AuthenticID, a global leader in identity proofing and fraud prevention solutions, proudly announces the appointment of Alex Wong as Vice President of Product Management. This strategic hiring decision underscores a pivotal advancement for AuthenticID, reaffirming its commitment to sustained growth and ongoing innovation.

“AuthenticID is poised for a big 2024, and with Alex at the helm of our product team we will undoubtedly not only expand our success in the identity verification space, but also deliver industry-leading products for the market this year and for years to come,” Reed Taussig, AuthenticID CEO.

Alex Wong is an industry veteran with over a decade of experience. He joins AuthenticID from Ping Identity, where he most recently served as a Product Leader for their Authorization portfolio. Prior to that, he steered product management at several industry leaders, including Early Warning and Symantec.

Wong brings a wealth of knowledge not just in the identity space but in leading high-performing, cross-functional teams and enterprise software. In his new role, Wong will be instrumental in driving AuthenticID’s product vision, strategy, and roadmap.

“I’ve known AuthenticID for several years and its bold vision has always resonated with me,” said Alex Wong. “AuthenticID’s continued growth and strong focus on developing the benchmark for our space is exciting. I look forward to being part of the company’s next phase of success.”

Rewst, a purpose-built automation platform for Managed Service Providers (MSPs), today announced a $31 million Series B led by Meritech Capital, joining existing investors OpenView, TDF Ventures, and Florida Funders. The funding will help accelerate Rewst's growth and the value delivered to MSPs through the expansion of its product, customer success, education, and Robotic Operations Center (ROC) teams.

Despite having hundreds of repetitive processes ripe for automation, MSPs have been vastly underserved by traditional Robotic Process Automation (RPA) vendors. That's because generic RPA tools are typically too expensive and resource intensive for MSPs. They also lack the multi-tenancy and native integrations unique to MSPs' IT environments.

Founded in 2020, Rewst set out to solve these challenges by building the first purpose-built automation platform for MSPs. With 45 out-of-the-box integrations to popular products like Acronis, ConnectWise, Datto, Duo, Huntress, ITGlue, Kaseya, Microsoft, OpenAI, Pax8, and SentinelOne, Rewst's vendor-agnostic approach allows MSPs to connect their entire tech stack. Users can then automate end-to-end processes by installing pre-built automations or visually designing their own workflows and forms. Common use cases include user onboarding/offboarding, billing reconciliation, adding/removing group membership, MFA alerting, just-in-time admin access, ticket categorization and prioritization, and more.

"At this point, we're averaging about 75 to 80 hours of time savings per week with Rewst," said Dustin Lepi, Automation Engineer at Network IT Easy. "That's 300+ hours saved per month, allowing us to focus on the tickets that need human intervention rather than wading through the endless noise from automated alerts."

"Since serving the MSP market, they've become my favorite market," said Aharon Chernin, Rewst's CEO and founder. "They know what they need, and they'll tell you if you ask! Automation is at the top of the list right now. From the beginning, we've focused on building not just the best platform for MSPs but a community where users learn from, and support, one another. With this funding, we will continue building out our ROC, training, and product, adding dozens of new integrations and enhancing the workflow-building experience. Rewst will be around for a long time to come, helping MSPs to succeed with automation."

Less than two years since its birth, Rewst has emerged as the de-facto leader in the MSP automation market. The company has more than 700 MSPs, with a strong base in North America and a growing foothold in the EU and APAC. In a recent 30-day period, MSPs used Rewst to execute more than 46 million workflows, with self-reported time savings exceeding 251,000 hours. This figure includes manual effort freed up by automation, and high-hanging fruit that was previously ignored because the return was too low to do these tasks manually. In addition to time savings, MSPs benefit from consistent service delivery, reduced technician burnout, and enhanced customer satisfaction.

"We're excited to partner with Aharon and the entire Rewst team," said Alex Clayton, General Partner at Meritech Capital. "The tailwinds behind Rewst in the MSP space are massive; the technology surface area is growing, and MSPs are forced to do more with less. Automation is the key to unlocking efficiency, happy customers, and increased bottom lines. We spoke to many Rewst customers, both large and small, and the feedback was resoundingly positive. Rewst's platform has become a no-brainer purchase for MSPs, and their pace of product development is unlike anything in the market today. This has created a vibrant community around the company. Additionally, we get excited about founders who are uniquely positioned to win a market, and Aharon represents that perfectly as someone who has seen this problem firsthand in the MSP space."

