Combines the power of Andi’s proprietary knowledge model and Skills Builder framework with new Generative AI capabilities to help bankers be more efficient and effective

Q2 Holdings, Inc., a leading provider of digital transformation solutions for banking and lending, today announced the launch of the Andi^® copilot platform, an artificial intelligence (AI) solution suite purpose-built for bankers, enhanced with Generative AI (GenAI) language model capabilities. The Andi copilot platform also combines GenAI with Q2’s proprietary Skills Builder framework, which enables financial institutions to teach the AI platform to execute custom coaching, insights, and workflows to meet their organization’s unique needs.

The Andi copilot platform is an evolution of Q2’s proven language model-based AI assistant for commercial relationship managers, which has been in production through Q2’s PrecisionLender solution and is used by some of the largest banks in the world. Andi, introduced in 2017 as the first AI copilot designed to provide in-the-moment, contextual coaching to bankers and client relationship managers, provides a proven proprietary knowledge model based on seven years of loan pricing customer interaction data from more than 150 banks and 29,000 bankers and approximately $1.6 trillion in active loan balances.

Key benefits of the Andi copilot platform:

• Enables bankers to be more efficient and effective - By automating time-consuming tasks and providing applicable, in-the-moment coaching on key banking decisions, Andi empowers bankers and staff to be more productive and work more effectively to focus on what is essential, such as serving clients and prospects. Over time, this will extend to data-driven, next-best-action experiences programmable by the client using the Andi Skills Builder framework.
• Bank-ready and bank-tested knowledge model - Unlike general GenAI or GPT tools, Andi understands the unique requirements of the banking industry, policy and workflows (a knowledge model), which is essential for financial institutions. In addition, Andi can easily be trained with new skills, or for specific financial institutions’ policies and procedures, through the Andi Skills Builder tool.
• Powered by Q2’s proprietary data extraction and classification technology - Enables Andi to read and ingest a wide range of forms and data inputs, such as handwritten loan applications – a critical capability to support bankers.
• Secure and compliant - Andi meets the world's largest banks' high security and compliance standards. All data is non-attributable and de-identified, and encrypted with TLS (Transport Layer Security) 1.2+ and 256-bit AES (Advanced Encryption Standard) protocols.

“AI and new language models have the potential to transform banking, but they must be connected to a knowledge model that has a robust set of data, specifications, and instructions that trains the technology on how to operate within a specific industry,” said Q2 President Kirk Coleman. “Andi’s proprietary knowledge model provides a deep, data-driven understanding of bank policies, procedures, and workflows while understanding regulatory and compliance requirements.”

“Over 60 percent of surveyed financial institutions report that they expect to deploy generative AI capabilities within the next two years,” said Gilles Ubaghs, Datos Insights strategic advisor for Commercial Banking & Payments. “That number is likely to rise incredibly quickly as banks and credit unions understand how AI can better help them across their organizations. Back office and relationship management roles are a critical starting point here for empowering staff to operate more effectively and rapidly benefiting from this transformative technology.”

“Andi was the first copilot purpose-built for financial institutions, pre-dating the arrival of the GenAI-powered copilots by nearly a decade,” said Corey Gross, head of Q2's AI Center of Excellence. “Since then, Andi has empowered bankers to be more productive and effective. The secret behind Andi's success is its unique understanding of how banking works, cultivated from millions of interactions with commercial bankers so that we can deliver the right advice to the right relationship manager at exactly the right time. GenAI makes interacting with Andi a more human, more engaging experience, but without a knowledge model like Andi's to do the heavy lifting, GPT solutions will fall short of providing meaningful value to financial institutions.”

The next generation of Andi is scheduled to go into limited production at the end of Q1 2024. Q2 aims to unlock powerful new use cases that will address the highest-value areas where bankers need copilot help. By integrating new GenAI capabilities into the Andi copilot platform, Q2 will make Andi easier to interact with, empowering it to understand and do more for bankers. The Andi copilot platform represents an expansion of Andi from a single copilot embedded in PrecisionLender, to a platform developing AI copilot solutions across Q2’s product portfolio, supporting bankers across their entire application stack.

