The global working professional Association for Materials Protection and Performance (AMPP) has chosen Xpublisher as its multichannel publishing software. The association will use the cloud-based software to digitalize and optimize its publishing workflows.

Ability to use three XML schemas simultaneously tipped the scales in favor of Xpublisher

XML is indispensable for AMPP as a machine-readable standard format since it allows the association to create standardized content for use across multiple channels and platforms. As a mark-up language, XML also lays the groundwork for efficient multichannel publishing. Using Xpublisher, AMPP is automating previously manual processes and is particularly pleased with how the software handles XML. “You don’t need to be big to do big things: Thanks to smooth XML-workflows and software automation, we can manage large volumes of workloads with minimal resources and staff," says Mandy May, Director of Content Management at AMPP.

Collaboration of Ariza, Data Conversion Laboratory (DCL), Access Innovations, and Xpublisher creates an optimized workflow

Xpublisher offers both an XML-first and a word-first approach. In close consultation with Ariza Content Solutions, efficient end-to-end workflows were designed, giving AMPP complete control of their content at all times. During the highly automated transformation and publishing process, the data transformation provider DCL is responsible for the word-to-XML conversion; Access Innovations enriches the XML-files with taxonomy. The high level of automation reduces the manual effort of the user to a minimum.

Xpublisher provides all data as a single source of truth, which means legacy content can be found quickly and is well protected thanks to the software’s access rights management system.

Expert Analysis and Projections for this Year’s API Trends at the Height of the AI Hype

Sensedia, a global leader in delivering API solutions for companies adopting a more digital, connected, and open strategy, today released a 2024 trends report on the API Economy in an AI-Driven World. The ten-page report, authored by API expert and former Gartner Analyst Paolo Malinverno, Sensedia’s Head of Strategy and Innovation, covers API trends related to generative AI, platform engineering, open banking, and nonhuman API consumption. Malinverno also offers recommendations, reveals an overview of his top 5 API trends, and takes a thoughtful look back at what businesses can learn from 2023. 

“If you don’t believe the world runs on APIs already, 2024 will convince you,” said Maliverno. “The explosion in consumption of Generative AI services in itself will convince a lot of people. And there is no AI without APIs. Companies are realizing the true value of platforms for internal and external interactions and engineering APIs to securely meet their needs and those of their business partners and customers. API management is already everywhere, and APIs will only continue to be the star player and ideal building blocks in connecting our increasingly digital and open world.”

Malinverno brings a wealth of experience in guiding companies to harness the full potential of technology for business advancement. His impressive career includes 23 years at Gartner, a renowned global research and advisory firm, where he served as a senior industry analyst, shaping industry perspectives through influential reports such as Magic Quadrants and Hype Cycles.

Readers will unlock actionable insights for each trend and discover overarching recommendations for the upcoming year, including in-depth discussions on the following:

• Infusing AI capabilities into your existing and new applications
• Designing platforms for the specific needs of the ecosystem
• Dealing with financial institutions through a platform to keep up with today’s pace of business
• Finding solutions that can administer more than one API management platform
• Deciding whether or not nonhuman API consumption is acceptable

"APIs stand as the foundational pillars for modern businesses. Sensedia is thrilled to present the API Trends Report, enabling innovative companies to thrive in a more digital, connected, and open world," said Kleber Bacili, CEO of Sensedia. "In a time of unprecedented digital acceleration and openness, acquiring a comprehensive understanding of emerging trends is crucial for organizations to strategically navigate the swiftly evolving landscape this year. This report is a testament to Sensedia's mission – empowering businesses with the knowledge and tools needed to embrace and excel in the ever-changing digital era."

Rebrands from Lendsmart to ATTUNE to Reflect Expanded Product Offering

ATTUNE, formerly known as Lendsmart, today announced the successful closure of its seed funding round, raising $2,225,000. This milestone marks the company's evolution from a primarily lending-oriented organization to an all-encompassing Engagement Banking Platform, enabling financial institutions to digitize their service lines and intelligently engage with customers at key moments.

