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Hyro and WebMD Ignite Team Up to Turn Healthcare Chatbots Into Action-Oriented Care Guides

Hyro and WebMD Ignite Team Up to Turn Healthcare Chatbots Into Action-Oriented Care Guides

artificial intelligence 19 Feb 2026

 

Healthcare chatbots are good at answering questions. Acting on them? That’s where most still fall short.

Hyro, a Responsible AI Agent Platform purpose-built for healthcare, is aiming to close that gap through a new strategic partnership with WebMD Ignite. The collaboration is designed to help health systems deliver guided, clinically aligned conversational journeys that don’t end with information—but with outcomes.

The goal: move patients seamlessly from initial questions to meaningful next steps such as scheduling appointments, routing to the right specialty, or navigating care options, all within a single digital experience.

Beyond Q&A: Why Healthcare AI Needs to Act

Agentic AI is quickly becoming a primary engagement channel for health systems. Patients increasingly turn to digital front doors—chatbots, virtual assistants, and web agents—for answers about symptoms, services, and care options.

But there’s a problem.

Many of these experiences stop at static Q&A. Patients get information, but no clear direction on what to do next. In symptom-driven scenarios, that lack of clinical context and decisioning can create confusion, friction, or unnecessary calls to already overburdened staff.

Hyro and WebMD Ignite are positioning their partnership as a response to that limitation: conversational AI that not only informs patients, but actively guides them to the next best action.

Embedding Clinical Intelligence Into Conversations

At the core of the partnership is the integration of WebMD Ignite’s clinically validated content and decision logic into Hyro’s enterprise conversational AI engine.

The combined solution brings together two complementary strengths:

  • Hyro’s healthcare-trained conversational AI, built for scale, security, and enterprise deployment

  • WebMD Ignite’s clinical intelligence, including symptom understanding, education content, and decision pathways

Together, they enable more structured, context-aware interactions that help patients progress from discovery to action—without jumping between systems or restarting conversations.

This is less about making chatbots smarter in isolation, and more about embedding clinical-grade reasoning directly into conversational workflows.

Two Foundational Capabilities at Launch

The initial phase of the partnership focuses on two core capabilities aimed squarely at care navigation and symptom-driven journeys.

1. Healthcare Intelligence Layer
Hyro will integrate a WebMD Ignite–powered intelligence layer into its conversational platform. This adds deeper symptom understanding and improved triage support, allowing AI agents to deliver more clinically aligned guidance while maintaining consistency and safety.

2. Decision-Driven Clinical Education
WebMD Ignite’s clinical education content will be delivered directly within Hyro’s chat agents. Crucially, this content is paired with real-time decision logic that recommends the most appropriate next step—such as routing to a specialty, escalating to a care navigator, enrolling in a hospital class, or scheduling an appointment.

The emphasis is on conversations that consistently lead somewhere, rather than ending in informational dead ends.

A Shift Toward Outcome-Driven Digital Front Doors

The partnership reflects a broader shift in digital health engagement. Health systems are under pressure to:

  • Reduce call center volume

  • Expand self-service without compromising care quality

  • Improve access and navigation across increasingly complex service lines

Conversational AI is well positioned to help—but only if it’s clinically grounded and operationally connected.

By embedding decisioning and execution into AI agents, Hyro and WebMD Ignite are effectively turning chatbots into digital care guides—capable of orchestrating next steps, not just answering FAQs.

That distinction matters in healthcare, where misdirected patients can lead to delays, dissatisfaction, or higher costs.

Executive Perspective: From Information to Action

WebMD Ignite frames the partnership as part of a broader push to make AI-powered patient engagement more actionable.

According to the company, agentic AI should play a dual role: educate patients and help them act on that information. Bringing clinical intelligence directly into conversational workflows is positioned as a way to deliver more connected digital care experiences without adding operational burden.

Hyro, meanwhile, sees the collaboration as closing a long-standing gap in healthcare AI—bridging trusted health knowledge with enterprise-grade execution.

The combined platform is designed to “navigate” patients, not just converse with them.

Availability and What Comes Next

The jointly powered solution will be available as part of Hyro’s enterprise conversational platform, with early deployments focused on:

  • Guided symptom assessment

  • Care-navigation journeys

  • Next-best-action experiences

If successful, the model could expand into additional use cases where clinical context and operational follow-through are critical.

The Bigger Picture: Conversational AI Grows Up

Healthcare AI is entering a more mature phase. Early adoption focused on access and automation. The next phase is about orchestration—connecting clinical insight, decision logic, and operational systems into cohesive patient journeys.

Hyro and WebMD Ignite are betting that health systems are ready for conversational AI that doesn’t just talk—but acts.

And in an environment where patient expectations for digital experiences increasingly mirror those in retail and banking, that evolution may be less optional than inevitable.

Get in touch with our MarTech Experts.

 

VIAVI Heads to MWC 2026 With AI-RAN Digital Twins, Quantum-Safe Security, and 6G Test Innovations

VIAVI Heads to MWC 2026 With AI-RAN Digital Twins, Quantum-Safe Security, and 6G Test Innovations

artificial intelligence 19 Feb 2026

As networks morph into AI-powered ecosystems, testing is no longer about checking boxes—it’s about validating behavior at scale.