Rewst has executed on a number of initiatives in 2023 to shorten time to value and empower MSPs to be successful with automation, including:

• Crate Marketplace – Rewst released 50 pre-built automations, more than doubling its Crate Marketplace. Crates serve as ready-to-use templates, helping MSPs unlock immediate value.
• Cluck University – Rewst continued to build out its Cluck U training to help MSPs master the art of automation through live group sessions, self-serve videos, step-by-step guides, and more.
• Robotic Operations Center (ROC) – Rewst's in-house automation experts assist customers in overcoming any hurdles during the automation process, while building and maintaining Crates.
• RoboRewsty – The OpenAI-powered RoboRewsty is embedded in the platform to simplify the automation-building process, starting with automatic workflow documentation.
• App Platform – App Platform allows MSPs to visually design branded front-ends, or apps, for employees and customers to interact with Rewst workflows and forms.

The Series B round brings Rewst's total funding to $59 million.

New Feature Ensures Smooth Attendee Check-In, Regardless of Internet Availability

Eventleaf, a leading provider of event management solutions, is thrilled to announce the launch of a new Offline Check-In feature in its Check In mobile app. This innovative feature is designed to provide a seamless check-in experience for event attendees, even in locations with limited or no internet connectivity.

Understanding the challenges faced by event organizers and attendees, particularly in remote venues or areas with poor internet availability, Eventleaf has developed this much-anticipated solution. The Offline Check-In feature is a response to frequent requests from users who have experienced connectivity issues in diverse settings, such as hotel basements or outdoor locations.

Within hours of its launch, the Offline Check-In feature proved its real-life efficacy during a large-scale event in Los Angeles, attended by over 50,000 people. When unforeseen internet issues arose, the organizers switched to Offline Check-In, ensuring uninterrupted check-in tracking and preventing an event management disaster.

"Our users have frequently voiced their struggles with unreliable internet at various event venues over the last five years," says Sandeep Jolly, CEO of Jolly Technologies, Eventleaf's parent company. "The absence of a dependable internet-agnostic solution in the market was a significant concern for event professionals. With Eventleaf's Offline Check-In, not only have we addressed this issue, but user feedback from our alpha tests confirms its unparalleled ease and convenience."

As a modern event management system, Eventleaf offers tools for everything from online attendee registration to customizable packages, real-time reporting, and interactive engagement functionalities. However, like all other cloud-based event management software, Eventleaf also needs a stable internet connection to work. This means event organizers might have to resort to printed lists and manual check-ins during internet outages or poor coverage.

Now, with the introduction of the Offline Check-In feature, Eventleaf has enabled its Check In app to function independently of the internet's availability, which means organizers can check in attendees and kick start events at connectivity-challenged locations.

The feature, once enabled, imports all registration data into the device's built-in memory, allowing event managers to check in and out attendees through the Check In app, even when the app is not online. Most importantly, data integrity is maintained at all times - information is securely stored on the user's device and can be seamlessly synced with the server once connectivity is restored.

What sets Eventleaf's Offline Check-In apart is its simplicity and efficiency. Unlike other event platforms that require extensive setup time and resources, Eventleaf's offline check-in solution is remarkably user-friendly. With just a single click, users can toggle between online and offline modes. This ease of use ensures that no special data storage or power backup is needed.

The Offline Check-In feature by Eventleaf is particularly beneficial for a wide variety of events, ranging from corporate conferences and trade shows to outdoor workshops and field training. It is ideal for locations such as remote retreats, cruise ships, or any venues where internet service is unreliable, like underground conference halls or densely crowded expo centers.

Apart from enhancing the attendee experience, this feature also provides the much-needed peace of mind to event organizers, knowing that check-in processes will run smoothly regardless of internet availability. The reliability and convenience of Eventleaf's Offline Check-In feature mark a significant step forward in event management technology.

Eventleaf invites interested event professionals to discover the benefits of this new feature firsthand. Demonstrations are available upon request, and attendees are encouraged to schedule a session to explore the capabilities of Offline Check-In.

NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced its status as a market testing grantee for Google’s Privacy Sandbox initiative. This initiative represents a groundbreaking shift in online advertising, replacing traditional third-party cookies with innovative solutions prioritizing privacy among Google Chrome users. As a trusted tester and collaborator, NextRoll will play a crucial role in shaping the future of secure and personalized online experiences.

NextRoll’s participation in the Google Privacy Sandbox initiative signifies an expansion from its previous role within the World Wide Web Consortium (W3C), where it was deeply involved in providing commentary on and proposing solutions for Google’s privacy-first enhancements, a portion of which were ultimately incorporated into the final Protected Audience API. NextRoll is now poised to take an even more hands-on approach by actively testing Google’s newly introduced application programming interfaces (APIs), including verifying the effectiveness of the Protected Audience, Topics, and Attribution Reporting APIs in the first half of 2024. NextRoll is proud to be named a Privacy Sandbox Market Testing Grantee receiving grant funding for engineering and testing-related work to meaningfully contribute testing metrics that are material to the Competition Markets Authority (CMA) review.

“NextRoll has always been committed to doing right by our customers and all web users. Our dedication to privacy has been unwavering, even in the era of third-party cookies,” said Andrew Pascoe, vice president of data science engineering at NextRoll. “Now, as the industry evolves, we are thrilled to advocate for solutions that guarantee privacy across all market participants and reinforce our organization’s dedication to fostering a secure online environment.”

NextRoll is a leader in adapting to the transforming industry and privacy standards, and acts as a trusted partner and advisor in helping customers navigate digital marketing in a privacy-first space. With Google Chrome moving in the same direction, NextRoll customers gain an early advantage in high-performing advertising through a new approach compared to competitors.

Data-driven Digital Agencies and Consultants Can Now Build Branded Generative BI Solutions for Their Teams and Customers, No Code Required

Akkio, the pioneer in generative business intelligence (BI) for digital agencies, today launched a new Build-On Package at the Traffic and Conversions Summit in Las Vegas, Nevada to make it even easier for digital agencies to leverage Akkio’s white labeling capabilities. Now agencies can create branded generative BI offerings to differentiate in the market, win new business, and retain more customers as they adopt generative AI.

Generative AI is evolving with breakneck speed into a must-use technology for digital agencies. Industry leading agencies have realized that they can gain a competitive advantage by integrating generative AI into their service offering. Those that are slower to adopt risk losing their book of business to agencies who do. Generative AI solutions that let you analyze and work with data – generative BI – are the next wave of advancement.

Akkio’s Build-On Package lets agencies create fully branded generative BI experiences for their clients – with no lengthy integration project required. Digital agencies can white-label Akkio’s products through a custom URL or a fully embeddable API to unveil new data service offerings to drive revenue, optimize efficiency, and provide added value to clients. Build-On Package users can explore data with natural language via Chat Explore^TM; create branded dashboards, charts, and insights reports via chat; create custom machine learning models, predictions, and forecasts; and drive this all from a REST API.

LA/VIE, one of Akkio’s Build-On Package Partners, has already captured the benefits of integrating Akkio into their paid media strategy service offering:

“One of our larger clients had never hit their return on advertising spend (ROAS) targets before working with us. We had made improvements prior to Akkio, but implementing this AI strategy was the key factor in getting that account to a place of profitability and ultimately, scale." - Peter Delle, Co-Founder of digital marketing agency LA/VIE, an Akkio Branded Package Partner

The Build-On Package lets an agency:

• Create a new Generative BI Service Offering: White-label the Akkio platform to provide a new service for your customers. Let them chat with their data, generate insights, create data visualizations, and view live dashboards – all through natural language chat.
• Save Time on Data Analysis: Use Akkio to transform and clean data, discover insights, analyze client results, and create instant customer reports.
• Reinforce Client Loyalty With AI Data-Driven Insights: Build predictive analytics applications tailored to your clients' needs – from lead scoring to forecasting and sentiment analysis. Pre-built connections allow swift deployment to and from your data warehouse and other business platforms. Uncover actionable insights that strengthen bonds and drive satisfaction with your clients.

