Integration is available for download today on the HubSpot App Marketplace 

Rebrandly, the world's leading secure, branded link management platform, has announced an integration with HubSpot, the customer platform for scaling businesses. Now, everyone using HubSpot can improve campaign performance and engagement with Rebrandly-branded short links and gain access to artificial intelligence (AI)-enabled link scheduling recommendations. Rebrandly's AI makes marketers "smarter" by telling them the best times to send links to generate the highest click-through rates.

"In social campaigns — and all digital marketing communications — it's critical that audiences trust every link and call-to-action they receive," said Carla Bourque, Rebrandly CEO. "Generic links often behave like spam and breed distrust, resulting in them being blocked or flagged for abuse; conversely, branded links have a 39% higher click-through rate. This strategic integration with HubSpot allows marketers to take their social posts and campaigns to the next level: using Rebrandly AI to generate custom short links that people recognize, trust, and click — at the optimal time — resulting in a more positive customer experience and ultimately more conversions."

With millions of active users, Rebrandly has generated more than 1 billion links to date for brands worldwide and across industries. Marketers, IT, and security professionals rely on Rebrandly to easily customize, track, and manage their links for greater business performance.

Now, through the Rebrandly-HubSpot integration, anyone using HubSpot can:

• Replace generic short links in social media posts with Rebrandly branded links. Instead of using a generic short link that's not tied to a brand, HubSpot customers can use Rebrandly to easily generate a recognizable link that reflects their website domain and brand, like rebrandly.is/links. This way, their audience will be more likely to click without worrying that the link may be malicious.
• Create and publish social posts directly through Rebrandly. All Rebrandly-enabled posts appear on the brand's social channels, as well as within HubSpot's social media software, so marketers can save time without having to switch from tool to tool.
• Maintain link control and visibility. After creating their social media posts through Rebrandly, marketers maintain complete link tracking and visibility in HubSpot. In addition, they gain access to Rebrandly's powerful link analytics, including click data and information on the user's geography, device, browser, platform, language, time-of-clicking, and more.
• Change destination URLs after a campaign has launched. Managing the lifespan of a digital asset can be tricky. Still, with the Rebrandly + HubSpot integration, anytime marketers need to change where their Rebrandly-generated short URLs direct to (such as after a rebrand or if an asset like a QR-code has been retired), the process is reliable, quick, and easy (no more error 404s!).
• Import pages, posts, and files from HubSpot into Rebrandly. Marketers can automatically generate branded short URLs for website or landing pages, blog posts, or files stored in HubSpot — saving time and improving campaign performance quickly and easily.

HubSpot and Rebrandly customers can take advantage of the integration immediately: In just a few minutes, marketers can configure the connection, add their existing domain (or choose a new branded domain, such as .link), and start creating branded short links that boost performance.

"Rebrandly brings added value to HubSpot customers, which is why we offer the App Marketplace," said Scott Brinker, VP Platform Ecosystem, HubSpot. "Using AI to tell marketers the best times to send links is powerful. Now, by integrating Rebrandly AI-enabled branded short links into their campaigns, social media, and customer communications, marketers can directly benefit from improved brand recognition, deliverability, and campaign performance."

HubSpot App Partners like Rebrandly are independent software vendors who have built an integration with HubSpot and have been accepted to the App Marketplace. HubSpot's App Partner Program is an ecosystem of valuable third-party integrations.

New Siteimprove capabilities are designed with the current state of marketing in mind – helping marketers make impactful decisions that drive better conversions 

Siteimprove, the leading platform empowering brands to stand out with accessible, high-performing digital content experiences, today launched brand new capabilities designed with the current state of marketing in mind – helping marketers to easily and confidently make impactful decisions that drive better conversions. Today's launch includes 11 major initiatives including AI Remediate, SEO Enterprise and Funnel Comparison that span across Siteimprove's holistic offering.

According to Gartner^®, Inc., "seventy-five percent of CMOs report being asked to 'do more with less' in 2023, and the majority are readjusting their commitments to marketing's channels, resources and programs." We believe the launch of these new capabilities enables marketers to do just that, while also facilitating the seamless integration of AI workflows to free up their time for even greater creativity and innovation, while showcasing the tangible link between content improvements and actual business outcomes.  