That’s the message from VIAVI Solutions Inc., which has unveiled its demonstration lineup for Mobile World Congress Barcelona 2026, taking place March 2–5. At booth 5B18, the company plans to showcase more than 30 demonstrations spanning AI-RAN, quantum-safe communications, AIOps, AI data centers, and 6G readiness.

The theme: convergence.

From Isolated Domains to AI-First Systems

According to VIAVI’s CTO Sameh Yamany, previously siloed domains—networks, AI, wireless, photonics, security, and sensing—are collapsing into one tightly coupled system.

That shift has massive implications for operators and infrastructure providers. Validation now extends beyond components to encompass trust, resilience, and performance across AI-driven environments.

In practical terms, that means:

  • Testing AI-RAN algorithms before live deployment

  • Verifying performance across scale-up and scale-out AI data centers

  • Securing communications against quantum-era threats

  • Ensuring precision timing in GNSS-denied environments

In other words, infrastructure must be validated as an intelligent organism, not a collection of parts.

Digital Twins Take Center Stage

A standout feature at the booth will be VIAVI’s daily live digital twin demonstration, scheduled each day at 4 PM CET. The use case is designed to show how the company’s solutions integrate into a complete, end-to-end digital twin environment.

Digital twins are becoming essential in telecom as AI-RAN architectures mature. Instead of relying solely on physical lab testing, operators can simulate real-world conditions, train algorithms, and stress-test scenarios virtually.

VIAVI plans to dive deep into:

  • Digital twin environments for training AI-RAN algorithms in 6G

  • Ray-tracing-based lab testing to model real-world UE behavior

  • Agentic AI-RAN digital twin scenarios

As 6G research accelerates globally, digital twins are expected to become foundational tools—not optional add-ons.

AI Data Centers and the Rise of AIOps

Beyond the radio network, VIAVI is targeting the AI data center—a rapidly expanding infrastructure layer driven by generative AI and hyperscale compute demands.

The company will demonstrate validation for scale-up and scale-out architectures, reflecting the growing complexity of AI clusters.

With hyperscalers like AWS and chip leaders like NVIDIA pushing AI compute boundaries, network performance inside and between data centers has become mission-critical.

Add AIOps into the mix, and testing extends beyond throughput and latency into predictive optimization and automated remediation.

Quantum-Safe and Assured Timing: Security Gets Physical

Security and timing technologies also feature prominently.

VIAVI will showcase optimization tools for PQC (post-quantum cryptography) and QKD (quantum key distribution), reflecting industry urgency around quantum-safe communications.

As governments and operators begin preparing for “harvest now, decrypt later” threats, validation frameworks for quantum resilience are becoming essential.

The company will also display its new ePRTC360+™, described as the only non-Cesium holdover clock capable of maintaining 100 ns accuracy in GNSS-denied environments.

In mission-critical communications—public safety networks, defense infrastructure, financial systems—assured Position, Navigation, and Timing (APNT) is no longer optional. GNSS vulnerabilities have elevated timing resilience to a board-level concern.

Non-Terrestrial Networks and 6G Horizons

The demo lineup includes testing and performance verification for Non-Terrestrial Networks (NTN), signaling the increasing importance of satellite integration in next-generation telecom.

As 6G visions expand to include integrated sensing and communications (ISAC) applications—such as disaster monitoring—the validation ecosystem must evolve accordingly.

VIAVI’s collaboration roster underscores this shift. The company is working with over 20 partner organizations, including the AI-RAN Alliance, Ericsson, Nokia, Rohde & Schwarz, and others across the telecom and AI value chain.

Partnerships are becoming essential as no single vendor controls the entire AI-first infrastructure stack.

The Bigger Picture: Testing for Trust in the AI Era

Telecom is entering an AI-native phase. Networks are being optimized by algorithms, data centers are built around GPU clusters, and wireless standards are embedding AI at the protocol level.

That convergence changes testing fundamentally.

It’s no longer enough to validate whether a component meets specification. Operators must understand how systems behave under AI-driven load, adversarial conditions, and quantum-era security constraints.

VIAVI’s MWC 2026 lineup positions the company as a validation layer across that complexity—spanning 6G research, AI-RAN deployment, quantum security, and mission-critical timing.

If the telecom industry’s next chapter is about intelligent infrastructure, the companies that validate that intelligence may become just as critical as those building it.

Get in touch with our MarTech Experts.

Quad Elevates Dave Honan to President as Marketing Experience Strategy Gains Momentum

Quad Elevates Dave Honan to President as Marketing Experience Strategy Gains Momentum

marketing 19 Feb 2026

Leadership reshuffles often signal something bigger than a new title. At Quad/Graphics, Inc., the promotion of Dave Honan to President—while retaining his Chief Operating Officer role—appears designed to reinforce execution as the company deepens its evolution into a marketing experience powerhouse.

Honan, who has served as COO since 2022, will now take on expanded responsibilities overseeing day-to-day operational leadership across Quad’s business units. He continues to report directly to Chairman and CEO Joel Quadracci, who remains focused on long-term strategy, innovation, and stakeholder relationships.

For a company navigating the intersection of legacy print manufacturing and modern marketing services, clarity at the top matters.

A Structural Shift Focused on Execution

Quadracci has led Quad as President and CEO since 2006 and as Chairman, President and CEO since 2010. By elevating Honan to President, the company is formalizing a leadership structure that separates long-term strategic direction from daily operational management.

