The Transit Advertising People have elevated the former Vice President of Sales to oversee all organizational operations, focusing on expansion and efficiency.

Adsposure is pleased to announce the appointment of Jason Klare as the company's President. Klare, who has served as the Vice President of Sales for Adsposure since May 2018, brings with him a wealth of experience in the transit advertising industry into this new role. 

Throughout his career, Klare has been dedicated to building high-performance teams and driving strategic growth. His vision and leadership played an instrumental role in Adsposure's success, actively growing the company's portfolio during his tenure, and his appointment as President reflects the company's commitment to continued innovation and expansion in the public transit advertising industry.

"We are thrilled to have Jason Klare step into the role of President at Adsposure," said Ken Black, CEO of parent company EST03. "His deep understanding of the transit advertising landscape, coupled with his relentless focus on delivering results, makes him the ideal leader to guide Adsposure into its next phase of growth."

As President, Klare will oversee all aspects of Adsposure's operations. Klare's passion for public transportation and advertising, coupled with the company's positive momentum, signals a bright future for Adsposure. Adsposure is committed to partnering with transit authorities across the United States, working to enhance their advertising programs and generate additional revenue that contributes to the improvement of public transit systems.

"I am honored to lead Adsposure as President and excited about the opportunities that lie ahead," said Klare. "I look forward to building on our strong foundation, fostering innovation, and continuing to deliver impactful advertising solutions that bring in impactful revenue for our transit authority partners and the communities they serve."

Klare's appointment as President underscores Adsposure's commitment to leadership excellence and its dedication to providing unparalleled advertising solutions to transit authorities nationwide.

Advertisers Can Seamlessly Transform Pre-Produced Audio Assets into Hyper-Relevant Audio Creatives, Wherever and Whenever Their Customers Listen 

Clinch, the leader in dynamic ad serving and personalization, announced today the ability to extend its award-winning workflow automation and omnichannel creative personalization capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple audio publishers and platforms through a single campaign setup and ad tag designed to auto-render assets that match each publisher's requirements.

Capturing the Digital Audio Landscape

With Insider Intelligence reporting that digital audio is set to claim 2 hours and 20 minutes per day from US listeners – surpassing time spent on platforms like Netflix, Hulu, or YouTube video – advertisers leveraging Clinch's Flight Control can now connect with audiences across streaming services, podcasts, and smart speakers with the utmost efficiency. The platform offers diverse creative conditioning options, including weather, dayparting, location, sports/events, and audience segmentation, ensuring the delivery of highly relevant audio content to consumers wherever and whenever they tune in.

Oz Etzioni, CEO of Clinch, emphasized the significance of incorporating audio activation into Flight Control, stating, "Creative is a massive contributor to campaign performance, and as trends start to shift to audio-based consumption, advertisers need to modify their approach to effectively speak to their audience across these channels. Integrating audio capabilities into Flight Control simplifies the process for advertisers to achieve their goals across all channels, enhancing campaign performance and reach."

Certified Partnerships and Creative Flexibility

Clinch's audio tags are certified for serving direct and programmatic campaigns, with media partners and platforms including iHeartMedia, The Trade Desk, DV360, Yahoo, Xandr, Adswizz, nglmitú, Videoamp, and more. The platform offers users two flexible options: bringing their audio assets or utilizing Generative AI voice production for diverse audio variations aligned with their creative strategy. An integrated audio player and intelligent preview functionality within the platform allow users to preview audio campaign features seamlessly.

Success Story: Leveraging Audio Channels to Extend Targeted Reach

The recent campaign success of a leading automotive tires and accessories retailer, managed by the agency Tombras using Flight Control, underscores the platform's enhanced audio capabilities. The campaign achieved a remarkable 93% listen-through rate, reaching over eight million engaged listeners across English and Spanish speaking audiences, accumulating a total of 15 million impressions.

Tombras utilized Flight Control's capabilities to deploy 25 creative variations in English and Spanish across 330+ regionalized campaigns supporting more than 35+ designated market areas (DMA) in North America. The campaign's adaptability and reach were on full display, seamlessly integrating audio ads into the overall marketing mix and ensuring optimal performance across desktop, mobile (Android/iOS), and CTV platforms.

