LifeStreet, a leader in mobile marketing, announced today its latest solution to maximize return on ad spend (ROAS) for performance marketers. Nero Dynamic Creatives improves the effectiveness of in-app advertising by testing, analyzing, and deploying a limitless number of AI-generated creative combinations across numerous audience segments. Through real-time creative analysis, advertisers can now make immediate connections between creative elements (headlines, images, CTAs, etc.) and users’ actions, ensuring that the optimal creative is always being served.

This release builds on technological advancements made to LifeStreet’s media buying platform, Nero, launched in 2022. Powered by LifeStreet’s machine learning (ML) predictive models, performance marketers use Nero’s custom bidding strategies to dynamically adjust bids based on how likely an impression is to meet an advertiser’s objectives. If the Nero platform wins the bid, then the creative optimization model uses data from tens of millions of impressions to predict the creative combination most likely to drive a target event. For any impression in any app, the best creative combination is chosen, and the ad is rendered in real time by LifeStreet’s ad server.

While generative AI offers tremendous efficiencies of scale for content production, creative modeling and testing has not kept pace. By combining Nero’s comprehensive toolset and generative AI technology, Nero Dynamic Creatives bridge the gap between the transformative potential of AI-generated content and the need for cost-effective, scalable in-app ad personalization.

Key features of Nero Dynamic Creatives include:

• AI-Generated Content: Using the power of generative AI, such as Midjourney’s image generation or OpenAI’s Large Language Models, advertisers can massively scale content creation for personalized dynamic ads that are contextually tailored to the app environment.
• Dynamic Decisioning: Nero's robust machine learning models predict the best AI-generated content combination for each impression in any app. Preliminary tests have shown an average 30% performance lift in ads generated by Nero Dynamic Creatives compared to non-personalized ads.
• "Nativized" Ad Formats: Imitating the style of native ads, advertisers can provide a seamless visual experience across a larger inventory pool without the technical complexities of trafficking native ad formats.

“We're entering an era where content creation is becoming more cost-effective, even approaching zero marginal cost. Finding ways to leverage this new paradigm to maximize ad efficiency was the driving force behind Nero Dynamic Creatives,” said Levi Matkins, LifeStreet CEO. “When dealing with thousands of apps and an incredibly diverse audience of billions of users, there is no single best ad. Instead, advertisers need to use these new tools to push the boundaries of what is possible for the customer experience and continued growth.”

Nero Dynamic Creatives is a powerful tool for performance marketers seeking to expand their reach and drive ROAS through in-app advertising. It is currently available to all advertisers working with LifeStreet.

A partnership facilitated by NexGen with Resulticks and Couch & Associates will provide innovative products and services to the growing number of enterprises investing in digital transformation.

A Next-Gen Holdings, a global technology company, announced today that it has facilitated a strategic partnership with Resulticks, the award-winning customer engagement solutions innovator, and Couch & Associates, provider of custom marketing cloud solutions tailored for brands throughout North America. The partnership marks another milestone in NextGen’s expansion of its North American partner network.

“We’re absolutely thrilled about this new strategic alliance with Resulticks and Couch & Associates,” said Prabhu Ramkumar, co-founder of NextGen. “It comes at a most opportune time to provide innovative products and services to the growing number of enterprises investing in digital transformation. It’s the kind of partnership that will create enormous value for both Resulticks and Couch & Associate clients. We expect great things from this collaboration.”

Redickaa Subrammanian, co-founder and CEO of Resulticks noted, “Couch’s years of experience and proven success in marketing technology solutions blends perfectly with Resulticks’ industry leading CDP and real-time orchestration capabilities. The Couch team understands digital transformation and has deep experience in accelerating it in thousands of engagements. Our alliance creates an unbeatable combination for delivering highly personalized, data-driven customer experiences for our clients—the kind that accelerate conversion, build long-time customer relationships, and deliver quantifiable top-line growth.”

Mike Couch, Couch & Associates CEO and managing director added, “Over the past 17 years, we’ve gained a deep understanding of the nuances of implementing sophisticated technology solutions for clients of all sizes from wide-ranging industries. By blending our strategic and technical skills with Resulticks’ world-class data capabilities and AI-powered analytics, we can enable our clients to convert data into valuable insights, boost lead generation, acquire new customers, improve customer retention, and attribute ROI to specific actions. ”

The new partnership will focus primarily on serving the North American marketplace across all industries with particular emphasis on banking, retail, insurance, financial services, CPG, travel and hospitality.