"AI-driven technologies are evolving and scaling faster than digital marketing companies. The marketing firms that thrive and survive in years to come will be the ones that operationalize the use of these technologies now. We've built an AI technology stack on Akkio that allows us to learn from our decades of cumulative campaign management experience and accelerate results." - Peter Delle, Co-Founder of LA/VIE

Pricing starts at $49 per seat per month, with the Build-On Package add-on available for $999 per organization per month. All organizations start with 1 million rows of connected data and 100,000 predictions per month. Additional data add-ons can be purchased to allow for scale, so your organization only pays for what it needs.

The Company’s name change will take effect on NASDAQ and AIM tomorrow

The Company’s Ordinary shares and ADRs will begin trading under the ticker “NEXN” effective January 10, 2024

Nexxen International Ltd.(“Nexxen” or the “Company”), a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced that, effective immediately, its parent Company name has changed from Tremor International Ltd. to Nexxen International Ltd. following approval by shareholders at the Company’s latest Annual General Meeting on December 27, 2023. The Company’s change of name to Nexxen International Ltd. is expected to take effect on NASDAQ at 9:30 a.m. ET and on AIM at 8.00 a.m. GMT on January 10, 2024.

In connection with the parent Company name change, Nexxen’s Ordinary shares and ADRs will begin trading under the ticker “NEXN” in both markets effective January 10, 2024. There are no changes to the Company’s Ordinary share structure, ADR structure, CUSIP, ISIN, or SEDOL codes, and shareholders do not need to take any further action as a result of the Company’s name or ticker changes.

Investors can learn more information (including the investor relations content and the information required by AIM Rule 26) at the Company’s updated investor relations website at investors.nexxen.com.

Shareholders will be unaffected by the change of name, and existing share certificates should be retained and will remain valid. Any new share certificates issued after the name change takes effect will bear the name Nexxen International Ltd.

“The changing of our name from Tremor to Nexxen International represents an exciting next step in the rebrand we embarked upon several months ago with a mission to unite our brands, simplify our story, better highlight the holistic value proposition of our unified data-driven end-to-end platform, and more strongly position ourselves as leaders in the video, data, and CTV advertising ecosystems,” said Ofer Druker, CEO of Nexxen International.

Expansion includes new marketing analytics solution providing omnichannel data visualizations, conversion insights, and predictive modeling

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce a significant expansion to the capabilities of its innovative AI product, AUDIENCEX Intelligence (AXi). AXi is a suite of advanced AI-powered data science and performance tools designed to address the complex advertising challenges faced by today's marketers, including media and data fragmentation, evolving privacy regulations, and increasingly rigorous budget scrutiny.

In conjunction with this expansion, AUDIENCEX is evolving the structure of their AXi suite of solutions into three distinct tech and service offerings which can be leveraged individually or alongside one another, each designed to meet specific client needs. This move reinforces the company's commitment to delivering cutting-edge technology and expertise in the rapidly evolving landscape of AI-powered digital marketing, while simplifying the continued evolution of the various tools within the AXi suite. This restructuring includes the launch of AXi Explorer, a groundbreaking new marketing and media analytics solution that introduces a new era of precision in campaign management.

The new structure of the AXi suite is outlined below:

• AXi Predictor powers the analysis of crucial behavioral signals in audiences based on first-party data, historical data, and log-level data access. Using a fully opted-in dataset, AXi Predictor uses these insights to model custom predictive audiences most likely to convert.
• AXi Optimizer enables custom bidding algorithms and real-time optimization. With a continuous optimization engine customized for specific goals, AXi Optimizer works in collaboration with custom and enterprise-level platform algorithms to reach the right audience at the right time.
• AXi Explorer, a new integrated analytics solution, provides visibility into real-time omnichannel performance data, predictive modeling for data-driven campaign decisions, and transparent reporting throughout the campaign lifecycle.

As the newest offering in the AXi suite, AXi Explorer is designed to provide greater transparency into omnichannel performance while enabling predictive modeling for data-driven decision-making to drive results. This comprehensive analytics solution seamlessly integrates and unifies data from diverse marketing sources, establishing a singular source of truth for in-depth marketing performance analysis. Complemented by intuitive marketing dashboards and AI-powered recommendation engines, AXi Explorer optimizes clients' media mix and enhances marketing efficiency.

"Marketers are actively seeking precision and clarity in their campaign analytics. This seamlessly integrated tool will empower our clients with real-time insights, allowing them to more fully understand the true impact of their campaigns, forecast performance to assist in data-driven decision-making, and optimize strategically," noted Brittany Wray, VP of Product at AUDIENCEX. “Ultimately, clients will achieve unprecedented success in their marketing endeavors through the strategic utilization of these advanced capabilities."

