Company growth highlights commitment to improving customers’ productivity

Mindtickle, the market-leading revenue productivity platform, announced today the appointment of veteran marketer Joan Jenkins as Chief Marketing Officer. This strategic move is part of the company’s continued growth momentum driven by new product innovations, market leadership, AI advancements, and significant customer wins and expansion. 

With over two decades of marketing experience, Jenkins brings expertise in leading high-performance teams and fueling growth for innovative companies. Before joining Mindtickle, she was the CMO at Blueshift and held executive positions with several industry-leading companies, including Druva, Informatica, Oracle, and Cisco. As Mindtickle’s CMO, Jenkins will be essential in driving customer outcomes and increasing market adoption of Mindtickle’s revenue productivity platform.

“We’re at an incredible inflection point in sales and revenue enablement, and customers are seeing increased business results from investments in this area,” said Jenkins. “Mindtickle has consistently led the way in offering cutting-edge solutions for revenue productivity. I am thrilled to collaborate with the team to drive exponential growth and exceptional customer experiences.”

Jenkins’ appointment comes at a time when marketing has become a key stakeholder in evaluating and buying revenue enablement solutions. According to Mindtickle’s CRM, there was a 367% rise last year in CMOs and Product Marketing leaders becoming a part of buying committees for revenue productivity solutions like Asset Hub and Digital Sales Rooms (DSRs). In the financial year 2023-2024, these two solutions saw a 74% increase in customers while new ARR bookings grew by 233% YoY.

“As companies continue to utilize sales enablement tools to increase revenue productivity and close more deals, Mindtickle continues to stand at the forefront of the industry with innovative product updates and strategic acquisitions designed to provide more usability for its customers,” said Eric Anderson, President of Mindtickle. “With the addition of Joan’s expertise in demand generation, brand, product marketing, and customer marketing to our team, Mindtickle is positioned to enter its next growth phase as a leader in revenue productivity.”

In 2023, Mindtickle focused on updating and expanding its platform to provide a holistic revenue productivity platform to enable revenue teams on every level – from sales training to buyer enablement. Part of this mission was driven by acquiring EnableUs, a buyer enablement provider, to expand its Digital Sales Rooms offering and provide a more efficient and personal B2B buying experience. Following the acquisition, Mindtickle turned to building out its suite of generative AI offerings with Mindtickle Copilot, designed to help revenue organizations analyze team performance, deliver targeted coaching, and close more deals.

As proof of its exponential, continued growth, Mindtickle furthered its standing as the industry’s foremost thought leader through the following:

• The release of its third annual State of Sales Productivity Report, which analyzed activity from more than 400 Mindtickle customers and allowed organizations to benchmark themselves against best-in-class revenue enablement programs.
• Forrester Sales Readiness Solution Wave: Mindtickle was named as a leader in Forrester’s first-ever Sales Readiness Solution Wave.
• 2023 Brandon Hall Group Excellence in Technology Awards: Mindtickle won Gold for Best Advance in Sales Enablement and Performance Tools in the Brandon Hall Awards.
• Deloitte India Fast 50: Mindtickle was named in Deloitte India’s Fast 50 list for MarTech.

Generative artificial intelligence, combined with deeply integrated and specific healthcare workflows, delivers powerful self-service to improve experiences and reduce the burden on human contact center agents 

• Talkdesk introduces Talkdesk Autopilot for Healthcare, the next generation of the company’s virtual agent, specifically tuned for healthcare use cases, powered by generative artificial intelligence.

• Talkdesk Autopilot for Healthcare connects with electronic health records (EHR) and other key systems to autonomously resolve complex needs and questions throughout the patient journey, from patient access and symptom checking to revenue cycle and patient services.

• Talkdesk Healthcare Experience Cloud™, the company’s purpose-built healthcare solution, now supports customers integrating with multiple EHR systems in their contact centers.

Talkdesk®, Inc., a global AI-powered contact center leader for enterprises of all sizes, continues to make it faster and easier for organizations to take advantage of generative artificial intelligence (GenAI) to unlock powerful new efficiencies in the contact center. Accelerating its vision of autonomous customer experience (CX) and building on the recent announcement of Talkdesk Autopilot, the company introduced Talkdesk Autopilot for Healthcare, the next generation of its iconic virtual agent specifically developed to handle patient and member use cases. Talkdesk Autopilot for Healthcare was launched today at the Healthcare Information and Management Systems Society (HIMSS) Global Health Conference and Exhibition.