Queclink, a global leader in IoT devices and solutions, attended the IoT Tech Expo 2023 in Amsterdam and demonstrated its expertise in IoT connectivity. With its innovative industrial routers and AI-powered dashcam (AI-powered dashcam) capturing the attention of attendees from a variety of industries, Queclink confirms its place at the forefront of the IoT revolution.

New to the IoT Tech Expo, a global IoT event for professionals looking to stay ahead of this rapidly evolving sector, Queclink attended the show for the first time this year, most importantly showcasing its ability to revolutionize operations , promoting connectivity and ultimately creating a smarter future for businesses of all kinds.

The company showcased a range of industrial routers designed to meet the evolving connectivity needs of businesses in industrial environments. The robust, high-performance routers are reliable, stable and compatible with multiple protocols including Modbus, MQTT, HTTP, etc., enabling adaptability and remote management in all types of applications.

Another standout feature at Queclink's stand was the video telematics solution, the AI-driven dashcam. By combining advanced AI algorithms with real-time monitoring capabilities supported by LTE Cat 6 cellular technology, the camera can significantly improve vehicle safety, which has been met with acclaim. Fleet operators were particularly intrigued by the dashcam's ability to detect driver fatigue, detect dangerous road conditions and reduce accidents.

At the event, Queclink also showed an e-bike model in collaboration with its partner company NINEBOT. The e-bike, integrated into Queclink's latest e-mobility product SC350MG, enables intelligent management as it communicates directly with the controller and the battery management system (BMS) via CAN or UART connection.

The company welcomed large partners and customers as well as small and medium-sized businesses to its booth, indicating the increasing use and adoption of IoT on a larger scale. As the IoT market develops and expands, connectivity is evolving from a typical consideration for fleets, rental services and manufacturers to a common theme for businesses of all sizes, including poultry butchers, drone fleets and more.

In addition to showcasing its exceptional products, Queclink had the opportunity to network and collaborate with top-notch experts in edge computing, AI and data management. By collaborating with industry leaders in these areas, Queclink ensures that its IoT solutions are always at the cutting edge of innovation. The company's commitment to collaboration and knowledge sharing positions it as a trusted partner in the IoT ecosystem.

As Queclink looks to the future, its commitment to connecting with industry experts and the latest opportunities and trends remains unwavering. This commitment ensures that its solutions continue to be at the forefront of IoT hardware design and manufacturing, enabling the industry to thrive in the era of connected devices and digital transformation.

Q2 growth at 2.3% sequentially with resilient margins of 21.2%. Revenue guidance revised to 1.0%- 2.5%

Infosys, a global leader in next-generation digital services and consulting, delivered $4,718 million in Q2 revenues with year-on-year growth of 2.5% and sequential growth of 2.3% in constant currency. Large deal TCV for the quarter was $7.7 billion, with net new of 48%. Operating margin for the quarter increased by 40 bps sequentially to 21.2%. Attrition declined further to 14.6%. FY24 revenue guidance revised to 1.0%-2.5% and operating margin guidance retained at 20%-22%.

"We had our highest large deals value at $7.7 billion in Q2 spread across all verticals and geographies.  This, in an uncertain macro-environment, is a testament to our ability to pivot and stay relevant to the evolving client needs, by delivering the benefits of transformation as well as productivity and cost savings at scale", said Salil Parekh, CEO and MD. "Strong H1 performance with significant large deal wins, builds a solid foundation for the future. The growing adoption of our Generative AI offering, Topaz, is helping us deliver consistent value and expand market share", he added.

Guidance for FY24:

• Revenue growth of 1.0%-2.5% in constant currency
• Operating margin of 20.0%-22.0%

1. Key highlights: 

"Our Q2 operating margin of 21.2% demonstrates the early benefits of recently unveiled margin improvement plan and is a clear reflection of our ability to continuously identify opportunities for improving operational efficiencies", said Nilanjan Roy, CFO. "In line with our capital allocation policy, the Board has announced an interim dividend of ` 18 per share, an increase of 9.1% over last year", he added.

