Two decades ago, building an online form meant calling a developer—or becoming one. Today, it often means dragging and dropping fields in a browser. That shift is part of the legacy of Jotform, which this week marks its 20th anniversary with numbers that underscore its evolution from scrappy form builder to full-fledged workflow automation platform.

Founded in 2006, Jotform set out to simplify online form creation. In 2026, it counts more than 35 million users worldwide, operates across 190+ countries, supports over 40 industries, and processes roughly $2 billion annually through payment forms. The company says revenue has grown 248% since 2021, reflecting demand for no-code automation tools as organizations look to streamline operations without adding developer headcount.

For a product that started with a narrow focus—forms—that’s a notable expansion. And it mirrors a broader industry trend: the rise of no-code and low-code platforms as foundational infrastructure for digital business.

From Form Builder to Workflow Backbone

Jotform’s early differentiator was accessibility. Before SaaS form builders were ubiquitous, collecting data online typically required custom code. Jotform abstracted that complexity, giving non-technical users a visual interface for building forms and embedding them on websites.

Over the past 20 years, the company has layered on features that move it well beyond simple data capture:

• Advanced form logic and conditional workflows

• Compliance-ready solutions for regulated industries

• Remote and touchless features introduced during the COVID-19 pandemic

• A growing suite of AI-assisted tools designed for end-to-end workflow automation

Today, Jotform positions itself less as a “form builder” and more as a digital workflow foundation. That’s a competitive repositioning in a market crowded with platforms like Salesforce, HubSpot, and other SaaS providers that increasingly bundle forms into larger CRM and marketing automation stacks.

What distinguishes Jotform is its no-code-first philosophy. Rather than building outward from a CRM core, Jotform builds around data intake and workflow orchestration—then integrates outward.

The Integration Play: Payments, Productivity, and Platforms

A major pillar of Jotform’s growth has been third-party integrations. The platform connects with tools such as Google Drive, Dropbox, Salesforce, HubSpot, Mailchimp, Microsoft Teams, and Slack, allowing form submissions to flow directly into downstream systems.

That interoperability is critical in today’s fragmented SaaS environment, where few enterprises rely on a single platform. Instead of forcing customers into a closed ecosystem, Jotform acts as connective tissue between systems.

Payments are another differentiator. The company says it supports the largest collection of payment processing integrations in the industry, enabling billions of dollars in transactions to flow through its forms. In 2026 alone, Jotform reports approximately $2 billion collected annually via payment forms.

For SMBs, nonprofits, and educational institutions, that means a lightweight alternative to building custom checkout systems. For enterprises, it offers a fast way to embed transactional capabilities into digital workflows without launching a full e-commerce overhaul.

AI Enters the Workflow

If the first decade was about digitizing forms, and the second about expanding into workflows, the third appears to be about intelligence.

Jotform now touts AI-assisted products and agent-driven automation. The company reports 300,000 AI Agent conversations annually, signaling a growing appetite for AI-powered assistance in form building, data handling, and process design.

CEO and founder Aytekin Tank says the company’s next chapter centers on “agentic AI” and smart automation—tools that help users design, connect, and scale workflows without writing code.

That aligns with broader industry momentum. As vendors from CRM giants to startup workflow tools embed generative AI into their platforms, the competitive battlefield is shifting from basic automation to autonomous workflows. The promise: systems that not only execute predefined steps but also recommend optimizations, flag risks, and adapt over time.

For Jotform, which already sits at the front lines of data intake, AI presents a logical extension. Forms are often the first touchpoint in a business process—whether it’s a donation, job application, patient intake, or contract submission. Embedding intelligence at that entry point could amplify downstream impact.

Scale by the Numbers

Anniversary announcements often lean on nostalgia. Jotform leans on metrics:

• 35+ million users

• 190+ countries served

• 600+ employees

• Seven global offices

• 248% revenue growth since 2021

• $2 billion in annual payment volume

These figures position Jotform as more than a niche tool. With adoption across nonprofits, healthcare, education, government, and over 40 industries, it has carved out a cross-sector footprint.

Notably, heavily regulated industries—healthcare and government in particular—have gravitated toward the platform. Jotform highlights its secure, certified, compliance-ready solutions as a strength over the past two decades. In sectors where data sensitivity is non-negotiable, that credibility is table stakes.

Competing in a Crowded No-Code Market

The no-code and low-code market has exploded in recent years, fueled by digital transformation initiatives and developer shortages. Enterprises increasingly want business teams to build and iterate processes independently, reducing IT bottlenecks.

Jotform competes in this space alongside dedicated automation platforms and broader SaaS ecosystems. While it doesn’t attempt to replace enterprise-grade workflow engines, it occupies a valuable middle ground: powerful enough for structured processes, simple enough for business users.

That positioning could prove resilient. As automation tools grow more complex—often adding layers of AI, analytics, and orchestration—ease of use becomes a differentiator. Tank’s emphasis on “removing friction instead of adding complexity” reads as both product philosophy and competitive jab.

What 20 Years Signals for the Market

Surviving two decades in SaaS is no small feat. Thriving in a category that has evolved from basic web utilities to mission-critical enterprise infrastructure is even rarer.

Jotform’s trajectory reflects three major market shifts:

1. The democratization of development through no-code tools

2. The convergence of data collection and workflow automation

3. The integration of AI into everyday business processes

As workflows grow more autonomous and cross-functional, the humble form is no longer just a data capture mechanism. It’s the front door to business logic, compliance, analytics, and revenue.

Looking ahead, Jotform’s challenge will be maintaining simplicity while layering in intelligence. If it can embed AI in a way that feels assistive rather than intrusive, it could extend its relevance well into its third decade.

For now, the company’s 20-year milestone is less about celebration and more about signal: no-code is no longer a fringe convenience. It’s a strategic layer of the modern tech stack.

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