In practice, this means:

  • Honan drives operational discipline and growth execution

  • Quadracci focuses on strategic transformation and external relationships

  • The executive team aligns around scaling Quad’s marketing services vision

That alignment is particularly relevant as Quad continues repositioning itself beyond its roots as a large-scale printing company.

From Print Giant to Marketing Experience Company

Quad has spent the past decade transforming into what it calls a “marketing experience company”—expanding beyond manufacturing into integrated marketing services, data-driven solutions, and omnichannel execution.

The shift mirrors broader industry trends. As brands consolidate agency relationships and demand measurable ROI across channels, service providers are under pressure to deliver both creative and operational scale.

Quad’s hybrid model—combining manufacturing infrastructure with marketing services—requires tight operational control. Margin management in print remains critical, even as higher-growth marketing services expand.

Honan’s background positions him well for that balancing act.

A Finance Leader Turned Operations Chief

Honan joined Quad in 2009 and has held multiple executive roles, including Chief Accounting Officer and Chief Financial Officer before becoming COO.

He’s credited with:

  • Strengthening Quad’s public-company finance and accounting functions

  • Refining its capital structure

  • Improving manufacturing efficiency

  • Driving margin expansion

  • Supporting innovation as marketing services scaled

That operational and financial rigor has been central to Quad’s ability to fund its transformation while maintaining competitiveness in a mature print market.

By elevating Honan, Quad is effectively doubling down on disciplined execution as it accelerates growth initiatives.

Why This Matters in Today’s Marketing Landscape

The marketing services sector is undergoing rapid change. Brands face:

  • Fragmented media ecosystems

  • Pressure for measurable performance

  • Rising production and distribution costs

  • Increased demand for omnichannel consistency

Providers that can integrate production, data, logistics, and strategy under one roof may hold an advantage.

Quad’s leadership update suggests confidence in its operational engine at a time when efficiency and scalability are key differentiators.

It also signals continuity rather than disruption. Honan’s 17-year tenure offers institutional knowledge, while Quadracci’s continued role ensures strategic consistency.

The Road Ahead

The promotion isn’t a dramatic pivot—it’s a structural refinement.

Honan’s expanded role formalizes his responsibility for driving day-to-day execution across Quad’s evolving business model. Quadracci remains the strategic architect.

For investors and clients, the move reinforces stability as Quad continues its transition from print-centric roots to a diversified marketing experience platform.

If the company’s next phase hinges on operational precision meeting strategic ambition, this leadership adjustment appears designed to keep both in sync.

Get in touch with our MarTech Experts.

Redwood Software Expands RunMyJobs Observability, Adds SAP Cloud ALM Integration to Unlock Automation Intelligence

Redwood Software Expands RunMyJobs Observability, Adds SAP Cloud ALM Integration to Unlock Automation Intelligence

automation 19 Feb 2026

Enterprise automation isn’t the problem. Seeing what it’s actually doing—that’s the real challenge.

Redwood Software has rolled out a significant observability upgrade to RunMyJobs by Redwood, aiming to make automation intelligence accessible beyond IT and into the wider business.

The update expands native analytics inside the platform, introduces a new integration with SAP Cloud ALM, and deepens ties with major observability platforms. The timing is strategic: according to Redwood’s Enterprise Automation Index 2026, 61% of enterprises say their automation tools are underutilized.

In other words, companies have automated plenty. They just can’t always measure, manage, or optimize it effectively.

From “Single Pane of Glass” to Role-Specific Visibility

Observability has long been marketed as a “single pane of glass” vision—a centralized dashboard for everything. In practice, that often becomes a cluttered control center that satisfies no one.

Redwood’s new approach is layered and ecosystem-driven. Instead of forcing every stakeholder into the same dashboard, the platform now delivers role-specific visibility across automation environments.

At the center is Redwood Insights, the platform’s built-in analytics layer. It provides:

  • Pre-built and customizable dashboards

  • Real-time performance tracking

  • Bottleneck detection

  • SLA risk monitoring

  • Compliance-ready reporting

The goal is to move automation data out of technical silos and into the hands of operations leaders, finance teams, compliance officers, and executives.

That’s a meaningful shift. Automation can’t scale if only a small group of engineers understands its impact.

Native Analytics Meets Enterprise Observability Stacks

The upgrade doesn’t stop at built-in dashboards. Redwood is strengthening integrations with leading observability platforms, including:

  • Dynatrace

  • Splunk

  • New Relic

  • AppDynamics

By correlating automation telemetry with application and infrastructure performance data, enterprises can accelerate root-cause analysis and reduce mean time to resolution (MTTR).

This matters because automation failures rarely happen in isolation. A stalled workflow might originate in an infrastructure bottleneck, a database issue, or a misconfigured application dependency.

Full-stack telemetry correlation gives teams the context they need—without toggling between tools.

SAP-Centric Operations Get First-Class Treatment

For SAP-heavy enterprises, Redwood’s new SAP Cloud ALM connector may be the headline feature.

SAP Cloud ALM is increasingly positioned as a centralized control tower for SAP operations. With the new integration, RunMyJobs execution data flows directly into SAP Cloud ALM, extending observability to automated jobs and workflows that underpin critical business processes.

That includes workflows spanning both SAP and non-SAP systems—a critical distinction. Modern enterprises rarely operate in single-vendor environments.

