ConnectSecure has introduced a major upgrade to the vulnerability management landscape with the launch of its AI Reports for Vulnerability Management. The new AI-driven system aims to transform how organizations detect, analyze, and resolve cybersecurity threats, shifting the focus from technical severity to true business impact.

As cyberattacks grow more sophisticated and security workloads balloon, many IT teams struggle to prioritize risk. ConnectSecure’s new release targets that challenge directly. The platform now uses advanced algorithms to interpret vulnerability data, highlight critical threats, and generate clear remediation guidance—all without the manual triage that often slows response times.

This launch reinforces the company’s push to make cybersecurity more transparent and accessible, especially for organizations without large in-house security teams.AI That Cuts Through the Noise

ConnectSecure’s AI Reports pull data from multiple systems and instantly detect emerging vulnerabilities. Instead of presenting long lists of issues, the system surfaces the risks most likely to disrupt operations. Security teams receive ranked threats, context-aware recommendations, and plain-language summaries through intuitive dashboards.

“The goal is clarity,” said Shiva Shankar, CTO at ConnectSecure. “Security teams no longer need to sift through endless data. Our AI understands each environment and translates complex information into strategic action. It enables faster, smarter decisions with confidence.”

By combining automation with meaningful context, the platform reduces manual workloads and strengthens a company’s ability to respond before vulnerabilities escalate into incidents.

Faster Response, Better Compliance, Stronger Defense

ConnectSecure’s new AI-driven reports are built for organizations trying to balance speed with accuracy. Many teams lack the time to evaluate every vulnerability individually. This feature turns analysis and prioritization into an automated process, guiding teams toward the threats that matter.

Because the reports translate technical detail into business value, they also support audit readiness and regulatory compliance. Security leaders gain a clearer view of their environment, which strengthens both strategic planning and incident response.

The company plans to showcase these capabilities at IT Nation Connect Global 2025, held November 5–7 in Orlando, Florida. The event will highlight how AI can streamline risk assessment for MSPs and their clients—a segment often challenged by volume, complexity, and resource constraints.

Expanded Visibility With a New IT Asset and Network Documentation Module

In addition to the AI Reports, ConnectSecure introduced a new IT Asset and Network Documentation Module. This feature offers a full snapshot of an organization’s digital environment, covering devices, applications, networks, data, and user activity.

The expanded module supports deeper visibility across all key asset classes. With this view, IT and security teams can better understand dependencies, identify blind spots, and maintain stronger environmental control.

This type of documentation often requires multiple tools. ConnectSecure attempts to centralize it, reducing complexity and helping teams improve operational maturity.

A Strategic Step Toward Autonomous Security

The addition of AI-driven reporting and unified asset documentation shows ConnectSecure moving toward a more automated, intelligence-led model of security. While the industry continues to wrestle with talent shortages and rising threat volume, tools that accelerate decision-making represent welcome relief.

ConnectSecure’s upgrades position the company in a competitive cybersecurity market that increasingly values automation, business-aligned intelligence, and reduced operational friction. As threats continue to evolve, the companies that can interpret risk faster—and act on it—will hold a clear advantage.

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Innovid has expanded its Harmony solution with a major new capability: Conversion signals, a set of independent performance indicators designed to help advertisers, publishers, and platforms optimize campaigns in real time based on verified business outcomes—not just exposure metrics. The update positions Innovid as one of the few companies capable of directly linking ad delivery to attributed conversions across both CTV and digital environments.

With Google’s Display & Video 360 already integrating the feature, Innovid is signaling a shift toward outcome-driven optimization at scale. In a market where brands often wait weeks for post-campaign reporting, Conversion signals promise visibility and speed that change how decisions are made—and how budgets are allocated.

Closing the Gap Between Delivery and Outcomes

Historically, advertisers could measure impressions and viewability with precision, yet struggled to connect those exposures to meaningful business actions. Conversion signals bridge this gap by linking ad-serving data to attributed conversions via InnovidXP, the company’s measurement platform.