2.  Client wins & testimonials

• Infosys extended collaboration with Liberty Global to help evolve and scale Liberty Global's digital entertainment and connectivity platforms leveraging Infosys Topaz. Mike Fries, CEO, Liberty Global, said, "Strengthening and expanding our collaboration with Infosys gives our best-in-class solutions new scale with the ability to reach many more markets and bring positive experiences to more customers. And while it produces substantial central cost savings over time, it also provides excellent opportunities for our talent to grow their specialist skills and nurture impactful careers with Infosys. We look forward to working together to accelerate innovation and make our entertainment solutions even more powerful and engaging as new generations of digital-first customers continue to demand more from us all."
• Infosys collaborated with Microsoft to accelerate and democratize industry-wide adoption of generative AI. Nicole Dezen, Chief Partner Officer, Microsoft Corp, said, "We're pleased to expand our collaboration with Infosys to deliver innovative solutions, utilizing Azure OpenAI Service and Azure Cognitive Services, that will help customers develop new business models, and realize new revenue streams. By harnessing the power of generative AI, Infosys will help customers accelerate growth and innovation."
• Infosys and NVIDIA collaborated to help enterprises boost productivity with generative AI. "Generative AI will drive the next wave of enterprise productivity gains," said, Jensen Huang, Founder and CEO, NVIDIA. "The NVIDIA AI Enterprise ecosystem is ramping quickly to provide the platform for generative AI. Together, NVIDIA and Infosys will create an expert workforce to help businesses use this platform to build custom applications and solutions."
• Infosys announced a strategic multi-year collaboration with STARK Group to drive technological advancements and provide seamless services to STARK Group's offices across Europe, leveraging Infosys Topaz. Pernille Geneser, Group CIO, STARK Group, commented, "We at STARK Group are excited to announce our collaboration with Infosys as we embark on a transformation journey to deliver state-of-the-art and future-fit IT services to our colleagues in the Nordics, Austria, Germany and UK. With Infosys' expertise, we look forward to enhancing the quality of our offerings and kickstarting many new innovations."
• Infosys together with Microsoft recently executed a strategic Enterprise Resource Planning (ERP) transformation program to help accelerate Talking Rain Beverage Company's journey towards enhancing their core business capabilities and achieving business transformation. "By partnering with Microsoft and Infosys, we are aligning ourselves with leading technology and expertise in the industry," said, Luke Fisher, Chief Financial Officer, Talking Rain Beverage Company. "This collaboration ensures we can continually enhance our capabilities and drive our business forward. The new ERP system takes our organization to a whole new level, enabling us to access real-time data, make smarter decisions and scale effectively for years to come."
• Rich Products Corporation (RPC) selected Infosys for a key strategic transformation program to deploy SAP's S/4HANA solution to simplify and harmonize their business processes, digitally upskill associates, and improve experience for associates and customers. Yexi Liu, Global CIO, RPC, said, "We are looking at this S/4 HANA based transformation to reimagine the way Rich's operates its business and create unique and distinctive customer value. Our strong collaboration with Infosys will aim to help accelerate our business transformation, reduce technical debt and help shape industry standard business processes to drive operational excellence."
• Infosys recently launched the Infosys Cobalt Airline Cloud (ICAC), a first-of-its-kind industry cloud offering designed for commercial airlines to help them accelerate their digital transformation journey. Fernando Rocha, CIO, Aeroméxico Airline, said, "We are excited to collaborate with Infosys to leverage the solutions, reference architectures and blueprints of the Infosys Cobalt Airline Cloud. We believe that this platform will enable us to quickly adapt to changing market dynamics, enhance customer experiences, and drive profitable growth.
• Guaranty Trust Bank selected Infosys Finacle's Digital Banking Suite for its multi-country digital banking transformation program. Segun Agbaje, Group Chief Executive Officer, Guaranty Trust Holding Company Plc, said, "We are delighted to be working with Infosys Finacle to create a superior, agile, and scalable core banking system that supports our vision of delivering seamless and connected experiences across every customer touchpoint. As an organization, we have always held that the future of banking is digital, largely driven by technology and customers' preference for secure, convenient, and reliable channels. This is the thinking behind our innovation drive and history of firsts, offering best-in-class financial services across Africa. Infosys Finacle's digital solutions will significantly transform our operations and facilitate our push towards more innovative, responsive banking."
• Infosys Public Services announced the opening of its new subsidiary in Canada to help accelerate digital transformation for public sector organizations across the country and provide them access to top tier IT talent and innovative solutions for better delivery of government services to Canadian citizens and businesses. Franco Chirichella, President and CEO, Innovapost, said, "As one of Innovapost's key strategic partners, Infosys Public Services Canada has helped us successfully deliver IT initiatives to meet the demands of the evolving mail, courier and logistics industry. IPS Canada does a great job of bringing the breadth and depth of their global and Canadian capabilities to Innovapost to support us in meeting our business and technical needs."
• Infosys transformed Bendigo and Adelaide Bank's customer and employee experience by helping the bank democratize data, improve data governance, and deliver better banking experience. Nathalie Moss, Practice Lead, Lending Technology at Bendigo and Adelaide Bank, said, "Our employees are now able to service customers faster and more easily due to the centralized document storage and common searchable access approach. The key to the program led by Infosys is findability. The faster we can find all relevant customer documents, the more deeply we understand the customer and the more personalized the service we offer becomes, every time we interact. Better operational flow equals more effective and empowered staff and builds on the award-winning customer experience our Bank consistently offers."