By synchronizing execution data into SAP’s observability layer, organizations gain centralized transparency without switching platforms. It’s a practical move for SAP-centric operations that want tighter orchestration visibility without tool sprawl.

Redwood Insights Premium: No-Code, Long-Term Intelligence

Redwood also introduced Redwood Insights Premium, which extends analytics capabilities with:

  • A no-code custom dashboard builder

  • 15 months of historical data retention

The longer retention window enables trend analysis, executive reporting, and automation ROI measurement over time.

In many enterprises, automation ROI is assumed rather than proven. With immutable, long-term execution data, teams can demonstrate cost savings, SLA compliance, and efficiency improvements—useful for audits and budget reviews alike.

Crucially, IT teams can securely create dashboards tailored to different audiences. A data management team might require granular execution metrics, while executives may want high-level SLA risk indicators.

That flexibility supports what Redwood describes as democratized automation intelligence.

Why Observability Is Becoming Automation’s Next Frontier

Automation has matured quickly over the past decade, evolving from task schedulers to enterprise-wide orchestration platforms. But visibility hasn’t always kept pace.

As companies pursue autonomous enterprise strategies, blind spots become expensive.

  • Missed SLAs can trigger contractual penalties

  • Manual reporting creates bottlenecks

  • Lack of telemetry correlation increases MTTR

  • Compliance gaps introduce risk

Redwood’s strategy aligns with a broader industry shift: automation platforms are no longer judged solely by what they execute, but by how transparently and predictably they operate.

Observability is becoming a core differentiator.

Business Outcomes, Not Just Dashboards

Redwood frames the update around measurable impact. Organizations leveraging the expanded observability ecosystem can:

  • Reduce MTTR through cross-platform telemetry correlation

  • Eliminate manual reporting and “IT-as-translator” bottlenecks

  • Monitor SLA risks in real time

  • Demonstrate automation ROI with long-term execution data

For enterprises struggling with underutilized automation investments, better visibility may be the missing link between deployment and value realization.

The Bigger Picture: Automation Grows Up

The autonomous enterprise vision depends on more than scripts and schedulers. It requires trust, predictability, and shared visibility.

By embedding analytics natively, integrating deeply with SAP environments, and connecting to broader observability ecosystems, Redwood is positioning RunMyJobs as both an execution engine and an intelligence layer.

If automation is the nervous system of modern operations, observability is the feedback loop that keeps it healthy.

And as 2026 unfolds, enterprises may find that the real competitive edge isn’t how much they automate—but how clearly they can see it.

Get in touch with our MarTech Experts.

Jotform at 20: From Simple Forms to AI-Powered Workflow Engine for 35M Users

Jotform at 20: From Simple Forms to AI-Powered Workflow Engine for 35M Users

marketing 19 Feb 2026

Two decades ago, building an online form meant calling a developer—or becoming one. Today, it often means dragging and dropping fields in a browser. That shift is part of the legacy of Jotform, which this week marks its 20th anniversary with numbers that underscore its evolution from scrappy form builder to full-fledged workflow automation platform.

Founded in 2006, Jotform set out to simplify online form creation. In 2026, it counts more than 35 million users worldwide, operates across 190+ countries, supports over 40 industries, and processes roughly $2 billion annually through payment forms. The company says revenue has grown 248% since 2021, reflecting demand for no-code automation tools as organizations look to streamline operations without adding developer headcount.

For a product that started with a narrow focus—forms—that’s a notable expansion. And it mirrors a broader industry trend: the rise of no-code and low-code platforms as foundational infrastructure for digital business.

From Form Builder to Workflow Backbone

Jotform’s early differentiator was accessibility. Before SaaS form builders were ubiquitous, collecting data online typically required custom code. Jotform abstracted that complexity, giving non-technical users a visual interface for building forms and embedding them on websites.

Over the past 20 years, the company has layered on features that move it well beyond simple data capture:

  • Advanced form logic and conditional workflows

  • Compliance-ready solutions for regulated industries

  • Remote and touchless features introduced during the COVID-19 pandemic

  • A growing suite of AI-assisted tools designed for end-to-end workflow automation

Today, Jotform positions itself less as a “form builder” and more as a digital workflow foundation. That’s a competitive repositioning in a market crowded with platforms like Salesforce, HubSpot, and other SaaS providers that increasingly bundle forms into larger CRM and marketing automation stacks.

What distinguishes Jotform is its no-code-first philosophy. Rather than building outward from a CRM core, Jotform builds around data intake and workflow orchestration—then integrates outward.

The Integration Play: Payments, Productivity, and Platforms

A major pillar of Jotform’s growth has been third-party integrations. The platform connects with tools such as Google Drive, Dropbox, Salesforce, HubSpot, Mailchimp, Microsoft Teams, and Slack, allowing form submissions to flow directly into downstream systems.

That interoperability is critical in today’s fragmented SaaS environment, where few enterprises rely on a single platform. Instead of forcing customers into a closed ecosystem, Jotform acts as connective tissue between systems.

Payments are another differentiator. The company says it supports the largest collection of payment processing integrations in the industry, enabling billions of dollars in transactions to flow through its forms. In 2026 alone, Jotform reports approximately $2 billion collected annually via payment forms.

For SMBs, nonprofits, and educational institutions, that means a lightweight alternative to building custom checkout systems. For enterprises, it offers a fast way to embed transactional capabilities into digital workflows without launching a full e-commerce overhaul.

