Quality assurance just got a major AI upgrade. Appvance, a leader in generative AI for software QA, has announced the GENI Transformation Factory, a platform expansion designed to generate, transform, and regenerate every QA artifact across the software development lifecycle.

Built with Model Context Protocol (MCP) support, GENI allows enterprises to plug in any compliant large language model (LLM)—whether open source, commercial, or homegrown—giving organizations unprecedented flexibility in AI-first testing.

An AI Factory for QA Artifacts

QA relies on a complex chain of artifacts: business requirements, epics, user stories, Gherkin scenarios, test cases, and executable scripts. Historically, these artifacts were maintained separately, often inconsistently, leading to coverage gaps, rewrites, and fragile links between requirements and tests.

The GENI Transformation Factory changes that. Any artifact can now serve as input to generate any other, upstream or downstream, in real time. Test cases can regenerate user stories; business requirements can flow seamlessly into scripts; scripts can produce summaries or even business rules. Early trials show human labor reductions of 85–93% compared to manual artifact creation.

“AI can now design, generate, and regenerate the full set of QA artifacts with limited human intervention,” said Kevin Surace, CEO of Appvance. “With GENI, QA finally has a living, bidirectional system of record. Teams can move downstream from requirements to execution or upstream from scripts to business rules in minutes.”

How It Works

The GENI Transformation Factory builds on Appvance’s Digital Twin technology and proven GENI™ and AI Script Generation engines to automate artifact workflows:

• Requirements → Execution: Convert business requirements into epics, stories, scenarios, cases, and scripts.

• Execution → Requirements: Input test cases or scripts to regenerate summaries, user stories, or business requirements.

• Seamless Consistency: Ensure all artifacts stay synchronized, eliminating costly rewrites and misalignments.

Thanks to MCP, enterprises can execute these transformations with any compliant LLM, whether on-premises, in a private cloud, or via commercial providers.

Why MCP Matters

Historically, adopting AI-first testing often locked enterprises into a single LLM vendor. MCP acts as a “universal translator,” enabling CIOs and CTOs to swap models without disruption—future-proofing QA infrastructure while meeting enterprise governance, security, and strategic priorities.

Key Benefits

• CIOs/CTOs: Drive AI-led transformation while maintaining freedom of LLM choice.

• QA & Development Teams: Reduce manual artifact work and focus on strategy.

• Enterprises: Accelerate releases with higher-quality software.

• Service Providers: Deliver adaptable, client-ready QA automation with reduced labor costs.

Availability

The GENI Transformation Factory with MCP support will roll out to Appvance clients throughout 2025. Early-access programs are now open, with deployment options both on-premises and in the cloud.

For enterprises struggling with fragmented QA processes, GENI promises a radically more efficient, AI-driven approach, turning manual testing artifacts into a fully automated, living system.

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NielsenIQ (NYSE: NIQ) is doubling down on AI-driven retail insights. The consumer intelligence company has expanded NIQ Activate, its customer insights and analytics platform, with new Assortment Planning & Optimization capabilities designed to help retailers refine product mix, improve planograms, and optimize distribution.

As first-party data becomes increasingly critical in navigating shifting consumer behaviors and complex supply chains, NIQ Activate positions itself as a strategic enabler, combining advanced analytics, predictive planning, and collaboration tools into a single platform.

Smarter Assortments with AI

The newly enhanced Assortment Planning & Optimization toolkit empowers retailers to:

• Model multiple “what-if” scenarios for product mix and distribution.

• Apply in-app rules to enforce strategic guardrails.

• Align assortment scenarios with the needs and behaviors of key customer segments.

• Leverage automated customer decision trees to map the full purchase journey, from initial need recognition to final product choice.

By integrating these insights with loyalty data, category dynamics, and brand affinity metrics, retailers can optimize assortments while maintaining high-value products on the shelf. Early adopters have seen up to a 7% increase in sales and gross profit by streamlining assortments by roughly 10%.

Driving Operational Efficiency and Supplier Collaboration

“Our solutions are designed to help retailers navigate shifting consumer behaviors with precision, agility, and deep consumer understanding—so they can lead, not follow,” said Troy Treangen, Chief Product Officer at NIQ.

The platform enables merchants to simulate assortment changes, identify high-loyalty items, and optimize distribution at the store level. The result: improved operational efficiency, more room for innovation, and stronger collaboration with suppliers.