Designed to answer open-ended questions, Izola synthesizes Forrester’s research to enable clients to move faster on their top initiatives

Forrester (Nasdaq: FORR) today announced Izola, a new generative AI tool that allows users to query Forrester’s wealth of research and get a clear, synthesized answer via a simple chat interface. Currently available to a select group of Forrester clients, Izola will be made available to all Forrester Decisions and Forrester Market Insights clients in upcoming weeks. According to Forrester, 72% of global AI decision-makers believe that productivity is one of the greatest potential benefits of generative AI for their organizations — and Izola is designed to help clients improve productivity while accelerating outcomes.

“This is another golden age for research,” said Carrie Johnson, chief product officer, Forrester. “The way to avoid coherent nonsense in genAI output is through rigorous data and analysis going in. That’s exactly what Forrester does: rigorous data collection and analysis. Along with speed and self-service, Izola offers dependability and trust since the answers are based on vetted research. Forrester accelerated the development of this tool to seize the AI moment and help our clients discover insights quickly. We view this as a co-creation moment with our clients and have already received much positive feedback.”

One of many generative AI initiatives underway at Forrester, Izola was developed in-house using open-source technologies. When a client submits a question, Izola quickly scans hundreds of thousands of pages of Forrester research and blogs. Then the tool generates a synthesized answer in everyday common language in the form of a paragraph, bullet points, or sequential steps. Links to the source reports and blog posts appear below the summarized answer, giving clients the option to go deeper. Izola enables clients to get a jumpstart on their top priorities and have more informed conversations with Forrester experts who apply and contextualize Forrester insights to their business-critical initiatives.

Forrester continues to produce compelling research to help clients gain value from predictive and generative AI. These insights help business and technology leaders separate hype from reality — and understand how they can leverage AI to augment business practices in ways that were previously impossible.

Survey shows why data teams need a trusted copilot to manage data quality, performance, usage, costs

New research from Revefi reveals that bad data costs companies significantly and in more ways than one. Forty percent of the more than 300 IT directors, data and analytics managers, and other IT professionals surveyed said they encounter 11 to 100 data incidents per month. Sixty-five percent of the group said bad data delays processes. More than 75% said that it is somewhat, very, or extremely difficult to manage data warehouse spend, which is especially problematic right now as companies are working to do more with less.

“Data quality and management issues are on the rise, and that’s a costly problem for businesses,” said Sanjay Agrawal, CEO and co-founder of Revefi. “It leaves them spending too much time manually identifying root causes of data issues, and it creates delays, wastes money, leads to poor decision-making, and reduces customer trust and the accuracy of AI models.”

“Every business wants to be data-driven, yet there’s a lack of trust in data,” added Shashank Gupta, CTO and co-founder of Revefi. “Data teams typically lack the tools that they need to understand if they have a data problem and identify root causes quickly to fix issues and move their businesses forward. I witnessed this struggle firsthand during my time on Meta’s data infrastructure team. That led Sanjay and me to start Revefi and launch Revefi Data Operations Cloud, a zero-touch platform to monitor and manage data quality, performance and costs.”

Organizations across sectors spend far too much time finding and resolving data incidents

More than a quarter of those surveyed said detecting most data incidents takes up to eight hours. A tenth of the group said identification can take days or even more than a week. In addition to the time it requires, manually identifying problems is also enormously resource-intensive, as finding root cause often requires the involvement of multiple people across teams.

That’s just uncovering the source of the problem. Then, you need to fix it. Yet 43% of survey respondents said it takes more than 48 hours to resolve a data incident after discovering it.

Half of the survey respondents from the manufacturing sector and 60% of IT professionals in education admitted that it takes them more than 48 hours to resolve data incidents. A full 100% of respondents in energy, oil & gas said they typically must dedicate more than 48 hours to resolve a situation stemming from bad data.

Bad data and other data challenges like cost management can have adverse consequences

Fifty-eight percent of the IT professionals surveyed said that data quality and cleanliness are the most significant challenges that they face when working with data. Nearly as many (57%) respondents in the survey group revealed that they have encountered inaccurate data.

The same share (57%) said bad data has led to poor decision-making. Nearly as many (56%) said they believe that bad data reduces the accuracy of AI model performance. That is concerning considering the very high usage of AI models that has occurred in recent months.

Half of the survey respondents said that managing their data warehouse spend is difficult. Bad data also can erode the data users’ trust and work against company efforts to build a data culture. Indeed, 40% of respondents said that they believe bad data reduces customer trust.

Data quality is critical to AI model training and to ensure ethical AI development

As the adoption of AI grows and more organizations rely on AI models to automate more decisions and processes, the need for high-quality data takes on even greater importance.