This closed-loop system—spanning ad serving, measurement, and optimization—is uniquely integrated within Innovid’s stack. The result is a feedback loop that updates continuously, translating exposure-level data into insights that can reshape campaigns mid-flight.

Conversion intelligence can flow directly into DSPs and publisher CAPIs through API integrations, ensuring the system fits smoothly into an advertiser’s existing workflow.

Real-Time Optimization Becomes Practical, Not Aspirational

For years, real-time optimization in TV and CTV has felt more theoretical than actionable. Innovid’s Conversion signals make it possible to adjust strategies while campaigns are live, guided by concrete outcomes such as purchases, subscriptions, or sign-ups.

Across CTV and digital, Conversion signals enable teams to:

Optimize Performance in Real Time

Marketers can identify winning combinations of creative, geography, platform, content genre, and even daypart. They can then adjust delivery to reach more households that resemble high converters.

Increase Efficiency Across the Funnel

Advertisers can reallocate impressions away from audiences already saturated or converted. They can also shift spend toward incremental reach or consumers still in the consideration stage, reducing waste.

Improve Buyer–Seller Alignment

Outcome-based insights help both sides optimize inventory strategies. Publishers gain a clearer view of what drives advertiser value, while buyers gain transparency into supply effectiveness.

According to Guy Kuperman, Innovid’s Chief Strategy Officer, the biggest advantage is simple: advertisers no longer need to wait. “Instead of waiting until a campaign ends, they can now optimize in-flight based on actual business outcomes,” he said. “It’s a smarter, faster way to connect spend to results and make every impression count.”

A Broader Vision for Keeping TV and Digital Open

Conversion signals are part of the growing Harmony ecosystem, Innovid’s unified solution aimed at reducing fragmentation across TV and digital advertising. Harmony centralizes signals such as Reach & Frequency and now Conversion intelligence, giving buyers and sellers a single source of truth for performance.

The platform also extends optimization tools across paid social and the guaranteed, non-biddable supply chain—areas traditionally siloed from outcome data. With Harmony, Innovid is attempting to create a more transparent, open, and interoperable advertising environment at a moment when both CTV and digital are grappling with complexity.

By delivering outcome-driven insights with speed, Innovid is positioning Harmony as a toolset that empowers advertisers to invest where it matters, and publishers to package inventory in ways that reflect real performance value.

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Emplifi has released its “State of Social Media Marketing in 2026” report, offering one of the clearest snapshots yet of how B2B and B2C teams are navigating AI, influencer trends, UGC challenges, and mounting workflow pressure. Based on responses from more than 560 marketers, the report highlights a landscape where AI delivers productivity gains but not at the scale many hoped—while burnout emerges as a growing threat.

The data shows 82% of marketers confirm AI tools have improved productivity, but only 35% say the improvement is significant. Nearly half report only moderate gains, revealing that most teams still lack the workflows, processes, or skills to fully capitalize on AI-driven automation.

Yet Emplifi’s findings also make one thing clear: the era of experimentation is fading fast. Strategies are shifting toward execution, ROI, and operational efficiency, especially as social media continues to fragment and marketers juggle rising demands with limited team capacity.

AI’s Impact: Real Gains, But Not a Revolution—Not Yet

Despite the enthusiasm surrounding AI, most marketers are progressing cautiously. The report shows clear priorities for future AI investments:

• 30% plan to use AI for predictive analytics and customer insights

• 28% will invest in AI-powered content creation

• 26% aim to improve AI-driven ad targeting

However, the path forward comes with hurdles. Data privacy concerns top the list at 27%. Another 23% report integration challenges, while 21% admit that limited skills hold them back.

According to Susan Ganeshan, Emplifi’s CMO, marketers don’t need more tools—they need smarter workflows. “The findings underscore how strategies are shifting from experimentation to execution,” she said. “Marketers need agile processes that drive results.”

