IBM and Pearson are teaming up in a global partnership aimed squarely at one of the biggest challenges of the AI era: reskilling workers fast enough to keep up with technology. The two companies will jointly build new AI-powered, personalized learning products for enterprises, governments, and educational institutions, tapping IBM’s watsonx platform and Pearson’s massive learning infrastructure.

It’s a timely move. According to Pearson’s own research, inefficient skills development and career transitions will cost the U.S. economy $1.1 trillion in lost earnings each year—a staggering drag in a market already struggling with AI-driven job shifts, shrinking talent pipelines, and widening skill mismatches.

AI Meets Workforce Learning

Under the partnership, IBM will help Pearson develop a new AI-powered learning platform modeled after IBM Consulting Advantage. Think of it as a hybrid human + AI engine that blends expert-crafted learning content with intelligent agents, workflow automation, and data-driven insights. The goal: give learners context-aware, role-specific upskilling without the time sink of traditional training programs.

The underlying technologies include watsonx Orchestrate for workflow automation and watsonx Governance for AI guardrails—critical components as enterprises push to adopt generative AI while keeping compliance and risk mitigation intact.

For Pearson, this also represents a strategic expansion of its “learning ecosystem,” from digital credentials via Credly to predictive workforce analytics from Faethm and global certification delivery through Pearson Professional Assessments.

A Workforce Platform for IBM Customers (and Its 270,000 Employees)

As part of the agreement, Pearson becomes IBM’s primary strategic partner for customer upskilling and workforce transformation. That means IBM’s global customer base—and its own 270,000 employees—will tap Pearson’s enterprise learning stack.

This includes:

• Credly for verified digital credentials

• Faethm for strategic workforce planning and skills forecasting

• Pearson Professional Assessments, which already delivers IBM’s professional certification exams globally

Together, the combined stack could create one of the most comprehensive AI-guided learning systems available in the enterprise market.

Building Trustworthy AI for Skills Verification

The companies will also explore solutions to verify the capabilities of AI agents—an emerging pain point as enterprises increasingly rely on autonomous systems for research, decision-making, and even software development. IBM brings deep experience in responsible AI; Pearson brings more than a century of credentialing authority.

This joins a growing industry trend: as organizations race to adopt AI copilots and agents, they also need assurance that these systems perform reliably, safely, and within defined boundaries.

Why It Matters

While many tech giants—from Microsoft to Udemy Business to Google Cloud—are pushing aggressively into AI-powered learning, this partnership is noteworthy for its breadth. IBM brings enterprise-grade AI and global consulting influence; Pearson brings a learning infrastructure that’s already embedded in universities, governments, and corporations worldwide.

The result is a platform positioned to compete in both the corporate learning market and the emerging “AI skills orchestration” category—a space analysts expect to grow rapidly as companies scramble to modernize their training strategies.

Executive Perspectives

“Technology is evolving faster than human skills can keep pace… When people learn where work happens, it has an immediate impact on productivity,” said Omar Abbosh, CEO of Pearson.

“Everyone needs to build new skills for the AI era,” added IBM CEO Arvind Krishna. “Together, we’re helping companies and their teams adapt to change and succeed, while also transforming Pearson’s internal operations.”

The Bottom Line

This partnership is more than another AI-powered learning announcement—it’s a strategic bid to future-proof the workforce at global scale. With AI accelerating job transformation faster than traditional training models can respond, the IBM-Pearson play could help set a new standard for how businesses build, verify, and apply skills across the enterprise.

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Adaptiva is giving its autonomous endpoint management (AEM) platform a significant refresh with a next-generation version of OneSite Patch, designed to help IT and SecOps teams patch faster, troubleshoot less, and adopt autonomous workflows with minimal ramp-up. It’s one of the company’s biggest usability leaps yet—and a clear attempt to keep pace with the escalating demands of zero-day response and large-scale automation.

“Threat actors move faster than traditional patching ever could,” said Dr. Deepak Kumar, Adaptiva’s founder and CEO. “Organizations must shift to autonomous tech. This release delivers the intuitive, guided experience teams need to adopt it with speed and independence.”

AEM for the Real World: Simple, Guided, and Hands-Off

While the AEM market is heating up—with players like Tanium, Automox, and Microsoft pushing deeper into autonomous updates—Adaptiva is leaning squarely into UX as its differentiator. The new OneSite Patch experience lowers the barrier to entry for teams that don’t have deep configuration expertise or time to tune complex policies.