The seed round was led by Tribeca Early Stage Partners, with significant contributions from CastleCreek Launchpad, ICBA, and Mike Roffler. The new funding will accelerate ATTUNE's growth, allowing the company to expand its team across sales, marketing, and technology.

Founder & CEO of ATTUNE, AK Patel, shared his vision, "ATTUNE is poised to redefine Engagement Banking by streamlining digital interactions and personalizing customer experiences for banks and credit unions of all sizes. Our platform is not just a tool; it acts as a bridge for banks and credit unions to better connect with their customers, driving growth and efficiency in today's competitive market. We are thrilled to partner with investors who understand our vision and will support us as we enter this next phase of growth."

The platform attracts banks and credit unions through intuitive, user-friendly digital tools, enhancing operational efficiencies and increasing conversions with new revenue channels.

"We believe there's a substantial market opportunity for ATTUNE as financial institutions look to modernize their core systems and engage with their customers more effectively," said David Levy, member of the Investment Committee of Tribeca Early Stage Partners. "ATTUNE's platform enables banks to quickly and inexpensively deploy account onboarding, lending, mortgage and any other financial products workflows that are fast, simple and personalized, reducing obstacles and enhancing customer enrollment."

"AK and the ATTUNE team have achieved impressive traction. With expansion into onboarding, their robust customer engagement platform is enabling broad digital transformation at banks," said Launchpad Capital Partner Jurgen van de Vyver. "ATTUNE simplifies often overwhelming choices, with a versatile digital platform that can readily integrate new modules as fintech advances."

ATTUNE's rebranding from Lendsmart reflects its expanded product portfolio, including the launch of several new solutions to meet evolving market demands and offer enhanced support to clients. ATTUNE's suite of products includes:

• Digital Lending: Streamlining the lending process with real-time underwriting.
• Digital Onboarding: Transforming customer onboarding for accounts and credit cards.
• Upsell & Cross Sell: Personalized product and service recommendations.
• Digital Insurance: Offering automated underwriting and personalized product recommendations.
• Digital Connect: Enabling marketing teams to engage and convert customers in real time.
• Digital Support: Empowering customer service teams to increase sales opportunities and deliver exceptional experiences.

Startup veterans with deep knowledge across media, advertising and tech - Robert DeMeulemeester, Vanessa Eng, Benjamin Abbatiello, Matthew Cannizzaro and Allys Ton - join the Qortex team

Alteryx, Inc., the Analytics Cloud Platform company, today announced that its Board of Directors has appointed Kevin Rubin, the Company's Chief Financial Officer, to serve as Interim Chief Executive Officer. Rubin succeeds Mark Anderson, who has stepped down as CEO and from the Board of Directors to pursue other professional opportunities.

"As we work toward completing our previously announced transaction and prepare to become a private company, we're grateful to have Kevin at the helm to oversee our operations," said Dan Warmenhoven, Lead Independent Director of Alteryx. "With over 20 years of leadership experience in scaling global financial operations for growth companies, including eight as Alteryx's CFO, Kevin possesses the skills and expertise to lead the Company forward during this transitional period."

"I am pleased to serve as Interim CEO as we continue to build on our strong foundation and capitalize on the momentum in the business," said Rubin. "Alteryx has a deep bench of talent across the entire organization fueling our innovation and success, and I look forward to continuing to deliver for our customers, employees and stockholders."

Warmenhoven continued, "We thank Mark for his contributions to Alteryx. Throughout his tenure as CEO, Mark led the Company through key milestones, including our cloud and AI transformation, the COVID-19 pandemic and the transaction announcement in December. We wish Mark well in his future endeavors."

"It has been a privilege serving on the Alteryx Board of Directors and leading Alteryx as CEO for the last three years," said Anderson. "I am immensely proud of what our team accomplished together. Alteryx has a remarkable future ahead with Clearlake and Insight, and I look forward to following its continued success."

