Clinch's Flight Control Now a Measurement Enablement Destination Available on LiveRamp

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today that its Flight Control platform is now a licensed measurement enablement destination on LiveRamp, the leading data collaboration platform. This collaboration is set to bridge the gap between online and offline conversions, empowering advertisers to make data-driven decisions that maximize the impact of their campaigns.

Flight Control has been instrumental in helping advertisers obtain a holistic understanding of campaign performance across all channels and campaigns. This expanded partnership with LiveRamp brings another layer of insight to campaigns that are tied to an offline action. LiveRamp's measurement enablement solution allows advertisers to gain a unified analytical view of granular actions performed by consumers in a privacy-conscious way. Via its durable, privacy-centric identifier, RampID™, LiveRamp maps offline event data to online profiles in place of third-party cookies and mobile device IDs. This data is seamlessly transmitted to Clinch's Flight Control platform, in a privacy-sensitive manner, enabling Clinch to attribute online impressions directly to in-store/on-site sales, and empowering advertisers with another layer of insights into the effectiveness of their cross-channel campaigns.

"The pairing of LiveRamp's measurement capabilities with Flight Control helps advertisers obtain a holistic understanding of campaign performance and bridge the gap between online advertising and offline action, all while maintaining a strong commitment to user privacy," said Charel MacIntosh, Head of Business Development and Strategic Partnerships, Clinch.

In today's rapidly changing advertising landscape, consumers engage with brands across a multitude of touchpoints, from online ads to in-store visits. Recognizing this complex journey, Clinch and LiveRamp have joined forces to provide a solution that enables advertisers to close the loop on offline conversions, ensuring a seamless and unified customer experience.

"Our collaboration with Clinch gives advertisers access to the data and insights they need to make informed decisions," said Daniella Harkins, SVP of Product, Go-to-Market, LiveRamp. "By enhancing the ability to analyze performance accurately across channels, we are empowering advertisers to measure the full return on ad spend with precision and accuracy."

One early adopter of this innovative solution is Mattress Firm, the nation's largest omnichannel mattress specialty retailer. Exemplifying a deep commitment to cutting-edge technologies that accelerate business and consumer-centric growth objectives, the brand applied a nuanced approach to data-driven advertising spanning multiple channels and formats, with a laser focus on measurement and optimization. 

Lindsay Spletter, Mattress Firm's Senior Digital Media Manager shared, "Clinch's ability to link ad impressions to in-store visits using LiveRamp's measurement enablement solution has already proven to be invaluable for our business. It has provided us with actionable insights that are helping us refine our media planning and creative optimization strategies."

Mattress Firm leveraged Clinch's Flight Control platform to run a Labor Day ad campaign with 13 creative ads across display and online video. In one campaign, Clinch's optimization resulted in a 15% improvement in CTR; a second campaign saw a 21% increase in average daily offline sales. The Mattress Firm team was also able to show how creative optimizations have a tangible impact on business results via offline sales.

Bounteous, the digital innovation partner of the world's most ambitious brands, has set a new industry benchmark by securing its eighth specialization in Adobe's Solution Partner Program for Adobe Real-Time CDP. Bounteous received this recognition by completing the requirements of this specialization, demonstrating Bounteous' continued expertise and ability to build and activate unified customer profiles to deliver personalized experiences at scale.

Real-Time CDP, powered by Adobe Experience Platform, helps businesses make better use of their data, delivering a unified view of customer experiences and critical insights that power one-to-one personalization at scale.

Adobe’s Solution Partner Program awards specializations to partners demonstrating multi-faceted expertise, including technical proficiency, successful implementation, and proven customer satisfaction. These metrics are assessed through Adobe Certified Expert credentials, successful project implementations, and customer testimonials related to the specialized solution.

"This eighth specialization is a testament to our unwavering commitment to mastering emerging Adobe technologies," said Dave Mankowski, Chief Growth Officer at Bounteous. "It not only highlights our dedication to our clients but also reaffirms that Bounteous is a leader across the entire Adobe technology ecosystem."

Bounteous has helped over a dozen brands derive value from Adobe Real-Time CDP through both strategic and technical initiatives, including partnering closely with one client to stand up and activate within Adobe Real-Time CDP in only 6 months. Bounteous offers customizable solutions leveraging the Activate for Adobe Experience Platform framework to prove value quickly from clients’ investments in Adobe Real-Time CDP, Adobe Customer Journey Analytics, and/or Adobe Journey Optimizer.

“Bounteous continues to prove their dedication to their Adobe Partnership by embracing and innovating alongside our cutting edge technologies, reflected by their specialization in Adobe Real-Time CDP,” says Tony Sanders, Senior Director, Americas Partner Sales. “We’re looking forward to continuing to grow the adoption of Adobe Real-Time CDP with Bounteous as an influential partner in the space.”