Key updates include:

A Guided Onboarding Experience

A built-in onboarding workflow walks users through product setup, patch strategy configuration, integrations, and monitoring. Think of it as an in-app tutor, reducing the need for manuals, training sessions, or backend spelunking.

Cleaner Navigation, Less Cognitive Load

A redesigned sidebar and streamlined home screen surface the most common patching actions while pushing advanced controls into a dedicated section. It’s a small detail with a big impact—especially for teams juggling multiple platforms and toolsets.

A Modernized Patching Strategy Editor

The new “What, When, How” interface replaces patching presets and scripting with declarative rules. One strategy can now apply to all OS and third-party products, complete with rings, scheduling, and approval logic. Once defined, OneSite Patch executes autonomously every time a vendor releases an update.

Real-Time Dashboards and Faster Troubleshooting

Live dashboards show deployment progress, errors, time-based metrics, and device-by-device health. One-click drilldowns make debugging far more efficient—a welcome change for teams who previously depended on log scraping and manual correlation.

Expanded Security and Control

RBAC upgrades, new role definitions, stricter permission enforcement, and quick actions for emergency remediation give teams tighter governance over autonomous operations. An integrated Emergency Kit speeds response to failed or problematic patches.

Additional Enhancements

• A Java upgrade to JRE 25

• Better handling of open applications during patching

• Consolidated rollback steps for cleaner recovery

In short, the release aims to eliminate the friction that typically slows down AEM adoption, making autonomous patching accessible even for organizations with lean IT teams.

A Push Toward Hands-Off Patch Management

“Our goal was to make OneSite Patch as intuitive and user-friendly as it is powerful,” said Jesse Rogers, Principal Engineer at Adaptiva. “Everything is self-guided and transparent, helping organizations patch smarter and faster.”

The update lands at a time when enterprises are pushing toward fully autonomous remediation pipelines to shrink vulnerability windows. As threat actors automate exploitation, patching systems need to move at least as quickly—and without human bottlenecks.

OneSite Patch supports Linux, Mac, and Windows, and is available in both SaaS and self-hosted deployments, keeping it competitive with cross-platform AEM alternatives.

Organizations can request demos on the Adaptiva website, and existing customers can upgrade via the support portal to the newly released OneSite Patch 10.0.

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The rapid growth of AI-assisted development has transformed how teams write, test, and deploy software. However, most AI coding assistants still lack the ability to execute real-world testing workflows on actual devices and browsers. BrowserStack addresses this limitation with the launch of BrowserStack MCP Server on Amazon Web Services (AWS) Marketplace.
This availability brings enterprise-grade testing capabilities directly into AI-powered developer environments, enabling teams to automate, debug, and validate software with greater speed and accuracy. By integrating into AWS Marketplace, BrowserStack simplifies adoption, procurement, and deployment for enterprises seeking to scale AI-powered testing.

1. Understanding BrowserStack MCP Server

What Is the MCP Server?

• An open-source integration layer connecting BrowserStack’s testing infrastructure to AI assistants.

• Enables developers to trigger tests, run debugging workflows, and launch real devices directly through natural language commands.

• Eliminates the need to switch between IDEs, browsers, and device farms during development cycles.

Why It Matters

• AI tools like GitHub Copilot, Cursor, and Claude offer code suggestions but cannot execute real tests.

• MCP Server unlocks hands-on actions by allowing AI agents to interact with BrowserStack’s device cloud.

• Helps teams ship higher-quality software by integrating automation and testing directly into developers’ IDE workflow.

2. Benefits for AWS Marketplace Users

Seamless Discovery and Deployment

• AWS Marketplace provides instant access to BrowserStack MCP Server.

• Enables enterprises to procure, deploy, and manage testing tools from a unified cloud destination.

Faster Integration into Existing Workflows

• Direct installation from AWS Marketplace reduces onboarding time.

• Teams can integrate AI-powered testing into CI/CD pipelines without complex setups.

Enterprise-Ready Scalability

• Supports thousands of device-browser combinations through BrowserStack’s global testing infrastructure.

• Designed for large development teams requiring reliable, scalable testing environments.

3. Key Capabilities of BrowserStack MCP Server

a. Launch Testing Sessions on Real Devices Instantly

• Trigger apps or websites on real devices from within the IDE.

• Access thousands of OS versions, browsers, and mobile devices.

• Removes reliance on emulators or manual device management.

b. Execute Playwright and Selenium Test Suites with AI-Powered Analysis

• Run automated test suites with improved accuracy and context-driven insights.

