Following ActiveCampaign's acquisition of Onesend, an integrated platform is now available to give franchise and multi-location businesses total control of their marketing

ActiveCampaign, the must-have platform for intelligent marketing automation, is launching ActiveCampaign HQ tomorrow at the International Franchise Association's annual convention in Phoenix.

ActiveCampaign HQ is a platform specifically designed for franchise and multi-location businesses, addressing the challenges they face when rolling out marketing at scale, such as sharing consistent messaging and branding across their locations, while also giving these locations the flexibility to personalize their content and images.

ActiveCampaign HQ is uniquely positioned to help owners, franchisees, and marketing teams connect the dots and understand the overall campaign and individual location performance in seconds.

"Ensuring consistent marketing across multiple locations is tough, often leading to fragmented or irrelevant campaigns. We understand how time consuming and expensive it is to manually sync everything across your regional operations," said Jason VandeBoom, founder and CEO of ActiveCampaign. "ActiveCampaign HQ was designed specifically to help these brands save thousands of dollars each month and improve their marketing by bringing all their locations into one platform, giving them scalable control."

ActiveCampaign HQ helps multi-location brands and franchises manage intelligent marketing automation efforts across hundreds of locations, all from a single dashboard. With ActiveCampaign HQ, brands can:

• Create, distribute, and send personalized and localized email marketing and SMS campaigns across multiple customer bases all at once.
• Maintain brand integrity across all marketing automation efforts at the corporate and local levels by syncing all brand templates from the HQ account to local ActiveCampaign accounts.
• Cut down on the time, resources, and risks associated with manual communication testing. The ActiveCampaign HQ automated testing process makes sure brands are ready to hit send, so they can guarantee the right content reaches the right person, no matter who they are or where they're located.

ActiveCampaign HQ also integrates with other business tools to manage even more from one, centralized platform, including Square, Salesforce, Facebook, Google Ads, and Shopify.

• Gathr - the data-to-outcome platform, will soon make important announcements to streamline Gen AI journeys for businesses

• With new Gen AI capabilities, Gathr will strengthen its presence in the data and AI market

Gathr Data Inc. today unveiled its plan to formally launch a set of Generative AI (Gen AI) capabilities, that will significantly expand the scope and depth of its data to outcome platform and strengthen its claim as a powerhouse in the data and AI space.

As a data-to-outcome platform, Gathr serves leading global enterprises. The upcoming launch will significantly strengthen Gathr's existing data engineering clients, many of whom have shown interest in building Gen AI-powered solutions. Additionally, Gathr aims to break the status quo in the fragmented market of Gen AI tools, offering a simpler, unified approach to building Gen AI solutions.

"As CXOs in various industries strive to stay competitive, the adoption of Gen AI has become a top priority for them. Businesses' focus has shifted significantly towards leveraging Gen AI to enhance customer experiences and streamline operations. While organizations are keen on embracing this technology, yet they don't have the necessary expertise. Hence the demand for ready-to-use Gen AI platforms and infrastructure solutions has surged. We are already talking to many industry leaders, who are upbeat about harnessing Gen AI to simplify and optimize data-driven workflows, as well as launch new innovative solutions. At the same time, they are grappling with concerns such as IP and data security, compliances, cost and performance issues, responsible and ethical usage, among others. In the coming days, we will make some important announcements on how we plan to address most of these challenges, and make Gen AI more accessible to startups and enterprises, alike," said Gathr's CEO, P.C. Kiran. 

For the uninitiated, Gathr offers a unique data-to-outcome platform that helps enterprises handle real-time and batch data at petabyte scales and derive actionable insights for operational and strategic decision-making. 

As the CDP category reaches a maturity milestone, Tealium is recognized for its ability to execute and completeness of vision

Tealium, the largest independent and most trusted customer data platform (CDP), today announced that it was named a Leader in the first-ever Gartner® Customer Data Platforms Magic Quadrant™. This industry recognition marks a major milestone for CDPs and the maturity of the space on a global scale. 

According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. The Gartner Magic Quadrant recognized Tealium as a Leader for its Ability to Execute and Completeness of Vision. 