AI Enters the Workflow

If the first decade was about digitizing forms, and the second about expanding into workflows, the third appears to be about intelligence.

Jotform now touts AI-assisted products and agent-driven automation. The company reports 300,000 AI Agent conversations annually, signaling a growing appetite for AI-powered assistance in form building, data handling, and process design.

CEO and founder Aytekin Tank says the company’s next chapter centers on “agentic AI” and smart automation—tools that help users design, connect, and scale workflows without writing code.

That aligns with broader industry momentum. As vendors from CRM giants to startup workflow tools embed generative AI into their platforms, the competitive battlefield is shifting from basic automation to autonomous workflows. The promise: systems that not only execute predefined steps but also recommend optimizations, flag risks, and adapt over time.

For Jotform, which already sits at the front lines of data intake, AI presents a logical extension. Forms are often the first touchpoint in a business process—whether it’s a donation, job application, patient intake, or contract submission. Embedding intelligence at that entry point could amplify downstream impact.

Scale by the Numbers

Anniversary announcements often lean on nostalgia. Jotform leans on metrics:

  • 35+ million users

  • 190+ countries served

  • 600+ employees

  • Seven global offices

  • 248% revenue growth since 2021

  • $2 billion in annual payment volume

These figures position Jotform as more than a niche tool. With adoption across nonprofits, healthcare, education, government, and over 40 industries, it has carved out a cross-sector footprint.

Notably, heavily regulated industries—healthcare and government in particular—have gravitated toward the platform. Jotform highlights its secure, certified, compliance-ready solutions as a strength over the past two decades. In sectors where data sensitivity is non-negotiable, that credibility is table stakes.

Competing in a Crowded No-Code Market

The no-code and low-code market has exploded in recent years, fueled by digital transformation initiatives and developer shortages. Enterprises increasingly want business teams to build and iterate processes independently, reducing IT bottlenecks.

Jotform competes in this space alongside dedicated automation platforms and broader SaaS ecosystems. While it doesn’t attempt to replace enterprise-grade workflow engines, it occupies a valuable middle ground: powerful enough for structured processes, simple enough for business users.

That positioning could prove resilient. As automation tools grow more complex—often adding layers of AI, analytics, and orchestration—ease of use becomes a differentiator. Tank’s emphasis on “removing friction instead of adding complexity” reads as both product philosophy and competitive jab.

What 20 Years Signals for the Market

Surviving two decades in SaaS is no small feat. Thriving in a category that has evolved from basic web utilities to mission-critical enterprise infrastructure is even rarer.

Jotform’s trajectory reflects three major market shifts:

  1. The democratization of development through no-code tools

  2. The convergence of data collection and workflow automation

  3. The integration of AI into everyday business processes

As workflows grow more autonomous and cross-functional, the humble form is no longer just a data capture mechanism. It’s the front door to business logic, compliance, analytics, and revenue.

Looking ahead, Jotform’s challenge will be maintaining simplicity while layering in intelligence. If it can embed AI in a way that feels assistive rather than intrusive, it could extend its relevance well into its third decade.

For now, the company’s 20-year milestone is less about celebration and more about signal: no-code is no longer a fringe convenience. It’s a strategic layer of the modern tech stack.

Get in touch with our MarTech Experts.

Datacor Winter 2026 Release Unifies Portfolio, Embeds AI Across Process Manufacturing Stack

Datacor Winter 2026 Release Unifies Portfolio, Embeds AI Across Process Manufacturing Stack

artificial intelligence 19 Feb 2026

Datacor is kicking off 2026 with more than a routine product refresh. The company’s Winter 2026 Product Release marks its first major update since consolidating its portfolio of process manufacturing, chemical distribution, and engineering software under a single Datacor brand—and it signals a clear shift toward AI-infused, cross-platform cohesion.

For customers juggling regulatory complexity, volatile supply chains, and margin pressure, the message is straightforward: more automation, tighter workflows, and intelligence embedded where operational friction tends to hide.

A Unified Platform, Not a Patchwork

Datacor’s rebrand and portfolio unification were about more than logos. The company historically operated a collection of specialized solutions tailored to niche segments—process manufacturers, chemical distributors, engineering teams. The Winter 2026 release is the first tangible product milestone that shows what integration looks like in practice.

Instead of isolated upgrades, Datacor is positioning this as a coordinated step toward centralized data, shared analytics, and AI-driven automation across functional domains.

In an era where many industrial software vendors are stitching together acquisitions with loose integrations, Datacor appears intent on tightening the seams. The Winter 2026 release leans heavily into cross-functional intelligence rather than siloed feature enhancements.

AI Moves Into Core Workflows

The headline theme is AI-driven automation—though not in the generative AI, chatbot-everywhere sense that dominates SaaS headlines. Datacor’s approach is more operational and grounded.

The update introduces AI-backed automation across:

  • Financial workflows

  • Sales and customer management

  • Manufacturing operations

  • Asset intelligence

These capabilities are supported by centralized data and analytics, aimed at improving visibility, consistency, and accuracy across departments.

For process manufacturers and chemical distributors, where margins are often thin and compliance burdens high, workflow inefficiencies can quickly cascade into cost overruns. Embedding AI into financial reconciliation, demand forecasting, asset tracking, and production scheduling could reduce manual intervention and decision latency.

