DIGIPASS FX1 BIO provides high-assurance security presenting the next level of protection for remote workforces

OneSpan™, the digital agreements security company, today introduced its latest innovation to the Digipass Authenticators product line, with DIGIPASS FX1 BIO. This cutting-edge physical passkey with fingerprint scan empowers organizations to embrace passwordless authentication while providing the utmost security against social engineering and account takeover attacks. This latest addition to the workforce authentication market is designed to safeguard corporate data and applications for a dispersed workforce.

With data breaches on the rise and remote work the new normal, the need for robust and user-friendly workforce authentication has never been more critical. According to Gartner®, “By 2025, more than 50% of the workforce and more than 20% of customer authentication transactions will be passwordless, up from less than 10% today.”¹ Moreover, the current state of data security is concerning, with 74% of all data breaches including a human element, with people being involved either via error, privilege misuse, use of stolen credentials or social engineering, costing an average of $4.5 million globally.

DIGIPASS FX1 BIO revolutionizes authentication, rendering it faster, more secure, and user-friendly while reducing authentication friction. It provides a cost-efficient, adaptable, and future-proof solution that overcomes traditional multi-factor authentication (MFA) limitations. With DIGIPASS FX1 BIO, organizations can safeguard employees, partners, and corporate resources while enabling a flexible 'work from anywhere, anytime, on any device' policy without compromising security.

“In the Web3 era, we firmly believe that a one-size-fits-all approach to security is insufficient,” said Matthew Moynahan, President & CEO at OneSpan. “We are committed to continuous innovation, delivering diverse and secure solutions for organizations while keeping customer experience and security at the core of what we do. In a world where security needs to take precedence, DIGIPASS FX1 BIO presents a solution to the challenges faced by modern enterprises, providing a secure and user-friendly environment for an organization’s workforce.”

DIGIPASS FX1 BIO enables:

• Unparalleled Security: Passwordless biometric authentication using fingerprint biometrics and public-key cryptography, reducing the risk of breaches.
• Simplified User Experience: Seamless, flexible authentication across various devices and connectivity options (USB, Bluetooth, NFC), enabling work from anywhere.
• Mitigating Social Engineering Attacks: Modern phishing-resistant technology protects any user against the most sophisticated attacks.
• Increased Efficiency: Cuts operational and development costs, integrates easily with industry standards and requires no additional software installation.
• Future-Ready: Built on FIDO technology, adapts to emerging tech, and works with a wide range of platforms and services.
• Compliance Assistance: Designed to assist with meeting GDPR and HIPAA compliance requirements.

Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io).

Act-On Software, a provider of enterprise marketing automation solutions, is expanding its omnichannel marketing capability to include direct mail, enabling marketers to reach customers and prospects across both physical and digital channels.

Act-On already enables marketers to reach prospects through various digital channels, including email, web, social, and SMS. Users can access these channels—now including direct mail—fully integrated within Act-On’s automated programs (APs).

As part of Act-On’s expanded webhooks capabilities, Act-On users are now able to work with third-party vendors to execute direct mail from an AP, adding offline physical engagement to marketing efforts.

“Act-On’s vision is always to help marketers reach prospects where they are, in the most efficient way possible,” CEO Kate Johnson said. “This integration is yet another avenue for marketers to reach prospects and customers to build pipeline and customer satisfaction.”

Direct mail creates new opportunities to prospect, strengthen customer relationships, and streamline marketing efforts. Brands that lead in personalization improve customer loyalty 1.5x more effectively than brands with poor personalization (Deloitte). And Forbes research shows “83% of executives feel unimproved CX presents them with considerable revenue and market share risks.”