• AI-driven debugging identifies root causes of failures.

• Automatic fixes and recommendations reduce manual troubleshooting.

c. Perform Accessibility Testing with AI Suggestions

• Conduct WCAG and ADA compliance scans using BrowserStack tools.

• AI-generated remediation guidance helps teams fix accessibility gaps faster.

• Supports inclusive design from the earliest development stages.

d. Auto-Generate and Improve Test Cases Using AI Agents

• Convert PRDs into structured test cases.

• Transform manual test scripts into automated ones.

• Auto-heal flaky tests to improve reliability.

• Introduces higher efficiency in QA workflows.

4. How AI Assistants Become Testing Agents

Natural-Language Execution Examples

With MCP Server, AI assistants do more than recommend code. They can:

• Run an APK on a specific device model.

• Launch a website on a particular browser version.

• Debug crashes with real-time logs and stack traces.

• Perform accessibility scans or validate UI behavior.

Example in Action

Ritesh Arora, CEO and Co-founder of BrowserStack, explains the impact:
A developer can simply ask the AI assistant to "run this APK on a Pixel device and debug the crash"—and BrowserStack handles the entire workflow automatically.

This transforms AI assistants from passive helpers into active testing partners.

5. The Broader Impact on Software Development

Strengthening Developer Productivity

• Reduces time spent configuring test environments.

• Allows developers to focus more on building features, not managing testing infrastructure.

Improving Release Velocity

• Faster debugging shortens release cycles.

• Automated workflows ensure consistent quality across builds.

Supporting Modern DevOps and QA Practices

• Integrates seamlessly with continuous testing pipelines.

• Encourages test automation adoption across teams.

Conclusion

The rollout of BrowserStack MCP Server on AWS Marketplace marks an important step in merging AI development tools with practical software testing capabilities. By enabling AI assistants to run tests, debug software, analyze failures, and manage real devices, BrowserStack is redefining the future of developer productivity.
Enterprises using AWS can now more easily integrate AI-powered testing into their workflows, ensuring faster, more reliable, and more efficient software delivery at scale.

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Independent agencies are getting a major upgrade. PubMatic, Untapped Growth, and tvScientific have formed a new alliance aimed at fixing one of digital advertising’s most outdated problems: a slow, fragmented, and opaque CTV supply chain. Their joint solution brings AI-driven infrastructure, direct premium inventory access, and performance-grade measurement into a single workflow that puts independent buyers on equal footing with holding companies.

The partnership offers a streamlined path to premium CTV, allowing agencies to optimize faster, measure more clearly, and scale without sacrificing their agility. It is part of a broader industry shift as CTV transforms into a performance channel rather than a branding-only medium.

A Modern Supply Chain Built for Speed

The companies are tackling a long-standing issue in programmatic advertising. Over the past two decades, layers of intermediaries accumulated across the supply path, often adding cost and friction without adding value. PubMatic argues that AI is finally creating the opportunity to rebuild the system.

PubMatic’s AI-powered infrastructure gives agencies direct access to premium CTV supply, while Untapped Growth aggregates buying power across boutique firms without minimizing their independence. tvScientific adds a performance layer that ties impression-level data to business outcomes. Together, the trio delivers a supply chain designed around speed and clarity rather than legacy toll booths.

Independent agencies working with Untapped Growth report faster access to quality CTV inventory, reduced setup drag, and better visibility into what drives campaign performance. Much of that improvement comes from real-time measurement and AI-driven optimization through PubMatic and tvScientific.

AI Agents Enter the Ad Transaction Layer

One of the most ambitious elements of the partnership is its use of agentic AI. PubMatic’s accelerated compute layer and Model Context Protocol allow AI agents to automate campaign setup, troubleshoot delivery, and handle diagnostics across systems. This approach reduces campaign troubleshooting time by up to 70 percent.

The implementation marks an early commercial use of agentic AI within the transaction layer of digital advertising. It hints at a future where AI handles the operational heavy lifting, leaving agencies free to focus on strategy and creative differentiation.

tvScientific strengthens this system by linking every impression to a measurable business outcome. That closes the loop between exposure and conversion, enabling CTV to perform like a digital performance channel rather than a broad-reach awareness tool.

Independent Agencies Gain Enterprise-Level Firepower

Level Agency, an Untapped Growth member, offers a real-world look at the partnership’s impact. The agency positions itself as a hybrid—big enough for enterprise-grade performance but small enough to deliver hands-on service. Through this collaboration, Level gains pricing power and transparency traditionally reserved for holding companies.