Talkdesk Autopilot is available across chat and voice channels in the Talkdesk Healthcare Experience Cloud™, the company’s purpose-built platform that helps organizations create synchronized, personalized, and radically convenient experiences for healthcare patients, members, and caregivers. Talkdesk Autopilot for Healthcare supports the whole patient journey through healthcare-specific integrations, workflows, and GenAI models developed based on the company’s extensive experience with healthcare organizations. The result is a connected, intelligent patient and member assistant proficient in resolving consumers’ most common questions and needs.

While many call center automation solutions focus on deflecting callers to other online tools, Talkdesk Autopilot can perform tasks that patients request and seamlessly loop in human agents when necessary. The result is frictionless interactions and improved patient acquisition and loyalty.

Patients and members call or chat with their providers and health plans for many important reasons before and after clinical visits. Talkdesk Autopilot for Healthcare now automates an expanded set of use cases that support the whole patient journey — including new patient acquisition, making and managing appointments, completing PCI-compliant payments, finding a nearby clinic, and managing claims and prior authorizations. In addition to leveraging deep and direct integrations with Electronic Health Record (EHR) systems, the tool now integrates with digital triage and symptom-checking platforms, including Infermedica and Isabel Health. It connects with physician and location directories to help patients find the right provider and directs plan members to the best level of care.

Talkdesk has led the healthcare contact center market since 2021 by directly integrating with EHR systems. Talkdesk Healthcare Experience Cloud is available in the integration marketplaces for leading EHR platforms, including athenahealth, Epic, and Oracle Health (formerly Cerner). Today, Talkdesk announced support for multiple EHR systems for Talkdesk Healthcare Experience Cloud. Now, the purpose-built contact center solution for healthcare can read and update information from different EHRs for customers who may use distinct platforms for various contact centers, specialties, or facilities during a conversation for greater efficiency, accuracy, and personalization.

Supporting Quotes

Tiago Paiva, chief executive officer and founder of Talkdesk, said: “Talkdesk continues to invest in meeting healthcare organizations’ unique and important needs with purpose-built solutions and integrations. Combining the power of GenAI with deep and sophisticated healthcare workflows makes Talkdesk Autopilot for Healthcare a landmark innovation that helps fully resolve, not just deflect, the needs of patients and caregivers throughout their journey. We’re proud to work with great customers every day to deliver a better experience, reduce the burden on human staff, and deliver value to the entire healthcare system.”

Jeff Kaplan, vice president of Patient Access at Memorial Healthcare System, stated: “Our consumers increasingly expect convenience and ease when engaging with their healthcare provider. Talkdesk Autopilot for Healthcare has helped us automate common patient calls and chats, freeing our staff to focus on helping our patients and families with the most complex needs. AI has amazing potential to help healthcare, but it’s critical to partner with vendors who understand the industry and can collaborate to build solutions to fit its unique requirements. We’re excited to continue to innovate with Talkdesk.”

We want each person who uses the DoorDash platform to have a safe and positive experience every time. The vast majority of Dashers, customers, and merchants do the right thing and treat others with respect. It’s one reason why safety incidents between users are extremely rare, with more than 99.99% of deliveries on our platform being completed without any safety-related incident at all. Even so, we’re constantly exploring and testing new safety features and products.

As part of these ongoing efforts, we’re excited to announce the launch of SafeChat+, a new feature that leverages the power of artificial intelligence to help make our platform even safer and provide a better experience for everyone.

With SafeChat+, we’re utilizing AI to review in-app conversations to detect and prevent verbal abuse or harassment. If SafeChat+ detects an inappropriate or abusive conversation between a consumer and Dasher, Dashers will be given the option to quickly cancel the order without impacting ratings. If the order is already completed, the feature will automatically end any further chat to help prevent the situation from escalating. If a Dasher uses inappropriate or abusive language with a customer during a delivery, the customer can reach out to support via chat or phone to report the incident and receive assistance.