3.  Recognition

• Featured in TIME's World's Best Companies 2023 list - Infosys was among the top 3 global professional services firms and the only brand from India in the Top 100 global rankings
• Ranked as one of the Top 3 brands in Kantar BrandZ Most Valuable Indian Brand Rankings 2023
• Recognized as one of India's Best Workplaces^TM for Women 2023 (Top 50 Large Organizations) by the Great Place to Work^TM Institute
• Ranked among the Top 10 Best Companies for Women in India (BCWI) in 2023 for the fourth year in a row, and as the 'Champion of Inclusion' in the Most Inclusive Companies Index (MICI) for the second year in a row, by Avtar and Seramount
• Honored with the Mahatma Award under the 'ESG Excellence' category
• Infosys Crescent campus in Bengaluru, India, has been recognized as one of the '100 Iconic Sustainable Buildings' by The Bureau of Energy Efficiency, Ministry of Power, Government of India
• Positioned as a leader in the 2023 Magic Quadrant for Public Cloud IT Transformation Services by Gartner
• Recognized as a leader in Net Zero Consulting Services PEAK Matrix® Assessment 2023 by Everest
• Recognized as a leader in Cloud Services PEAK Matrix® Assessment 2023 – North America by Everest
• Recognized as a leader in Network Transformation and Managed Services PEAK Matrix® Assessment – System Integrators (SIs) 2023 by Everest
• Recognized as a leader in Data and Analytics (D&A) Services PEAK Matrix® Assessment 2023 by Everest
• Recognized as a Leader in the IDC MarketScape: Worldwide Finance and Accounting Business Process Services in the Cloud Vendor Assessment 2023
• Positioned as a leader in HFS Horizons: Cards & Payments Services Providers 2023 report
• Positioned as a leader in HFS Horizons: Travel, Hospitality, and Logistics Service Providers, 2023 report
• Positioned as a leader in HFS Horizons: Enterprise Blockchain Services, 2023 report
• Positioned as a leader in Automation in Banking NEAT 2023 by NelsonHall
• Featured in the Constellation ShortList 2023: Customer Experience (CX) Operations Services: Global
• Featured in the Constellation ShortList 2023: Digital Transformation Services (DTX): Global
• Featured in the Constellation ShortList 2023: Public Cloud Transformation Services: Global
• Featured in the Constellation ShortList 2023: AI Services: Global
• Recognized as 2023 Google Cloud Industry Solution Services Partner of the Year - Supply Chain & Logistics and Google Cloud Specialization Partner of the Year for Application Development
• Received the Salesforce 2023 Partner Innovation Award in the industry solution awards category
• Infosys Finacle recognized as the Best Real Time Payments Provider at the MEA Finance Leaders in Payments Conference & Awards 2023
• Infosys Finacle recognized as the Best SaaS Provider of the Year (Software) and as Outstanding Wealth Management Solution by a Vendor at the Global BankTech Awards 2023
• Infosys recognized as a leader in Cyber Security - Solutions and Services 2023 ISG Provider Lens^TM study in US, US Public Sector, Australia, and Nordics regions
• Infosys recognized as a leader in Private Hybrid Cloud - Solutions and Services 2023 ISG Provider Lens^TM study in US and Australia
• Infosys recognized as a leader in IoT - Services and Solution 2023 ISG Provider Lens^TM study in US
• Infosys recognized as a Leader in ISG Provider Lens™ Retail & CPG Services reports – Managed Services in the US and Europe 2023
• Rated as a leader in Avasant's Digital Masters 2023 RadarView™
• Rated as a leader in Avasant's Canada Digital Services 2023-2024 RadarView™