Burnout Is Becoming a Marketing KPI—and Not in a Good Way

One of the report’s most striking insights touches on team well-being.
More than 52% of marketers say they experience burnout sometimes or very often. Another 24% feel burnout occasionally.

Team size plays a major role. Despite rising content demands, 57% of social media teams have fewer than six people—yet they’re responsible for analytics, paid social, community management, content creation, and brand reputation.

Leadership support is uneven. Only 42% say leadership actively encourages adopting new technology that could reduce manual work.

The takeaway: many teams are operating in high-pressure environments without the resources or systems to scale effectively.

Influencer Marketing Surges, Including Virtual Creators

Influencer marketing continues to rise as brands chase authenticity, distribution, and audience relevance.

• 67% plan to increase influencer budgets next year

• 58% will invest in virtual influencers—a sign that brands are blending human creativity with scalable digital personas

The shift reflects a broader focus on performance-driven creator partnerships, where reliability and output can be measured more efficiently.

UGC Remains Crucial—but Underused

User-generated content continues to deliver strong impact, yet adoption remains surprisingly low.

• 82% say UGC is important to their marketing goals

• Only 31% actively encourage customers to create or share it

For many brands, the challenge isn’t audience willingness—it’s operational friction. The biggest blockers include:

• Collecting content at scale

• Measuring its true impact on conversions

• Managing rights and permissions

UGC remains one of the most under-optimized opportunities in social marketing.

Short-Form Video Dominates the Content Agenda

Marketers continue to prioritize formats that deliver engagement quickly.

73% plan to focus heavily on short-form video across platforms.
The top three content goals:

1. Increase engagement

2. Improve sentiment and brand reputation

3. Drive leads and conversions

Taken together, the shift shows brands doubling down on content that cuts through crowded social feeds with speed and storytelling efficiency.

The Road Ahead: AI That Enhances, Not Replaces, Human Marketing

Ganeshan believes the next era of marketing will reward teams that use AI to amplify human connection, not eliminate it. She points to a future where AI supports predictive intelligence, workflow automation, and resource management—ultimately creating healthier, more efficient work environments.

“Future leaders will use technology to amplify human connectivity rather than replace it,” she said. “They will leverage AI to create more sustainable work environments, which will fuel transformation and scale.”

For brands facing rising expectations and limited resources, the message is timely: efficiency may now be as important as creativity, and the teams that master AI-enabled workflows will shape the next wave of social innovation.

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Novavax, Inc. (Nasdaq: NVAX) has officially transferred the U.S. marketing authorization for its protein-based COVID-19 vaccine, Nuvaxovid™, to French pharmaceutical giant Sanofi. This move gives Sanofi full control over commercial and regulatory operations in the U.S., completing a key step in their collaboration and license agreement (CLA).

The deal triggered the second of two $25 million milestone payments to Novavax, following the earlier European Union (EU) transfer in October 2025. Combined with prior achievements, Novavax has now secured a total of $225 million in milestone revenue through the partnership.

A Strategic Win for Both Players
“With the successful achievement of our BLA approval and completion of both U.S. and EU marketing authorization transfers for Nuvaxovid™ to Sanofi, we have delivered on our partnership agreement,” said John C. Jacobs, President and CEO of Novavax. “We look forward to Sanofi’s success in globally marketing our protein-based, non-mRNA COVID-19 vaccine in the years to come.”

For Sanofi, this transfer strengthens its vaccine portfolio, particularly as demand shifts toward protein-based alternatives to mRNA formulations. Nuvaxovid’s protein-based platform—boosted by Novavax’s proprietary Matrix-M® adjuvant—has been viewed as a potential option for those seeking traditional vaccine technology.

What’s Next for Novavax and Sanofi
Novavax isn’t done yet. Under the CLA, the company is eligible for additional milestone payments and royalties. These will be tied to future vaccine combinations and new products Sanofi develops using Nuvaxovid or the Matrix-M® adjuvant system.