Here are a few proven tactics to deepen engagement with prospects, customers and employees:

• Include a custom, hand-written card to new customers or clients, renewing customers, or anyone else through IgnitePost, to include unique, personal touch with high impact.
• As the holiday season approaches, integrate direct mail into your marketing automation solution as an efficient way to send personalized holiday greetings, cards, or gifts to customers, clients or employees.
• Send a gift or reward to a prospect as an incentive for taking a meeting, creating another channel toward sales opportunities and pipeline through third-party vendors such as Postal.io. 
• Mail company logo merchandise or other goodies to a customer as an onboarding gift or for participating in a company program, showing appreciation and creating loyalty through third-party vendors such as Sendoso. 
• Initiate sending company materials and equipment to new employees or clients, removing a manual step.
• Trigger a loyalty-focused automated program to send a post-renewal thank-you gift to build positive brand experiences with customers.

Incorporating direct mail, such as handwritten mail by IgnitePost, into your marketing strategy can be a game-changer for businesses. A genuine, custom note, written with ballpoint pen in your custom handwriting style, has resulted in an extraordinary 99% open rate among recipients.¹ 

"We are thrilled that IgnitePOST's handwritten mail platform is now an integral part of Act-On's expanded marketing automation,” IgnitePOST CEO Arian Radmand said. “The ability to seamlessly integrate real pen and ink handwritten notes alongside email, social, and SMS creates a powerful distinction. This feature empowers Act-On customers to connect with their audience in a profound manner, and orchestrate perfectly timed moments that not only strengthen relationships, but also propel users into action."

By seamlessly integrating IgnitePOST's handwritten mail into their strategies, Act-On customers create holistic omnichannel marketing experiences and harness a differentiated medium to skyrocket engagement rates and recipient loyalty. This addition ensures businesses don't just survive, but thrive in the fiercely competitive landscape of today. 

Telesign Trust Index reveals that only 55% of consumers actively protect themselves against cybercrime, underscoring the need for businesses to prioritize fraud management

Telesign, the leading provider of customer identity and engagement solutions, today released more data from its 2023 Telesign Trust Index, which highlights the dynamic and ever-changing nature of online fraud. The survey revealed that consumers now perceive fraud as an immediate threat, yet only about half (55%) are actively implementing measures to safeguard themselves.

In the wake of COVID-19 ecommerce activity surged by $200 billion, according to McKinsey & Company, creating an onslaught of new forms of fraud. Now more than ever companies need to rethink their fraud management strategies to better align with the evolving expectations of their customers. Alignment with customer expectations is especially crucial considering IDC’s recent findings that the single greatest “trust-breaking” event for an organization and its customers is the unauthorized release of personally identifiable information through a data breach.*

During International Fraud Awareness Week, Nov 12-19, 2023, there is no better time for all organizations to join the global effort to minimize the impact of fraud by promoting anti-fraud awareness and education. Preventing fraud is not just the responsibility of management teams or the board of directors—every employee, regardless of position, has a role to play, including looking for red flags and promptly reporting suspicious activity. Consumers too can protect their digital identities by adopting proactive measures such as educating themselves about the latest cybersecurity threats and safeguarding themselves against identity theft and unauthorized account access.

“The 2023 Telesign Trust Index sheds light on the need for stronger security measures,” said Kristi Melani, Telesign CMO & Head of GTM Strategy. “It’s crucial for businesses to understand the escalating nature of digital threats and to safeguard their customers. By taking the appropriate actions, businesses can foster greater trust while maintaining the integrity of online transactions.”

Consumers overwhelmingly agree (94%) that the companies they engage with online have a responsibility to protect their digital privacy. This belief tends to strengthen as respondents get older. Meanwhile, about half of the survey respondents said their worries about online fraud have grown in the past two years. But 43% of consumers surveyed indicated that they are either extremely or somewhat concerned that digital fraud is on the rise and 20% said they are not planning to invest in annual data protection services. It was only recent victims of fraud who were statistically more likely to have software that protects their data privacy. This highlights the need for businesses to take on a more prominent role in ensuring protection.

The reality is that businesses face a delicate balancing act. Enhancing fraud controls is essential, but it must be done without compromising the end user experience. User friction, stemming from repeated customer inputs and verification challenges, poses a real threat to consumer conversion rates and overall user satisfaction.