That said, it’s troubling that 43% of respondents said they have experienced negative consequences due to poor data quality in AI projects. It’s also concerning that more than half (52%) of IT pros only somewhat trust the data sources that are being used to train AI models.

But there’s also some good news here. A whopping 70% of IT professionals believe that addressing data quality issues is important from an ethical standpoint in AI development.

With a copilot, data teams can manage data quality, performance, usage and costs

The better news is that technology is now available to help data teams manage data quality, performance, usage and costs. Revefi Data Operations Cloud is a copilot that empowers data teams to get the right data in their cloud data warehouses reliably, promptly and affordably.

For example, Revefi Data Operations Cloud gives FCP Euro a granular, accurate understanding of its data platforms so it can see how teams consume data and where they might be missing certain fields or values that could add insight. That allows the e-commerce company to know what its teams need from data so it can focus its energy and investment on delivering that. Revefi Data Operations Cloud also provides FCP Euro better insight for cost management, easy-to-understand data quality alerts and a sound foundation for data governance.

Revefi Data Operations Cloud is also helping ThoughtSpot move its business forward. ThoughtSpot now enjoys data freshness; automatic, instant access to data lineage; greater user trust in data; and cost and spend management. Within weeks of adopting Revefi, ThoughtSpot reduced its cloud data platform costs by 30% while increasing its platform usage by 35%.

Another customer, Uplimit, has achieved data reliability at scale with Revefi. The AI education platform company turned to Revefi to ensure a high standard of quality for the data it uses. With Revefi, Uplimit enjoys the benefits of data quality monitoring without a dedicated resource, silent failure detection, stringent control over data access to ensure SOC 2 compliance and the ability to find unused data resources so that it can identify cost savings opportunities.

Moz, the leading SEO and marketing platform, has introduced its latest resource: the Local Business Content Marketing Guide. Designed to empower local businesses across the globe with the knowledge and tools needed to thrive in the digital landscape, this comprehensive guide seeks to transform how local business owners approach online content marketing.

In today's digital era, content marketing has become the cornerstone of successful online strategies. Recognizing the unique circumstances and opportunities local businesses and their marketers face, Moz has developed this guide to provide tailored insights and actionable tips specifically for local business owners, marketers, and agencies with local business clients. This guide is applicable to local businesses of all sizes – including those with one, or few locations, to those with hundreds of locations – and across many industries, including retail, healthcare, finance, insurance, and many more.

Uniquely crafted, Moz's Local Business Content Marketing Guide provides a multi-faceted approach to content marketing. With the holiday season ahead, content marketing takes a front seat for local businesses and marketers. The guide provides focus and direction during this busy time, covering a vast range of topics, including content creation, SEO, online best practices, social media marketing, and storytelling techniques, all geared toward enhancing the online presence of local businesses.

Key highlights within Moz's Local Business Content Marketing Guide include tips to support marketers:

1. Develop targeted strategies: The guide offers proven strategies that cater to the specific needs of local businesses, ensuring maximum impact within their communities.
2. Implement local SEO strategies & tactics: Learn the latest SEO techniques tailored for local search, enabling businesses to rank higher on search engine results pages and attract more organic traffic.
3. Create engaging content: Discover actionable tips from some of the world's most respected local marketers from Sterling Sky, Near Media, and other top local agencies, on creating compelling and relevant content that resonates with local audiences.
4. Improve social media engagement: Harness the power of social media platforms with strategies designed to boost brand visibility, build a loyal customer base, and increase online engagements.
5. Deliver measurable results: Garner insights into tracking and analyzing marketing efforts, enabling marketers and business leaders to measure the effectiveness of their content strategies and ways to further these efforts for their businesses.

"When local business owners step into the web, they become publishers, because content directly impacts the rankings, reputation, and revenue of their company. It matters tremendously. This is why both owners and local search marketers are constantly asking what they should write about," said Miriam Ellis, Local Search Scientist at Moz. "The answer is that there are hundreds of small and large assets available to local brands that qualify as 'content'; from what you publish on your website, to your local business listings, review responses, social postings, and so much more. It's all content and done properly, it all contributes significantly to your success. I wrote this guide to teach them what to write and where to promote it, providing a thorough answer to this perennial, core question, all in one resource. The guide is so comprehensive that you can keep referring back to it as your business evolves through multiple stages of growth."

Intentwise, an analytics-driven platform for brands and agencies to optimize their Amazon channel, announced today the launch of its suite of solutions in Japan.

By creating a dedicated platform for brands and agencies in Japan, Intentwise aims to better serve its existing Japanese customer base, as well as welcome in many new faces.

