AtData releases a robust machine-learning-based Engagement Score to identify the most engaged email addresses into its flagship SafeToSend email and verification hygiene solution.

AtData, the leading provider of email address intelligence, today announced the addition of its new Engagement Score within its SafeToSend® service which ranks email addresses based on a wealth of engagement and activity signals. The AtData Engagement Score will help clients identify actively used emails and utilize various levels of engagement to increase core metrics, improve deliverability, more accurately segment, and better qualify leads.

Investing heavily into machine learning – as seen with recent enhancements – the Engagement Score factors in recency, quantity, type, and sources of activity based on processing billions of email opens, website visits, and other usage signals every month. This new score provides a comprehensive view of a single email address and its activity across the web to inform an organization how an email behaves beyond the silo of its own email list or email service provider. This enables improved activation and segmentation as emails with varying scores can be targeted, messaged, and analyzed differently. The Engagement Score helps businesses get to know the individual behind the email address better, and, by targeting highly engaged emails, it can be used to improve inbox delivery and response.

With the addition of the Engagement Score within SafeToSend - an already best-in-class email validation service AtData continuously improves upon - organizations gain access to an efficient method to distinguish audiences of value. They can benefit from the score ranges more likely to engage with them and become customers, identify lookalike audiences to improve ROI, and increase conversions.

"By leveraging the power of our unparalleled data and our innovations utilizing advanced machine learning, AtData is developing tools no modern organization should be without," said AtData's CEO, Tom Burke. "We have the capabilities to minimize unknown rates on the status of an email address, identify dangerous domains rapidly, and monitor email lists to protect their integrity. Our Engagement Score has profound implications with email-centric data strategies, and we're including it to continue to improve upon our SafeToSend service."

The new Engagement Score is available to all new SafeToSend subscribers at no additional cost.

"Generally, email verification services only tell you whether an email address is deliverable or not. AtData is taking a leap forward to help marketers determine if an email address is active and engaged," said AtData's VP of Marketing, Mallory Green. "The addition of the Engagement Score into SafeToSend sets it apart from other verification solutions, providing more value and rapidly benefitting our customers."

Integration fully-governs data through automation, fine-grained controls, data classification and policy enforcement to secure data and improve transparency

Extend End-to-End Data Governance to generative AI to unlock innovation

Privacera, the AI and data security governance company founded by the creators of Apache Ranger™ and the industry's first comprehensive generative AI governance solution, today announced its integration with Collibra, the Data Intelligence company, which enables seamless end-to-end data security and data governance. From data cataloging and data classification to enforcement of data access policies, the integration automates data governance and streamlines compliance and auditing.

The new Privacera connector functionality for Collibra enables users to:

• Import Collibra's data classification tags into Privacera, ensuring consistent classification definitions between data catalog and data security governance platforms
• Automatically create and enforce Privacera's data access and security policies including data masking and encryption based on Collibra data classifications
• Surface Privacera's data access policies through Collibra UI, achieving a single and complete view for compliance

"Together with Collibra, we are enabling our joint users to build fully-automated data security and governance workflows with ease. This includes the initial step of discovering and classifying sensitive data, ensuring the automatic enforcement of relevant data policies, and the ability to streamline audits," said Balaji Ganesan, CEO and co-founder at Privacera. This integration is taking away the burden for users of performing manual, complex and error-prone tasks in an increasingly complex data and AI landscape."

"Privacera's Integration for Collibra is a major step to automate consistent data governance and policy enforcement," said Robert S. Seiner, Author of Non-Invasive Data Governance and Non-Invasive Data Governance Strikes Again (Technics 2014 & 2023) and the President and Principal of KIK Consulting & Educational Services. "Collibra users will be able to seamlessly push their data classification tags into Privacera. Based on those classifiers, Privacera will automatically apply fine-grained controls to sensitive data. In turn, these data access policies will be transferred back to where Collibra houses and maintains policies. This integration creates improved transparency for data stewards, simplifies audits and ensures a consistent policy enforcement at scale."