That’s where Telesign’s suite of Continuous Trust™ solutions comes in. Telesign helps businesses prevent the transmission of 30+ million fraudulent messages each month and protects over 1 billion accounts from takeovers every year, allowing companies and customers to engage with confidence. Telesign has also introduced the Trust Certified Badge, a symbol of digital trust that demonstrates that an organization has implemented stringent fraud prevention standards across the customer journey and the digital ecosystem. With powerful machine learning and extensive data science that delivers identity with speed, accuracy, and global reach, Telesign is empowering companies to transact with their customers free of fear, making the promise of the digital economy possible.

Visual font palette, GREP support and fast access to centralized image library optimize workflows and bring design visions to life

Quark Software, the global provider of content automation, intelligence and design software, today announced the release of QuarkXPress 2024. The world’s most powerful page layout and digital publishing software now gives designers access to a new extensive visual fonts palette which includes access to 1500+ free Google fonts, local image libraries, GREP support for advanced find and replace of text, and real-time picture links palette capability to bring any creative idea to life. Advanced bidirectional content styling capabilities, an IDML export format option and new macOS Sonoma compatibility expand QuarkXPress' reach to offer designers comprehensive and flexible capabilities to support their design requirements.

“We’ve been in the content technology business over 40 years and long ago understood the power a publishing asset has in driving engagement,” said Deepak Goyal, Sr. Vice President R&D, Quark. “We took an early stance in supporting the creative design process and the investments we make in QuarkXPress are made through the lens of our customers and the needs of designers all over the world. The new capabilities available in QuarkXPress 2024 are a game-changer for designers, giving them all the necessary tools to push their creative boundaries and deliver stunning content that captivates their audiences."

Print documents will continue to have market share; however, digital publishing continues to outpace print as the preferred format for user and buyer consumption. It’s been reported that the digital publishing market is projected to increase in size at a compound annual growth rate (CAGR) of 13.12% between 2023 and 2028, with a forecasted uptick in market size worth nearly $140 billion US dollars. This projection reinforces the importance of designers having access to the necessary tools to support their ability to create impactful design outputs in an increasingly digital -first market.

QuarkXPress 2024 extends existing compatibility with macOS Ventura and macOS Monterey to include new support for macOS Sonoma. Additional new features and enhancements include:

• Visual Fonts Palette –Revolutionize font management with the power to view, browse and manage your fonts. Users can iterate ideas fast with font filtering and access to the Google fonts.
• Real-Time Picture Links Palette – Access to picture link palettes allow users to validate, modify, relink and customize project images in real time. Effortlessly navigate to a specific page of a document to uncover the image being used and have the flexibility to configure the view options according to user preference. This improves productivity with the ability to experiment and iterate more efficiently and accurately, leading to better design outcomes.
• New Image Formats –Image file format support for WebP, HEIF and HEIC formats with complete fidelity to keep pace with evolving design process efficiency standards. Bolstered compression and quality leads to faster load times and reduced file sizes, enhancing the overall digital design process.
• Local Image Libraries - Conveniently access external resources such as pictures, illustrations, vectors, and PDFs for your projects from a single, centrally managed unified location. Users have the flexibility to create collections from various libraries or even consolidate resources of interest in one centralized location. Additionally, users can create collections from image libraries such as Unsplash and Pexels, and mark favorite images in the image library for quick reference with just a few clicks.
• Interoperability with Adobe InDesign. IDML Export functionality empowers design creativity. Users can switch back and forth between QuarkXPress and Adobe InDesign throughout the project, supporting their ability to explore and utilize the best tools available to fuel their creative visions.
• Robust Multilingual Text and Style Capabilities – Enhanced multi-lingual support allows users to easily mix multiple languages within the same document. Designers now have more control over the text styling for RTL languages, particularly Arabic, Hebrew and Urdu with new features including Column Direction, Story Direction and Kashida.