Here's the value we're adding to our customers:

• AI Remediate – a continuation of AI Generate, now applied to code suggestions
  • Web Ops teams spend hours figuring out how to fix issues and errors, which leads to teams being more "reactive" than "proactive." This means businesses have less time to invest in developing UX that drives business outcomes. With AI Remediate, Web Ops teams can get instant, AI-driven recommendations on how to fix errors on their website to improve SEO and Web Accessibility.
• SEO Enterprise – Our SEO capability that offers the highest keyword limits available but also ensures rapid data processing, enabling businesses to stay ahead in the fast-paced digital landscape
  • SEO teams now more than ever need greater support across the board to meet their SEO goals. With SEO Enterprise, marketers will enjoy an expanded and best in the market keyword cap of 150,000 keywords to match the scope of their marketing oversight needs.
• Funnel Comparison – instant and accurate data analysis to improve decision making
  • Whenever content marketing teams update landing pages or content on their website, they find it difficult to show how this change leads to a greater impact on driving conversions or visitors down the funnel. With Funnel Comparison, content marketing teams can gauge how their content performs based on how many conversions it generates.

"AI Remediate is a great way to assist developers who are still early in the learning curve of accessibility," said Jason Whitehead, Accessibility Consultant Specialist at Allstate Insurance Company. "AI is the future of everything, to ignore its benefits would be careless."

"At Siteimprove, we know that reporting on the ROI of marketing efforts, especially when it comes to the value of content created, is a notorious challenge," said Arjang Parsa, Chief Product and Technology Officer at Siteimprove. "In a landscape where marketing leaders are grappling with proving ROI, introducing workflow for acceleration and managing tighter budgets, we're confident our latest innovations will help them make impactful decisions that drive better conversions."

Archiving for Intermedia Unite preserves and protects critical communications data - including call recordings, video meetings, chats, and SMS – with a new 30-day retention option being offered for free to new and existing Intermedia Unite users

Intermedia Cloud Communications, a leading global provider of intelligent cloud communications and collaboration solutions to businesses and the partners that serve them, today announced that Intermedia Archiving's 30-day retention option is now available for free to new and existing users of the all-in-one communications and collaboration solution, Intermedia Unite.   

Named Best Business Phone System by U.S. News and World Report and Best Overall Business VoIP by PC Magazine, Intermedia Unite combines voice, video, chat/SMS, contact center, file management, and more on one tightly integrated, highly secure, and reliable platform. By adding Intermedia Archiving to Unite, businesses are now able to have continual historical access to their Unite call recordings, video meetings, chats, and SMS – with contact center engagements slated to follow soon.

Intermedia's state-of-the-art archiving platform is more than just information storage; Intermedia Archiving is designed to safeguard vital business information and communications from accidental or inappropriate deletion, assist with dispute resolutions, support compliance with internal governance, address legal and regulatory requirements, maintain information continuity, training and coaching, and much more. It offers a secure, searchable record to help quickly identify and retrieve relevant interactions, with a powerful contextual search capability based on a view of all users across different channels.

And now, Intermedia is making Intermedia Archiving available for free to all current and new Intermedia Unite users with a rolling, 30-day retention period. The 30-day rolling archive helps businesses better manage and maintain their data, preserving the most recent 30 days of communications. If a customer wishes to extend their data retention period beyond 30 days, seamless upgrades to longer-term options ranging from 1 to 10 years are available at any time.

Since its launch in early 2023, Intermedia Archiving for Unite has gained wide interest and traction not only among Intermedia's customers, but the broader communications industry, having recently received the 2023 Best Practices New Product Innovation Award from preeminent analyst firm, Frost & Sullivan.

"As Intermedia continues to transform businesses communications, we are excited to announce the addition of free Intermedia Archiving for all Intermedia Unite users," said Irina Shamkova, Intermedia Executive Vice President of Product Management. "Businesses' day-to-day communications are often filled with valuable knowledge, intellectual property, and insights; with Archiving's centralized platform, organizations can leverage their communications, protect themselves, build insights across all available channels, and support various productivity, legal, and compliance requirements." 