“We believe that this is a historic moment for the data sector, as Gartner acknowledges the maturity of the CDP space and its pivotal role in overall business success,” said Bob Page, Chief Product Officer at Tealium. “Customer success is our North Star, and to be positioned as a Leader on the industry’s very first CDP Magic Quadrant is a true testament to Tealium’s commitment to product innovation and customer-first excellence since we first pioneered the space in 2013.”

Tealium recently launched new solutions to help companies drive in-the-moment personalization for their customers, including Tealium for AI, Tealium Moments, and Tealium’s Cloud Data Warehouse (CDW) Partner Ecosystem. The new releases fuel AI models with consented, filtered, and enriched data in real-time, allowing businesses to activate the most trusted experiences for their customers. 

Additionally, Tealium differentiates against its competitors for its dynamic partner ecosystem, which includes over 1,300 turnkey connectors with the world’s most prominent media and technology experts, including Credera, a leading strategy, transformation, data, and technology consulting firm, and Ogilvy, one of the world’s largest advertising and communications firms. 

“We believe that Tealium's recognition as a Leader in the first-ever Gartner Magic Quadrant for Customer Data Platforms is a testament to their commitment to innovation and excellence in data management. As Chief Digital Officer at Credera, I have witnessed firsthand the transformative impact of Tealium's solutions with a focus on benefits realization. We value our partnership with Tealium and its vendor-neutral capabilities,” said Phil Lockhart, Chief Digital Officer at Credera. “Tealium’s cutting-edge approach to data collection, enrichment, and real-time activation empowers businesses to unlock the full potential of their data and drive rapid growth. This accolade is well-deserved and reflects Tealium's position as a proven leader of data technology.” 

Ab Gaur, Global Chief Technology and Data Officer at Ogilvy, continues, “Tealium has been a pioneer in the CDP space since 2013, and their inclusion in the leadership quadrant of the first Gartner Magic Quadrant for Customer Data Platforms is a testament to this innovation and focus. Together, Ogilvy and Tealium are paving the way for transformative customer experiences and shared commitment, to delivering significant value for our mutual customers.” 

Tealium was the first CDP to start with data collection and manages customer data throughout the entire journey. Serving more than 850 global enterprises with real-time-driven solutions, Tealium helps address industry-specific challenges and was one of the first companies to release a pharma and healthcare CDP solution that supports HIPAA-compliant initiatives. 

A total of 18 CDP vendors were analyzed for the report. Gartner undergoes rigorous analysis for its Magic Quadrant findings, including expert-led, practitioner-sourced, and data-driven research.

Social Customer Care by Sprout Social enables brands to provide faster, personalized and complete customer care

Sprout Social, an industry-leading provider of cloud-based social media management software, today announces the launch of Social Customer Care by Sprout Social, advancing the platform’s care offering with comprehensive case management solutions, AI-powered capabilities and robust reporting. Care by Sprout empowers brands to provide exceptional customer experiences and drive lasting loyalty with fast and meaningful customer engagement.

Social media is the cornerstone of competitive customer care. Social provides organizations with unparalleled access to customers in real time and deep audience insights that link the entire care journey. Without connected social care, organizations can’t meet consumer expectations, risking a loss in customer interest, competitive advantage and their overall reputation.

“Social is no longer just one aspect of customer care, it’s the determining factor of an impactful care strategy and, more importantly, lasting brand success,” said Justyn Howard, CEO of Sprout Social. “Consumer expectations on social media are skyrocketing, and a brand’s ability to provide quick, personalized responses across social platforms is critical to meeting and exceeding those needs. This has placed growing pressure on an organization’s care team, and we’ve been focused on delivering a platform that not only supports their efforts, but inspires their strategies and creates immense competitive advantage.”

Care by Sprout consolidates billions of messages across social networks to power faster, personalized, and complete support when and where customers need it most. In addition to AI-powered case management and intuitive reporting on key metrics like engagement and customer satisfaction scores, Care by Sprout supports integrations with care platforms like Salesforce, Zendesk, Microsoft Dynamics 365, Hubspot, and a wide range of review sites. With these capabilities, care teams are able to make faster decisions, effortlessly delight customers and outshine the competition.

NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced the appointment of Steve Sloan as an independent board member. This strategic move aligns with NextRoll’s continued SaaS transformation efforts in building software platforms that enable both B2B and B2C marketers to run excellent integrated strategies.