The Privacera integration with Collibra will give enterprises the confidence to secure their data end-to-end. Key capabilities include:

End-to-End Compliance
A complete compliance management solution integrates the processes for sensitive data discovery, classification, policy creation, and control implementation.

Automate Data Security
Import Collibra data classifications and automatically apply masking and encryption policies natively in the data sources, automating data security and ensuring data is protected, and adhere to privacy regulations such as GDPR or CCPA.

Enhanced Data Controls
Leverage Collibra classifications for fine-grained data access controls and enforce data access policies based on user roles or other user attributes, which enables granular control over who can access specific data assets, ensuring data confidentiality and eliminating the risk of unauthorized data access.

A Single View of Compliance
Integrate data security and access control policies into Collibra, allowing data stewards, internal auditors, and external auditors to have a one-stop shop for demonstrating regulatory compliance.

The integration will elevate the fan experience to expedite customer information-seeking.

Satisfi Labs, a leading provider of conversational AI solutions, ushered in a new era of live event customer service with AXS, a global leader in ticketing for live entertainment, giving fans access to more accurate and timely information than ever as they prepare to attend an event.

Everyday questions like, "How do I transfer my tickets?" or "Can I sell my tickets?" are now immediately answered through the generative AI enhanced chat feature allowing the AXS Contact Center human representatives to spend quality time solving more complex situations fans may encounter. AXS deployed the AI chatbot in their North America, Europe, and Australia markets, to elevate customer service offerings on major buying platforms - axs.com and the AXS App, powered by Satisfi's patent pending Context Large Language Model (LLM) Response System. AXS saw immediate reduction of customer service wait times and increased satisfaction since implementing the system.

"Quickly resolving inquiries, particularly during major event on-sales, is critical to the overall fan experience.  For three years, Satisfi Labs has helped us quickly and easily service our customers and address their inquiries." said Tom Andrus, Chief Operating Officer for AXS. "We look forward to continuing our integration and improving together as we deliver the best customer experience in the industry."

AXS is pioneering the use of LLMs for customer satisfaction and efficiency in ticketing commerce with the use of Satisfi Labs' technology leading to the chat experience leverages enhanced intent routing, automated answer generation, intent reporting, and language capabilities, which will soon be used to engage AXS customers. This technological leap empowers brands to take command of their answers, combining generative AI efficiencies with meticulous control to ensure consistently on-brand and compliant responses.

"We are incredibly proud to support AXS in their mission to improve the customer experience," said Don White, CEO of Satisfi Labs. "Ticket service providers like AXS are embracing the current moment and the technology that will allow them to take the customer experience to new heights, understanding the positive impact that it has on both the customer and the provider. We look forward to continuing this partnership and seeing what we can accomplish together."

Instant Correlation Analysis, Sensitivity Simulations, Anomaly Detection, and Prescriptive Analytics

"Now!! I have seen the future of Data Analytics."

That comment came from the marketing director of a billion-dollar company when he saw IDA in action at the Ai4 conference in Las Vegas, reacting to the newest features added to Intuitive Data Analytic's IDA Business Intelligence platform.

"IDA had the chance to present our new features on correlational analytics on a time-based series, trend analysis, and enhanced predictive — and prescriptive — analytics," said Rafael Cortes, Head of Global Sales, Intuitive Data Analytics.

Two new features captured the attention of those attending the Ai4 conference:

• Correlation Analytics and Sensitivity Simulation (CAS)
• Anomalies Detection & Prescriptive Analytics (ADPA)

Correlation Analysis & Sensitivity Simulation 
CAS empowers non-data scientists to spontaneously determine relationships between a target result to all factors and properties. Users can interact with the data and adjust factors with a touch of the screen to see the impact on the targeted result.

This enables users to run any number of scenarios and see how interdependencies affect outputs, finding the ideal combination of factors for optimal results.