Our Trust & Safety team will investigate all incidents identified by the new tool and take appropriate actions to enforce our policies, which strictly prohibit any verbal abuse or harassment.

This new feature will address verbal abuse or harassment, which is the most common safety incident and is now rolled out to all in-app chats between consumers and Dashers - meaning it is reviewing more than 1,400 messages a minute with speed and at scale for signals of inappropriate communications. The feature covers dozens of languages including English, French, Spanish, Portuguese and Mandarin.

DoorDash takes privacy extremely seriously and that's why the new feature does not access any personal user information and only looks at the content of the message to identify inappropriate, abusive, or harassing language.

In the past year alone, DoorDash has launched more than several new safety features including Real-Time Safety Alerts to help keep Dasher’s out of harm’s way, SafeDash™ Check-In to give Dashers greater peace of mind while dashing, Location Sharing to allow Dashers to share their location in real-time with their trusted contacts, Porch Light Reminders to help make dashing at night even safer and easier, and quicker and easier safety reporting from within the app.

 With this long-awaited feature, ShareGate users have a single, trusted tool to simplify and accelerate migration projects 

ShareGate by Workleap, the out-of-the-box management solution for Microsoft 365, now includes tenant-to-tenant mailbox migration, to lighten the load of big migration projects with simplicity and ease. As a leader in SharePoint and Teams migration, with the addition of Exchange Online migrations, ShareGate by Workleap is now the complete package for streamlined tenant-to-tenant transitions to Microsoft 365.

The new mailbox migration feature allows IT teams to efficiently transfer mailboxes, calendars and contacts between tenants with just a few clicks. Built to tackle major pain points with Microsoft native tools and accelerate complex migration projects, ShareGate's intuitive interface provides robust governance, planning and visibility controls throughout migrations.

"At Workleap, we understand the unique obstacles IT teams face managing Microsoft 365. With the addition of tenant-to-tenant mailbox migration, one of our users' most requested features, we're addressing the top migration workload beyond SharePoint and lifting a burden off our customers' shoulders," said Benjamin Niaulin, VP of product at Workleap. "This update is just another way we're living out our philosophy of enabling users to achieve more with less."

ShareGate by Workleap's new mailbox migration offering takes the complexity out of moving to Microsoft 365, so businesses can pivot faster than the speed of change. Key features include:

• An intuitive user interface.
• Messages, calendar and contact migrations.
• Maintaining of essential attributes, such as attachments, folders and categories.
• Preservation of server-side rules.
• Easy planning for a sequenced migration with customized date-frames to migrate only what you need.
• Automated or adjustable mailbox mapping.
• Pre-migration summary and post-migration reporting.
• No scripting or coding required for a fast, painless migration.

Over 75,000 IT professionals trust ShareGate by Workleap to simplify daily operations for Microsoft 365 and SharePoint environments. With an emphasis on consolidation, modernization, governance, visibility and business continuity, ShareGate's intuitive yet powerful tools help IT administrators worldwide maximize ROI while eliminating platform complexities.

Homeowners ranked "online search & reviews" as the top ways they find home service providers 

Jobber, the leading provider of operations management software for home service businesses, today announced the launch of two Marketing Tools—Reviews and Campaigns—designed to help home service businesses in industries such as cleaning, contracting, landscaping, tree care, painting, HVAC, roofing, and more, grow simply by leveraging the power of their existing clients. Jobber extends its functionality beyond supporting the core workflow for these businesses, now allowing them to run key elements of their marketing like automating online review requests and running targeted email campaigns—all within Jobber."

"The online shopping experience has come to home service, with homeowners sourcing and comparing providers on Google the same way they do with physical products," said Sam Pillar, CEO & co-founder of Jobber. "Entrepreneurs are in a constant state of juggling time and financial resources to grow their businesses. Jobber Marketing Tools makes marketing foolproof for home service pros."

According to a recent Jobber survey of 500+ U.S. homeowners and renters responsible for making decisions on home services:

• When considering a home service business, 98% said it is important the business has recent reviews
• 70% of respondents will not seek a quote from a business with a rating of less than 4 stars
• 65% require a business to have more than 50 reviews to consider working with them

The home service category is a competitive marketplace and online reviews are critical to the decision-making of homeowners. With Jobber's new Reviews tool, service pros can stand out on Google and meet homeowners' high expectations by automating review requests to their preferred clients as a part of their existing Jobber workflow.