This collaboration underscores a broader industry trend toward cross-licensing and diversification of COVID-19 vaccine technologies. As mRNA fatigue and storage limitations surface, traditional protein-based vaccines are seeing renewed global interest. Sanofi’s distribution scale could bring Nuvaxovid to broader populations, particularly in regions where cold-chain logistics remain a challenge.

Vaccine Authorization and Safety Profile
Nuvaxovid is authorized in the U.S. for active immunization against COVID-19 in individuals aged 65 and older, or those aged 12 to 64 with high-risk conditions.

Safety Notes and Precautions:

• Contraindications: Avoid use in individuals with known severe allergic reactions to vaccine components or prior Novavax doses.

• Warnings: Cases of myocarditis, pericarditis, and syncope have been reported post-vaccination. Medical management should be readily available to handle allergic responses.

• Limitations: Immunocompromised individuals may have a reduced immune response, and protection is not guaranteed for all recipients.

For detailed safety information, the CDC provides comprehensive clinical considerations related to myocarditis and pericarditis post-vaccination.

Market Implications
The completion of this transfer positions Novavax to focus more on research and development, while Sanofi leverages its global commercial muscle. With both U.S. and EU authorizations in its hands, Sanofi now holds the keys to expanding Nuvaxovid’s footprint across major markets.

As the vaccine landscape matures, this alliance could serve as a model for strategic partnerships between innovators and established pharma distributors. It’s a calculated move—one that blends innovation with reach and may redefine how next-generation vaccines reach global consumers.

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TechSee, the pioneer in multi-modal AI for customer service, has appointed Elizabeth Tobey as Senior Vice President of Marketing. The move marks a pivotal moment for the company as it accelerates growth in the contact center and CX technology markets, led by its breakthrough visual agentic AI platform.

Tobey brings more than two decades of experience in AI, SaaS, and customer experience marketing, having previously served as Vice President of Marketing at NiCE. There, she spearheaded global marketing strategies that established NiCE as a recognized leader in CX AI—driving double-digit annual growth and strong analyst visibility.

A Storyteller with a Growth Mindset
“Elizabeth is a rare combination of visionary storyteller and results-driven growth leader,” said Eitan Cohen, CEO of TechSee. “She has built and scaled iconic brands across both B2B and B2C industries. As TechSee expands its reach, her deep understanding of the market and instinct for shaping resonant narratives will be critical in accelerating our momentum.”

Known for bridging strategic insight with creative storytelling, Tobey’s appointment underscores TechSee’s intent to strengthen its market position as it scales operations globally.

AI That Sees What Others Can’t
The announcement follows the launch of Connectivity Guru 3.1, TechSee’s latest innovation designed to help contact center agents “see the invisible.” The solution uses real-time visual guidance to diagnose and resolve wireless connectivity issues—a step forward in the company’s broader Sophi Assist vision.

This multi-modal AI approach blends visual, verbal, and contextual intelligence, enabling support agents to resolve complex issues that traditional AI copilots often miss. It’s an evolution from reactive support to proactive, intelligent service delivery—where AI doesn’t replace agents but enhances their expertise.

Why Tobey Joined TechSee
Tobey’s decision to join was fueled by her conviction in TechSee’s unique technology.

“I’ve spent years in customer experience and always saw something missing, until I found TechSee,” said Elizabeth Tobey, the newly appointed SVP of Marketing. “In a world saturated with AI hype, TechSee’s technology delivers real, measurable impact. It doesn’t just deflect simple calls—it solves problems that other copilots can’t because they lack one of the most essential senses: vision.”

Her goal is to elevate TechSee’s story and amplify its message to enterprises seeking real-world, transformative AI solutions that combine empathy, intelligence, and efficiency.

A Proven Record of Scaling Global Brands
Before joining TechSee, Tobey held senior roles at NiCE, Altium, and Medium, leading high-performing global teams and orchestrating campaigns that redefined market positioning. At NiCE, her leadership fueled 40% year-over-year growth in AI product revenue, with AI features becoming part of every enterprise deal exceeding $1 million.