That’s particularly relevant as industrial firms grapple with workforce constraints. Skilled labor shortages in manufacturing and engineering have made automation less about convenience and more about continuity.

Animal Nutrition: Sustainability Meets Formulation

One of the more specialized—but strategically important—enhancements lands in Datacor’s animal nutrition solutions.

The Winter 2026 release integrates formulation and sustainability capabilities, giving users visibility into environmental impact alongside cost and performance metrics. In practical terms, that means balancing feed efficiency, input costs, and carbon or environmental considerations within a unified workflow.

This aligns with broader industry pressure. Agricultural and feed producers face growing scrutiny from regulators and downstream food brands around sustainability metrics. By embedding environmental visibility directly into formulation tools, Datacor positions itself to help customers operationalize sustainability rather than treat it as an afterthought.

It’s a sign that ESG considerations are becoming native features in industry-specific software—not bolt-ons.

Engineering: Faster Simulation, Tighter Collaboration

Engineering software sees performance-focused enhancements in this release, particularly around process simulation and modeling.

Datacor says updates improve the speed and accuracy of modeling, supporting design and analysis from R&D through production operations. In process industries—chemicals, specialty manufacturing, and related sectors—simulation accuracy directly impacts product quality, safety, and time to market.

The emphasis on collaboration suggests tighter integration between engineering and operational teams. That’s notable because digital transformation efforts in industrial sectors often stall at the handoff point between design and execution. If Datacor can smooth that transition through shared data models and workflows, it strengthens its value proposition beyond individual departments.

The Competitive Context

Industrial software is undergoing its own AI reckoning. Enterprise vendors across ERP, supply chain, and PLM markets are embedding predictive analytics, automation, and generative interfaces into legacy systems.

Datacor’s Winter 2026 release doesn’t attempt to reinvent the category. Instead, it focuses on practical AI applications within the operational realities of process manufacturing and chemical distribution.

That’s a defensible strategy. While enterprise giants chase horizontal AI platforms, specialized vendors like Datacor can differentiate by tailoring intelligence to domain-specific pain points—regulatory tracking, formulation optimization, production scheduling, and asset lifecycle management.

The unification under one brand also signals a response to market consolidation. Customers increasingly prefer fewer vendors with deeper, more integrated ecosystems. Fragmented toolsets add integration costs and governance headaches.

By aligning its offerings under a cohesive architecture, Datacor is effectively telling customers: you don’t need five vendors to modernize your industrial stack.

Why It Matters Now

The timing is significant. Industrial sectors face a convergence of challenges:

  • Increasing regulatory scrutiny

  • Sustainability mandates

  • Supply chain volatility

  • Talent shortages

  • Digital transformation pressure

AI-driven workflow automation addresses all five—at least in theory. Reducing manual reporting lowers compliance risk. Centralized analytics improves supply chain visibility. Intelligent scheduling offsets labor constraints. Sustainability dashboards support reporting mandates.

Tom Jackson, Datacor’s president, frames the release as a step toward helping organizations “operate with greater clarity, scale more effectively, and prepare for what’s next.” While that language is familiar in tech announcements, the substance lies in whether centralized intelligence and cross-portfolio automation deliver measurable gains in efficiency and cost control.

From Integration to Intelligence

What makes the Winter 2026 release noteworthy isn’t any single feature. It’s the structural shift toward portfolio-wide intelligence.

First came brand unification. Now comes functional unification.

If Datacor continues to align data models, analytics engines, and automation frameworks across its solutions, it could evolve from a collection of industry tools into a vertically integrated industrial software platform.

For process manufacturers and chemical distributors—industries often underserved by mainstream SaaS platforms—that’s a meaningful development.

The Winter 2026 release suggests Datacor is less interested in flashy AI headlines and more focused on operational AI embedded in everyday workflows. In industrial environments, that may be exactly the right bet.

Get in touch with our MarTech Experts.

Kingland Launches Applied AI Suite to Automate Risk, Independence, and Document Workflows in Regulated Industries

Kingland Launches Applied AI Suite to Automate Risk, Independence, and Document Workflows in Regulated Industries

cloud technology 19 Feb 2026

Enterprise AI is easy to demo. It’s harder to deploy in industries where regulators, auditors, and risk officers are watching every move.

That’s the problem Kingland Systems aims to solve with its new applied AI suite, built on the Kingland Cloud & AI platform. The company, long known for enterprise data and regulatory software, is introducing an orchestration layer designed to embed AI directly into document-heavy workflows across public accounting, banking and capital markets, and insurance.

The pitch isn’t flashy generative AI for chat interfaces. It’s something more pragmatic: automating high-stakes, compliance-driven processes without breaking governance controls.

AI With Guardrails, Not Guesswork

At the center of the announcement is the Kingland Cloud & AI platform, which layers orchestration, document intelligence, structured data, and configurable workflows on top of Kingland’s existing regulatory-grade data foundation.

The goal: enable firms to deploy AI quickly across high-impact use cases—without sacrificing auditability, security, or process controls.

That positioning matters. Many enterprises remain cautious about introducing AI into regulated workflows. Hallucinations, opaque decision logic, and uncontrolled data flows are non-starters in environments governed by independence rules, capital requirements, or insurance compliance standards.

Kingland’s approach emphasizes controlled deployment. Rather than offering single-purpose AI tools, the platform is designed as a scalable framework that can evolve as models and use cases mature. For organizations wary of AI sprawl, that controlled upgrade path could be as important as the automation itself.