As an Adobe Gold Partner and recognized industry thought leader, Bounteous’ global team of Adobe experts holds over 100 certifications across Adobe Experience Cloud. Bounteous has developed Adobe specialized practices in the Americas region in seven Adobe Experience Cloud applications, including Adobe Analytics, Adobe Experience Manager, Adobe Experience Manager: Run and Operate, Adobe Campaign Standard, Adobe Campaign Classic, Adobe Commerce, Adobe Target, and now Adobe Real-Time CDP.

Businesses selling to consumers in Poland will benefit from offering one of the country's leading online payment methods through its integration with Nuvei

Nuvei Corporation, the Canadian fintech company, announces today that it has added direct connectivity to BLIK, the leading mobile payment method (APM) in Poland, into its suite of 669 APMs available for eCommerce businesses to offer through a single integration.

BLIK enables users to make instant payments directly through their mobile banking app. The APM is connected to 19 of the country's leading financial institutions and has enabled almost 2.8 billion transactions valued at 371.4 billion Polish zloty in just 8 years. Consumers with a bank account with any of these institutions can complete an online transfer by requesting a BLIK payment in the merchant's eCommerce checkout, and entering a six-digit code that is generated in their online banking app.

In addition to traditional BLIK payments, Nuvei also enables merchants to offer BLIK One Click. After the initial transaction, the consumers' financial details are stored, meaning subsequent transactions can be completed through a single-click user experience.

Nuvei Chair & CEO commented: "It is critical for eCommerce businesses to offer their customers a choice of all the payment methods they prefer, and BLIK is rapidly becoming one of the most relevant payment methods in Poland. Adding BLIK to our suite of over 600 APMs through a single integration enables our partners to efficiently reach their customers more completely."

BLIK is a common standard for mobile payments. Currently, virtually every customer of domestic payment institutions offering a mobile application has the option of using BLIK in mobile banking applications. Polish Payment Standard (Polski Standard Płatności, PSP) is responsible for the development of the system. PSP constantly develops BLIK's capabilities so that the system is as functional as possible. The shareholders of PSP are: Alior Bank, Bank Millennium, Santander Bank Polska, ING Bank Śląski, mBank, PKO Bank Polski, and Mastercard.

Enhance SMS Campaigns with Images and up to 1,600 Characters of Text

Brevo, a leading provider of Customer Relationship Management (CRM) solutions, today announced the launch of Multimedia Messaging Service (MMS) for its US customers. With Brevo’s new MMS capabilities, users can now add a single image up to 850 KB alongside 1,600 characters of text*.

As small businesses prepare for the competitive holiday shopping season, creating differentiated touchpoints with prospective buyers will be key to standing out amongst competitors. MMS messages accomplish this by garnering 300% more engagement than text-only SMS messages on average¹ and are proven to resonate with consumers, with half of buyers noting that they are more likely to visit a store upon receiving a text embedded with visual elements².

MMS messages have a 98% read rate and are often opened within 90 seconds of being received³, making them a strong channel for real-time customer engagement. Younger generations in particular have shown a preference for text messages, with two thirds of Gen Z preferring brand communications via SMS rather than email⁴.

“As with all communication, some messages are better suited for a quick text, while others may require an email or phone call. Today’s consumers welcome these less formal methods of communication for quick order updates, flash sales, and new product alerts,” said Michael Letschin, VP Product Marketing, Brevo. “With the freedom to choose from MMS, SMS, email, WhatsApp, phone and video meetings, Brevo customers can select the right channel for each interaction.”

WalkMe Inc. a leading provider of digital adoption solutions, today announced the appointment of Ofir Hatsor as Senior Vice President of EMEA Sales. The new regional sales leader will take on the increasing demand for WalkMe’s best in class Digital Adoption Platform (DAP) as businesses across industries seek to maximize the value from their software investments while boosting productivity and providing seamless user experiences, aligning with the 3.7% rise in IT spending across EMEA, as forecasted by Gartner for 2023.

“WalkMe continues to provide incredible value to organizations around the globe,” said Dan Adika, CEO & Co-founder of WalkMe. “We are proud to have top talent laser focused on providing the world’s best DAP to our valued customers and partners in EMEA. We are excited to welcome Ofir to our regional leadership bench and look forward to continuing to deliver business value in these key regions.”

Hatsor returns to WalkMe after serving as the CEO of DGTL Ventures, one of WalkMe’s strongest implementation partners in the EMEA region. His extensive learnings from the field combined with his deep product experience puts him in a unique position to lead WalkMe’s EMEA sales efforts. He previously held the role of Executive Vice President of International Sales for WalkMe and brings his learnings from his recent chief executive role back to WalkMe. With a passion for innovation and a keen strategic mindset, Hatsor will take on the burgeoning demand for digital adoption technology in EMEA, leading dedicated sales teams in London, Paris, and Munich.