Supports New Guidelines for Health Advertising

Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States. As part of the NAI, DeepIntent furthers its commitment to building technology that empowers pharmaceutical advertisers to reach their most relevant audiences in a privacy-safe way.

Given the current privacy landscape, DeepIntent believes supporting a unified industry standard is more important than ever. DeepIntent worked closely with the NAI and other industry organizations to develop a new set of health advertising best practices that align with various privacy laws and establish standards that balance the promotion of equity in access to health information with privacy considerations.

"These new NAI guidelines are well-aligned with DeepIntent's vision of privacy-safe targeting," said Yashina Burns, Vice President of Legal and Privacy at DeepIntent. "Our research has proven time and time again that relevant advertising improves patient outcomes by educating people about conditions and potentially life-saving treatment options. We are excited to work with the NAI and other industry players to continue developing industry standards that allow our clients to reach relevant audiences in a privacy-safe way."

DeepIntent keeps up to date with industry trends and solutions through active participation in groups and organizations like the NAI, Digital Advertising Alliance (DAA), Trustworthy Accountability Group (TAG), the Interactive Advertising Bureau (IAB), and the International Association of Privacy Professionals (IAPP). DeepIntent's platform is also integrated to receive signals from IAB Tech Lab's Global Privacy Platform (GPP) and other industry solutions like the NAI's opt-out network.

The Network Advertising Initiative (NAI) Becomes First Assessor Authorized to Recommend the 'MSPA Certified' Seal

Continuing its efforts to promote consumer privacy and comply with new state privacy laws, IAB Privacy (IAB) has established a voluntary Accountability Program as part of its Multi-State Privacy Agreement (MSPA) compliance framework.

Through the Accountability Program, MSPA Signatories have an opportunity to earn an 'MSPA Certified' seal after demonstrating how they comply with the requirements of the MSPA. The 'MSPA Certified' seal provides a level of assurance to other participants in the MSPA compliance framework – as well as other compliance stakeholders, such as regulators – that an MSPA signatory is performing the MSPA's contractual requirements.

"The MSPA is an industry-level contractual vehicle that provides a common set of privacy terms that meets the requirements of all of the state privacy laws," said Michael Hahn, Executive Vice President, General Counsel, IAB and IAB Tech Lab. "The Accountability Program provides stakeholders with a higher level assurance that an MSPA signatory complies with its contractual representations to comply with the MSPA's common set of privacy terms. Those earning the MSPA Certified seal will not only benefit from being acknowledged as putting privacy first but can also tout to their partners that their participation helps meet partner diligence obligations mandated under applicable law."

To receive this certification, MSPA Signatories who choose to participate must submit to an assessment, which will be conducted by an Authorized Assessor designated by IAB. The assessment includes a questionnaire and interview procedures that will evaluate a company's adherence to the MSPA's terms, including:

• How end users are provided with transparency and choice mechanisms consistent with MSPA framework requirements
• How personal information processed through MSPA Covered Transactions is limited to MSPA Signatories and Certified Partners only
• How an applicant processes personal information in connection with Covered Transactions consistent with the MSPA framework's applicable use limitations
• How an applicant has implemented technology that processes Global Privacy Platform (GPP) signals in a way that complies with MSPA framework requirements and the integrity of GPP signals processed and shared through Covered Transactions

The NAI is the first Authorized Assessor under the Accountability Program. Additional Authorized Assessors will join the program in the coming months and when multiple Authorized Assessors are available, applicants to the Accountability Program will be able to choose which amongst them will review their application. 

"The NAI and its membership have long been committed to strong accountability standards for privacy in digital advertising," said Leigh Freund, CEO, NAI. "For those ad tech companies that have chosen to participate in the MSPA compliance framework, we are pleased to be able to offer an independent measure of accountability for that framework as the first Authorized Assessor and work alongside IAB Privacy to help more MSPA Signatories receive their MSPA Certified seal."