The Rebrand of Harris Brand Platform Comes as it Gains its 150^th Client, Now Operating in Over a Dozen Countries

Stagwell Marketing Cloud today announced that The Harris Poll and Maru are working together to create a suite of integrated, AI-based research products that will go to market under the newly formed "Harris Quest." The new unified brand will deliver a full suite of martech research offerings, inclusive of AI-enabled self-service polling and other "instant information" SaaS solutions.

At launch, Harris Quest's product portfolio will include:

• QuestBrand: Always-on, real-time brand tracking
• QuestDIY: Self-service quantitative surveys
• QuestPRO: Professional-grade survey and insights tools
• QuestCX: Customer experience management solutions
• Quest IC: Insight community management
• QuestAI: Digital qualitative and quantitative insights tool

Harris Quest will eventually be fully interoperable with other Stagwell Marketing Cloud software and data tools for modern marketing teams.

"Stagwell Marketing Cloud is taking millions of data points from the world's most reliable polling organization and infusing it with a fully scalable software platform," said Mark Penn, Chairman and CEO. "This combination will truly unleash 'research-as-a-service' for the modern marketer."

The Harris Poll is a leader in global public opinion with overnight polling and always-on brand tracking software, the latter of which looks at more than 2,000 brands on a continuous basis and collects over half a million interviews yearly. Now with Maru's software platform integrated, Harris Quest can more precisely monitor society and the marketplace as it happens worldwide. With over 60 years' experience as a trusted arbiter of society and culture, Harris' deep research systems and consulting expertise give this new software advantages over both traditional market researchers as well as tech startups in the research sector.

"These tools dramatically give marketers of any size enterprise-grade research at a fraction of the cost," said Harris Quest co-CEO Will Johnson. "This means faster insights and decision-making and more ways to keep pace with the marketplace, backed by Harris Poll reliability."

The innovations, part of Infor's new bi-annual cycle for major product releases, will enable organizations to transform their businesses & better serve their customers

Infor^®, the industry cloud company, today announced a series of new platform technology innovations and enhancements to its industry-specific CloudSuites, which are designed to help organizations operate more quickly, efficiently and dynamically than ever before.

These innovations are part of Infor's new bi-annual cycle for major product releases. The new product-release cycle will help organizations better plan for onboarding the new technologies that will help them transform their businesses and better serve their customers.

"Infor is the heartbeat of our business," said Gerro Dijkstra, IT academy director at Nutreco, a global leader in nutritional solutions and services for the aquaculture and animal nutrition industry. "The Infor solution has helped us increase the efficiency of our factories around the world, so we can deliver the right recipes at the right time to our customers."

Infor CloudSuite Food & Beverage supports 3,600 users across more than 100 production plants in 37 countries. As a multi-tenant cloud platform, the solution helps Nutreco deploy new technologies more quickly and stay one step ahead of its competitors, according to Dijkstra. Going forward, he said, "New Infor capabilities such as RPA, AI and machine learning will help us automate processes and reduce complexity in the business."