“As a veteran in the digital adoption space, it’s an honor to rejoin the original DAP pioneer and market leader and take a front seat to the innovation being built every day at WalkMe,” said Hatsor. “The value WalkMe brings organizations has never been more clear with a recent study* reporting the business value WalkMe provides its customers, including a 3-year ROI of 494%, achieved through a 60% reduction in support tickets, 40% reduced business errors, and $41.5 in new annual revenue. I’m thrilled to be a part of bringing WalkMe's massive gains in cost savings, employee satisfaction, efficiency, and overall business value to EMEA organizations.”

Bridgeline Digital, Inc. a leading marketing technology software provider, and Xngage, a leading digital eCommerce services firm, together announce the launch of the Xngage Connector for Bridgeline’s HawkSearch AI software in the Optimizely Configured Commerce platform. This new connector, a product of the collaborative efforts of Bridgeline and Xngage, marks a significant step in enhancing eCommerce search functionalities and product discovery for Optimizely customers.

HawkSearch, recognized for its powerful onsite search and product discovery tools, now seamlessly integrates with Optimizely, thanks to the collaboration between Bridgeline and Xngage. This integration prominently features HawkSearch’s 'workbench,' a key tool enabling merchants to fine-tune search results, manage promotions, and apply the "boost and bury" functionality for personalized search experiences. Aimed at increasing online revenues, conversion rates, and the average order value (AOV) for businesses, this development is a testament to Xngage's expertise in eCommerce and technology implementation.

Jeff Cheal, VP of Global Strategic & Technology Partnerships said: "We’re excited to announce the Xngage connector for HawkSearch to our customers who want enterprise-level capabilities that can drive more revenue and higher conversions in the Optimizely Configured Commerce online store." Optimizely customers can now effortlessly utilize HawkSearch within their Optimizely Configured Commerce solution, a development made possible through Xngage's efforts, accelerating their online shopping experience.

"The partnership between Bridgeline and Xngage to build the connector symbolizes our shared commitment to advancing eCommerce experiences and to lowering implementation efforts for our clients,” says Joe Albrecht, CEO at Xngage. “We also decided to license this connector to anyone interested in benefiting from HawkSearch capabilities within their Optimizely Commerce solution.”

“Integrating HawkSearch with Optimizely's platform through our partnership with Xngage enhances our ability to provide superior search and merchandising tools,” remarks Ari Kahn, CEO of Bridgeline. “This integration is a testament to our dedication to deliver out-of-the-box, revenue-generating solutions to the eCommerce market.”

This strategic collaboration between Bridgeline and Xngage demonstrates a unified vision to offer scalable, cutting-edge solutions that address the evolving needs of the B2B eCommerce sector.

Retool, the leading development platform for business software, today released the results of its first State of AI Survey, which polled over 1,500 technology workers including software developers, business and engineering leaders, executives, product managers, designers and more, to learn about how they are using and building with AI.

The survey found bullish yet level-headed perceptions on AI’s power to revolutionize the way we work and build technology products, across a variety of roles and titles. Respondents reported lower than expected use of the generally hyped AI and LLM technologies on the market — for now, companies are mostly consumers of AI applications like GitHub Copilot. The majority of companies building internal AI applications on their own are using ChatGPT.

Key findings of the survey include:

• Those in operations roles had the highest expectations of change fueled by AI (7.8 out of 10), followed by product (7.5), and data and engineering (around 7.4). Slicing by seniority, C-suite executives expected the biggest changes (7.8).
• 54% of respondents that use AI at work do so at companies that encourage it, while 14.7% of respondents are secretly using AI at work even when their employers have policies against it.
• Even among AI’s biggest skeptics (respondents who deemed it overrated), only 14.4% said their company was overinvesting in AI.
• A majority (77.1%) of survey respondents said that their companies have made some sort of effort to adopt AI. But around half (48.9%) said those efforts were fledgling—just getting started or ad-hoc use cases.
• Across sectors and industries, data policy strictness was a spectrum. On the low end, less than 40% of respondents working in the non-profit (31%) and education (35%) sectors reported a strict data policy at their companies. On the high end, healthcare (59%) was 11 points ahead of its closest runner up, energy (48%). Financial services, often a highly regulated space, was in the middle of the pack at 44%.

“The AI revolution has been breathlessly covered but we’ve seen a lot less about use cases, especially in business,” said David Hsu, CEO and founder of Retool. “We did this survey and report because it won’t be possible to truly harness AI without first appreciating how it’s being used. What our findings make clear is that while AI isn’t replacing most technical jobs, it’s reshaping them—and people are latching onto the technologies that help them accelerate and strengthen their work.”