Report reinforces Zero Trust Segmentation is essential for cloud security

Illumio,Inc., the Zero Trust Segmentation company, today released the Cloud Security Index: Redefine Cloud Security with Zero Trust Segmentation, that presents the findings of global research into the current state of cloud security, the impact of cloud breaches, and why traditional cloud security technologies fail to keep organizations secure in the cloud.

Vanson Bourne, an independent research firm, surveyed 1,600 IT and security decision makers across nine countries and found that cloud risks are only getting worse, traditional cloud security tools are falling short, and Zero Trust Segmentation (ZTS) is essential for the modern landscape.

Key findings include:

• Traditional cloud security is failing the modern enterprise: In the last year, nearly half of all data breaches (47 percent) originated in the cloud, and more than 6 in 10 respondents believe cloud security is lacking and poses a severe risk to their business operations.
• Cloud breaches cost organizations millions each year: The average organization who suffered a cloud breach last year lost nearly $4.1 million, yet 26 percent are operating under the assumption that breaches are not inevitable, posing serious risks to the business and its customers.
• Zero Trust Segmentation is critical for cloud resilience: 97 percent believe ZTS can greatly improve their organization’s cloud security strategy because it improves digital trust (61 percent), ensures business continuity (59 percent), and bolsters cyber resilience (61 percent).

Cloud concerns are pervasive in today’s complex, hybrid world

As organizations take their most sensitive data to the cloud, they face increased complexity and risk. 98 percent of organizations store their most sensitive data in the cloud, including financial information, business intelligence, and customer or employee personally identifiable information (PII). Yet, over 9 in 10 are concerned that unnecessary or unauthorized connectivity between cloud services increases their likelihood of a breach.

According to the research, the main threats to organizations’ cloud security are: workloads and data overlapping traditional boundaries (43 percent); a lack of understanding of the division of responsibility between cloud providers and vendors (41 percent); social engineering attacks (36 percent); a lack of visibility across multi-cloud deployments (32 percent); and rising malware and ransomware attacks (32 percent).

Where traditional cloud security tools fall short

Respondents overwhelmingly believe their organization’s current approach to cloud security creates severe risks:

• 95 percent say they need better visibility of connectivity with third party software.
• This lack of visibility is impacting organizations' ability to respond to attacks, with 95 percent saying they need to improve their reaction time to cloud breaches.

Respondents worry about the business repercussions of a cloud breach their top three concerns being:

• Reputational damage and loss of public trust (39 percent); loss of sensitive data (36 percent); and a loss of revenue generating services (35 percent).

Zero Trust Segmentation is a Non-Negotiable for Cloud Security

93 percent of IT and security decision makers believe that segmentation of critical assets is a necessary step to secure cloud-based projects. Additionally, organizations with dedicated microsegmentation technology were less likely to have suffered a cloud breach in the last year (35 percent) than those without it (43 percent). And ZTS addresses organizations’ visibility and security concerns by:

• Continuously monitoring the connectivity between cloud applications, data, and workloads (55 percent); minimizing the reach and impact of an attack by containing its spread (51 percent); and offering insights into unnecessary connectivity that could be leading to increased vulnerability (45 percent).

“Because cloud environments are dynamic and interconnected, they’re increasingly challenging for security teams to navigate with legacy solutions,” said John Kindervag, Chief Evangelist at Illumio. “Organizations need modern security approaches that offer them real-time visibility and containment by default to mitigate risk and optimize opportunities afforded by the cloud. I’m optimistic that nearly every security team is prioritizing improving cloud security in the months ahead, and that they see solutions like ZTS as an essential piece of their Zero Trust journey.”

Today, Illumio also introduced the industry’s most complete Zero Trust Segmentation platform with the addition of CloudSecure, designed to help security teams address the most pressing cybersecurity challenges they’re facing across hybrid and multi-cloud environments, endpoints, and data centers. lllumio's ZTS platform visualizes the connections happening across an organization’s entire environment. Illumio ZTS also makes it simple for security teams to prioritize and write their microsegmentation policy to stop attacks from spreading throughout their environment to reach critical assets and data, reducing risk and building resilience.