of Conversational Commerce In US Retail 2024," for which LivePerson was interviewed to help analyze how retailers help customers shop through conversational interfaces.
• "Reimagine B2B Events With AI" (February 2024), which mentioned how AI assistants from vendors including LivePerson can help marketers with an enhanced level of event attendee assistance.
• "The Conversation Automation Solutions For B2B Landscape, Q4 2023," which named LivePerson among Notable Vendors.
• "The Conversational AI for Customer Service Landscape, Q4 2023," which named LivePerson among Notable Vendors.
• "How Generative AI Will Transform CRM" (September 2023), which mentioned how LivePerson's generative AI capabilities improved response times for a top 10 US credit union.
• "The Conversation Intelligence for Customer Service Landscape, Q2 2023," which named LivePerson among Notable Vendors.

"LivePerson has a longstanding track record of helping the world's top enterprises successfully bridge the gap between traditional synchronous call centers and the fully digitized, AI-empowered customer care experiences of the future," said Ravi Chittari, Chief Innovation Officer at LivePerson. "We're proud to have earned recognition across recent Forrester reports covering everything from conversational intelligence to generative and conversational AI, customer service, and digital interactions."

A pioneer of LogRhythm’s Asia Pacific operations, Joanne Wong’s Appointment Reinforces LogRhythm’s Commitment to Employee Advancement through Strategic Internal Promotions

LogRhythm, the company helping security teams stop breaches by turning disconnected data and signals into trustworthy insights, today announced the appointment of Joanne Wong as Interim Chief Marketing Officer. 

Wong brings a wealth of experience to her new role, proven over 9 years of driving successful marketing initiatives at LogRhythm. She will lead all aspects of LogRhythm’s global brand and marketing strategy, with a key focus on partnering with sales to grow pipelines, elevate brand visibility, and empower customer satisfaction. Wong will join the executive leadership team and report directly to Christopher O’Malley, President and CEO of LogRhythm.

“Joanne’s strategic mindset and proven ability to deliver growth at scale will be critical assets to a revitalized LogRhythm,” said Christopher O'Malley, President and CEO at LogRhythm. “As we continue to innovate, Joanne will play an integral role in leading the future of LogRhythm’s brand and connecting us with our customers in meaningful ways that drive accelerated growth for our security solutions.”

“I am both thrilled and proud to step up as the Chief Marketing Officer. LogRhythm is a company with both a strong legacy and great potential in the SIEM market, as well as a great culture where every professional can thrive. It is an honor to lead the charge in shaping our brand’s story globally, and I look forward to working with our talented teams across the world in our pursuit of making security easy for our customers,” said Joanne Wong, Interim Chief Marketing Officer at LogRhythm.

As one of the pioneers who started LogRhythm’s operations in Asia Pacific via its regional headquarters in Singapore, Wong most recently served as Vice President of International Markets, Asia Pacific and Japan (APJ) and Europe, Middle East and Africa (EMEA) regions. A lawyer by training, Wong built much of her career in the technology sector, with over 25 years in the industry.

Beyond her role, Wong is a keen advocate for gender equality and diversity in the technology sector. She was a pioneering member of LogRhythm’s Global Diversity Council, where she led initiatives that ensure workplace inclusivity and diversity within the company. Her contributions and achievements earned her recognition as the finalist for the Women in Security ASEAN Region Awards and the Channel Asia Women in ICT Awards under the Achievement Category in 2023.

Wong’s appointment not only strengthens LogRhythm’s executive team but also underscores the company’s commitment to fostering a workplace culture where individuals from diverse backgrounds are valued and given equal opportunities to thrive. As LogRhythm celebrates International Women’s Day, the company remains committed to fostering an environment that values and harnesses the unique perspectives and contributions of all its employees.

Collaboration Brings Enhanced Inventory Access and Advanced Targeting Capabilities to Mid-Market Advertisers

Today, Digilant, the digital media partner of choice for mid-market advertisers, announced its collaboration with Microsoft, adding its DSP, Invest, and its deal curation platform, Curate, to its tech stack. This approach offers Digilant’s clients greater access to premium advertising inventory and advanced audience targeting solutions.

"Our clients are a diverse group of advertisers that need to maximize their buying power to stay competitive and have an opportunity to become the next big thing. By working with Microsoft, Digilant reiterates its commitment to enabling advertisers with access to technology and media in a cookieless world," said Raquel Rosenthal, CEO at Digilant. "We are thrilled to harness Microsoft Invest and Microsoft Curate’s capabilities to meet the dynamic needs of our clients and stay ahead in the ever-evolving digital advertising landscape.”

Microsoft’s premium inventory and first-party data make it a preferred choice to deliver seamless and highly relevant omnichannel experiences in a cookieless world. Digilant’s clients will have access to Microsoft’s robust portfolio of owned and operated publications and platforms—MSN, Microsoft Start, Microsoft 365, Outlook, Microsoft Casual Games, Xbox, and LinkedIn—and more than 1500 premium publishers. Moreover, Microsoft’s exclusive access to connected TV inventory on Netflix will enable Digilant to reach audiences on one of the world's most popular entertainment services.

Sarah Harms, Senior Director of Sales at Microsoft, commented on the collaboration: "We are pleased to unite with Digilant, bringing together our distinct strengths to support small and mid-market agencies. This collaboration is all about empowering diverse organizations with access to the world's largest and most premium advertising marketplace."