NIQ’s Global Impact

NIQ Activate now serves as a strategic hub for over 23,000 clients worldwide, with active collaboration programs across more than 50 retailers and thousands of suppliers. By providing a unified view of the market and actionable AI-driven insights, NIQ helps retailers make faster, smarter, and more connected decisions—fueling growth and sharpening their competitive edge.

This expansion underscores NielsenIQ’s role as a trusted partner in the retail ecosystem, equipping brands and retailers with the tools to harness first-party data and AI to anticipate consumer needs, optimize assortments, and drive performance in an increasingly dynamic market.

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Syncron, a global leader in Service Lifecycle Management (SLM) solutions, has announced a Value-Added Reseller (VAR) Partner Program aimed at expanding its footprint in the aftermarket service sector. The initiative is designed to give mid-sized OEMs and distributors access to Syncron’s AI-powered solutions, historically geared toward enterprise clients.

The program rolls out immediately in North America and EMEA, complementing Syncron’s existing Partner Network. By leveraging VARs, Syncron enables tailored implementations of its aftermarket solutions, allowing businesses to adopt digital transformation at their own pace.

Mid-Market Access to Enterprise-Grade Tools

The VAR program addresses a critical gap: mid-sized manufacturers often lack the resources to deploy sophisticated SLM tools that improve parts availability, service efficiency, and customer loyalty. With the new partner-led approach, these organizations can now access scalable, AI-powered solutions designed to optimize aftermarket operations and generate repeatable revenue streams.

“While manufacturers and service organizations contend with increasingly unpredictable supply chains and macroeconomic factors, our solutions enable mid-sized businesses to transform their aftermarket operations into a source of reliable, repeatable revenue and customer loyalty,” said Rob Joseph, VP of the Global Partner Organization at Syncron.

Partner-Led Strategy for Faster Adoption

Claire Rychlewski, Syncron’s Chief Revenue Officer, emphasized the program’s focus on flexibility and customer success. “We’re giving mid-market customers a faster, more flexible path to aftermarket excellence through partners who understand their unique needs,” she said.

The launch signals Syncron’s ongoing momentum in building a global partner ecosystem, reinforcing its leadership in aftermarket SLM solutions that scale across company size and digital maturity. By enabling VARs to deliver tailored solutions, the company is widening its addressable market while helping mid-sized organizations modernize service operations efficiently.

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When it comes to getting medicines to market—and keeping them there—regulatory red tape can be as challenging as drug development itself. ResearchAndMarkets.com has just added a new training course, “Variations to Marketing Authorisations” (Oct 15–16, 2025), designed to help pharma professionals navigate one of the industry’s most complex post-approval hurdles.

Why It Matters

For marketing authorisation holders (MAHs), filing and maintaining dossiers isn’t optional—it’s a legal responsibility. Every tweak, whether it’s a formulation change or a new safety restriction, must be filed as a “variation” with European regulators. And in a field where time is money, knowing how to classify, prepare, and submit the right type of variation can shave weeks off approval timelines.

The upcoming course provides a structured overview of the EU’s system for variations under Regulations 1234/2008 and 712/2012. More importantly, it promises practical, scenario-based training to help regulatory teams file smarter, not harder.

Inside the Course

Across two packed days, participants will dig into:

• Variation Types – Demystifying Type IA, IB, and II variations, along with foreseen vs. unforeseen changes.

• Filing Strategy – Tips for creating global dossiers and managing gold/silver/bronze versions.

• Grouping & Work-Sharing – When it makes sense to combine submissions and how to execute them.

• Module 3 Impact – How quality data (QbD, CQA pyramids) shape dossier decisions.

• Advanced Compliance – From urgent safety restrictions to SUPAC guidance.

Interactive case studies will let attendees apply concepts to real-world scenarios, from managing national vs. centralised procedures to handling linguistic reviews in mutual recognition processes.

The Expert

The course will be led by Andrew Willis, an independent regulatory consultant with nearly three decades of pharmaceutical experience. Formerly VP of Regulatory Affairs at Catalent, Willis has overseen major EU and US filings, including mutual recognition approvals across 26 countries. His background spans everything from biotech cancer treatments to sterile manufacturing—credentials that make him well-placed to decode regulatory complexity.

Beyond the Lecture

The event isn’t just about theory. Participants can expect hands-on discussions, peer exchanges, and 12 hours of Continuing Professional Development (CPD) credits. A certificate of completion will also be provided—useful currency for regulatory professionals looking to validate expertise in a competitive field.