“We are delighted to welcome Steve Sloan to NextRoll’s board of directors,” said Roli Saxena, chief executive officer of NextRoll. “His extensive experience in marketing technology and software product marketing will be invaluable as we further fortify our position as an industry-leading provider of integration-rich, data-driven marketing and advertising technology.”

Sloan brings a wealth of expertise to the board. Currently serving as the CEO of Contentful, an intelligent composable content platform, Sloan has held leadership roles at Marketo, SendGrid, Twilio, Microsoft, and Amazon, showcasing his exceptional portfolio of accomplishments in the marketing technology and software product marketing fields.

“I am excited to join the NextRoll board at a time when the industry is undergoing significant changes,” said Steve Sloan, NextRoll board member. “NextRoll’s track record of success, SaaS transformation and its innovative approach to addressing challenges within the industry align with my passion for driving meaningful advancements in the marketing technology space. I look forward to contributing to NextRoll’s continued success.”

NextRoll remains steadfast in its SaaS transformation across both of its business units, AdRoll and RollWorks, and is committed to continually enhancing its software platforms to drive performance. Sloan’s industry acumen aligns perfectly with NextRoll’s mission to empower marketers to execute integrated marketing strategies, making his appointment an exciting next step in the company’s evolution.

New solutions powered by pseudonymous identity and connectivity

LiveRamp today launched enhanced capabilities that help clients optimize addressability, connectivity and measurement across Amazon Marketing Cloud (AMC) and Amazon DSP. Brand marketers, advertisers, and agencies can now leverage LiveRamp’s integrations with these services to unlock insights and analytics with an industry-leading, privacy-enhancing approach. 

Powered by LiveRamp’s omnichannel identity framework, customers can leverage RampID™, LiveRamp’s privacy-centric identifier, as a key to join first and third-party insights with Amazon Ads in Amazon Marketing Cloud (AMC) for measurement and to activate brand-specific RampID-based audiences directly on RampID within Amazon DSP. In addition, LiveRamp’s existing integrated solutions with Amazon Web Services (AWS) allow advertisers to easily build end-to-end measurement workflows. Marketers and agencies can easily resolve identity signals from their AWS environment to RampID and then upload those hashed signals using the AMC uploader, all in a privacy-enhancing workflow. The LiveRamp partnership with system integrators also helps customers accelerate time-to-value of the integration by providing strategic consultation and technical expertise across Amazon Ads, AWS, and LiveRamp.

LiveRamp’s integration with Amazon Ads services allows brand marketers, agencies and partners to:

• Enable measurement at scale by unifying prospect and customer touchpoints across advertising and marketing channels such as connected TV, display, email, and website
• Increase scale and accuracy of campaign analytics by overcoming volume and accuracy limitations of conventional identifiers, such as hashed emails, in favor of a person-based identifier adopted widely across major publishers
• Optimize for security with a seamless audience onboarding with minimum movement by utilizing LiveRamp’s integrations with AWS and AMC, and leveraging solutions including Amazon Simple Storage Service (Amazon S3), AMC Uploader from AWS, and AWS Entity Resolution
• Securely activate first and third-party audiences on Amazon DSP using RampID to bid and frequency cap. Every impression bought on RampID is also fully measurable, delivering improved reach and performance within and outside of Amazon properties without a reliance on cookies, mobile IDs, or IP addresses

Alyssa Lerch, Product Lead at Annalect, an Omnicom agency, shared, “Leveraging LiveRamp’s RampID has enabled us to strengthen connectivity and expand our privacy-preserving measurement capabilities across Amazon Ads. With this enrichment layer, we're able to create a powerful analytics environment within the AMC clean room to provide clients with a more comprehensive view of their audiences, more accurately attribute impact of media investment to marketing, and deliver insights that help to drive conversion optimization and media efficiency.”

Rio Longacre, Managing Director, Global Experience Team at Slalom, said, “Expanding our partnership with LiveRamp delivers holistic solutions for marketers and advertisers looking to optimize their media strategy for Amazon Ads. LiveRamp's solutions are a perfect fit within our comprehensive strategy and expertise, allowing us to help organizations improve marketing effectiveness and build future solution capabilities.”