Infor President & CTO Soma Somasundaram said, "The innovations we are delivering with our October release will enable customers to boost agility, leverage data-driven insights for improved decision-making, and get access to industry-specific solutions out of the box. They are designed to help customers automate business processes, achieve business results faster and pave the way for business transformation."  

The new products and technology in the Infor October release deliver to customers:

• complete, industry-specific solutions,
• a digitally enabled open platform that enables ease of integration, and
• hyper-productive workflows that improve time to value.

Data retention solution recognized for its transformative ability to preserve, protect, and seamlessly search and retrieve crucial business communications across diverse channels

Frost & Sullivan recently researched the unified communications-as-a-service (UCaaS) archiving market and, based on its findings, recognizes Intermedia Unite Archiving with the 2023 Global New Product Innovation Award. Intermedia is a visionary cloud communications company that supports over 135,000 businesses and the 7,500 channel partners that serve them to stay connected through voice, video conferencing, short message service (SMS), chat, contact center, business email, and file sharing and backup, among other solutions.

Intermedia meets the ever-growing demands of its customers and partners with state-of-the-art multimodal communications tools that dramatically boost business productivity. Intermedia Unite Archiving automates the collection and archiving of voice, chat, and SMS data interactions within the company's all-in-one communications, collaboration, and contact center solution – Intermedia Unite – to help ensure cross-channel compliance, as well as the unified search and reporting of data across all channels in a secure and encrypted platform. Since its recent launch in early 2023, Unite Archiving has already gained wide interest and traction among Intermedia's customers. While certain competing UCaaS providers offer similarly positioned archiving solutions, they have limited functionalities compared to Unite Archiving. Specifically, these competing solutions lack the seamless integration capabilities, comprehensive and easy-to-use communications data search, configurable data retention durations, or the compliance and monitoring features that Unite Archiving offers.

"Intermedia is delivering the capabilities that customer organizations are looking for. Intermedia Unite Archiving automates critical data collection and archiving workflows, as well as unifies search and reporting to achieve the enhanced compliance, security, and productivity that businesses require amid the proliferation of multimodal communications interactions," said Robert Arnold, Industry Director, Connected Work Research at Frost & Sullivan.

Even with Unite Archiving's initial success, the solution must continue to evolve in a quickly advancing UCaaS marketplace. Accordingly, Intermedia has an aggressive development roadmap for the near future, such as Unite Archiving's support for Intermedia Contact Center and the company's AnyMeeting Video Conferencing, increased artificial intelligence (AI) capabilities, and detailed analytics.

As a result, customers will greatly benefit from these enhancements because the capabilities are included at no additional cost or for small incremental fees, thus potentially increasing Unite Archiving's disruptive capability and maintaining the product's positioning as one of the industry's most robust UCaaS archiving solutions to date.

"While Unite Archiving offers impressive functionality for the price today, there is even more innovation on the way. Intermedia has an impressive development roadmap for the near term and beyond," noted Arnold. With its strong overall performance, Intermedia earns the 2023 Frost & Sullivan Global New Product Innovation Award in the unified communications archiving market.

"We are deeply honored to receive the 2023 Frost & Sullivan Global New Product Innovation Award for Intermedia Unite Archiving. We developed the solution to help ensure that critical business communications are captured and easily searchable, both for businesses that require archiving to comply with regulations, as well as businesses that understand the importance of retaining their corporate knowledge," said Michael Gold, Intermedia CEO. "This recognition underscores our unwavering commitment to pushing the boundaries of innovation and delivering business-critical solutions to our customers and partners."

Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased return on investment (ROI) it provides customers, which, in turn, raises customer acquisition and overall market penetration potential.

Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

Green Tea Technology Instrumental in Forging Relationship with Hewlett Packard Enterprise and Ad-Tech Holding Group, Direct Digital Holdings

Direct Digital Holdings ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced it has selected the HPE GreenLake edge-to-cloud platform to build a highly reliable, scalable and secure production environment. Green Tea Technology, an authorized HPE partner, will provide installation and support services.