Why Now?

The EU regulatory landscape continues to evolve, and pharma companies face mounting pressure to accelerate post-marketing changes without tripping over compliance hurdles. With new therapeutic classes—from cell therapies to mRNA vaccines—coming to market, regulatory affairs teams are dealing with an unprecedented mix of traditional and novel requirements. Training like this aims to close that knowledge gap, helping companies avoid costly delays.

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China’s Aurora Mobile (NASDAQ: JG) is turning up the volume on its AI ambitions. The customer engagement and martech provider today announced a strategic partnership between its AI agent platform, GPTBots.ai, and Thailand’s Tellvoice Technology Ltd., the country’s premier speech recognition company. The move equips GPTBots with industry-grade Thai voice recognition, enabling local businesses to build conversational AI agents that finally sound—and think—like natives.

What’s New

Unlike cookie-cutter voice bots, the integration combines Tellvoice’s decade-long expertise in Thai speech recognition with GPTBots.ai’s no-code platform, Retrieval-Augmented Generation (RAG), and multi-agent capabilities. The result: AI agents that don’t just transcribe words, but grasp context, navigate complex queries, and execute tasks autonomously.

In practice, that means smoother multi-party customer service calls, smarter business inquiry handling, and faster delivery of contextually relevant answers. For Thai businesses wrestling with the nuances of tone, dialect, and cultural phrasing, that’s a leap forward.

Why It Matters

Voice AI has become table stakes in markets like the U.S. and China, but Southeast Asia has lagged due to linguistic complexity. Thai, with its tonal system and regional dialects, poses particular challenges. By baking in Tellvoice’s local expertise, Aurora Mobile is sidestepping the common pitfall of “universal” voice tech that doesn’t translate well in practice.

As Chris Lo, Founder and CEO of GPTBots.ai, put it: “We’re not simply entering the Thai market—we’re empowering local innovators to drive digital transformation across Thailand and Southeast Asia.” In other words, this is less about global expansion and more about tailoring AI to fit regional realities.

Industry Impact

The collaboration is zeroing in on industries where natural conversation is business-critical:

• Financial services – Automated yet compliant customer interactions.

• Tourism & hospitality – AI concierges that actually understand local dialects.

• Retail & e-commerce – Smarter voice-driven shopping and customer support.

For Thailand—where tourism represents nearly 20% of GDP—the promise of frictionless, AI-powered service could be transformative. And for Aurora Mobile, it’s a beachhead in Southeast Asia, one of the fastest-growing digital economies in the world.

The Bigger Picture

As global martech vendors race to localize AI, Aurora Mobile’s Tellvoice tie-up underscores a larger trend: the shift from one-size-fits-all chatbots to regionally tuned voice agents. Rivals like Google and Microsoft have rolled out multilingual speech services, but few go as deep into market-specific nuances. Aurora’s bet is that authenticity—and accuracy—will win.

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Search.com, a new generative AI platform with ambitions to upend traditional search, just dropped a bold proclamation: keywords are dead. In its first white paper, The Keyword is Dying – Long Live Intent, the company argues that keyword-driven SEO and social feeds no longer define how people find information. Instead, intent-based generative AI tools, interfaces, and agents have become the new Internet front door.

The End of Keywords?

The argument isn’t just academic. Search.com points to behavioral shifts: 42% of users now phrase queries as conversational questions, not keyword strings. That’s a staggering shift for an industry that, for two decades, has lived and died on keyword density and link-building.

Melissa Anderson, President of Search.com, frames it bluntly: “Intent-based AI isn’t the future, it’s happening now. The platforms that adapt to this will shape the next phase of the Internet.”

Big Growth, Bigger Signal

Since its June launch, Search.com claims 90% organic growth, projecting an eye-popping 1,200% annual compounded growth. That’s not a quirky niche spike — it signals what may be a structural reset in how discovery and navigation work online.

The broader implication: If keywords are indeed losing their grip, businesses that still optimize solely for traditional SEO could find themselves invisible in the new landscape.

A Different Take on AI Search

Unlike some AI search platforms that scrape the open web, Search.com is partnering directly with publishers, pulling in content only with permission, and compensating fairly. In return, publishers gain AI tools to modernize how audiences interact with their content. Several major media and content providers are already adopting Search.com’s tech to replace keyword-driven search on their own platforms.