Intermedia Archiving will continue to evolve this year, as it becomes a data-warehouse foundation for business data intelligence and insights. As part of an aggressive development roadmap in 2024, artificial intelligence (AI) and analytics are expected to be integrated to further offer innovative data-analysis capabilities. These planned value-added features and capabilities are intended to enable businesses to make more informed decisions to help drive revenue, increase efficiency, and reduce overall operational costs. No matter the size of the organization, the opportunities and benefits of analyzing archived communications data can be significant across industries, including professional services firms (legal, accounting, etc.), financial, automotive, hospitality and leisure, government, healthcare, and many more.

FullCircl, a UK-based SaaS platform that removes the regulatory and verification roadblocks to drive revenue growth, is excited to announce the launch of its first white label orchestration platform through W2 by FullCircl to help regulated businesses onboard more customers and meet regulatory requirements.

It's essential that regulated businesses deliver secure, compliant verification and onboarding processes, whilst balancing the customer experience. FullCircl's new white label platform offers out-of-the-box access to the full spectrum of W2's global capabilities – KYC processes, PEPs, sanctions, identity screening, AML, fraud prevention, and financial risk affordability checks – with a fully-brandable dashboard (colours, typography, and logo) and custom URL. 

The white label experience can be delivered rapidly and cost effectively for organisations seeking to significantly enhance compliance with stringent regulations, and rapidly scale up efficient customer onboarding capabilities. Benefits include:

• Instant access to 20+ global identity verification suppliers within one platform
• Expanded product proposition and additional revenue stream generation
• Industry-leading customer compliance and enhanced tracking capabilities
• Fully embedded solution that integrates seamlessly into existing digital customer journeys.

Speaking about the launch Lynsey Hoxha, Head of Channel partnerships at W2 by FullCircl, commented: "We're excited to bring our white label experience to market. As a result of legacy technology, too many organisations still treat identity verification and fraud prevention as siloed processes which has a huge impact on the quality of onboarding processes. We believe in simplifying processes - our white label platform takes the headache out of dealing with multiple suppliers, eliminates the technical and cost implications that too often impact transformation, and ensures the best possible onboarding experience for users and customers alike."

Birdeye, the top online reputation management and digital customer experience for multi-location businesses, today announced the release of its "State of Online Reviews 2024" report. In an era where online presence defines business success, this report serves as an indispensable guide for businesses navigating the complex landscape of online reputation management.

Drawing from an extensive analysis of data from over 150,000 location-based businesses spanning various industries, this report highlights the evolving dynamics of consumer behavior and provides actionable strategies for businesses to harness the power of online reviews to stand out amidst fierce competition.

Key findings from the report:

• Steady growth: Online review volume grew 5% in 2023, highlighting their growing influence on consumer decisions.
• Google dominance: Google reviews emerged as the frontrunner, accounting for a staggering 79% of all online reviews, affirming the platform's dominance in the review ecosystem.
• Robust engagement: Businesses accrued an average of 66 new Google reviews per location in 2023, signifying ongoing engagement with customers.
• Automation adoption: With the emergence of various AI tools, automation in responding to reviews has become more prevalent, particularly in sectors like home services (79%) and legal (71%), reflecting a growing trend towards efficiency.

Reflecting on the report's significance, Anil Panguluri, SVP of Product at Birdeye, stated: "In the digital age, understanding and engaging with customer feedback is not just beneficial; it's essential for growth. Our report offers a comprehensive view of the landscape, providing businesses with the insights they need to grow online."

The engagement will leverage Sabio's unique non cookie-based data sets and solutions so McDonald's can effectively connect with and reach the growing U.S. multicultural audience 

Sabio Holdings Inc., a Diverse owned leader in the Connected TV ("CTV")/over-the-top ("OTT") ecosystem helping brands reach, engage and validate diverse consumers through technology) today announced it has entered into an engagement with McDonald's USA, through a partnership with Publicis Groupe. The relationship strengthens McDonald's commitment to diverse communities, and specifically with diverse-owned media partners, by leveraging Sabio's unique non cookie-based data sets and solutions so the brand can effectively connect with and reach the growing U.S. multicultural audience.

