Built to enhance the user experience and promote review generation, the new CRM integrations empower users to connect Synup to every facet of their business. With the new integrations, users can engage with their customers through their CRM - all on one platform.

Synup, a leading provider of local and social media marketing solutions, today launched new integrations for its survey feature. Built to enhance the user experience and promote review generation, the new CRM integrations empower users to connect Synup to every facet of their business. With the new integrations, users can engage with their customers through their CRM - all on one platform.

About the new integration, CTO Vinod Sankar said: "Reputation management is why brands and agencies alike choose Synup. We wanted to give our users an easy way to request reviews as soon as they add a new customer to their CRM. Now, they can - and it's all automated, too."

As a veteran in the space, Synup embraces all aspects of online listing & review management. Most marketing teams underutilize their CRMs and miss out on key touchpoints with customers. With new, smart integrations, users can now connect their invoicing, point of sales systems, and more to Synup to engage with them through survey and review requests. The integration covers CRMs like ZohoCRM, HubSpot, and more.

Review acquisition is essential for maintaining a strong online presence. With the newly added integrations, users can automate review requests. Managing existing customers and building strong customer relationships is facilitated by these small interactions. The automation empowers users to boost their online reputations without adding extra steps to their workflows.

"CRMs are powerful tools. We're not trying to reinvent the wheel, here. We want to connect our clients to the tools they're already using - so they don't have to bounce around between platforms while doing a simple task," said Ashwin Ramesh, Synup's CEO.

As part of the continued surveys rollout, Synup will continue to add CRMs to its list of integrations. Synup users can start using the feature immediately.

With its new integrations, Synup empowers its customers to reimagine the way they manage their local online presence. From review acquisition to listings management, Synup proves to be a true all-in-one local and digital marketing platform for SMBs and agencies alike.

Sinch, a leader in powering meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced its partnership with Webex by Cisco, a leading provider of collaboration technologies powering hybrid work, to deliver Sinch Calling with Webex. This new product delivers an integrated calling and collaboration experience with advanced messaging and meeting functionalities, all unified within the Webex platform.

"Building on our mutual vision to delight the small to medium business customer, Webex is partnering with Sinch to deliver Sinch Calling with Webex," said Tony Lopresti, senior director product management for Webex. "With fully integrated Webex technology, Sinch users will experience a modern, all-in-one collaboration tool that delivers simple, flexible communications, making their businesses more productive and more secure, with any device from anywhere."

Sinch Calling with Webex offers businesses a unified communication solution, combining Sinch's voice capabilities with Webex's advanced messaging and meeting functionalities.  This allows businesses to have consistent feature functionality across voice, messaging, and meetings — without needing multiple service providers. Moreover, the service is designed for optimal performance, ensuring high-definition voice and video quality, thereby enhancing customer engagement and collaboration.

"Unified communication is essential in today's business landscape, and we're committed to offering robust solutions," says Anders Lenman, vice president of enterprise products at Sinch. "Our collaboration with Webex is an important step that will provide businesses with a comprehensive, high-quality platform for all their communication needs. This integration not only enables companies to streamline their operations but also fosters value, trust, and loyalty with their customer base."

Global enterprises have long relied on Sinch for its exceptional voice and messaging services. Sinch Calling with Webex is best suited for companies needing a platform to deliver a high-quality, unified communications experience. Businesses using disparate apps for voice, messaging, and meetings often face challenges in maintaining consistent quality and feature sets. Sinch Calling with Webex eliminates these issues by providing a seamless, end-to-end communication solution within a single platform.

Integration helps automotive dealers simplify and automate the creation and submission
of vehicle ad feeds

 Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, today announced its new integration with Google Merchant Center to help automotive dealers simplify and automate the creation and submission of vehicle ad feeds.

"Ansira is constantly looking for ways we can help our automotive clients reach and engage consumers through intuitive marketing tools," said Ansira Vice President of Products Angie Cordova. "Our new integration with Google Merchant Center helps dealerships run more efficiently by streamlining the vehicle ad process, all while effectively reaching potential in-market buyers."