Public Accounting: Automating Independence Checks

One of the first applied AI use cases targets public accounting firms—a sector where independence and conflict-of-interest rules are both strict and operationally burdensome.

Traditionally, professionals manually review brokerage statements to identify financial interests and cross-check them against restricted lists. The process is time-intensive and prone to human error.

Kingland’s platform automates that reading process. Using document intelligence, it extracts financial holdings from brokerage statements and compares them against restricted entity lists to flag potential independence issues.

The platform also addresses another complex pain point: identifying related entities from intricate corporate structure documents. By extracting client hierarchy information, firms can more effectively detect conflicts and maintain compliance with independence standards.

In an industry where audit failures can carry reputational and regulatory consequences, reducing manual oversight without compromising control is a significant proposition.

Banking and Capital Markets: Tackling Private Credit Complexity

In banking and capital markets, the same AI orchestration layer is applied to private credit and client relationship documentation.

Private credit agreements are dense, often bespoke documents packed with critical data points—loan terms, payment schedules, collateral details, related parties. Extracting and structuring that data manually slows onboarding and risk monitoring.

Kingland’s AI solutions can read and extract these elements automatically, enabling faster processing and more accurate data capture. The structured outputs can then feed downstream risk models, compliance checks, and operational dashboards.

For capital markets firms grappling with increased regulatory scrutiny and tighter margins, automation here isn’t just about speed—it’s about visibility. More timely data extraction supports proactive risk monitoring instead of reactive remediation.

Insurance and Beyond: A Platform Play

While the announcement highlights accounting and banking use cases, the architecture is built to extend across insurance and other regulated verticals.

The key differentiator is the orchestration layer. Instead of deploying isolated AI models to solve one document type at a time, Kingland provides a framework that integrates document intelligence with enterprise data and configurable workflows.

This platform-first strategy mirrors broader enterprise software trends. Companies increasingly want AI capabilities embedded into existing systems of record, not layered on as experimental side tools.

By anchoring AI in its established regulatory software stack, Kingland is effectively telling customers: you don’t need a separate AI vendor to modernize your compliance operations.

Competing in a Crowded AI Landscape

The enterprise AI market is saturated with point solutions promising automation. What differentiates vendors increasingly is governance.

Regulated industries have unique constraints:

  • Auditability requirements

  • Data residency and security mandates

  • Model explainability expectations

  • Strict change management processes

Kingland’s regulatory heritage gives it credibility in these areas. Its applied AI solutions are less about AI novelty and more about operational integration within controlled environments.

That could resonate as organizations shift from experimentation to scaled deployment. Many enterprises have already piloted AI tools; the next phase is embedding them into core workflows without triggering compliance alarms.

Why This Matters Now

AI adoption in regulated sectors is entering a new phase. Early enthusiasm is giving way to pragmatic evaluation: where does AI truly reduce manual effort, improve data quality, and enhance oversight?

Kingland’s focus on document-heavy processes is strategic. These workflows are:

  • High volume

  • Labor intensive

  • Error prone

  • Critical to regulatory compliance

Automating them delivers measurable efficiency gains while improving consistency and traceability.

Moreover, by combining document intelligence with structured data and configurable workflows, the platform addresses a common failure point in AI projects: outputs that aren’t operationalized. Extracted data is only useful if it feeds actionable systems.

From Automation to Augmentation

Kingland positions its applied AI suite as a way to free professionals from repetitive document review and enable them to focus on higher-value analysis and decision-making.

That framing aligns with the broader narrative around AI augmentation rather than replacement. In public accounting, banking, and insurance, human oversight isn’t optional. The opportunity lies in reallocating expert attention from mechanical extraction tasks to strategic judgment calls.

If the platform delivers on faster processing, improved accuracy, and enhanced risk monitoring, it could offer a practical blueprint for AI adoption in compliance-driven industries.

In a market awash with AI promises, Kingland’s announcement stands out for its restraint. It’s not promising a reinvention of enterprise operations—just a more intelligent way to handle the documents that already define them.

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95% of Marketers Now Use AI, But Trust Hinges on Quality: Typeform Report

95% of Marketers Now Use AI, But Trust Hinges on Quality: Typeform Report

marketing 18 Feb 2026

 

Generative AI isn’t a shiny new experiment anymore—it’s marketing’s default setting.

A new report from Typeform, Get Real: Generative AI and the Marketer, finds that 95% of marketers now use generative AI in their work. Even more telling: 74% say they depend on it or use it regularly. In other words, AI has crossed the line from “nice-to-have” to operational infrastructure.

Based on a survey of 2,256 respondents—1,191 marketers and 1,065 consumers—the report offers a timely snapshot of AI’s normalization inside marketing teams. But the more interesting takeaway may be what it says about trust: consumers care less about whether AI was used and more about whether the content is good.

That nuance could reshape how brands think about transparency, differentiation, and the elusive “human touch.”

AI Is Now Table Stakes

If you work in marketing and aren’t using generative AI, you’re officially in the minority.

Among the 95% adoption rate, the most common use case is copywriting and written content (79%). Visuals and graphics follow at 57%, with video and motion design at 31%. That hierarchy mirrors what we’ve seen across the martech stack: text-first tools are the gateway drug, with visual and video workflows following close behind.