"A few years ago we lost all of our reviews because of an issue with Google; that was really hard, especially as a service business," said Paul Ricard, owner of Grill Tanks Plus based in Boynton Beach, FL. "Now, with Reviews embedded into our workflow in Jobber, we've been able to 10x the number of reviews! Clients are able to share how amazing our work truly is, which also boosts the morale of our team who love to see their hard work recognized. I would most definitely recommend Jobber Reviews."

"When I'm looking for services I Google providers near me to see their reviews, and I need to read ten or more recent ones with depth to them," said Joe H, homeowner in Rancho Cucamonga, California. "Customer service is such a big part of these services, so I'm looking for if they're approachable, friendly, and if I feel I can trust them before I decide to reach out."

According to Jobber's survey:

• Email is the #1 preferred channel for respondents to receive marketing communications from a home service business
• When it comes to topics for these communications, 92% of respondents expressed interest in receiving info related to promotions, new service offerings, and home maintenance tips and reminders

Home service businesses spend a significant amount of time and budget to build a strong customer base—yet staying top of mind and maximizing revenue with existing customers is often overlooked. Jobber's Campaigns tool makes it easy for service pros to create targeted, branded emails that re-engage their existing clients and promote their services. Businesses can send as many email campaigns as they need to as many (or as few) clients as desired.

"Jobber's Campaigns tool is easy to use because everything is formatted for you," said Jeff Parks, owner of Blooming Valley Landscaping based in Scottsdale, AZ. "I just changed a few lines and the email campaign was ready to go in minutes. I booked four jobs off my first campaign to fill a couple of gaps on my calendar. I definitely recommend Jobber Campaigns to other businesses—I guarantee there is work out there waiting for you!"

"In Vegas, air conditioners break all the time, so getting emails from service pros that remind me about offerings, products, and costs are really helpful," said Vincent G, a homeowner in Las Vegas, Nevada. "I like email because it's less invasive than text and phone calls and I'm not on social media very much."

Solution will bring unparalleled content transparency and program specific insights to streaming video across OTT and CTV – powered by DV’s AI technology.

DoubleVerify, a leading software platform for digital media measurement, data and analytics, and NBCUniversal, today announced an expanded partnership to provide program-level measurement solutions across over the top (OTT) devices, including Connected TV (CTV). This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level. 

"Today marks a key shift in streaming measurement and authentication,” said Mark Zagorski, CEO of DoubleVerify. “We're excited to collaborate with NBCUniversal to introduce this revolutionary capability, boosting advertiser confidence and delivering unmatched transparency at the program level. With this expanded partnership, advertisers will be able to maximize brand equity protection and campaign performance across premium streaming media.”

With this partnership, advertisers will benefit from media quality measurement and additional insights at the show level. All measurement and insights will be enabled through a data collaboration integration between NBCUniversal and DoubleVerify.

Expanded partnership benefits will include:

• Program Level Classifications Powered by AI: Leverage DV’s AI technology to classify show-level content in order to increase transparency and measure brand safety and suitability across devices, including CTV
• Comprehensive Streaming Insights: Analyze campaign performance using new metrics such as programming details, genre, ratings and much more. Detailed campaign reporting will be available in DV Pinnacle^Ⓡ, DV’s industry-leading, unified service and analytics platform
• Independent Measurement: Brands can rest assured that their ads are authenticated by an independent, third-party measurement provider. The solution will utilize DV's Video OmniTag technology and NBCUniversal's proprietary data clean room

"With the rise of streaming, it’s imperative that publishers provide brands with the data they need to be sure they’re running their media in environments that are both brand-safe and brand-suitable,” said Dominick Vangeli, SVP and General Manager, Advanced Advertising and Partnerships, NBCUniversal. “At NBCUniversal, we stand behind the safety and suitability of our content, and with this new partnership with DoubleVerify, we’ll be able to offer our advertising partners a new level of transparency against these metrics and more – down to the program level.”