Anomalies Detection & Prescriptive Analytics 
ADPA discovers anomalies and uncovers deeper insights into potential root causes. ADPA auto-performs multidimensional and multi-level deep root cause analysis to deliver prescriptive reporting in a collaborative workspace, uncovering patterns in Big Data that human analysts might miss.

ADPA offers advanced preventive foresight to developing trends & patterns, enabling users to see what's developing and how it impacts operations so they can make better business decisions.

No-Code, Instant Dashboard Generation
These latest advances are available to users of Intuitive Data Analytics' powerful business intelligence platform, empowering users to create personalized dashboards and do deep data dives without any programming knowledge. IDA is an interactive BI tool that supports the journey of discovery. With IDA, users can ask any question and see instant visualizations without having to pre-build reports. Robust natural language processing allows users to interact using voice or swiping the screen.

IDA allows you to visualize endless "what-if" scenarios, predict disruptive events, and do instant impact analysis to leverage data-driven decisions more quickly.

"IDA´s no-code, ultra-quick, instant dashboard generation capabilities allow corporations to speed up and deepen their business intelligence in real-time," said Cortes. "This lets them find the 'aha' moment using a stronger collaborative process into data management, forecasting, and decision-making."

User-Friendly Tool Allows WordPress Users to Easily Share Links Via Email, Offers Seamless Integration with CloudSponge’s Popular Contact Picker

In a bid to alleviate the challenges of email sharing for website visitors, CloudSponge has officially launched “Better Sharing,” a WordPress plugin designed to make it easier for users to share content with their email contacts. Designed for seamless integration with CloudSponge’s acclaimed Contact Picker tool, Better Sharing offers users swift access to multiple address books, streamlining the sharing process. This innovative combination not only enhances the user experience but also empowers marketers with a robust tool to amplify referral success.

The development of Better Sharing was driven by two essential truths – email isn’t dead and remains an essential part of marketing for businesses, while the equally common "mailto" links are universally hated. Mailto links, often in the form of an envelope icon beside social media sharing icons, are both clunky and unsafe; they open a generic email program in a separate window, make it hard to copy an email address, and are commonly used by spammers.

The CloudSponge team recognized that website sharing options in WordPress are primarily focused on social networks rather than email, the most social network of all, and don’t provide any access to a full list of contacts through the user’s address book. To fill this need, CloudSponge set out to develop Better Sharing – an elegantly simple, open-source plugin for WordPress.

Colin Smith, co-founder of Veteran-owned and operated digital marketing firm Terminus Agency, shared the impact the plugin has made for his clients: “Better Sharing is great because it gives us a simple but powerful toolset to improve the virality of content for our projects. We’re honestly relieved to leave mailto links behind and offer a word of mouth marketing tool that offers UX best practices around content sharing.”

Better Sharing can be downloaded and installed for free on WordPress sites. Future versions will include other site-building platforms such as Bubble, WebFlow and Wix. As a peer-to-peer sharing tool, it offers a site-integrated solution with a clean user interface and limitless UI customization, such as field personalization and multiple templates. Site visitors can manually input a comma-separated list of email recipients to share a website. For site owners with the CloudSponge Contact Picker, users can directly access contacts via their Google, Outlook.com, Yahoo, Microsoft 365, and dozens more address books. Better Sharing has also been designed to integrate with eCommerce plugins used on WordPress such as WooCommerce, with potential expansion to others like Shopify.

“Better Sharing is a much-needed WordPress tool that will make it far more easy and useful for visitors to share links to sites they like,” said Jay Gibb, founder and CEO of CloudSponge. “Despite the rise of text and social media, email is still one of the most widely used communication platforms, and we’ve had great feedback from everyone who’s used the new plugin during its beta phase.”

Latest Release Builds on Marigold’s Best-in-Class Multi-Channel Engagement, Personalization and Privacy Capabilities to Help Brands Accelerate Customer Trust and Loyalty

Global martech pioneer, Marigold, today unveiled the industry’s most comprehensive Relationship Marketing solution focused on helping marketers achieve hyper-personalization at scale while navigating complex, ever-evolving privacy and deliverability challenges. Marigold’s latest release fuses best-in-class email, omnichannel marketing, SMS, and loyalty technology with integrated zero-party data, robust permission and preference management, and dynamic personalization tools to help brands and businesses build trusted, long-term relationships with their customers, faster.

“Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, Chief Product Officer of Marigold. “With Marigold’s Relationship Marketing solution, marketers have access to messaging and loyalty program data to deliver key use cases, and the ability to integrate with data lakes or data warehouses such as Snowflake, Databricks, Google, Redshift and more, empowering marketers to create more meaningful and real-time connections throughout the customer lifecycle. Today, we set the stage for a new era of customer engagement and brand success.”

Open, API-friendly, and data agnostic, Marigold’s Relationship Marketing solution provides real-time visibility across the full customer lifecycle – from acquisition to engagement to loyalty – and allows marketers to access and action customer data across all Marigold and third-party applications, regardless of where that data resides. Built on a flexible, composable architecture, this latest release allows customers to easily leverage and consume the Marigold Relationship Marketing capabilities that best support their use cases, timing and maturity. Customers can also utilize Marigold’s zero-party data and personalization tools to extend and amplify their non-Marigold martech investments. By delivering these capabilities in a unified, one-stop shop experience Marigold is making it easier – and faster – for marketers to build fully permissioned audiences, deliver personalized content and offers in the moments that matter, and ultimately turn their customers into superfans.

Designed to address a broad range of marketing use cases and maturity levels, Marigold’s Relationship Marketing solution is comprised of best-in-class technology, tools and expert services that help marketers personalize and optimize every interaction in a customer’s journey:

• Marigold Engage+ is the industry’s most sophisticated, enterprise-class omnichannel messaging platform available today. Marigold Engage+ is highly configurable and supported by a services organization with deep industry, use case and campaign execution expertise.
• Marigold Engage is a powerful omnichannel messaging platform built for marketers and designed to activate marketing-focused growth plans that facilitate long-lasting customer engagement and loyalty.
• Marigold Engage Express offers intuitive, out-of-the-box, omnichannel solutions, purpose-built for specific verticals and use cases, including SMB, agencies, higher ed, non-profit and franchises. Ideal for organizations looking for a turnkey solution that delivers personalized marketing campaigns to the highest ROI channels. Marigold Engage Express includes Emma by Marigold and Campaign Monitor by Marigold.
• Marigold Grow allows marketers to easily capture zero-party data and consumer preferences through customizable interactive experiences, and serves as an audience builder tool that helps expedite trust by facilitating customer-focused value exchange. Integrates seamlessly with Marigold Engage+ and Marigold Engage, and is sold standalone for organizations looking to expand their audiences.
• Marigold Loyalty robust, flexible and natively integrated into Marigold Engage+ and Marigold Engage, marketers can continuously optimize their messaging and loyalty programs by leveraging the same data. Designed to drive repeat purchases, retention and growth, now any marketer has the ability to create targeted offers and points systems to turn customers into loyal superfans.
• Marigold LiveContent, powered by Liveclicker is Marigold’s dynamic, real-time personalization tool that natively integrates with Marigold Engage+ and Marigold Engage, and allows marketers to deliver relevant, up-to-the-minute content without complex integrations or expensive development work.

“Today’s announcement represents a significant milestone in our vision to provide clients with an orbital view of their customers across the full Relationship Marketing continuum. This visibility allows them to orchestrate data-rich engagement programs in a cohesive solution powered by our martech heritage and expertise,” said Wellford Dillard, CEO of Marigold. “We are again leading the way, helping marketers do and deliver more by providing a smarter-not-harder approach for brands to win more business, earn customer trust and future-proof their growth strategies.”

Product and strategy veteran tapped to accelerate innovation for consumer purchase insights leader following the launch of Comet™

Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the appointment of Kalyan Lanka as Chief Product Officer.