Redefining AI in Customer Service
With Tobey steering the marketing function, TechSee is poised to challenge how enterprises perceive AI in customer service. By advancing a multi-modal AI strategy across contact centers, field service, and self-service environments, the company aims to set a new standard for how humans and machines collaborate.

As organizations race to integrate AI into every customer touchpoint, TechSee’s approach—rooted in vision intelligence and real-time problem-solving—could become a benchmark for AI that works beyond words.

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Jasper, the world’s leading AI content automation platform, has introduced Jasper Grid, a sheet-like intelligent interface designed to help marketing teams scale content creation seamlessly across channels, audiences, and regions.

As customer expectations rise and search algorithms evolve, the demand for personalized, high-quality content has exploded. A recent Adobe study reports that marketers expect content demand to grow more than fivefold by 2027—an escalation that’s pushing traditional marketing operations to their limits.

While chat-based AI tools like ChatGPT have transformed one-off asset generation, Jasper Grid aims to solve a deeper problem: building structured, repeatable, AI-driven content systems that scale enterprise-wide.

From Chaos to Coordination: The Birth of Jasper Grid
Jasper Grid is part of a broader ecosystem that includes Jasper IQ and Jasper Studio, collectively powering Content Pipelines—a no-code system that turns AI from a tactical assistant into a strategic growth engine.

Instead of managing fragmented workflows and disconnected tools, teams can now automate the journey from idea to published campaign. Content Pipelines integrate briefs, brand guidelines, and performance data into structured workflows that allow AI agents to plan, produce, and optimize content collaboratively.

“Marketers today don’t have a content problem; they have a scale problem,” said Timothy Young, CEO of Jasper. “Content Pipelines, powered by the new Jasper Grid, bring the structure and intelligence needed not only to deliver more content but to deliver better content, at scale. This new system helps teams turn content production into a true growth engine instead of an operational hurdle.”

AI-Native Infrastructure for the Modern Marketer
Jasper’s latest release introduces what it calls the first AI-native marketing infrastructure—designed specifically to scale content operations across every channel and geography. With Jasper Grid, marketing teams gain both structure and agility to meet growing business needs.

Here’s how different marketers can leverage it:

• ABM Marketers: Achieve 1:1 personalization automatically, delivering tailored content for accounts and segments without manual customization.

• Retail Marketers: Streamline product content workflows, producing accurate and brand-aligned descriptions and visuals faster.

• Product Marketers: Manage global launches from a centralized dashboard, ensuring consistency and regional relevance simultaneously.

• Content Marketers: Scale SEO, GEO, and AEO initiatives while automating optimization for evergreen performance.

By combining structure, intelligence, and automation, Jasper Grid gives organizations the governance and scalability needed to transform how content is created and deployed.

Beyond Chat: Turning AI into a True Content Engine
Jasper’s new release reflects a broader shift in marketing technology: moving from reactive, chat-based AI tools to autonomous, workflow-driven systems that support end-to-end content operations.

This evolution comes on the heels of recent Jasper innovations, including integrations with Salesforce and Braze, and the rollout of Jasper MCP Server—all reinforcing the company’s mission to elevate all marketing and all marketers.

In an era where brands are judged by the speed, relevance, and quality of their storytelling, Jasper Grid could become the foundation for AI-first marketing operations—where creativity and efficiency finally scale together.

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Thryv® Holdings, Inc. (NASDAQ: THRY), the company behind one of the most popular small business marketing and sales software platforms, has launched a new AI-powered growth marketing solution tailored for home services businesses.

Built for contractors, HVAC specialists, landscapers, and other service pros, the platform automates marketing workflows, helping businesses reach high-intent prospects, convert leads faster, and drive repeat sales—all without hiring an agency or managing complex campaigns manually.

“We work with over 15,000 home services businesses, and most believe that scaling is the best way to fight rising operational costs,” said Rees Johnson, Chief Product Officer at Thryv. “With our prebuilt automations, they can skip writing content or testing timing. While they’re out on jobs, our system is already generating leads, scheduling estimates, and sending branded service reminders. It’s seamless.”