Why It Matters

For marketers and publishers, the white paper is less of a prediction and more of a warning shot: intent is the new currency. If consumer discovery shifts to conversational AI agents, strategies built on keyword rankings and feed optimization may no longer deliver.

And while it’s too early to declare the obituary of SEO, Search.com’s rise suggests the industry’s future will look less like chasing keywords — and more like designing for intent.

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Wereldhave is taking in-mall advertising to the next level. The Dutch real estate company has signed an exclusive partnership with Ocean Outdoor Netherlands to install and operate more than 150 new digital advertising screens across 11 shopping and Full Service Centers. The network, set to launch in early 2026, builds on their existing collaboration with large-format video walls while introducing a nationwide, high-impact media channel.

Why It Matters

With 69 million annual visitors, Wereldhave’s centers provide advertisers a unique combination of national reach and regional precision. The new digital network allows tenants, brands, and media agencies to deliver dynamic, targeted messaging in high-traffic areas—a step up from traditional static signage.

Matthijs Storm, CEO of Wereldhave, highlighted the strategic value: “Partnering with Ocean Outdoor – including their Ocean Labs innovation hub – strengthens our commercial Center Media proposition, creating new opportunities for advertisers seeking greater impact and engagement.”

Features and Market Impact

The partnership is designed not just for footfall engagement but also to enhance the customer experience, making shopping environments more interactive and informative. The initiative is projected to add at least €0.03 to Wereldhave’s Direct Result Per Share (DRPS) annually, underlining the financial upside of integrating digital media into retail real estate.

This move aligns with Wereldhave’s broader strategy to grow Mall Income through diversified revenue streams. Recent successes include tenant promotions, specialty leasing, and joint venture management fees, including the newly announced Zoetermeer venture. By combining digital media with existing services and promotional initiatives, Wereldhave aims to reinforce its long-term value creation while offering measurable ROI for advertisers.

The Bigger Picture

Digital out-of-home (DOOH) advertising continues to expand globally as brands seek real-world touchpoints that combine scale with engagement. Wereldhave’s approach mirrors broader retail trends in Europe, where shopping centers increasingly function as hybrid entertainment and media venues. Competitors and other mall operators are likely watching closely as the Dutch rollout tests both technical execution and advertiser appetite for dynamic, high-traffic placements.

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Jobber, a leading provider of home service software, is doubling down on AI to make life easier for blue-collar service professionals. Following the launch of its AI-powered Receptionist, Jobber today unveiled three new AI features designed to automate administrative tasks and boost productivity: Jobber Voice, Campaign Generator, and AI-powered automations for quotes.

Jobber Voice: Hands-Free Productivity

Fieldwork is rarely desk-friendly, and admin tasks often eat into billable hours. Jobber Voice lets service pros manage over 100 tasks hands-free—documenting work, sending invoices, creating quotes, updating clients, or even checking business performance—all without leaving the job site. For homeowners, this means faster responses and fewer delays, improving overall service experience. The feature is live today on the Jobber mobile app.

Campaign Generator: Marketing Made Easy

Marketing often falls by the wayside for small service businesses. Jobber’s Campaign Generator solves this by automatically creating branded, ready-to-send email campaigns in minutes. From re-engaging past clients to promoting seasonal services, the tool builds the structure and copy for campaigns with minimal input. This enables pros to maintain consistent outreach and keeps schedules full—all without hiring a marketer. Campaign Generator is available in Jobber’s Marketing Suite.

AI-Powered Automations: Smarter, Faster Workflows

Jobber’s new automations reduce manual admin by drafting quotes instantly, surfacing high-value quote alerts, and recommending next best actions within workflows. These automations eliminate missed steps and accelerate response times, ensuring homeowners get quicker quotes and smoother service. Available on the Jobber web app for Connect, Grow, and Plus plan members, these AI-driven tools let pros focus on what really matters: doing the job and growing their business.

Jobber AI: Built for Blue-Collar Businesses

Unlike generic AI tools, Jobber AI is purpose-built for service pros. It learns from each business’s workflow, anticipating needs and connecting the customer journey from first request to final payment. By combining Jobber Voice, Campaign Generator, and automated workflows, the platform cuts busywork, reduces errors, and delivers a seamless homeowner experience.

Sam Pillar, CEO and co-founder of Jobber, summed it up: “Home service pros don’t have time to chase trends—they need technology that works for them today. With Jobber AI, we’re setting the standard for how AI can truly serve small businesses.”

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