Driven by advances in artificial intelligence, DV's innovative classification technology analyzes three key components:

• Visual Elements –– Objects and people, identified through Computer Vision (CV) models and Optical Character Recognition (OCR)
• Audio and Speech –– Video dialogue and music
• Text –– Metadata, captions, and transcriptions, classified using Natural Language Processing (NLP)

This detailed analysis ensures accurate platform and program-specific results.

"In an industry clamoring for more granular, data-driven insights, the DoubleVerify and NBCUniversal partnership answers the call,” said Ryan Eusanio, Senior Vice President, Video & Programmatic at Omnicom Media Group “The depth of data and transparency this collaboration offers enables us to provide next-level value to our clients, ensuring we can make smarter, more informed decisions on their behalf.”

DV and NBCUniversal are currently implementing the technical integration and anticipate the first phase of the solution to be available for advertisers this year.

GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.

The brand-new AI email writing assistant features an OpenAI-powered text generator built into the email drag-and-drop editor. With ready-to-use prompts and comprehensive text optimization options, GetResponse customers can quickly generate compelling copy tailored to their audience. This new tool generates and optimizes text in custom or predesigned email templates without having to switch between email creation and text optimization tools.  

According to GetResponse internal data, emails optimized with the AI email writing assistant showed a 7% increase in open rate and a 33% higher average click-through rate.

Abby Hehemann, Director of Product Marketing at GetResponse, comments on the launch: "With every new product release, we're driven to solve for our customers' needs and pain points. Through customer interviews and research, we uncovered that new email content creation was a particularly time-consuming element taking up a large mental load for email marketers of all experience levels. This past year we observed how AI can speed up and simplify content creation for our customers. Our latest releases, the AI campaign generator and AI email generator, have helped our customers cut down the average time spent creating an email or online campaign by over 85%. We decided to take another step forward and introduce this new tool so our customers can specifically strengthen their email copy within seconds, without leaving the email editor."

Addition of Play Install Referrer API makes it easier to distribute and measure cross-play games 

Leading measurement and analytics company Adjust today announced a first-of-its-kind integration with Google Play Games on PC, marking a significant milestone in empowering gaming app developers, marketers and studios to seamlessly distribute and measure their marketing campaigns across a diverse range of platforms. Adjust is enhancing PC | console measurement with the addition of Google's Play Install Referrer API to directly attribute installs to PC campaigns. This integration helps app developers understand which channels deliver the most users to their apps from the Google Play store.

Developing and measuring the success of a cross-platform game has historically been challenging and resource-intensive. Google Play Games on PC enables Android game developers to publish their Android apps on the desktop web, providing immersive and seamless crossplay. Adjust's new integration now provides a highly sought-after measurement tool for marketers.

"The ascension of cross-device gaming — both the demand for it among players and its electrifying potential as a user acquisition channel — provides a massive opportunity for mobile gaming app developers," said Gijsbert Pols, Ph.D., Director of Connected TV and New Channels at Adjust. "By taking advantage of Adjust's Android SDK integration with Google's Play Install Referrer API, developers can adjust their marketing tactics to broaden their apps' reach."

A recent survey revealed that a significant 71% of respondents in the US would download or purchase their favorite mobile game if it was offered as a PC or console game. This underscores the growing appetite among gamers for cross-platform gaming options, driving Adjust's commitment to delivering innovative and accessible solutions.

The direct integration of the Play Install Referrer API for Google Play Games on PC with Adjust unlocks numerous growth opportunities for gaming app developers, marketers and studios, offering seamless gaming across platforms and effective cross-platform measurement to drive ROI.

Adjust's robust PC | Console measurement solution unlocks cross-platform measurement for marketers, enabling them to reach users wherever they play and to scale their games effectively. By understanding the impact of marketing initiatives on PC and console, marketers can maximize budgets, explore new channels and optimize ROI.

"In a time when consumers engage with ads and cross-play our games on PC and mobile, we were looking for an attribution provider that goes across the board," said Robert Zhao, analytics and marketing, at Take Two Interactive Software, Inc. "Adjust's multi-platform measurement, superior reporting and innovative measurement tools for Google Play Games on PC allow us to streamline our campaign management and precisely monitor LTV for our games, irrespective of the platform."