Kimberly Bloomston, SVP of Product at LiveRamp, added, “LiveRamp’s foundational identity is an essential key to engage in collaboration, increase tech efficiencies, improve advertising results, and enable robust marketing optimization in the cloud. As we build upon our expanding collaboration and successes with Amazon Ads and AWS, we will continue helping marketers connect with their customers, scale, and build enduring, enterprise-wide value.”

LiveRamp’s expansion with Amazon Ads and AWS help enterprises maximize outcomes across a broad range of collaboration and measurement use cases. LiveRamp is an Amazon Ads Verified Partner, a member of the AWS ISV Accelerate Program with identity translation and identity resolution solutions available in AWS Marketplace, and recently launched support for AWS Clean Rooms.

Optimizely customers can easily access Writer's enterprise-grade, industry-specific generative AI capabilities within the Optimizely Content Marketing Platform 

Optimizely, the leading digital experience platform (DXP) provider, has announced that a new product integration with Writer, the enterprise-focused generative AI platform, is now live. The integration comes after the official partnership announcement in October and equips the Optimizely Content Marketing Platform (CMP) with first-of-its-kind AI capabilities that enable joint customers to harness the power of industry-specific LLMs to develop content that is relevant, compliant, and consistent with their existing brand tone and voice, and highly tailored to industry audiences – further simplifying the entire content marketing lifecycle.

Writer's integration into Optimizely One marks another milestone in the DXP provider's commitment to investing in its own AI future, while still offering customers cutting-edge solutions in the moment. The integration will leverage the Palmyra, the Writer-built family of large language models, to enhance AI-powered content generation capabilities and chat features across Optimizely applications. Palmyra LLMs are transparent and auditable, top-scoring on benchmarks like Stanford HELM, and keep customers' data private. They are coupled with the Writer-built graph-based RAG Knowledge Graph, AI guardrails to enforce brand and compliance rules, and a flexible application layer that serves a wide range of use cases, resulting in a strong AI platform that meets unique enterprise needs.

"Optimizely is proud to offer secure, powerful AI tools that give users much-needed certainty amidst the surge of generative AI solutions on the market today," said Alex Atzberger, CEO of Optimizely. "While we are continuing to invest in our own AI capabilities across Optimizely One, we see the immense value of providing customers access to Writer's industry-specific LLMs to enhance content creation and deliver great digital experiences."

"We are thrilled to partner with Optimizely on this integration to bring real generative AI value to enterprises ," said May Habib, CEO of Writer. "Offering mutual customers access to capabilities that deliver seamless AI content generation and the best-in-class user experience, will empower organizations to infuse AI into all of their business processes and maximize efficiencies."

In a move to further streamline the process of making e-commerce sites more accessible for people with disabilities, accessiBe has announced the release of its accessibility app, available to purchase for merchants via Shopify, one of the world's leading content management systems.

Thousands of online stores hosted on Shopify are already leveraging accessiBe's solutions to achieve and maintain better web accessibility. This newly introduced app is designed to make the purchase and installation process even smoother, simplifying the user experience by seamlessly integrating accessiBe's app into the merchant's store.

The escalating prominence of e-commerce in the consumer purchasing journey is evident, with 2023 data from Statista showing that 43% of consumers now prefer online shopping over visiting physical stores, highlighting a significant shift in shopping behaviors.

This shift underscores the need for e-commerce websites to be accessible, particularly given that one in four Americans lives with a disability. However, an audit conducted by accessiBe on 100,000 leading e-commerce websites found that only 7.4% met accessibility standards. This issue is not just an ethical concern but a business consideration, evidenced by the fact that in 2023, according to Forbes, over 82% of lawsuits filed under the Americans with Disabilities Act (ADA) targeted e-commerce businesses. These statistics support the importance of accessible online shopping experiences. In 2024, accessiBe is committed to addressing the fast-rising demands for e-commerce accessibility and boosting awareness about the value of having a more inclusive online marketplace.

Dekel Skoop, CEO of accessiBe: "The release of accessiBe's app for the Shopify CMS, is another step forward in bringing web accessibility and inclusion to the business world at scale. One of the main barriers to web accessibility is awareness. Making this app available at the Shofiy's app store aims to both boost awareness and streamline the processes for businesses to take that step to make their site more accessible and inclusive."