"This successful campaign is an example of why we chose Clinch as our primary ad serving and dynamic creative optimization (DCO) partner last year," said Caitlin Walsh, Director, Digital Investments, Tombras. "With Clinch, we're consistently able to provide a competitive advantage for our clients thanks to Flight Control's operational efficiency and cross-channel performance."

Flight Control's Cross-channel Reporting Excellence

Flight Control's robust reporting dashboard empowers users with real-time insights into audio campaign performance. Users can holistically view their entire campaign's footprint and conduct in-depth analyses, including extending attribution.

Strategic investments in AI and automation in the LM Envision platform are driving revenue and customer growth

LogicMonitor, the leading SaaS-based hybrid observability platform powered by AI for enterprises, announces continued business momentum in 2023, amidst a dynamic market landscape. Business performance was driven by Enterprise customer acquisition and geographic expansion, evident in the following results:

• Compound Annual Growth Rate: Sustained an organic CAGR of 36% in the last five years
• Multi-product momentum: Number of customers spending greater than $100k+ growing at 50% CAGR over last five years, of which more than two-thirds use more than one product
• Growing and diversifying customer base: Serviced ~2,400 customers total, with over 30% of new customers representing regions outside of the United States

"Most organizations operate in complex, fractured environments. Our growth is because we are the leading technology that can combine a single resource view for hybrid infrastructure, both on-prem and cloud," said Christina Kosmowski, CEO, LogicMonitor. "We partner with the largest global organizations to accelerate their digital transformation strategy in scaled, hybrid environments."

New frontiers in hybrid observability powered by AI
The company has continued to transform IT and AI operations with hybrid coverage, layered intelligence, and a unified experience by releasing:

• Log Analysis: Log Analysis transforms the unstructured information in logs to rich insights and context, empowering operations teams at any level to perform troubleshooting
• Co-Pilot Admin: LogicMonitor's new generative AI-based tool assists users in their day-to-day operations through an interactive, chat-like experience, reducing administrative burden on IT and Cloud Operations teams, and allowing them to focus on innovation and customer satisfaction
• Dexda: Now generally available, Dexda puts AI to work and supercharges productivity by customizing and automating alert correlation, contextualization, prioritization and incident management, personalized to each business's unique needs
• UIv4: LM Envision's new user interface offers a multitude of features designed to enhance user experience and productivity in complex and hybrid environments, including Resource Explorer and Data Point Analysis

Bloomreach, the platform fueling limitless e-commerce personalization, today announced support and guidance for marketers adapting to new changes in email sender requirements from Google and Yahoo. Bloomreach has launched a new one-click unsubscribe email feature for Bloomreach Engagement customers, ensuring users can comply with the new Google and Yahoo sender requirements, and has also released additional expert guidance for all marketers navigating these new changes.

With the launch of one-click unsubscribe, known as RFC 8058 or GET/POST protocol, Bloomreach Engagement customers can now place an unsubscribe link at the header of their emails. In compliance with the new Google and Yahoo requirements, this ensures email recipients can unsubscribe from mailing lists with a single click. This feature adds to the already established mailto: protocol available in Bloomreach Engagement, also known as RFC 2369, which sends an email with an opt-out request to Bloomreach’s dedicated inbox.

“Bloomreach has always prioritized emailing best practices among their customers, and these new requirements from Google and Yahoo are no different. They reflect the standards that we always advised our customers to have,” said Michael Mann, Email Deliverability Consultant, at Bloomreach. “We’re confident that integrating one-click unsubscribe into our email capabilities will allow our customers to build an even stronger email strategy, leading to increased customer engagement and improved deliverability while following best practices.”

To further prepare marketers for success, Bloomreach has also gathered expert insights and outlined best practices for email deliverability in light of these new requirements. These insights were detailed in full during a recent Bloomreach Best Practices webinar, now available on demand.