With the support of the Company's finance organization, Rubin will continue to serve as Chief Financial Officer while serving as Interim CEO.

On December 18, 2023, Alteryx announced that it had entered into a definitive agreement to be acquired by Clearlake Capital Group, L.P. and Insight Partners, two global private equity firms. The transaction is expected to close in the first half of 2024, subject to customary closing conditions and approvals, including approval by Alteryx stockholders and the receipt of required regulatory approvals.

In a strategic move to enhance local advertising efforts and engage with modern consumers, Tiger Pistol, the most advanced local social media advertising platform, and The Wendy's Company are thrilled to announce the expansion of their partnership to include TikTok advertising.

SEE THE SCALE, PERFORMANCE, AND VERSATILITY OF THE TIGER PISTOL PLATFORM. 

"Wendy's values Tiger Pistol as an essential partner in our mission to empower our local markets with top-tier advertising solutions," said Kristin Tormey, Global Director, Social Media & Digital Engagement at The Wendy's Company. "Having already achieved remarkable success together in running Facebook and Instagram ads across our extensive network of over 6,000 restaurants, we aim to continue our industry leadership by facilitating the creation of high-quality, brand approved TikTok ads for our franchisees. Tiger Pistol has been instrumental in developing the necessary technology to bring this vision to life. Together, we are setting significant milestones and continue to lead the industry forward."

Working together, Tiger Pistol is helping Wendy's franchise restaurants engage with their local communities through vertical video to capture higher levels of engagement from their target audiences. This format minimizes distractions and provides a visually appealing experience, maximizing each ad's impact. Additionally, shorter video ads are easier for consumers to digest quickly and share with others. According to Capterra's TikTok Marketing Survey, over half of small retailers and restaurants marketing themselves on TikTok have found immense value in the platform, with 78% realizing a positive return on investment with TikTok ads.

"TikTok's explosive growth continues unabated, making it an essential addition to Tiger Pistol's advertising ecosystem," said Paul Elliott, CEO, Tiger Pistol. "Our collaboration reflects Wendy's dedication to aligning with contemporary consumer preferences and its commitment to delivering top-tier advertising solutions to its franchisees."

Tiger Pistol links brands to franchise locations using an easy-to-use, but powerful advertising platform. This platform harnesses the influence of social advertising to attract new customers. Franchise owners or their agency partners can select from a variety of brand-created ads designed to meet their specific business objectives, whether it's recruiting, increasing foot traffic, or promoting special deals.

For franchise owners and agencies managing multiple locations, Tiger Pistol's campaign editor simplifies the process by consolidating all campaigns into one efficient workflow. This streamlines the creation of multiple campaigns, even those with complex funding structures. With just a single click, a user can allocate funds for individual store-level campaigns or make collective payments across numerous store locations.

This pivotal event aligns perfectly with DrivenIQ's commitment to advancing data privacy, measurement, and addressability in the digital advertising space

DrivenIQ, a leader in audience data and advertising technologies, is proud to announce its sponsorship of the Interactive Advertising Bureau's (IAB) Annual Leadership Meeting in Marco Island, Florida, from January 28-30, 2024. This pivotal event, renowned for initiating critical industry discussions, aligns perfectly with DrivenIQ's commitment to advancing data privacy, measurement, and addressability in the digital advertising space. 

Preparing for a Post-Cookie World

In the wake of Google Chrome beginning to sunset cookies earlier this month, DrivenIQ is at the vanguard of empowering businesses to navigate this new landscape. DrivenIQ's sponsorship of the IAB Annual Leadership Meeting, as well as its participation in the IAB Tech Lab's Working Groups, reflects its commitment to driving industry standards forward. As part of this collaboration, DrivenIQ brings its expertise in cookieless, deterministic first-party data to the table, contributing to the industry's collective move towards more accurate and privacy-compliant audience understanding.