Colossus SSP will now incorporate the HPE GreenLake platform with its on-premises infrastructure and cloud services across its entire marketplace to support Direct Digital Holdings' sell-side platform. The marketplace manages approximately 136,000 clients monthly, generating over 250 billion impressions per month across display, CTV, in-app video and other media channels.

"HPE GreenLake has enabled Direct Digital Holdings to deliver a modern cloud experience to customers with flexibility to meet their demands in real time," said Alexia Clements, VP of worldwide go-to-market for HPE GreenLake Cloud Services, HPE. "We're focused on delivering differentiated cloud solutions that allow our partners to serve as trusted advisors and help customers modernize their IT environments to improve their business outcomes."

"Our relationship with HPE is strategic for our company, as we partner with HPE GreenLake for our digital infrastructure for our supply-side technology platform," said Mark Walker, co-founder and CEO of Direct Digital Holdings. "Thanks to the flexibility provided by HPE GreenLake, we have the ability to continue our accelerated growth as we bring new technology products to our media partners. Green Tea Technology has been an excellent resource and partner in helping us leverage HPE for this strategic platform solution."

Brad Davis, the owner and CTO of Green Tea Technology, stated that the HPE GreenLake platform is more than a year ahead of its competitors in terms of innovation and edge-to-cloud capabilities. Davis believes that the platform is an excellent solution for Direct Digital Holdings, considering their rapid growth and expansion underway.

Through this collaboration, Snowflake third-party data providers will monetize their assets across The Trade Desk platform

Narrative I/O, a leader in data collaboration, today announced a collaboration with Snowflake, the Data Cloud company, to allow third-party data providers to surface data within The Trade Desk via Snowflake Marketplace, creating effective and data-driven digital media campaigns. 

Traditionally, distribution into third-party marketplaces was a time-consuming and costly process that involved significant resources. This Narrative / Snowflake initiative will give joint customers an efficient and cost-effective solution to activate and distribute audiences from Snowflake Marketplace to The Trade Desk platform. Key highlights of the relationship include:

• Speed and Cost-Efficiency: Snowflake customers working with The Trade Desk platform will experience rapid data onboarding at a lower cost. This integration allows for efficient transfer of data into The Trade Desk platform with a streamlined process that increases speed to market. :
• A.I. Based data normalization and Audience Creation: Narrative's proprietary Rosetta Stone technology automates the complex process of data normalization and standardization, reducing the burden on analysts and engineers. Leveraging Narrative's AI agents, businesses can automate time-consuming tasks such as taxonomy creation and audience building. With these capabilities, deep knowledge of the data itself is no longer a requirement for successful data monetization.
• Privacy-Preserving Data Match: Privacy compliance remains a paramount consideration for responsible data usage. This collaboration allows Snowflake data customers to match offline data with Unified ID 2.0 tokens while safeguarding consumers' personally identifiable information.

"Snowflake's collaboration with Narrative I/O offers our third-party data providers greater monetization opportunities across The Trade Desk and streamlines the data integration process," said David Wells, Industry Principal at Snowflake.

"By integrating with Snowflake and The Trade Desk, Narrative has crafted a robust bridge for us," said JR Crosby, AdTech & Data Partnerships Lead, at GoPuff Ads. "This fusion seamlessly transitions our internal data storage to monetization channels on The Trade Desk, ensuring both remarkable efficiency and speed to market."

"With the Snowflake and Narrative relationship, data suppliers on The Trade Desk can expect faster, more cost-effective data access, revolutionizing the way they leverage data to drive success," said Tim Mahlman, CEO of Narrative. "Our AI-driven technology empowers organizations to streamline data management and monetize their resources effectively. This initiative marks a significant milestone in data collaboration.

"Bringing data segments including retail data from companies like GoPuff into our platform for advertiser's digital media buys improves campaign effectiveness," says Jay Goebel, GM of Data Partnerships at The Trade Desk. "By sending these audiences via identifiers such as Unified ID 2.0, Snowflake and Narrative prove their commitment to reshaping the digital advertising experience across the open internet, including on connected TV."

Businesses can expect a future where data access is faster, more cost-effective, and simpler than ever before, revolutionizing the way they leverage data to drive success.