Key Takeaways for Marketers Navigating Google and Yahoo's New Sender Requirements:

• Unsubscribing Made Easy: All emails must now include a one-click unsubscribe button both in the body of the email and in the header – note that opting out via consent pages or preference centers does not fulfill this requirement.
• Quality Over Quantity: It’s important that brands clean their email list periodically. Only focus on engaged users who have given consent to receive communications, while still making it easy for them to unsubscribe.
• Personalization is Key: Creating relevant, tailored content for customers is no longer a nice-to-have, but a necessity. With an accessible unsubscribe button and the risk of customers marking emails as spam, brands will need to prioritize personalization and send emails that encourage immediate engagement.
• Curbing Spam: Gmail and Yahoo have announced that they will enforce a spam complaint threshold of 0.3%. Bloomreach has always advised its customers to stay below 0.1% to ensure the best return on investment, reputation, and deliverability. It’s also important for businesses to set up Google Postmaster reporting to keep monitoring spam complaints and optimize their email strategy.
• Mastering Authentication: Brands should follow authentication protocols, which confirm the legitimate sender from a certain domain, such as SFP, DKIM, and DMARC. Businesses also need to use a dedicated sending domain and IP address while ensuring domain alignment.

Semarchy, a master data management (MDM) and data integration leader, today announced the launch of its Acceleration Toolkit. This toolkit helps organizations build the business case for MDM, increases adoption and confidence, and accelerates time-to-value.

Semarchy is committed to going above and beyond to ensure customer success, and the Acceleration Toolkit underscores Semarchy's commitment to making MDM implementation straightforward for organizations of all sizes. A key example is the company's ability to implement a pilot MDM project in just 30 days.

Leveraging their unparalleled expertise in MDM implementation, the Semarchy team works closely with customers to rapidly build a tailored proof of concept featuring the client's own data and use cases. In just one month, clients can experience the capabilities of Semarchy's solution firsthand and see the value it will bring to their organization. This dedication to delivering quick time-to-value is just one of the many ways Semarchy goes the extra mile to serve its customers.

The toolkit includes:

• Rapid MDM Business Case: Helps clients build an ROI assessment to justify MDM investment. Provides research-backed models to showcase 3-year costs and benefits.
• Accelerator Models: Out-of-the-box data models and use cases to demonstrate MDM capabilities for specific industries and use cases to accelerate application development.
• Accelerate MDM: Delivers a minimally viable MDM application built on client data and requirements in just two weeks to prove capabilities and value.
• Accelerate AI: Educational assets allow clients to explore Semarchy's AI/ML roadmap and integrate capabilities like GPT-3.
• Rapid Delivery Blueprint: Step-by-step guide to quickly deploy MDM based on Semarchy's proven best practices and methodology.

"With this toolkit, we are providing organizations everything they need to successfully build the case for MDM, see use cases tailored to their industry, prove out capabilities with their own data and rapidly deploy MDM," said Brett Hansen, CGO at Semarchy. "We want to simplify MDM adoption and ensure customers see value quickly."

In a market where technology parity is common, Semarchy's customer-focused approach gives the company a clear competitive advantage. Semarchy's dedicated customer success organization has over 20 seasoned experts, providing support throughout the implementation and ongoing optimization of customer data initiatives. Implementation support includes the  Expert Service Review program, which scopes projects and, in 2023 achieved a 100% on-time implementation rate. Semarchy also provides continual MDM optimization through customized Success Plans with detailed goals and project roadmaps, completing 184 expansion projects in 2023.

Months after announcing expanded access to TCL FFALCON’s premium TV inventory, the companies solidify plans to help brands reach audiences across screens

Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the expansion of its strategic partnership with TCL FFALCON (“TCL”), a global leading Internet and AI×IoT service platform. This expansion not only designates Nexxen’s supply-side platform (“Nexxen SSP”) as TCL’s preferred supply platform partner, but also grants Nexxen SSP the opportunity to exclusively sell TCL’s native display inventory, solidifying both companies’ commitment to providing advertisers with opportunities to reach highly engaged audiences across screens globally.

Last spring, Nexxen SSP (then known as Unruly) and TCL announced their initial partnership to expand premium TV inventory access globally. The partnership granted advertisers direct access to impactful streaming supply in the TCL Channel, which includes popular entertainment, movies on-demand and live channels. Now, Nexxen will serve as the exclusive conduit for advertisers looking to tap into TCL's premium native display inventory as well as its CTV and OTT inventory, delivering unprecedented access to TCL's extensive and diverse user base to today’s brands and advertisers.