Ansira deploys a custom-built technology solution to create vehicle ad feeds by crawling dealership websites and relevant automated data collection efforts. Through this solution, Ansira can update vehicle feeds every 24 hours to ensure dealerships are showcasing their most up-to-date inventory to potential customers. Ansira will then host the primary feed, which can be used in Merchant Center.

This new integration alleviates the need for dealerships to manually upload vehicle feeds daily. Preformatted vehicle inventory also helps dealerships easily power their Google Performance Max campaigns.

Dealerships can sign up here for Ansira's Google vehicle ad feed solution. Dealers can also learn more about Google's vehicle ads partnership program here.  

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.

Enterprise-grade platform designed to accelerate speed, agility, flexibility in modern web experiences

Today at Compose 2023, Netlify, known for, creating Jamstack and reimagining modern web development, announced the Netlify Composable Web Platform, an industry-first platform for enterprises to build and implement modern, composable web architecture.

In today's economic environment, every business is laser focused on efficiency, agility, and resilience. Many enterprises are realizing legacy, monolithic web architectures aren't able to meet growing business and customer demands. To gain competitive advantage and drive revenue, enterprises are turning to composable architecture to modernize their web presence.

Netlify's Composable Web Platform offers enterprises a simplified, risk-free path towards composable web architecture and a foundation to accelerate speed-to-innovation for architects, developers, and marketers. With the new holistic platform, enterprises can personalize customer experiences and deploy fast, scalable and secure websites, e-commerce stores and web applications on-demand and with zero configuration.

"The Composable Web Platform is a meaningful milestone in Netlify's mission of championing the modern, open, composable web," said Matt Biilmann, co-founder and CEO of Netlify. "We pioneered the Jamstack movement to empower web development teams, and now aim to similarly empower enterprises by equipping them with the tools they need to modernize their web architecture. This platform offers a pathway to composable that doesn't require replatforming, but enables an incremental approach to meet businesses where they are and help them get to where they want to be."

The Composable Web Platform unifies content, data sources, code and infrastructure, and empowers developers to select best-of-breed components that easily integrate into a single workflow. With Netlify's world-class developer experience and these new capabilities, developers can reduce complexity and boost productivity by minimizing time spent on labor-intensive operations.

The new platform is the industry's only one-stop-shop for enterprise composable web development, bringing together content orchestration, frontend development and visual editing capabilities. The platform introduces unparalleled levels of security, reliability and stability, while eliminating the complexity of yet more integrations across a web stack. It offers a single user interface for customers to access Netlify's three key pillars, including:

• Netlify Core provides teams with the platform and workflow to immediately focus on building websites and apps without consuming time and resources on labor-intensive operations. Core primitive advancements added to Netlify Core ensure that updating or rebuilding assets only happens where required, and make sure that customer applications are consistent, up to date, and performant when needed most.
• Netlify Connect brings all content sources and CMS applications together in a single location, giving web teams the power to orchestrate and manage how and where content is served to all frontend digital experiences. A new private SDK allows any company to create a connection between their purchased or custom content source and Netlify Connect, delivering on the product's promise to allow companies to connect everything.
• Netlify Create integrates seamlessly with your chosen content systems, frameworks, and architectures, providing an intuitive visual editing experience.

"As we navigate the complexities and rapid pace of change in the digital world, the path forward becomes increasingly clear: the future is composable. This future, which is swiftly becoming our present, sees the limitations of monolithic architectures giving way to the boundless potential of modular, flexible systems.

Slalom's partnership with Netlify stands out as a strategic move toward a more agile, efficient, and scalable digital future. For our clients, the Netlify Composable Web Platform is not merely a tool; it's a solution that addresses the real-world challenges they face to innovate and meet customer demand. The platform allows their organizations to augment their existing systems with advanced, high-performing, composable components without the need for a total system overhaul. Together with Netlify, Slalom is committed to ensuring our clients can deliver faster, more reliable digital experiences for their customers."

–Bermon Painter, Digital Transformation & Innovation Leader at Slalom Consulting

Meltwater, a leading global provider of social, media and consumer intelligence, today announces its Winter Release with new product enhancements that will help Meltwater customers be more efficient and effective through greater PR impact, better analytics and faster time to value.