McDonald's ongoing mission is to foster an inclusive environment, where diversity is embraced. A key audience, Gen Z, is the most ethnically diverse generation to date. U.S. Census data suggests that as of 2019, 49.1% of Generation Z is diverse and growing, with 13.8% Black, 25.0% Hispanic, and 5.3% Asian. 29% of Gen Z are children of immigrants or immigrants themselves, compared to 23% of Millennials when they were at the same age. 

"Sabio and McDonald's share a common mission to more effectively connect and engage with diverse consumers through a deeper understanding of the communities they represent," said Aziz Rahimtoola, Founder and Chief Executive Officer of Sabio. "As a diverse owned technology and analytics company, we are excited to collaborate with an innovative brand like McDonald's to help achieve their objectives."

McDonald's will have access to Sabio's CTV/OTT inventory and customized audience segments at advantageous rates. The company can also utilize App Science's™ (a wholly owned division of Sabio) proprietary 55MM HH graph data, which provides insights and access to Quarterly Trends reports, first-looks at published vertical and multicultural reports and exclusive analyses customized toward McDonald's campaigns and properties.

As CTV continues to grow and attract attention from advertisers and brands, the biggest gap lies within the diverse audience data sets. Fragmentation from evolving platforms and growing audiences, and legacy audience measurements that are not representative of diversity, have increasingly made it difficult for the industry to connect brands and the right audiences. Sabio's comprehensive set of solutions tailored to CTV environments allow advertisers to move beyond traditional age and gender demographics, to a far deeper understanding of the evolving consumers' preferences in app affinities and content they're watching at the household level.

"McDonald's remains committed to reaching multicultural audiences in authentic ways, and engaging with diverse-owned companies like Sabio ensures we're able to do that most effectively," said Caleb Pearson, VP – Customer Engagement & Media, McDonald's USA. "Our shared mission, values and commitment is at the crux of the collaboration with Sabio. Sabio's CTV/OTT inventory sources and the App Science Household Graph will make it easier to efficiently activate at scale, while connecting with McDonald's audiences more granularly."

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars.

With this launch, advertisers and publishers now have a new way to manage the sum total of their upfront video ad spend commitments across direct sold, programmatic guaranteed and, for the first time, biddable programmatic deals.

FreeWheel, a global technology platform for the television advertising industry, today announced the launch of a new solution that will change the way marketers plan and execute their programmatic TV ad buying. 

The company is introducing this new industry offering, called Allocation Module, ahead of the 2024 upfront and NewFront season.

FreeWheel’s Allocation Module provides publishers with a holistic view of spending against upfront commitments, and offers demand side platforms a better way to gauge whether or not they are bidding enough, in real time, to meet their clients’ ad spend commitments. This new industry solution provides another key benefit: Marketers now have a way to better manage their committed ad spend across various ad channels.

FreeWheel is utilizing its buy-side platform, Beeswax, to enable the offering in time for execution during the 2024-25 industry upfront season, with plans to expand to additional DSPs in the future.

Allocation Module provides three core benefits, including:

• helping buyers and sellers holistically manage and pace their committed ad spend budgets across all transaction types, spanning direct, programmatic guaranteed and now biddable.
• expediting the shifting of premium, connected television ad dollars from direct to biddable ad transactions while maintaining dual sided guarantees
• empowering buyers via a DSP-agnostic application programming interface to streamline reporting and fulfillment of upfront ad spend.

FreeWheel is launching this new solution in response to several current industry challenges, including the need for a simpler and more direct and efficient path to access TV ad inventory, and the operational burden of managing complex upfront agreements across multiple transaction types.

With this launch, advertisers and publishers now have a new method to manage the totality of their upfront video ad spend commitments across various transaction types, including, for the first time, biddable programmatic deals.

The latter is noteworthy and timely as advertisers increasingly want more flexibility in how they activate their upfront commitments. Similarly, publishers want guarantees that their valuable inventory will be monetized, regardless of the transaction method.

Prior to this solution, upfront or committed ad dollars allocated to biddable executions through private marketplaces (PMPs) between buyers and sellers could not be tracked or enforced, so it was more difficult to use as a part of upfront commitments.