“We are thrilled to deepen our partnership with TCL FFALCON,” said Kenneth Suh, Chief Strategy Officer at Nexxen. “This enhanced relationship not only positions Nexxen SSP as TCL's preferred supply partner, but also opens up exciting avenues for advertisers seeking to harness the potential of TCL's native display inventory. Together, we are dedicated to driving unique value and engagement for them globally.”

“We are excited to further strengthen our strategic partnership with Nexxen,” said Rebecca Wan, Business Department Leader at TCL FFALCON. “This expanded collaboration solidifies our commitment to providing advertisers with exceptional opportunities to reach highly engaged audiences globally. By entrusting Nexxen and leveraging their expertise in video and CTV, FFALCON aims to deliver exceptional value and engagement for brands and advertisers in the evolving over-the-top (“OTT”) landscape.”

CTV Composer One of Many Solutions Innovid Offers to Empower Advertisers to Connect & Engage with Audiences as TV Moves to 100% Digital

Innovid, an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced industry-wide availability of the latest self-service feature within its CTV Composer authoring tool. For the first time ever, brands and publishers can create interactive CTV experiences in-house, at scale, for live streaming events. 

With live events increasingly migrating to streaming, advertisers can take creative experiences to the next level with engaging, personalized ads – from brand-building and retention ads to shoppable formats that drive direct engagement and conversions.

Innovid’s CTV Composer offers a catalog of plug-and-play formats, features, and dynamic creative strategies that can run across any streamed content on more than 25 CTV device types reaching nearly every household in the U.S. Advertisers can easily create interactive and dynamic ads that engage the viewer with elements like QR codes for a direct path to purchase, as well as showcase relevant messages based on data signals like game start times or lineups. While CTV Composer has historically been used for live streamed events with support from the Innovid team, advertisers can now build these types of campaigns in-house and at scale via the self-service functionality on Innovid’s platform. In Q4 2023 alone, CTV Composer created ads for nearly 700 campaigns, accounting for more than 202 million impressions.

Digitally delivering high volumes of impressions simultaneously is complex, which has challenged advertisers' ability to run advanced creatives at scale during live streaming events. Innovid’s advanced creative technology is built on the Innovid platform, which delivers over 1.3 billion ads per day and is designed to handle high-quality video at scale for the best possible creative experiences across streamed content, including live events.

“High-value live content, like sports and awards, have historically been pillars of linear – but that’s changing,” said Dan Mouradian, SVP, Global Client Solutions at Innovid. “As live events move to CTV, and TV becomes 100% digital, advertisers have a unique opportunity to engage audiences at scale with personalized, interactive formats. They now have the technology to accomplish it on their own. Innovid is solving for the challenges that arise with the concurrence of every viewer seeing ads and we have paved the way for mass personalization and interactive advertising during live events.”

Report highlights significant shifts in TV consumption habits and their implications for advertisers

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its latest State of Viewership report, analyzing approximately 46 billion hours of linear and streaming in the second half of 2023. The report offers an in-depth macro analysis of the state of linear, streaming, and advertising with some compelling takeaways for brands, agencies, publishers, and platforms. Among the standout findings, linear continued its decline in reach while streaming viewership swelled. Also notable was the early glimpse of how the WGA and SAG-AFTRA strikes impacted viewership and how major streaming platforms like Netflix are likely to weather the content drought.

“Our industry was presented with unique opportunities and challenges in 2023, such as the rise of live streaming sports, the impact of the strikes, and the proliferation of new measurement to understand ad performance,” said Samba TV Co-founder and CEO Ashwin Navin. “The traditional TV advertising playbook no longer applies. As the audience shifts to streaming across live and scripted programming, smart advertisers are optimizing frequency, impact, and efficiency together in one comprehensive strategy.”

Samba TV’s State of Viewership Report provides a comprehensive overview of linear and Connected TV (CTV) viewership, including consumption of both shows and movies. Samba TV’s report sheds further light on television viewership changes, including:

Year-over-year, linear TV reach experienced a slight decrease and remained steady compared to the first half of 2023.