Key Features of AXi Explorer Include:

• Transparent Performance Reporting for Omnichannel Campaign Analytics
• MMM (Marketing Mix Modeling) for Optimal Campaign Yield
• Predictive Analytics for Future Planning
• Custom Data Visualization for Tailored Insights
• Seamless Website Analytics Integration for Conversion Attribution

"We are thrilled to expand our exceptional AXi suite, including the introduction of AXi Explorer, which together represent game-changing AI-enabled marketing and media solutions for brands and agencies. Now, marketers can gain a deeper understanding of their audiences and confidently scale performance–all with completely privacy-safe, futureproof solutions. This marks a major milestone in our commitment to transparency, data access, and performance excellence," said Max Yang, VP of Ad Ops at AUDIENCEX.

The newly expanded AXi suite of solutions is available to all AUDIENCEX clients effective immediately. This reflects the company’s commitment to increasing access to enterprise-level AI-driven technology, privacy-safe consented data, and industry-leading performance solutions.

Transparent Identification Technology Has Transformed Identification for Bluecore Clients Leading to Increased Customer Movement And Resilience In the Face of Google Cookie Deprecation

Bluecore, a retail shopper identification and customer movement technology, has announced that in 2023, the company has increased shopper identification rates an average of 42.4%. The Bluecore team completed significant identification audits across 96% of enterprise customers, accounting for 86% of its customer base.

Identification rate is a critical metric for all retailers to focus on, especially in 2024 as Google sunsets third party cookies. Retailers without an identification strategy in place have a major handicap compared to their competitors. Bluecore’s retail clients are experiencing dramatic improvement in identification across their website, store and mobile app channels, which is fueled by the company’s unique Transparent Identification technology built on first party data, first released in July 2023. Bluecore’s Transparent Identification provides incremental reach and performance lift across other customer data-driven channels and technologies including social media and CDPs. As third-party reach and measurement becomes obsolete, it is imperative for brands to focus on first-party signals for identification now. 

Bluecore’s Transparent Identification technology provides retailers with detailed insights into identification performance by acquisition source and device. This enables Bluecore’s team of retail strategists to advise customers on both technical and tactical opportunities to increase shopper identification. Bluecore’s consultative approach increases marketing program experimentation to determine the best approaches for boosting identification, which in-turn drives marketing reach and revenue across the entire marketing and commerce stack.

The 42.4% increase in identification performance positions Bluecore customers to increase critical metrics including acquisition return on ad spend and lifetime value from retained customers. By identifying more shoppers, retailers access customer signals at a higher velocity and increase the relevance of marketing engagement. Bluecore uniquely combines customer and product data to deliver hundreds of campaign automations to generate customer movement in non-buyers, grow the volume of purchasing customers, increase repeat purchases, and win-back lapsed buyers. 

“With Bluecore's Transparent ID product, we’ve seen an impressive 80% increase in our ID rate. With this lift, we can spend less time talking about ‘knowing the customer’ and more time using the new data we have to turn shoppers into customers,” said Christina Enochs, Marketing Manager at Topo Athletic. “When you combine this with Bluecore’s capabilities, we’re able to better deliver personalized campaigns to meet the shopper exactly where they are and it allows us to engage in the best way possible for a specific customer – both of which are invaluable to increasing conversion overall.”

Bluecore will continue to invest in first-party data identity recognition and Transparent Identification reporting to further increase customer activation opportunities for retailers. Product augmentations include more detailed acquisition reporting relative to customer lifetime value and identification sources; automated integrations to connect Transparent Identification reporting to the broader tech stack where identification and individualized customer signal will improve retail outcomes.

“Understanding where and how to turn incremental reach into incremental revenue is the key to stable growth, and starts with identity recognition. The significant investments we have made in our identification capabilities, including transparent identification reporting, will support our customers’ growth through one of the most challenging periods in modern retail history,” said Fayez Mohamood, CEO of Bluecore. “As Google deprecates third-party cookies this year, our customers are ahead of the curve and ready to perform. They know their first-party identification rate and have a plan for increasing this metric to drive customer movement.”