The consolidated supply chain allows Level to pair competitive CPMs with its high-touch strategic approach. According to Level’s leadership, brands no longer need to choose between scale and agility. The unified infrastructure helps mid-market advertisers unlock efficiencies once available only to the largest buyers.

A Growing CTV Opportunity

The timing of this partnership reflects the rapid rise of connected TV. U.S. CTV ad spend is expected to reach $33 billion in 2025, climbing nearly 16 percent year-over-year. Much of that growth is driven by independent agencies and mid-market brands expanding their budgets into premium video and performance-led CTV campaigns.

This collaboration positions PubMatic, Untapped Growth, and tvScientific at the center of that momentum. By unifying infrastructure, inventory, and measurement, the companies offer a scalable model for the next wave of CTV buyers—particularly those that value speed, transparency, and outcomes.

As the CTV market matures, the trio’s combined approach signals a shift away from consolidation as the industry’s growth engine. Instead, success is being built on expansion—empowering independent agencies with tools and technology once reserved for the largest holding groups.

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Karat is making a decisive move in the future of technical hiring. With the launch of Karat NextGen, the company is introducing the first human-led, AI-enabled talent evaluation system designed to measure engineering ability in an era where humans and AI collaborate every day. It arrives at a moment when engineering productivity is rising faster than ever, and organizations are scrambling to identify talent that can harness this shift.

Karat’s new 2025–2026 AI Workforce Transformation Report outlines a clear trend: the ROI of a strong engineer is expected to triple in the next three years. Nearly 70 percent of engineering leaders plan to scale their AI capabilities, but most companies still evaluate engineers using outdated, pre-LLM criteria. The gap between what companies need and how they hire is widening quickly.

“Most companies are still hiring based on a pre-LLM rubric,” said Jeffrey Spector, co-founder and president at Karat. He argues that the nature of engineering has changed, and technical interviews must evolve with it. Karat NextGen aims to deliver a hiring signal that reflects modern work—where humans and AI operate in the same loop.

A New Benchmark for Human + AI Talent

Karat draws from a dataset built over more than 600,000 industry interviews. That consistency has allowed global brands like Atlassian, Duolingo, and PayPal to define engineering quality in a structured and measurable way. With NextGen, Karat is turning that historical foundation into a future-ready interview format.

The system is fully managed and aligned with the speed of AI advancement. It adapts as tools, models, and workflows evolve, helping leaders build engineering organizations capable of facing rapid transformation. As AI reshapes the development landscape, companies need a reliable way to evaluate whether candidates can think critically, collaborate with AI, and make sound engineering decisions.

Engineering Reality, Not Theoretical Coding

David Lau, VP of Engineering at OpenAI, reinforced the pace of change. AI models have progressed from autocomplete tools to agents capable of writing full libraries and exploring new solutions. As he notes, last month’s edge cases quickly become standard. Organizations that fail to rethink their hiring will fall behind.

This shift demands interviews that reflect reality and cannot be auto-solved by a model. That means giving engineers real-world environments, complex multi-file projects, and AI tools integrated directly into the workflow. More importantly, it requires expert interviewers who know how to differentiate between genuine engineering thinking and what comes from an AI prompt.

Inside the NextGen Interview

Karat NextGen blends live human evaluation with AI capabilities in a single interview flow. Candidates work through complex projects with an integrated AI assistant while collaborating with Karat’s Interview Engineers. The format tests reasoning, trade-offs, debugging, and judgment—factors that AI alone cannot fully reveal.

It also ensures fairness by applying consistent structure across all interviews, reducing bias and preventing inflated performance from AI-generated answers. The goal is not to punish AI use but to measure how well an engineer can wield it.

“AI is transforming engineering, but the real breakthroughs happen when human judgment and AI capabilities work together,” said Sagnik Nandy, CTO at DocuSign. He argues that organizations need reliable ways to identify talent that thrives in this dual-intelligence model. Karat NextGen provides a framework for doing exactly that.

A Turning Point for Engineering Hiring

As software development becomes more AI-centric, hiring becomes far more complex. Companies can no longer rely on traditional coding tests or theoretical questions. The teams that succeed will be those that evaluate engineers the way modern development actually happens: collaboratively, interactively, and with AI as a core tool.

Karat NextGen enters the market not as an incremental update but as a response to a structural shift. Engineering leaders now need to understand who can reason with AI, challenge AI, and use AI responsibly—all while maintaining the depth of skill that defines great engineering.