• Linear TV reach in 2023 followed its usual pattern of dropping during the first half of the year but, in a divergence from previous years, it did not spike in the second half. The average daily reach of linear TV in the second half of the year was on par with the first half, and down 4% from the previous year.
• Over-the-top (OTT) hours viewed experienced increases during Q3 and Q4 of 2023, with 23% and 18% spikes respectively, compared to the previous year. This rise in viewership occurred despite a decrease in programming releases by services like Netflix. However, linear hours viewed decreased during both quarters, as the balance between time spent with connected and traditional TV closes in the coming years.

Subscription cycling and platform churn has only increased over the past year, presenting streamers with new challenges in retaining audiences.

• As viewers look to limit the number of services they subscribe to in order to control costs, platforms are experiencing increased churn, with over two-thirds of Gen Z and millennial consumers planning to cycle in the next six months. Nearly half (46%) of U.S. households watched two or fewer services throughout the second half of 2023.
• Streaming platforms made a big push via ad campaigns to convert linear and OTT viewers to subscribers in the second half of 2024, with Paramount+ and Warner Bros. Discovery's Max ranked as the top streaming platforms to serve up ad impressions for their platforms in the second half of 2024. Paramount+ ads dominated with a quarter of the share of voice, particularly during CBS primetime airings. Meanwhile, Netflix experienced the most significant year-over-year growth, serving more than double the number of impressions in the second half of 2023 compared to 2022.
• When it comes to attracting viewers to a streaming platform, original programming is a draw, but it doesn't guarantee loyalty. Many top platforms see over half of their viewers watching only one of the top 50 programs. Netflix stands out, with almost 70% of viewers engaging with multiple top shows, highlighting the importance of an engaging content library and convincing users of the platform's value and worth.

Adaptations, docuseries, and blockbuster movies on streaming platforms are successful, while live sports remain dominant on linear TV.

• Eighty-nine of the top 100 most watched linear programs of the half were sports, and NFL games accounted for 76% of those programs, led by Monday Night Football on ABC and Sunday Night Football on NBC. 60 Minutes was the top non-sports program, with episodes on Ukraine and the Israel and Gaza conflict ranking high, boosted by accompanying NFL games.
• Netflix dominated streaming originals in the second half of 2023. Netflix's strategy to overcome the actors' and writers’ strikes involved focusing on programs based on novels, real events, or docuseries, with 70% of the top 10 streaming shows falling into these categories. This trend is expected to continue into the first half of 2024 as the impact of the strikes lingers.

Navin continued: “On the horizon for 2024, we believe SVOD services will face increased competition from FAST and the reduction in available new content due to the strikes. Streamers need to explore alternatives to the bundling strategy, such as targeting audiences with specific interests on social media where return on ad spend can be attractive relative to traditional media.”

Advertisers are grappling with the challenge of optimizing reach and frequency in order to drive real-life outcomes, especially ahead of the 2024 election season.

• During the busiest shopping season, quick-service restaurants (QSR) and retailers took the lead in advertising, with pizza chain Domino's reigning as the top advertiser by impressions. While retailers faced supply chain and inflation challenges, big box retailers such as Amazon, Target, and Walmart increased their ad spend, outpacing department stores like Macy's and Kohl's during the second half of 2023.
• 92% of ads reached just 50% of U.S. households, with the most engaged half of households bombarded by an average of 150 ads per day. Meanwhile, the other half only saw 8% of ad impressions, averaging about 13 ads per day.
• Multi-tasking TV viewers are providing new opportunities for advertisers. Most viewers opt for a second screen while watching TV, providing advertisers with a captive audience primed to make purchases based on the ads they see.
• Political advertisers need to adjust how they’re reaching younger voters. In fact, 46% of Gen Z and millennials are seeing “a lot” or “some” political ads in the past three months, demonstrating how a nuanced strategy is essential to reaching these elusive viewers. This is particularly essential as linear viewership continues to decline, as evidenced by the 2020 battleground senate race alone where 90% of linear ads hit just 55% of households in that state​.

“In what will be a record-setting year of political campaign spending, these advertisers are facing the challenge of reaching a voter base that is more fragmented and disenfranchised than ever before. This election will be determined by streaming. To reach key voters in a meaningful way, it is crucial for these advertisers to lean into a data-driven, holistic, and real-time approach to addressing both traditional TV viewers and streamers alike,” said Navin.