The sentiment? Overwhelmingly optimistic.

Sixty percent of marketers say they feel hopeful about AI’s role in their work, compared to just 13% who describe themselves as skeptical. Even more striking, 71% say they’re just as proud—or prouder—of their output when AI is involved.

That finding runs counter to early fears that AI-assisted work would feel like “cheating” or diminish creative ownership. Instead, AI appears to be reframed as a productivity partner, not a creative shortcut.

This aligns with broader industry trends. Platforms across the ecosystem—from CRM giants to content management systems—are embedding AI natively, not as add-ons. In that context, Typeform’s framing of AI as workflow infrastructure rather than novelty tech feels less like hype and more like inevitability.

The Trust Gap Isn’t What You Think

For the past two years, AI transparency has dominated headlines. Should brands disclose AI-generated content? Will audiences punish them if they don’t?

Typeform’s data suggests the answer is more complicated than either side admits.

While 59% of consumers believe brands should disclose when content is AI-generated, only 21% say AI-generated marketing would actually make them trust a brand less.

That’s a significant gap between principle and behavior.

Consumers may endorse transparency in theory, but in practice, quality and intent carry more weight. If the content resonates, informs, or entertains, the production method becomes secondary.

Meanwhile, marketers are already acting on that calculus. Nearly half say they’ve published AI-generated work without disclosing it—and would do so again.

That’s not necessarily a sign of bad faith. It may reflect a shift in how AI is perceived internally. If AI is simply another tool—like spellcheck, design software, or marketing automation—marketers may not see it as requiring disclosure at all.

Still, the optics matter. The gap between consumer expectations and marketer behavior isn’t insignificant, even if the “trust penalty” appears smaller than many feared. Brands operating in regulated or reputation-sensitive sectors may still tread carefully.

The broader implication: AI disclosure debates may evolve from binary transparency mandates to more context-driven guidelines. In a world saturated with AI-assisted content, the differentiator becomes craftsmanship, not the toolchain.

Human Editing Is the Real Differentiator

If AI is becoming baseline, what sets teams apart?

According to the report, it’s human judgment.

A full 91% of marketers say they occasionally or often edit AI-generated copy to ensure it sounds human. That figure underscores a critical point: while AI accelerates production, it doesn’t eliminate the need for voice, empathy, or brand nuance.

In fact, the more AI handles the mechanical heavy lifting, the more marketers are doubling down on what machines can’t easily replicate—context, cultural awareness, and audience insight.

This dynamic echoes a broader shift in marketing roles. As automation handles execution, strategic oversight and creative direction become more valuable. The marketer of 2026 looks less like a content factory and more like a systems architect—overseeing prompts, refining outputs, and aligning everything to business goals.

Malinda Sandman, Global VP of Marketing at Typeform, frames it as a transition from experimentation to expectation. AI is no longer the edge case; it’s the assumed baseline. The opportunity, she argues, lies in pairing intelligent systems with genuine audience understanding.

That’s a subtle but important repositioning. If AI-generated content becomes ubiquitous, differentiation shifts upstream—to data collection, audience insight, and workflow orchestration. That’s precisely where Typeform wants to play: turning conversational data into actionable marketing automation.

From Forms to Workflows

Typeform has long positioned itself as more than a form builder. The company describes its platform as an AI engagement tool that turns forms into workflows—collecting conversational data and activating it through automation.

The timing of this report isn’t accidental.

As AI-generated content floods the web, first-party data and nuanced audience understanding become competitive advantages. Marketers need more than generic prompts—they need contextual inputs. Platforms that help teams capture high-quality data and feed it into AI-driven workflows stand to benefit.

In that sense, the report doubles as market commentary. AI may be commoditizing content creation, but it’s increasing the strategic value of data infrastructure.

For B2B teams, especially, that shift matters. As buying committees grow more complex and digital touchpoints multiply, the ability to gather structured insights—and translate them into personalized, automated journeys—becomes central to growth.

Methodology at a Glance

The findings are based on a survey of 2,256 respondents, including 1,191 marketers and 1,065 consumers, predominantly in the United States. Marketers represented a cross-section of roles—content, social, paid media, analytics, growth, and creative—across career levels and company sizes.

Separate survey paths were used for marketers and consumers, enabling side-by-side comparisons of how each group uses and perceives AI. Typeform leveraged its own conversational logic, video, and audio response features to capture both quantitative trends and qualitative nuance.

While survey-based research always reflects a moment in time, the scale and cross-functional mix give the results weight—particularly as AI adoption continues to accelerate.

The Bigger Picture: AI Is Normal Now

If there’s one headline takeaway, it’s this: generative AI is no longer controversial inside marketing departments. It’s operational.

The real debate has moved beyond “Should we use AI?” to “How do we use it well?”

That shift reframes the competitive landscape. Early adopters gained speed. Now, nearly everyone has speed. The advantage comes from orchestration—how effectively teams integrate AI into workflows, safeguard brand voice, and leverage audience data.

And as Typeform’s data suggests, consumers aren’t policing tools as aggressively as many feared. They’re judging outcomes.

In a content-saturated market, that’s both liberating and sobering. AI may level the production playing field, but it doesn’t guarantee resonance. Quality, relevance, and authenticity still decide who earns attention—and trust.

For marketers, the message is clear: AI is baseline infrastructure. Human insight is the multiplier.

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