“Existing systems have been holding back the modern day upfront. There has been an inherent conflict between the concept of upfront commitments and programmatic bidding, which happens in real time,” said David Dworin, Chief Product Officer, FreeWheel. “This new solution bridges that gap and has the potential to turbocharge the shift to programmatic as part of the next upfront.”

This solution benefits buyers and sellers alike. Publishers will be able to better track and manage upfront spend fulfillment from advertisers across delivery of all deal types. Advertisers will have improved transparency, communication and fulfillment of committed spend. They will also have increased availability of inventory for programmatic activation as publishers will have more confidence in that fulfillment.

“As a content company that shifted years ago to a programmatic-first approach to buying across our digital inventory, and now our linear networks as well, a solution like this will allow us to better manage upfront deals and offer more flexibility and cross-platform reach to our clients,” said Evan Adlman, EVP of commercial sales and revenue operations, AMC Networks. “Since so much viewership is now on connected devices within streaming platforms, programmatic buying has never been more important. FreeWheel has been a great partner in driving technological advances in our industry, and Allocation Module will now make it easier for advertisers to reach audiences programmatically across all environments, at scale.”

“Programmatic trading plays an important role in our advertising partners’ TV strategies, particularly as viewers are spending more time with streaming content and platforms,” said Jon Steinlauf, Chief U.S. Ad Sales Officer, Warner Bros. Discovery. “We need to make sure that no matter how our inventory is purchased, it is managed in a holistic manner that extracts the most value for the advertiser and provides the best experience for viewers. We look forward to working with FreeWheel to take holistic inventory management to the next level in time for this year’s TV upfronts rollout.”

AMC Networks, NBCUniversal and WarnerBros. Discovery have signed on as an initial development partners and will begin testing this new solution ahead of the 2024-25 TV upfront season.

Contract Lifecycle Management leader announces seamless integration capabilities to improve the flow of contract data and ensure cross-compatibility with other business systems

Agiloft, the most trusted global leader in data-first contract lifecycle management (CLM), today announced enhanced features for connectivity including a new Google Docs App and new custom API Platform that further enables the flow of contract data across thousands of business-critical systems so users can access the information they need, when they need it, in the tools they prefer. The new capabilities include:  

• Agiloft App for Google Docs – enables users to utilize Agiloft's CLM functionality within widely-used Google Docs platform. The new Agiloft for Google Docs app enables users to quickly and efficiently review their agreements in Google Docs, make redlines, and tag key terms and clauses with all document changes synced back to Agiloft.
• API Platform – further expanding Agiloft's Integration Hub, the new API Platform provides non-technical users with an easy and intuitive way to build and manage custom APIs. The platform's simple interface enables any authorized user to set up fresh integrations that have granular access control, adding to well over 1000 existing prebuilt enterprise integrations provided within the Integration Hub.
• Tree View – helps users to discover and compare related agreements at a glance. Tree View unravels complex relationships by visualizing them in a clear, intuitive branching tree structure. Helping improve governance, Tree View helps users quickly find related records and save valuable time and effort.

"In this release, we are continuing our mission of increasing connectivity and usability in the Agiloft platform," said Andy Wishart, Chief Product Officer at Agiloft. "With our data-first approach, flowing contract data into and out of relevant applications is a critical functionality. Our new API Platform within the Integration Hub gives customers more control over their contract data than ever before, allowing more freedom to connect data the way that best suits their tech ecosystem and work streams. On the usability side, Tree View and the new Google Docs app empower users with more time savings, contract visibility, and options to manage contracts in the apps they most prefer."

Today's enhancements are now available to customers alongside Agiloft's new generative AI redlining capability announced in January, which helps to streamline negotiations and empowers users to significantly increase the speed with which they're able to redline, negotiate, and ultimately agree on contract terms. 

On Agiloft's GenAI strategy, Nikhil Gaur, Research Analyst & Project Associate at Spend Matters, says, "Agiloft continues to take a methodical approach to generative AI, adding features with real value, but doing so carefully and without overpromising. The redlining capability in particular will be useful as it allows customers to select key areas and more quickly arrive at mutually agreeable language."