The use of AI-powered solutions continues to have significant benefits for PR & Marketing teams looking to make an impact with content and campaigns that drive results. Meltwater’s soon-to-be-released State of Social Survey 2024 found that 58% of marketers are planning to increase their use of AI tools in 2024. The biggest gains reported as a result of using AI are saving time writing and editing, and improving content creation. At the same time, marketers are facing limited time, bandwidth and resources, making the opportunities for AI-powered solutions all the more relevant.

Meltwater has been listening to customers and discovering new ways to make their solutions more powerful and more intuitive, investing in product development based on these needs. The company doubled down on investment in its AI engine with a wide range of benefits that will save users time and effort across its suite of solutions including media intelligence, media relations, social listening & analytics, consumer intelligence, social media management, influencer marketing and more. With these updates, Meltwater continues to solidify its position as an enterprise-grade suite of solutions and an AI leader poised to define the future of media, social and consumer intelligence.

The Winter Release is full of new enhancements that provide more value than ever before for Meltwater customers, enabling:

• Greater PR Impact: PR pros can surface strategic insights, deliver engaging briefs to key stakeholders, land more media coverage and report on results and ROI with Meltwater’s relaunched Media Relations solution.
• Better Analytics: Users now have more innovative tools to turn data into insight, measure social media ROI and streamline end-of-year reporting, with enhanced dashboards and measurement tools.
• Faster Time to Value: Customers can unlock the full benefits of Meltwater faster than ever, with new and improved features to streamline and strengthen workflows including new integrations, AI powered summarizations and more.

The Winter Release introduces new innovations that will make Meltwater users’ lives easier, across teams and departments:

• New PR Insight Reports help teams easily illustrate the tangible value of their work with automated reports with insights on key coverage, shifts and brand perception.
• Redesigned Dashboards allow users to easily create robust reports and dashboards that can tell the full story of activity and results across campaigns, including a 360° view of performance across teams and regions for Meltwater’s enterprise customers.
• Discovery Explainer analyzes trends and shifts that users need to know about and leverages the power of generative AI to generate a human-like text explanation to provide context in seconds.
• Salesforce integration provides measurable community management across social channels from Salesforce, bringing CRM context to customers’ social care efforts through the syncing of contacts, cases and leads between Meltwater Engage and Salesforce.
• Enterprise APIs deliver richer analytics and context through improved data capabilities. Customers can go beyond exporting data, to future proof their performance metrics with data and insights that integrate into live dashboards, data science and AI projects, business intelligence and internal apps.

CTO Aditya Jami reinforces Meltwater’s ongoing commitment to continuous innovation and customer-centricity: “At Meltwater our mission is to help our customers by providing the tools, data and insights they need to drive business decisions and deliver on their PR, Comms and Marketing goals. With each product enhancement we deliver, we look to make our customers’ lives easier with better, more robust analytics and faster time to value, all in an intuitive, unified suite of solutions. We know that teams are looking to AI for efficiencies, and we’re committed to leveraging innovations in our technology to ensure they gain the time and resource savings they need to drive results.”

Solution leverages the power of AI and Ipsos' industry leading expertise as a single source of truth for brand and reputation management and reporting.

Ipsos, one of the largest market research companies in the world, today announced the launch of Ipsos RISE: a ground-breaking platform for modern brand, risk and reputation management.

Powered by AI and perfected by Ipsos' world-class Corporate Reputation and Public Affairs experts, Ipsos RISE (Reputation Intelligence for Strategic Evaluation) is designed to guide organizations with confidence as they navigate today's complex and fast-moving corporate risk landscape.  

"With brands and businesses expected to solve societal wrongs, positively impact their communities, and lead on ESG issues all while delivering value to shareholders and stakeholders –reputation management has never been more critical or more challenging," said Lorenzo Larini, CEO of Ipsos North America.

"Combining the speed and efficiency of digital data solutions with the analytical rigor of survey-based research, Ipsos RISE delivers a unique and focused solution for the evolving needs of brand and communications leaders, risk managers, and public affairs teams."