With NextGen, Karat aims to set a new standard for measurement. The company positions the platform as a crucial solution for CTOs, CIOs, and VPs of Engineering who want to build resilient teams capable of succeeding in the human + AI era. As AI accelerates, the organizations that adapt their hiring the fastest will gain a meaningful competitive advantage.

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HawkEye 360 is scaling its global intelligence footprint with a major new win. The company announced a multi-year contract worth more than $100 million with a strategic international partner, marking one of its largest agreements to date. The five-year deal includes guaranteed access to HawkEye’s advanced radio frequency (RF) data and analytics, along with options for expanded collection capacity and regional ground infrastructure integration.

The agreement underscores the rapid acceleration of RF intelligence as a critical asset for defense, national security, and tactical operations. It arrives at a moment when governments are seeking more precise, persistent, and flexible ways to monitor activity across contested and high-risk regions.

A High-Confidence Partnership in a High-Stakes Era

“This agreement highlights the trust placed in HawkEye 360 as a mission partner in one of the world’s most dynamic regions,” said John Serafini, CEO of HawkEye 360. He emphasized the importance of scaling the constellation in collaboration with regional partners to strengthen decision-making and support critical missions.

Under the contract, HawkEye will deploy dedicated satellite clusters that will reach full operational capability in early 2027. These clusters will deliver priority RF access for the partner while increasing overall system capacity for HawkEye’s global customer base. The agreement also leaves room for expanded collection capabilities and deeper regional infrastructure integration as mission needs evolve.

Growing Demand for RF Intelligence

RF intelligence is becoming a strategic differentiator in global security operations. HawkEye 360 has positioned itself as a category leader by building a commercial constellation capable of detecting, characterizing, and geolocating RF signals. This capability allows customers to track illicit maritime activity, monitor border security, enhance situational awareness, and support rapid-response operations.

The company’s approach has been especially valuable in regions where traditional intelligence assets face limitations. As geopolitical threats and gray-zone activities grow more complex, demand for multi-source precision intelligence continues to rise. This contract signals that international partners are willing to make long-term investments in scalable SIGINT solutions.

A Scalable Future for Regional Defense

Alex Fox, President of HawkEye International, noted that the deal demonstrates the strength of HawkEye’s model. “This commitment shows the value of HawkEye 360’s adaptable, scalable, mission-ready capabilities,” Fox said. He added that expanding the constellation will directly enhance regional operational effectiveness while fueling continued innovation for the company.

The deployment of new clusters will improve data refresh rates, increase collection range, and add resilience across the system. It also strengthens HawkEye’s ability to serve commercial, defense, and humanitarian missions with faster and more precise RF insights.

What the Deal Signals for the Intelligence Market

This agreement reflects a broader trend: nations and defense organizations are turning to commercial space providers for intelligence advantages once limited to government programs. Commercial RF monitoring is becoming essential infrastructure for modern security, giving partners access to intelligence without the cost or timeline of building their own space systems.

For HawkEye 360, the contract reinforces its position as a critical supplier of global signals intelligence. For the international partner, it secures long-term access to technology that will shape the next decade of operational readiness.

As geopolitical environments shift and RF activity grows more complex, this deal marks a significant step toward more agile and collaborative intelligence ecosystems. HawkEye 360’s expanding constellation will play a central role in supporting missions that demand accuracy, speed, and scalable coverage.

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Kustomer has introduced Data Explorer, an AI-driven reporting experience designed to transform how customer experience (CX) teams analyze performance, diagnose issues, and make operational decisions. The launch positions Kustomer as the first CX platform to combine unified customer data, conversational insights, visual analytics, and prescriptive recommendations in a single workspace.

Built into Kustomer’s AI-native platform, Data Explorer lets leaders type questions in natural language—such as “Why did chat response times spike last week?”—and receive immediate charts, explanations, and suggested actions. The goal: reduce the time CX leaders spend switching between dashboards, exports, and manual analysis.

A Faster Way to Understand CX Performance

“For most CX teams, reporting is still slow and reactive,” said Brad Birnbaum, CEO & Co-Founder of Kustomer. “Data Explorer analyzes every part of the customer journey—performance, sentiment, backlog, staffing signals—and explains what’s driving outcomes. You get real, actionable intelligence sourced from your live data.”

Instead of simply showing what happened, the system highlights why it happened and what teams should do next, helping leaders quickly adjust staffing, workflows, or coaching priorities.

Jeremy Suriel, CTO & Co-Founder, described Data Explorer as a shift in how service teams interact with their data. “You can chat with your data and get insights in seconds. The system predicts trends, builds the right visualizations, and removes friction from reporting.”