In this role, Lanka will be pivotal in expanding Affinity's product vision and strategy, holding end-to-end responsibility for Affinity’s entire product portfolio – from ideation and innovation, to launch and lifecycle management. Specifically, Lanka will be focused on accelerating business momentum surrounding Affinity’s recent launch of Comet, an intelligence platform that provides marketers, consultancies and financial services with visibility on consumer purchase behavior outside their stores, branches and websites. With Comet, companies can fully validate the efficacy of marketing investments with true outcomes-based metrics and insights that drive company ROI.

“With the launch of Comet this year, Affinity is now entering its next phase of growth,” said Jonathan Silver, CEO and Founder, Affinity Solutions. “As such, we are expanding our executive team to align top leadership expertise with the needs of our growing and unique client base. Kalyan’s outstanding track record in product strategy and innovation directly aligns with Affinity's vision for Comet™ to reshape how marketers measure success. We are confident he will help fortify our stance as the leader in consumer purchase insights and driver of outcomes-based marketing.”

With more than 15 years of diversified experience across consumer research and insights, customer data and data management platforms, media planning, and advertising tech, Lanka joins Affinity from Ampersand where he was VP of Product Management. Before that, he served as Chief Strategy Officer at Simmons Research, Head of Product Innovation and Strategy at Experian Marketing Services, and Head of Product Management at Lotame.

Lanka joins Affinity as it continues to expand its leadership roster of executives that have a proven track record in innovating, launching, and delivering new products to market. Recent hires in the last three months include: Sean Welsh as SVP and Managing Director, Financial Institutions, Chris Clark as SVP and Managing Director, Consulting and Investor Solutions, and Bryan Crutchley as SVP, Account Management.

“Armed with experts in data insights and the largest deterministic dataset of U.S. consumer spending, Affinity is well-positioned to address the unique challenges faced by marketers, consultancies, and financial services companies – providing innovative solutions that drive market share and revenue growth,” said Lanka. “As the marketing industry grapples with the loss of valuable data signals, Comet™ is poised for growth, delivering true outcomes-based metrics that empower businesses to drive better results with confidence.”

Hundreds of thousands of monthly conversations in EMEA between BNZSA-trained agents and business buyers in multiple native languages will be analysed by AI for intent signals

BNZSA, powered by Anteriad, has launched inTNT to offer the EMEA B2B market a GDPR-compliant, Artificial Intelligence (AI) and multilingual intent solution.

This new intent solution gives B2B marketers validated, compliant intent signals captured in multiple European languages to enable them to get in front of more buyers more effectively.

BNZSA's inTNT is a smart, precision solution that verifies intent signals both digitally, using AI, and with human verification. In a market traditionally dominated by US and English-centric intent solutions, inTNT’s multilingual EMEA data stands out because it is derived from hundreds of thousands of monthly conversations with native language agents that also confirm GDPR consent.

BNZSA's inTNT will be offered to BNZSA’s and Anteriad’s existing EMEA customers as a performance enhancer to lead generation programs, and it will also be offered as an add-on to digital advertising campaigns to increase target audience engagement.

BNZSA’s Knowledge Exchange Programme, which identifies the information technology needs of end users to connect them with BNZSA preferred partner suppliers, will also incorporate inTNT. Additionally, this European intent data will be fed back into Anteriad’s global offering as BNZSA is fully integrated into the Anteriad organization.

International CEO of BNZSA, powered by Anteriad, Brahim Samhoud said, “The European market is highly regulated for data privacy and compliance. By launching inTNT, we are supplementing Anteriad’s incredibly powerful global intent offering with validated compliant intent signals in multiple languages.

“We are thrilled to offer inTNT and provide our customers the ability to get in front of more EMEA-based buyers today,” added Samhoud.

Karie Burt, Chief Data and Privacy officer at Anteriad, added, “In the past, getting compliant multilingual intent for EMEA that has been verified by human native speakers has been difficult to source. With 1,600 BNZSA-trained agents on the phone verifying and capturing intent each month, we are excited to marry together human and artificial intelligence to deliver value to more marketers in multiple languages while preserving privacy and compliance.”