From a single, easy-to-navigate interface, Ipsos RISE synthesizes traditionally disparate sets of data including news, social media, survey and regulatory data, and more into a single source of truth, equally useful for high-level insights and granular analysis.

Ipsos RISE offers organizations a flexible, efficient, and agile alternative to the increasing cost and complexity of competing options without sacrificing depth or methodological rigor. As a solution set designed with the needs of modern communications and corporate affairs teams in mind, RISE insights are available through an optional 24/7 on-demand platform, or in the form of focused reports, offering a quick turnaround on issues reporting, emerging risk sensing, competitive and campaign monitoring, regulatory risk exploration, and more.

"With more data, strategic use of AI, and the backing of Ipsos' best-in-class expertise, Ipsos RISE delivers streamlined insights business leaders need to act swiftly and with confidence," said Jason McGrath, head of Ipsos' U.S. Corporate Reputation team. "The solution positions teams to spot and manage risk upstream. Instead of firefighting in a crisis, Ipsos RISE offers a path to proactive issues and risk management."

Today, Pictory, a leader in generative AI technology for content marketers, has announced a new collaboration with ElevenLabs, a state-of-the-art AI voice provider, that will enable users to access and incorporate hyper-realistic voiceovers into their videos, thereby optimizing engagement and viewing experience.

Now, Pictory Premium and Teams subscribers will be able to apply voices that make their video content more authentic and engaging.

Abid Ali, Chief Product Officer at Pictory, stated, “Access to a wider range of more realistic AI voices is one of our most popular requests from subscribers. Partnering with ElevenLabs will enable us to offer industry-leading synthetic and generative voice AI technology to our customers. Now, they can make videos with truly human-sounding voiceovers suitable for a wide range of business applications such as marketing, training, and internal communications.”

The alliance targets business content creators, including marketers, bloggers, and social media managers, with a focus on enhancing video content.

The partnership injects a new level of realism into content applications such as converting scripts and blog posts into videos.

Mati Staniszewski, CEO of ElevenLabs, commented, “Our alliance with Pictory isn't just about merging technologies. It's about reimagining how we create and consume content. Together, we're setting new standards for video content, and I couldn't be more excited about what's on the horizon.”

Rewardable, the highly anticipated rewards platform, is thrilled to announce its official launch. Designed to connect brands with verified audiences seamlessly, Rewardable aims to eliminate fraud and streamline airdrops, giveaways, and engagement-based marketing campaigns. With this launch, the platform is poised to transform how users experience loyalty and engagement campaigns.

Since its debut this month, Rewardable has attracted considerable attention, hosting six distinct reward campaigns from brands such as Sports Illustrated Tickets, Superworld, and Revuto. With over 1,000 active users in only a few days, the platform's user-centric approach ensures genuine engagement, offering brands a trusted avenue to enhance their reach and impact.

Key Highlights of the Rewardable Platform

• Digital Reward Campaigns: From exclusive rewards and NFTs to discounts and more, Rewardable offers an eclectic mix of campaigns tailored to diverse user preferences.
• Verified User Base: Through a stringent verification process, the platform promises genuine user engagement, eliminating the concerns of bots and fake interactions.
• Campaign Insights: Access detailed campaign insights, capturing participant profiles, demographics, and locations.
• Partner Program: Rewardable's newly launched partner program aims to foster collaboration, opening doors to co-creation and mutual growth.

Josef Holm, Co-Founder and CEO at Rewardable, remarked, "Our launch is more than just the introduction of a new platform; it's the manifestation of our vision to create a rewarding ecosystem for both users and brands. The incredible response so far is testimony to our team's vision and mission and the market's readiness for such a platform."

Rewardable's commitment to delivering unmatched value is evident in its strategic partnerships, with several more brand campaigns already in the pipeline. As the platform continues to grow, users can anticipate a myriad of new brands and offerings to engage with.

Rewardable was conceived with a singular vision: to bring genuine value to brands and users," remarks Alex Garcia, COO and Co-Founder of Rewardable. "In today's saturated market, building trust with brands and ensuring authentic engagement are paramount. We are building a platform at the intersection of innovation and integrity, wanting every interaction to count".