The Thryv 3-Step Growth Framework

Thryv’s latest release is built on a proprietary three-step framework designed to simplify marketing and accelerate growth for home services businesses.

1. Get Found Online – Boosts visibility across Google Search, AI-driven platforms, and top directories, improving local SEO and brand credibility.

2. Capture and Convert Leads – Uses Thryv’s integrated CRM and automation tools to capture new customers and automate follow-up for free estimates and appointments.

3. Drive Repeat Business – Keeps the pipeline active with automated review management, AI-generated responses, and seasonal email and text campaigns.

Together, these steps create an always-on marketing engine that nurtures customer relationships year-round—especially during slower shoulder seasons.

Key Features Powering the Platform

Enhanced Local Listings: Automatically updates business information across more than 50 directories to improve local search visibility on Google™ and ChatGPT.

AI Review Response: Generates brand-consistent replies to online reviews, strengthening trust and reputation management.

Automated Follow-Up: Sends personalized follow-ups to prospects and customers within seconds, keeping engagement continuous.

AI Content Generator: Creates and schedules professional-grade campaigns, from seasonal promotions to maintenance reminders, all aligned with brand tone and timing.

Integrations with Industry Tools: Seamlessly connects with platforms like ServiceTitan and Jobber, enabling synchronization with tools businesses already rely on.

Real Results from Small Business Users

For businesses already using the platform, the results speak for themselves.

“Since using Thryv, our online visibility has seen a noticeable boost,” said Tanner McGee, Co-owner and CFO of Harco Fence + Deck. “We now show up more consistently across Google, social media, and directory listings. The built-in reputation tools make it easy to collect and showcase reviews, helping us build trust with new prospects.”

Redefining Small Business Growth with AI

Thryv’s new solution reflects a broader shift in how AI is transforming small business marketing—from a manual, reactive effort into a proactive, automated growth engine.

By merging AI intelligence with local marketing strategy, Thryv is giving small business owners the tools to compete at enterprise scale without enterprise budgets. It’s not just about more marketing—it’s about smarter, self-sustaining marketing that works while business owners work.

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Automation Anywhere has announced its acquisition of Aisera, a leading provider of agentic AI solutions for autonomous IT. The deal combines Automation Anywhere’s Agentic Process Automation (APA) technology with Aisera’s self-service AI agents for IT, HR, and customer service—creating what the company calls the industry’s most comprehensive agentic automation portfolio.

The move underscores Automation Anywhere’s push toward the Autonomous Enterprise vision—a model where up to 80% of business processes are fully automated or AI-assisted. Together, the companies aim to help enterprises cut costs, speed up workflows, and elevate employee and customer experiences.

“We are in a unique position to help customers adopt agentic AI faster while reducing their ITSM costs,” said Mihir Shukla, CEO and Co-founder of Automation Anywhere. “With AI agents doing the work, up to 40% fewer ITSM seats are needed.”

Aisera’s CEO, Abhi Maheshwari, described the merger as “a defining moment” for enterprise AI. “Together with Automation Anywhere, we will continue to redefine how enterprises operate and deliver exponential value worldwide,” he said.

The acquisition is also backed by investors like Menlo Ventures, whose partner Venky Ganesan called the merger “a powerful force for autonomous enterprise transformation.”

What the Combined Stack Offers

The integration of the two companies brings together:

• Conversational AI Agents for ITSM, HR, and customer experience

• Agentic Process Automation (APA) that enables AI to take action, not just respond

• Process Reasoning Engine (PRE) trained on 400 million automations for higher accuracy

• Mozart Orchestrator for cross-platform workflow orchestration

• Enterprise-grade security and governance, with open infrastructure options

Aisera’s team of 100+ AI engineers will join Automation Anywhere to drive the next generation of multi-sector agentic AI solutions.

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