Intentwise recognizes Japan's dynamic e-commerce landscape and the potential it holds. Japan is the fourth-largest e-commerce market in the world, with a total sector revenue of $4 trillion. With the launch of our platform and services in Japan, we aim to equip businesses with the tools they need to excel in the Japanese market through data-driven decision-making and ad optimization.

Sreenth Reddy, CEO of Intentwise, stated, "We are thrilled to introduce our platform to empower Japanese businesses on the Amazon marketplace. Our solutions help brands and agencies unify advertising and retail signals and take a holistic approach to amplifying Amazon presence."

With the launch, Japanese brands and agencies will now have complete access to the Intentwise Ecommerce Cloud suite of solutions. These solutions allow for:

Retail-Aware Ad optimization. With the Intentwise Ad Optimizer, it's never been simpler to segment keywords, identify new targets, and write automated rules that account for retail metrics like inventory.

Data unification and advanced analysis. Intentwise Analytics Cloud stitches together retail, operational, and ads data, automatically. Our solution collects disparate reports, connects them together, and enriches and visualizes them for easy use. See a dynamic, refreshable view of item-level profitability, TACOS, and more.

Simplified use of Amazon Marketing Cloud. Lastly, with Intentwise Explore, brands and agencies can refine their advertising insights at scale. Group shoppers based on Life-Time Value, track their journey throughout ads, measure how many conversions come from first-time buyers of a brand, and much more. Further, in Intentwise Explore, brands and agencies can accomplish this without needing to know SQL.

aytm (Ask Your Target Market), the leading agile consumer insights platform for some of the world's most notable brands, creative agencies, and marketing consultancies, is thrilled to announce the launch of their highly anticipated Insights Portal. The groundbreaking new solution is set to increase the value of every survey run by offering a comprehensive longitudinal view for trackers and a dashboard overview for an entire portfolio of concepts.

"There's always been this challenge when it comes to combining data from different surveys," said Lev Mazin, CEO of aytm. "Insights Portal is capable of building bridges that finally make these connections, allowing insights seekers to access comparable data points between surveys."

Insights Portal empowers researchers to identify trends, patterns, and insights that may not be apparent when analyzing surveys in isolation. By opening a portal between different surveys, researchers can connect their data and streamline the process of combining and analyzing results from multiple surveys into one convenient location.

Performance tracking is a crucial aspect of market research—particularly when it comes to longitudinal data from tracker surveys. By visualizing tracker data, businesses can gain a clearer and more intuitive understanding of how performance evolves over time. Insights portal streamlines this process by enriching trackers with interactive visualizations and powerful analysis. This not only helps identify key performance indicators and track trends, but makes it easier to spot any issues that may arise.

Insights Portal also enables insights seekers to compare their metrics against external benchmarks. By inputting their data, businesses can benchmark their own results against specific survey types to gain valuable insights into their market position. This benchmarking provides valuable context into broader industry trends and best practices, clearing the way for well-informed and strategic decision making.

These benefits combine to offer a solution that solves consumer insights challenges, streamlines processes, and enhances productivity. With Insights Portal, businesses and individuals alike can now experience a new level of efficiency and performance.

"Insights Portal represents the culmination of aytm's relentless dedication to innovation, pushing the boundaries of consumer insights to deliver an unparalleled user experience," said Mazin. "Through meticulous research and development, our team of experts has created a product that will empower researchers and exceed their expectations in every way."

To empower small businesses and nurture their growth, GoDaddy today announced a fresh partnership that brings Google's Business Messages to GoDaddy Conversations, a unified inbox solution that tracks messages across multiple communication channels for business operators.

Through the integration, entrepreneurs using Websites + Marketing plans will now be able to receive messages from consumers using Google Search and Maps. Small businesses will also be able to view and reply directly from their unified inbox. 

"Conversations is the perfect all-in-one solution for entrepreneurs looking to simplify and streamline customer communications," says Lu Wang, senior director of product management at GoDaddy. "As the first website builder and unified inbox provider in the U.S. to integrate Google's Business Messages, GoDaddy customers will be connected in the places that matter the most."

Today, consumers often communicate with the businesses they support around the clock across multiple channels including email, chat and social media. That's why GoDaddy created the Conversations' unified inbox, which consolidates and organizes customer interactions, reducing confusion and saving small business owners precious time.

GoDaddy Conversations already provides entrepreneurs with access to other key communication channels. Using GoDaddy's Websites + Marketing solution, an all-in-one website builder that comes with integrated marketing tools to grow any business, customers can view a snapshot of their business' email, customer contact forms, website chat, and social media activity, including direct messages, mentions and comments, all within their unified inbox.