Key Features

• Natural Language Querying
  Ask questions in everyday English and receive structured responses with visuals and narrative explanations.

• Unified CX Data Model
  Analyze customer profiles, conversations, sentiment, SLAs, and custom objects—without stitching together multiple exports.

• Actionable Recommendations
  Each insight includes operational next steps, such as routing updates, staffing changes, or targeted agent coaching.

• 250+ Guided Prompts
  Covers backlog analysis, SLA health, volume forecasting, team performance, voice-of-customer themes, and more.

• Always-On Monitoring
  Detect unusual shifts in sentiment, CSAT, volume, or handle time to flag emerging issues before they escalate.

What CX Teams Can Do with Data Explorer

The new tool helps CX leaders:

• Plan staffing more accurately using volume forecasts and SLA risk modeling.

• Investigate anomalies in refunds, cancellations, or contact spikes by linking trends to specific customers, agents, or policies.

• Elevate team performance through rep scorecards and targeted coaching workflows.

• Amplify customer feedback with automated analysis of sentiment patterns, recurring themes, and friction points.

Customer Spotlight: Goody

Modern gifting platform Goody has adopted Data Explorer for its weekly CX reviews. The result: what once required manual reporting now takes seconds.

“It has quickly become one of my favorite tools,” said Marissa Sherwood, Senior Manager of Customer Experience. “I can deep-dive into any metric I need, and the analysis is faster, more accurate, and far more actionable.”

Goody’s team uses Data Explorer to:

• Analyze tags for behavior trends.

• Break down CSAT drivers.

• Review agent-level performance.

• Surface new customer themes earlier.

“It centralizes complex analytics in an accessible way,” Sherwood added. “It saves hours every week and improves the clarity of our insights.”

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Sprinklr, the AI-native platform for Unified Customer Experience Management (Unified-CXM), has been named the winner of the ADWEEK Tech Stack Award in the Social Media Marketing Platform category. The annual awards spotlight technology companies pushing the boundaries of modern marketing, and Sprinklr’s win highlights its long-standing leadership in social media management and its transformation into an enterprise-grade, AI-powered CXM platform.

From Social Media Management to AI-Native Unified-CXM

Founded in 2009, Sprinklr began as a social media management solution built for brands navigating the early shift toward digital engagement. As consumer expectations intensified and channels multiplied, Sprinklr expanded its platform to unify marketing, customer care, and customer-facing operations under one AI-powered ecosystem.

Today, Sprinklr positions itself as the definitive platform for brands seeking to deliver seamless, personalized experiences across the entire customer journey.

“Winning ADWEEK’s Tech Stack Award for Best Social Media Marketing Platform is a powerful validation of our vision,” said Arun Pattabhiraman, Chief Marketing Officer at Sprinklr. “Social isn’t just a channel — it’s the heartbeat of modern customer engagement. This recognition reflects our leadership and relentless drive to help brands build authentic, impactful connections everywhere their customers are.”

AI-Driven Marketing for Global Teams

Sprinklr Marketing, the company’s end-to-end AI-powered marketing suite, enables global brands to unify campaign planning, content creation, publishing, collaboration, and analytics. With support for more than 30 social channels, the platform helps teams accelerate go-to-market execution, maintain brand consistency, and optimize performance at scale.

What Differentiates Sprinklr

Unified Platform
Sprinklr eliminates disconnected tools by bringing campaign planning, approvals, publishing, and performance into one system. This creates faster workflows, tighter collaboration, and improved operational efficiency.

Native AI Across the Workflow
Sprinklr AI enhances every stage of campaign management — from generating briefs and content to localization, compliance, intelligent bidding, and performance analytics. Teams can produce more content, refine targeting, and improve results with significantly less manual effort.

Integrated Analytics
Paid, organic, and earned data flow into a single analytics layer. This unified visibility allows marketers to measure impact holistically and optimize campaigns with greater speed and accuracy.

Enterprise-Grade Governance
Robust compliance tools — including AI-powered pre-flight scoring, off-brand alerts, automated content checks, and role-based permissions — help global organizations maintain control while moving fast.

A Win That Reinforces Market Leadership

Sprinklr’s ADWEEK win underscores how central social media remains to customer engagement — and how AI-powered unification is becoming a competitive necessity. For brands seeking scalable marketing operations and more connected customer experiences, Sprinklr continues to position itself at the forefront of the evolving CXM landscape.

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