"As the digital ecosystem evolves, we must collaborate in creating interoperable solutions that respect privacy while harnessing the power of data," said Albert Thompson, Founder and CEO of DrivenIQ. "Our support and participation in the IAB's Annual Leadership Meeting, as well as our involvement in the IAB Tech Lab's Working Groups, is a testament to our dedication to shaping a future where privacy and audience understanding can peacefully coexist."

DrivenIQ's Pioneering Solutions

At the forefront of DrivenIQ's innovative offerings is ResolveID™, a transformative technology that empowers businesses to identify and connect with their audience in a cookieless world. ResolveID™ goes beyond traditional metrics, revealing up to 40% of website visitor identities in real-time. This allows businesses to engage with visitors who have shown interest but haven't completed any forms or transactions, creating opportunities for highly targeted marketing and retargeting strategies.

Complementing this is DrivenIQ's advanced B2B2C first-party data solution. This cutting-edge approach provides comprehensive insights into both consumer and business profiles, offering detailed firmographic data including workplace information, professional roles, and LinkedIn profiles. This dual perspective enables businesses to understand the multifaceted lives of their customers and prospects, enhancing engagement strategies for both B2B and B2C audiences.

Moreover, DrivenIQ recently launched its Cookieless-Contextual™ integrated with the IAB's Seller Defined Audience (SDA) taxonomy categories. This launch represents a significant step forward in the advertising industry, as it offers a privacy-compliant way to segment and target audiences based on in-market behavior and context, rather than relying on traditional third-party cookies. This innovation ensures that businesses can deliver relevant, timely, and personalized marketing messages, aligning perfectly with consumer interests and online behaviors.

DrivenIQ at the IAB Annual Leadership Meeting

This year's IAB Annual Leadership Meeting focuses on critical topics like generative AI, responsible media, the evolution of commerce and streaming, and more. DrivenIQ's participation underscores its role as a thought leader in these areas, especially in the context of privacy-first, data-driven advertising solutions.

"We're excited to sponsor the IAB Marco Island event and share our insights on how businesses can leverage first-party data to create meaningful connections in a cookieless era," added Thompson.

Invitation to Connect at the IAB Annual Leadership Meeting

DrivenIQ invites attendees of the IAB Annual Leadership Meeting to engage with its team and discover how the company's cutting-edge technologies are shaping the future of digital advertising in a post-cookie world.

Wondershare Filmora, the trailblazing AI-infused video editing software, has launched its latest version update. Filmora 13.1.0 introduces revamped features aimed at improving the program's audio production qualities. Enhanced AI Music Generation and Text-To-Speech introduce new customization options that cater to the needs of video editors with more variety alongside some welcome quality-of-life changes.

While finding the right sound for your project always poses a challenge, Filmora's popular AI Music Generator feature sees an upgraded sound library that provides newly commercially available audio while providing improved customization options. This means creating the ideal soundtrack has become more convenient than ever. With the inclusion of over 40 new themes and 30 additional genres, in addition to tempo and energy settings, users now have an enhanced level of control over a vast library of more than 20,000 music assets.         

Speaking of sound, new upgrades to the Text-To-Speech feature add 30-plus new natural tones and atmospheric sound adjustments to improve audio realism. New language options include Croatian, Malay, and Ukrainian, offering creators unparalleled options for transcribing their scripts.  Now, video editors can create a voiceover that matches their video's exact environment from scratch.

Other upgrades in version 13.1.0. include: 

Custom LUT resources now support cloud upload for easy access.
Cloud media resources now support drag-and-drop usage.
Added new high-quality special effects such as Motion Blur, Lens Zoom, and Magnifying Glass.
Added a 'Beautification' parameter adjustment to the properties panel.

Filmora's latest update continues Wondershare's pursuit of designing exceptional user experiences. With version 13.1.0, the intuitive video software provides unparalleled support for audio features unleashing a tidal wave of sound creativity and further improving its powerful suite of production and editing tools.